7 Facebook Contest Rules: Complete Guide for Businesses
Do you want to grow your Facebook page with a giveaway?
Running a contest on Facebook is an excellent way to increase engagement and grow your audience on the platform. Yet, there are some rules you should follow to ensure your competition is compliant.
In this article, we share some critical Facebook contest rules you shouldn’t ignore.
- 1. You Are Responsible for Running Your Contest
- 2. Be Clear Your Contest Is Not Affiliated with Facebook
- 3. Know Which Contests Are Allowed on Facebook
- 4. Do Not Require Prohibited Actions to Enter
- 5. Avoid Running Competitions on a Personal Profile
- 6. Get Permission to Use User-Generated Content
- 7. Facebook Will Not Assist With Your Promotion
Before we start, let’s clear something up…
Are Contests Allowed on Facebook?
In short, yes! Contests are allowed on Facebook.
According to Facebook, only Pages, Groups, and Events can run a competition, contest, or sweepstakes. However, they ask that when you administer promotions, you should follow their policies.
What Are the Key Facebook Contest Rules?
Facebook has several policies for running promotions on Pages, Groups, and Events. With that in mind, we’ve outlined the most important ones below to make it easier for you to understand.
Disclaimer: Since we are not legal experts, it’s always best to check the giveaway rules with your local authority before running any type of contest.
1. You Are Responsible for Running Your Contest
Before running your contest on Facebook, it’s essential to understand that you are responsible for lawfully operating it. This means that it’s your job to make the following details crystal clear:
- Your official competition rules
- Offer terms and eligibility requirements
- Compliance with rules governing the promotion and prize you offer
It’s a great idea to create some official terms and conditions to ensure your contest runs smoothly.
Your contest rules should include:
- Who can enter your contest
- How people can enter
- A description of the giveaway prize
- How you’ll choose a winner
- How you’ll deliver the prize
- When the contest starts and ends
It would be best if you then displayed your contest rules where users can clearly see them. For example, you could create a landing page and link to it from your Facebook giveaway post.
An even easier solution is to run your Facebook contest with RafflePress, the best WordPress giveaway plugin.
RafflePress comes with a built-in giveaway rules generator that allows you to create a detailed set of contest rules by entering some essential information.
You can then show the official rules right inside the RafflePress giveaway widget.
2. Be Clear Your Contest Is Not Affiliated with Facebook
In addition to the rules above, Facebook requires that you make it clear your promotion isn’t affiliated with Facebook in any way. This includes clarifying that “the promotion is in no way sponsored, endorsed, administered by, or associated with Facebook.”
There are several ways you can tell participants about this, including:
- Adding the release to your giveaway landing page
- Including it in your official contest rules
- Adding the disclaimer to a Facebook post promoting your contest
You can even use all of the methods above to be extra sure your audience is well informed.
3. Know Which Contests Are Allowed on Facebook
Facebook allows you to run only certain types of contests on the platform. You’re allowed to run:
- Giveaways where you draw the winner randomly
- Contests where entries require effort and a judge draws the winner
However, you cannot run contests that require users to pay to enter, for instance, buying a ticket, as this falls under Facebook’s gambling policies.
To quote Facebook:
“Common types of gambling or gaming activities which may require permission [from Facebook] include betting, lotteries, raffles, casino, fantasy sports, bingo, poker, skill game tournaments, and sweepstakes.”
4. Do Not Require Prohibited Actions to Enter
There are several actions you cannot encourage participants to take during your contest.
According to Facebook:
“Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries,” and “tag your friends in this post to enter” are not permitted).”
In other words, this means that you can’t encourage people to:
- Share one of your Facebook posts
- Share your post on a friend’s timeline
- Tag people in your post
While you may have been hoping to use some of these actions to drive more contest entries, there are several other solutions you can use.
For example, you can use a 3rd party giveaway app like RafflePress to run a Facebook contest. Our giveaway actions comply with Facebook’s rules and policies by not requiring users to carry out Facebook tasks.
For instance, with RafflePress, you can ask users to enter by:
- Visiting a Facebook page
- Viewing a Facebook post or video
The choice of liking your page or post is left entirely in the user’s hands.
5. Avoid Running Competitions on a Personal Profile
Given the complexity of Facebook, it’s easy to create a personal profile instead of a business profile by mistake. If you’re in this situation, it’s a good idea to fix it before running your competition.
According to Facebook’s contest rules, you can only run promotions and contests from a Facebook Page, Event, Group, or App. This means you can’t run a contest from your personal profile.
You can go here to create a Facebook Business page.
6. Get Permission to Use User-Generated Content
User-generated content (UGC) is an excellent way to generate interest in your contest and raise brand awareness. However, when collecting UGC, you need to ensure you have permission from the owners to use it.
In Facebook’s data collection policy, they stipulate you should “obtain user consent for your use of the content.” In other words, make sure you get permission to use it first.
To comply, you can add a waiver to your official giveaway rules, stating that users agree to allow you to use their content.
For instance, you could write:
“All entries and any copyright subsisting in the entries become and remain the property of the promoter who may publish or cause to be published any of the entries received.”
You can easily add a consent checkbox to your giveaway with RafflePress. Just enable the GDPR consent checkbox setting and paste in your terms and conditions.
As a result, when anyone clicks “agree” when entering your contest, they grant you their permission.
7. Facebook Will Not Assist With Your Promotion
The last of Facebook’s contest and promotions rules is that Facebook will not administer your contest or assist in it. In addition, any Page running a promotion on Facebook does so at their own risk.
This means that if you break any of Facebook’s rules or any local laws for running contests, you cannot hold Facebook liable.
For example, in RafflePress, we include bonus giveaway actions to ask users to ‘like your page’ and ‘share on Facebook. However, since these actions go against Facebook’s policies, we advise you to use them at your own risk.
If you do go ahead and use them, both RafflePress and Facebook cannot be held responsible. The choice is yours.
Facebook Contest Rules: FAQ
After looking at the Facebook contest rules above, you might have a few questions. We’ll do our best to answer your most pressing Facebook competition rules questions below.
Are Like and Share Facebook Competitions Allowed?
The short answer is no. Facebook states that you cannot use personal timelines and friend connections to administer promotions.
Specifically, you cannot:
- Share on your timeline to enter
- Share on your friend’s timeline to get additional entries
Therefore, you should not run Facebook like and share contests.
Are ‘tag a friend’ Contests Allowed?
As mentioned in the Facebook rules earlier, you cannot encourage people to tag friends to enter your contest.
An excellent alternative to tagging is to use RafflePress’s refer-a-friend giveaway action. It asks users to share your contest on the social network of their choice, including:
This is a great way to spread the word about your giveaway contest because it awards users with bonus entries. As a result, the more people share your contest, the more people will enter by sharing it.
Can You Ask People to Like Your Facebook Page to Enter?
Facebook also claims that you can’t incentivize people to use social plugins or to like a Page. Therefore, running a contest asking people to like your page to enter is also against the rules.
Instead, you can ask them to visit your page. Chances are, anyone that visits will like your page if they like what they see.
What Can Users Do to Enter Your Contest?
Even though there are several things you can’t require users to do to enter your contest, all is not lost! Here are plenty of things users can do to enter for a chance to win your contest:
- Visit a web page
- Share on Twitter
- Follow on Twitter
- Visit on Instagram
- Follow on Pinterest
- Follow on LinkedIn
- Visit a YouTube Channel
- Join an Email Newsletter
- Refer a Friend
- View a Facebook Post/Video
- View an Instagram Post/Video
- Watch a YouTube Video
- Tweet a Message
- Share on LinkedIn
- Answer a Question
- Complete a Poll/Survey
- Submit an Image
- Leave a Comment
- Write a Blog Post
- Subscribe to RSS Feed
The best part is you can enable all of the above giveaway actions with RafflePress. That way, you can offer participants multiple ways to enter right from your WordPress website.
How Do I Do a Contest on Facebook?
If you’re a WordPress website owner, the easiest way to run a Facebook contest is with RafflePress.
Our WordPress giveaway plugin has everything you need to make your contest go viral. With several premade giveaway templates and an easy drag-and-drop builder, you can spin up contests in just a few minutes.
Publishing your giveaway is just as easy; use our WordPress giveaway block to embed our contest widget in any post or page. Or, you can create a standalone giveaway landing page to remove distractions and boost entries.
In addition, you can use the built-in winner picker to generate winners randomly and see which actions drove the most entries with our Giveaway Entry Report.
Follow this step-by-step guide to learn how to run a Facebook Contest.
Or if you’re ready to dive in…Get Started with RafflePress Today