6 Giveaway Landing Page Examples to Inspire You
Are you looking for contest landing page examples to help spruce up your giveaways? Doing so can increase engagement, conversion rates, and ultimately get you more leads
Well, you can do all this with a dedicated landing page, all without needing to know how to code.
In this article we’ll show you why having a landing page for your contest can skyrocket your lead generation efforts. Plus we’ll share 6 giveaway landing page examples to help you get inspired!
Table of Contents
- Why you need a landing page for giveaways
- What to include in a contest landing page design
- Inspirational contest page examples
- How to create a contest landing page
Let’s start with why you should use a landing page for giveaways.
Why You Need a Landing Page for Giveaways
You should use landing pages for contests and giveaways because they’re designed to achieve a single goal, encouraging people to enter.
Contest landing pages are designed to hone in on your site visitors and get them excited about the chance of winning a prize. They use compelling copy to encourage readers to keep scrolling.
And by the time they get to the entry form, they’re convinced enough to start entering.
On the other hand, your homepage and blog posts are surrounded by distractions such as signup forms, new posts, social buttons, and more. So they’re less likely to take action and enter your giveaway.
With this in mind, let’s look at the key components of a great landing page design for contests.
What to Include in a Contest Landing Page Design
The main elements to include in your giveaway landing page should be:
- Powerful headlines – Grab the readers attention with a snappy main headline and use subheadings to break up your copy, telling a story that’s easy to scan.
- Irresistible writing – Your landing page copy needs to encourage people to keep reading and scrolling. Use emotional words and paint a picture of what winning that prize would look like.
- Quality images – Show readers exactly what they’ll win with a good quality prize image, and set the tone by using imagery throughout your page.
- Simple entry forms – Don’t make it hard to enter. Keep your entry form as simple as possible and ask for only the contact information you need.
- Extra ways to enter – Having more than 1 way to enter makes your contest accessible to more people. Ask them to sign up to your email list, follow you on social media, or refer a friend for a chance to win. They could even do all of the above to earn extra entries.
Now that you know what to include when you create a landing page, how about we look at some examples for inspiration.
Inspirational Contest Page Examples
The following contest examples use dedicated landing pages to drive traffic and encourage more people to enter.
Let’s dive in!
Example 1: Facebook Contest Landing Page
Our first example is a landing page created for a Facebook contest. It’s a simple page with no extra information to distract people from the main goal.
The bright background adds color and movement to what would normally be a dull page. And it draws the eye to the center where a simple widget has all the information for the contest.
This contest offers an Amazon gift card as the prize and clearly states that with the bold headline and description. You then have a clear picture of the gift card which helps site visitors to visualize what they’ll win.
This contest is designed around growing the brand’s Facebook page. Therefore the ways to enter include visiting the brand on Facebook and viewing a post.
The refer a friend action is a simple way for people to get more entries by sharing the giveaway with their network.
Overall it’s a simple contest page design with all the right elements to drive more people to take part.
If you’d like to learn how to run a giveaway on Facebook, check out this step-by-step guide.
Example 2: Holiday Contest Landing Page Template
Next up we have a landing page focused on running a giveaway to coincide with a yearly holiday. Black Friday!
And instantly you’re hit with 5 compelling reasons to keep scrolling to find out more. These reasons are:
- Eye-catching headlines – You finally know it’s here! You can’t miss it and you’re immediately promised prizes, discounts, and the main prize. How can you resist?
- Scarcity – They highlight the limited availability which makes you want to take action now to avoid missing out.
- Time limit – The countdown timer creates a sense of urgency, to further encourage you to enter the contest.
- Call to action (CTA) – A CTA button tells you exactly what to do so you don’t lose the chance to win.
- Images – The bold blue background focuses the eye on the content, while the brand logo keeps the business top-of-mind.
Then when you click the CTA button, you’re faced with a simple RafflePress form with more exciting information.
You can see the total entries which adds social proof white the time remaining to enter reaffirms the sense of urgency.
Next, you’re faced with a high-quality image of the main prize and further copy to help paint the picture of owning it. Then all you have to do is enter!
Example 3: Twitter Giveaway Landing Page Template
Our 3rd giveaway landing page highlights a brand using the power of imagery to give a product away.
A product or service giveaway is a great way to boost brand awareness and build a buzz around your business.
The most powerful aspect of this landing page design is the use of the background image to complement the product.
Site visitors will have no issues picturing themself on a tropical beach wearing that tank top. It connects on an emotional level that drives home the urge to enter.
Even better, this contest uses the RafflePress giveaway template designed to grow their Twitter following and increase engagement on Twitter. So the ways to enter to increase their Twitter followers are automatically added to the widget.
This saves heaps of time during the setup process and offers a laser-targeted way to reach the goal they desire.
Example 4: Pre-Launch Contest Landing Page Design
The next example landing page is a little different from the rest. It’s a page built to tell people the website is coming soon in order to generate interest.
But where things get more interesting is with the giveaway included on the page.
This business uses the RafflePress Pre-launch Campaign template to market their website before launch.
Adding a giveaway to your coming soon page is a great tactic to use in your marketing campaigns. The contest drives traffic to your page and keeps people engaged with your brand. Plus they’ll check back often to see if you’ve picked a winner.
But that’s not all. The ways to enter this competition encourages people to interact with your brand on social media, as well as growing your email list.
And the result is more people interested in your new website, engaging with your brand, and becoming qualified leads.
You can learn all about the different RafflePress actions here.
Example 5: Instagram Giveaway Landing Page
Instagram is a great place to run contests due to the image-focused nature of the platform. But having a dedicated landing page for your giveaway on Instagram makes more sense than creating a simple post.
As you can see in the Instagram giveaway example above, you can evoke an insta-worthy presence on your landing page too. But while doing this, you can make your contests more interactive to entice more people to join in.
By using the user-generated content actions included in RafflePress, this giveaway easily lets people upload a photo. So you can transform a simple follow and like contest into an engaging photo contest.
And since you’re using a landing page for your contest, you just have to add the giveaway page URL into your Instagram post to share it with your followers.
What’s more, the Instagram entry options help you grow your followers and get more likes on Instagram.
Example 6: YouTube Competition Landing Page
Our final example is one created for a YouTube giveaway aimed at site visitors who stream games.
And since YouTube is a great marketing tool for people creating video content, it’s a smart move to dedicate your contest to get more YouTube subscribers.
In this example, we want to draw your attention to the prize on offer. The stream deck is a big-ticket item that’s highly desirable to streamers.
This kind of prize has the chance to draw in a bigger crowd eager to get their hands on it. And because the entry options are related to a platform well-known to streamers, the audience targeting is spot on.
Example 7: Giveaway to Win a Website
Motion Invest, a website buying, and selling business used its website’s homepage as the landing page for their new contest. They’ve cleverly included the RafflePress widget on the homepage where site visitors immediately have the chance to enter.
And alongside the giveaway widget, they’ve clearly described the contest’s rules and prizes. But the wide range of entry options is where they’ll attract the most traffic. Participants can enter via social media, as well as refer friends to unlock further entries.
Combine this with stunning custom graphics, and they’ve got a recipe for contest success.
So how exactly do you create a landing page for your contest? Let’s find out.
How to Create a Contest Landing Page
The easiest way to create a landing page for giveaways is to use the dedicated landing page option in RafflePress. RafflePress is the best WordPress giveaway plugin for running viral contests and lead generation.
You can learn how to create an online contest with RafflePress in this step-by-step walkthrough. Then check back here to learn how to set up your landing page.
To set up your landing page, go to Settings » General from your giveaway setup page.
Then find the heading called Page Permalink and enter a URL for your contest. Make sure to keep your URL short and memorable.
Now click Save to confirm your changes. And when you visit the URL you set for your contest, you’ll see it live on its own landing page like the example below.
And that’s all folks!
In this article, you have learned some powerful landing page examples to inspire your designs. And you’ve also learned why a landing page is worth it for a successful giveaway.
Now go get creating so your contest can go viral and generate a ton of leads for your business. And once you’re done, you can discover a heap of proven contest promotion ideas here.
Further Reading: How to Go Viral on Instagram: 12 Tips & Tricks