Do you want to know how to grow your email list? You might think adding a simple signup form to your sidebar is the best way to build one. But, this usually results in slow growth with very little encouragement for visitors to stick around.
For more genuine growth you need to communicate the value of joining your list before people lose interest and leave your site.
In this article, we’ll share some truly genuine ways to grow your email list. And the result will be a list that grows faster with an engaged and interested audience.
Here’s a quick look at the list building solutions we’ll cover:
- Run a Giveaway or Contest
- Use Sign up Forms
- Create Lead Magnets
- Offer Content Upgrades
- Use Exit Intent Popups
- Add Gated Content to WordPress
- Offer Exclusive Discounts
- Add Signup Buttons to Facebook
- Grow Your List Using Your Contact Form
- Add Calls to Action in Your Header
- Try Gamified Campaigns
- Use Twitter’s Ad Platform
- Host a Webinar
- Ask for Feedback
- Use a Scroll Box
- Leverage Social Proof
Shall we get started?
1. Run a Giveaway or Contest
An excellent way to grow your email list is by running a giveaway or contest. Giveaways have the power to draw hundreds, if not thousands of new visitors to your site.
Having people sign up for your email list as a way to enter a contest is a great way to keep in touch long after your giveaway ends. In the future, you can send them exclusive discounts and offers, which leads to more sales for your business.
The best way to run a giveaway on your site is to use the best WordPress giveaway plugin on the market.
RafflePress lets you easily build viral contests so you can:
To learn how to grow your email list with RafflePress follow these instructions:
Add a new Giveaway
First, click here to get started with RafflePress, then follow this step-by-step guide on installing WordPress plugins to get up and running.
Once you’ve installed and activated RafflePress, hover over the RafflePress icon in your WordPress dashboard and click Add New to create a giveaway.
Choose the Email List Template
Next, you’ll see a screen where you’ll name your giveaway and choose a template. To grow your list with RafflePress, click the Grow Your Email List template.
Now enter the prize details for your giveaway as highlighted in this guide for running a RafflePress giveaway.
If you scroll down the widget preview area, you’ll see the template has automatically added an action for your giveaway. This action is called Join an Email Newsletter and gives people the option to sign up to your email list to enter your contest.
Configure the Newsletter Action
Clicking the action opens up the action settings editor on the left-hand side as shown below.
Here you can set how many entries users get from taking this action, make it a mandatory action and connect to your email marketing service.
Follow these steps to connect to your favorite email marketing integration:
- Active Campaign
- Constant Contact
- HTML Web Form
- Zapier (Connect to any email marketing service)
When you’ve configured your settings, click Save and publish your giveaway.
Fantastic! You now have an awesome giveaway that’s tailored to grow your email list.
2. Use Multiple Sign Up Forms
As we mentioned earlier many people believe adding a simple sign up form to their sidebar is the best way to grow their email list.
But if you want to get more subscribers you need to have more than one sign up form and add them to multiple areas of your site. Doing so gives people more opportunities to see the forms and subscribe.
Take advantage of the display rules in OptinMonster when building your forms so that they trigger at a certain time or action. This spaces out your forms so users don’t see them all at once.
For example, you can have your floating bar trigger when a user scrolls past your sidebar form. And, when they’re about to leave, your popup optin can kick in to draw their attention back to your site.
In the above example, Cosmetic Capital used multiple sign up forms to increase leads by over 300%.
3. Create Lead Magnets
A similar option to the one above for growing your email list is to create lead magnets for your site. Lead magnets are incentives that encourage people to subscribe in return for their contact information, like their name and email address.
Lead magnets can take many different forms including:
But the important thing to remember is that they should offer extra value to visitors. If what you’re offering isn’t worthwhile people won’t want to sign up to your list. For more lead magnet ideas take a look at this guide.
4. Offer Content Upgrades
Lead magnets work really well but they can take a long time to create, especially when you’re writing an ebook. So, you can try another way to grow your email list like content upgrades, which are much quicker to create because you’re just adding content to an existing post.
Content upgrades and usually take the form of an exclusive bonus in exchange for signing up to your list.
They’re also pretty post-specific, so it’s a smart move to create a few, maybe 3-5, and add them to your most popular posts that get the most traffic. That way you can get lots of targeted subscribers who are interested in that content.
Why not check out this guide for using gated content to skyrocket your list.
Here’s a few examples of content upgrades you can use yourself:
- Blog posts can be turned into cheat sheets or checklists users can download as a content upgrade.
- You can create transcriptions of Webinars or Podcasts and offer them as a content upgrade.
- Especially long articles can be transformed into a downloadable PDF for a content upgrade.
Take a look at these content upgrade ideas for more alternatives.
The great thing about using content upgrades to expand your list is the psychology involved. People are more likely to complete a task if they take the initiative to do it themselves.
So, when some clicks to download your content upgrade, they’re more likely to complete the signup process because they took the initiative.
For a full step-by-step guide on adding content upgrades to WordPress, check this out.
5. Use Exit Intent Popups
As we mentioned earlier, using multiple signup forms on your site exposes visitors to more opportunities to join your list. But an exit-intent popup goes a step further by capturing visitors when they’re just about to leave for another website.
Exit-Intent® is advanced technology by OptinMonster for tracking the behavior of your users’ mouse so it can show them a signup form right before they leave. Combining this with full-screen welcome gates and other optin types can help convert abandoning visitors into subscribers.
6. Add Gated Content to WordPress
Gated content is content created on your site that only certain people can view. In most cases, these are people who have joined your email list in exchange for VIP access.
You can lock access to your content easily with a WordPress plugin so that it’s hidden from users without special privileges. Once they enter their email, the content is unlocked and free for them to browse.
You can learn how to lock content in WordPress with this step-by-step guide.
7. Offer Exclusive Discounts
At times the offer of a discount or coupon can be just the thing to get people to take action. Since we’re all about growing your email list today, why not offer a discount to people who subscribe to your list?
Creating a discount isn’t difficult either. WooCommerce users can go to WooCommerce » Coupons page to create a coupon. Then you can use the success view in OptinMonster to reveal the code when people have successfully subscribed to your list.
For more useful tools for eCommerce websites, take a look at these best WooCommerce plugins.
8. Add a Signup Button to Your Facebook Page
Something that’s easy to overlook when growing your email list is the option for people to subscribe from your Facebook business page. These buttons are featured under your cover image and stay visible as you scroll down the page.
It’s pretty easy to add a subscribe call to action button to your Facebook page. Let’s show you how?
First head to your Facebook page and look for a blue button that says + Add a Button.
Then a popup will appear with Step 1 asking what you’d like people to see. Click the Contact You tab to expand it and see more options.
You’ll want to choose the Sign Up option, then click Next.
Step 2 opens up next, asking where you’d like people to go when they click your button. Click the Website Link option to open up a field where you can paste the URL of your signup form as shown below.
Click Finish to save your changes and you’re all set!
9. Grow Your List With Your Contact Form
You might not have realized it but your contact form is a great opportunity to ask people for their email address.
They’re already entering their details to contact you about something, so adding a checkbox to subscribe to your list is an easy way to save asking for their email twice.
WPForms is the best option for adding contact forms in WordPress. You can connect your forms with some of the most popular email marketing services and build forms with an intuitive drag and drop builder. It even lets you build smart multi-step forms to make completing your forms easier.
To learn how to use a contact form to grow your email list, check out this detailed guide.
10. Add a Call To Action in Your Header
The header area of your website is the most prominent to visitors when they land on your site. This is because it’s above-the-fold, which means above the point where they need to start scrolling.
Placing important information and CTAs (Calls-To-Action) in this highly visible area can lead to higher conversion rates.
Header CTAs are best used in WordPress themes that have a large header area. Thankfully, most modern themes these days come with this feature. But if you’re really stuck, you can use a page builder to create a custom page layout with a header tailored to fit your needs.
11. Use Gamified Campaigns
Gamification isn’t just a fun way to pass the time, it’s also a great way to boost user engagement. Something else you can do with gamified campaigns is to use it to increase newsletter conversions too.
MonsterInsights has a wonderful example of using a Spin the Wheel gamified campaign to grow its email list and boost eCommerce promotion conversions.
But if you want to learn how to add a coupon wheel optin to your site yourself, this guide will tell you how.
12. Use Twitter’s Ad Platform
Twitter Ads is another social media platform that offers ways to grow your email list.
The Website clicks or conversions option is a great way to direct people to your list, as well as get more traffic. You could even build a landing page especially for this purpose and have a signup form in a prominent position on the page.
In this example, Barclays uses Twitter Ads to promote a test people can take to see if they can spot a scam.
When creating your ad, remember to use an interesting description, a powerful image, and a clear call to action to encourage people to click.
13. Host a Webinar
At first glance, webinars might not seem to be a useful way to grow your email list. But they’re surprisingly effective when you look into the benefits.
To encourage people to subscribe to your list with webinars you can:
- Promote your next free webinar in a blog post and ask people to subscribe to secure their spot.
- Use your webinar as a lead magnet at the end of an article, as we discussed earlier.
- Turn your webinar into a content upgrade for users who want to get more information.
- Use a social proof plugin to highlight the number of signups and create the fear of missing out for your webinar.
Webinars convert really well because live events have a high perceived value.
14. Ask for Feedback
Something that’s easy to overlook when growing your list, is the opportunity to ask your audience for feedback.
You can add a survey to your site asking people what they like and dislike about a product or service and ask for their email during the process. People like to feel valued, so asking them how they feel about something is a great way to drive engagement and encourage a sense of community.
To entice them further you can automatically enter people into a prize draw as a reward for taking the time to comment. And to increase survey responses, check out this guide.
15. Use a Scroll Box
While we’re on the subject of offering value, it’s important to note that people often ignore static signup forms because they get in the way of what they’re doing on your site.
A great way to get their attention without harming their browsing experience is to use a slide-in scroll box form.
This type of opt-in form does a great job of keeping out of the way while people read your content. But once they scroll down the page it slides in to divert their attention and encourage them to act.
16. Use Social Proof
As we touched upon earlier social proof is an effective way to highlight what your visitors might be missing out on.
Why not use social proof to show off how many people have already subscribed to your email list?
TrustPulse offers a super-easy way to do this with their social proof popup.
You can check out their documentation for creating and editing a TrustPulse campaign here.
And there you have it.
We hope this article helped you find some great ways to grow your email list. And if you’re thinking about using our first suggestion of running a giveaway to skyrocket your list, this list of contest promotion ideas will help you spread the word.