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Want to promote your brand with a giveaway contest? Promotional giveaways are among the oldest tricks for marketing your small business. And if they’re done correctly, they can increase your website traffic, boost brand awareness, and grow your customer base.
This article will share the best promotional giveaways for marketing and growing your business.
A promotional giveaway is typically a product with your business logo or slogan. These items are often referred to as promotional products or swag, and their purpose is to keep your company’s information right in front of your target audience.
Often businesses give these items away for free at events and trade shows to build brand awareness. Yet, they’re also the perfect type of prize for online giveaways and sweepstakes because they’re relatively inexpensive.
By combining several custom promotional products into a high-value bundle, you can offer a highly effective giveaway prize your audience will love.
So what are the most effective promotional items? Below you’ll find all the best promotional giveaways to delight your fans and market your brand.
The great thing about offering food and drink as your promotional giveaway prize is it’s so versatile. You can offer it all year round as company swag or special seasonal prizes such as:
If you’re a food brand, this is the ideal opportunity to showcase your delicious food products with a personalized hamper for your winner.
And if you’re not, you can always team up with a local business and create some custom treats. Why not ask people to vote for their favorites? After, you can award the top choice as the main prize.
When looking for promo items to give away, it can be tempting to go with something simple like a branded pen set. Yet, to many people, this isn’t appealing enough to entice them to enter.
Instead, why not put together a full stationery set complete with the following best promotional products:
And print it all with your company logo. The result is a promotional giveaway that’s more significant, desirable, and much more useful.
Even with the growing remote working trend, many people still enjoy fun and exciting desk toys. They brighten up their desks, can help focus attention and even reduce stress.
Here are some quirky desk toys you can print with your custom logo and give away to some lucky winners:
You could even put a collection together for the ultimate stress-relieving workspace.
The great thing about choosing desk toys for your promotional giveaways is they’ll sit on the winner’s desk long into the future. As a result, they’re exposed to your brand daily, along with the chance of showing it off to colleagues in future Zoom calls.
If your company has a mascot, it’s an ideal opportunity to turn it into a full-size plush or teddy bear. Not only do they represent your brand in a cute and quirky way, but they’re also not available in the shops, making them limited items.
If you don’t currently have a mascot, you can challenge your audience to design one as a requirement for entering your contest. The winner can receive their design brought to life for free.
These days people are a lot more climate-conscious than ever before. So it makes sense that they expect brands to follow suit with the goods they offer. This is why sustainable promotional giveaways like reusable water bottles are must-have giveaway items.
Some of the top choices include:
You can give these items away individually or put them together as a custom drinkware bundle for the lucky winner.
Technology is a massive hit with most audiences because it’s practical and highly desirable. To get the most out of this promotional giveaway, you should tailor the item to your audience’s likes and needs.
For instance, a Stream Deck is an excellent choice for gaming audiences but isn’t relevant to people outside that niche. Yet, multi-USB ports are more versatile and useful for a broad range of people.
Here are some more tech gadgets that will be best-sellers among your audience:
Like tech merchandise, branded audio devices will be a massive hit with your audience. Despite having different tastes, most people have a shared love of music, so anything that can help your audience enjoy it is a win.
You could give away branded:
Why not have 1 grand prize winner for your most valuable item and several runners up. If people see that more than 1 prize is up for grabs, they’re more likely to enter because they have a greater chance of winning.
Promotional clothing and wearable brand merchandise are a great way to maximize the value of your giveaway prize. This is because it provides double the benefits:
To get the most out of this promotional giveaway, go for stylish and wearable clothing custom printed with your brand logo, such as:
You should also focus on comfortable styles that people wear often. There’s little point in investing in branded clothes if people don’t wear them and promote your business.
The most useful products have the best results for promotional giveaways. With that in mind, travel products are always a hit because they’re useful in everyday scenarios that your audience will thank you for.
Whether it’s for business trips, shopping excursions, or even a vacation, here are some branded travel items you could offer:
You can even bundle all of the above together for the ultimate branded travel pack.
As we all know, the weather can be pretty unpredictable. But you’d be surprised how few people are prepared to handle it.
Buying an umbrella is usually way down on our priorities, so we’re often left chancing it on the off chance we’ll miss the rain. They’re items most people want and need but usually don’t have.
This is the perfect opportunity for brands to capitalize on a much-needed item. It isn’t just the recipient who sees your branded umbrella; it’s also seen by everyone else on rainy days, exposing them to your brand.
Like travel products, bags, and luggage are handy items that people use daily.
Since almost all bags are reusable, people can use them repeatedly at the grocery store, commuting to work, and during general travel. This all adds up to quality and repeated brand awareness.
If you’re struggling to come up with promo products, here are some of the best promotional bag giveaways include:
You can even use eco-friendly materials like cotton or jute for added sustainability.
Having people promote your brand outside is an excellent choice, but what about when they’re relaxing at home? Smart businesses can turn this into an extra opportunity to keep your company top-mind, even if your audience is just curled up on the sofa.
The solution is high-quality branded homeware like these best promotional items:
Promotional giveaway items like this are seen by your audience every day. They can also be as inexpensive or luxurious as your budget allows.
Let’s face it, who doesn’t love snuggling under a sherpa throw on chilly evenings? With a branded blanket, people can do it in style and will thank you for it.
Staying safe and well is a top priority for most people. We all want to protect ourselves from common bugs and illnesses.
As a business, you can show you value people’s health and well-being by offering branded health products.
For example, you could offer reusable face masks printed with your company logo as your giveaway prize. You could even throw in some wipes and hand sanitizer to create a well-rounded bundle.
The great thing about face masks is they’re highly visible. Whenever people wear them, everyone will see your logo, fixing your company in that person’s mind.
Like staying safe from bugs and colds, most people are pretty conscious about their physical health. You can get creative with fitness, wellness, and healthcare-related promotional giveaways that you know your customers will use and love.
It could be anything like:
You could even team up with a local gym or fitness class and put together a bundle of promotional fitness items with free classes for the lucky winner.
As mentioned earlier, eco-friendly promotional products are a massive hit for most people. So put your best climate-conscious foot forward and design some sustainable merchandise you can give away to your audience.
Some popular choices can include:
These items are perfect for giveaways all year round. For an extra boost in visibility, you can offer them on important days like “World Ocean Day” or “World Environment Day” when more people pay attention.
Our final promotional giveaways are probably the most valuable for you and your audience.
First up are gift cards which are a dream come true for savvy shoppers. This is a great promotional giveaway prize if you’re an eCommerce company looking to boost your sales.
When shoppers receive a gift card, they’re more likely to spend more than the initial gift card value. This can result in your giveaway paying for itself multiple times over.
You can also offer similar corporate gifts for any events, webinars, or seminars you have planned and give away free tickets to a few lucky people.
The key to your promotional giveaway’s success is knowing how to run one correctly. Running any contest starts with a robust plan that should include:
An essential step on the list above is which giveaway tool you’ll use to run your contest.
Our top choice for running the best promotional giveaway, especially if you have a WordPress website, is to use RafflePress.
RafflePress is the best WordPress giveaway plugin on the market. It’s the easiest way to grow your email list, website traffic, and social media followers with viral giveaways and contests.
This giveaway app comes with a drag-and-drop giveaway builder and flexible giveaway templates for making any type of giveaway.
It also has tons of 1-click entry options designed to grow your business leads and sales, such as actions to:
RafflePress lets you host your giveaway in any WordPress post or page or on custom distraction-free giveaway landing pages. You can share your contest anywhere online while sending targeted traffic to your business website.
Check out this step-by-step guide to learn how to create an online contest with RafflePress from start to finish.
And there you have it!
We hope this article helped you find the best promotional giveaways to market your brand easily.
While you’re here, you might also like this article on how to run an Instagram giveaway.