Do you want to learn how to do a giveaway on Instagram?
Running an Instagram giveaway is a powerful social media marketing tactic to boost brand awareness, increase customer engagement and get more followers. Plus, with the right hashtags, you can reach more of your target audience to generate leads for your small business.
In this post, we’ll show you how to do a giveaway on Instagram in 10 easy steps. We’ll also share the best way to pick Instagram contest or giveaway winners randomly.
Shall we get started?
How Do Instagram Giveaways Work?
Successful Instagram giveaways are limited-time promotions that promise to give away a product or service in exchange for users taking specific actions.
Those actions can include following a brand’s Instagram profile, leaving a comment, and even tagging a friend. Most high-quality giveaways also ask contestants to perform actions on other social media platforms to spread awareness and drive traffic to the initial Instagram giveaway post.
Why Should You Host an Instagram Giveaway?
The most successful brands host Instagram giveaways for the following reasons:
- Grow their Instagram followers
- Raise brand awareness with new audiences
- Promote new products
- Increase website traffic
Since giveaways and contests are a super engaging marketing strategy, it’s the best way to build relationships with your target audience. By offering something for free, users will not only find your campaign exciting, but they’ll also feel more valued.
That level of value will spur users on to become potential customers while improving your Instagram marketing efforts.
A recent study found that hosting an Instagram giveaway can help grow your followers 70% faster in 3 months than not running one at all.
Moreover, giveaways are super engaging. The engagement your brand gets can help the Instagram algorithm learn that your post is valuable, and as a result, it may display your post in more people’s Instagram feeds.
How to Do A Giveaway on Instagram Step-by-Step
Now that you know what an Instagram giveaway is and the benefits of running one for your brand, let’s explore how to run a successful giveaway on Instagram.
- Step 1. Decide The Goal of Your Instagram Giveaway
- Step 2. Set Your Giveaway Entry Criteria
- Step 3. Choose a Prize to Give Away on Instagram
- Step 4. Pick a Good Instagram Hashtag
- Step 5. Set Your Instagram Giveaway Rules
- Step 6. Put a Time Limit on Your Giveaway
- Step 7. Choose the Best Giveaway Tool
- Step 8. Promote Your Instagram Giveaway
- Step 9. Announce the Winner of Your Instagram Giveaway
- Step 10. Track Your Giveaway Results
Step 1. Decide The Goal of Your Instagram Giveaway
If you want to learn how to run an Instagram giveaway, you should start by confirming your goals. The goal of your giveaway helps you tailor your strategy during the planning stages. It also helps you measure your results when the contest is over to see if the outcome aligns with your main aims.
Take a moment to think about what you want to achieve from your giveaway. You might have one or multiple goals.
Here are some examples of what those goals might look like:
- Run an Instagram competition to increase your follower count.
- Get more newsletter subscribers.
- Increase traffic to a particular webpage to grow your audience.
- Raise awareness about new products or services.
- Collect user-generated content (UGC) from fans to use in your promotion.
- Promote a specific product.
- Get more likes on Instagram to boost engagement.
The critical thing to remember about your goals is that you should measure the results quickly.
Don’t worry if you can’t think of how to measure your results right now. The entry criteria you set will play a big part in this, and we’ll cover that next.
Step 2. Set Your Giveaway Entry Criteria
An Instagram giveaway’s entry criteria are what actions you want people to take in return for entries. Entry methods can vary and depend on your overall marketing goals.
Here are some popular criteria for entering a giveaway with examples of the goals you might want to achieve:
- Ask people to share the post for your giveaway if you want to increase brand awareness.
- Build your email list by asking people to sign up for your newsletter.
- Get people to follow your social profiles to grow your social media following.
- Ask people to leave a comment to increase blog engagement and traffic.
- Create a UGC photo contest where users have to upload a photo and tag friends in the comments section for bonus entries.
Whether your goal is to drive traffic to your site, raise awareness of your Instagram Stories, or get more Instagram followers, choosing the proper entry criteria can make a difference to your outcome.
Let’s face it; there’s not much point in asking people to sign up for your newsletter if your goal is to get more Instagram followers.
This Instagram giveaway example from Carmex is an excellent example of clearly stating how people can enter. Their criteria are in caps to help it stand out from the rest of the content.
With your Instagram giveaway goal and criteria set, choosing an exciting giveaway prize is fun.
Step 3. Choose a Prize to Give Away on Instagram
One of the essential steps for setting up your promotion is deciding what to give away on Instagram. What you choose largely depends on your goal.
Do you want to raise awareness about your product? In that case, giving away a copy of it to a lucky winner would be a good prize. Is it to celebrate the season? Then, a seasonally-themed prize or a gift card is a good choice.
Bomb Cosmetics did a great job with this seasonally festive giveaway post. Even the clever use of emojis helps to convey the time of year.
Alternatively, you could offer the chance to win an experience or meet a leader in your industry to win your prize draw.
Whatever it is, make sure your prize aligns with what you want to achieve for your business. People love free stuff, but if your prize isn’t relevant, you’ll end up with leads that don’t engage with your brand.
Check out these proven prize ideas to learn what else you can give away on Instagram.
Step 4. Pick a Good Instagram Hashtag
You might already know that hashtags are an effective way to find things on your Instagram feed. Using a popular Instagram hashtag might result in your giveaway showing up in the Explore channel. That would further help increase your contest’s visibility and make it easier for more Instagram users to find.
Consider using some of these widely used hashtags yourself:
You could also consider creating your own branded hashtag to associate the contest with your business.
Coca-Cola’s #shareacoke branded hashtag campaign proved to be wildly popular. They even ran it as a Facebook Ad with fantastic results.
With your hashtags in place, it’s worth setting up some contest rules. Let’s look at that next.
Step 5. Set Your Instagram Giveaway Rules
Before you host a giveaway on Instagram, you must have clear rules. Your contest can get messy without any rules or terms, with entrants unclear of what you expect of them and their eligibility.
More importantly, Instagram has its own set of rules for promotional activity.
Instagram’s promotion guidelines say that you should include a disclaimer releasing Instagram from any responsibility.
Yes, you should include a disclaimer on your Instagram giveaway. Your giveaway should say something like this:
As you can see from the example above, they’ve followed Instagram’s promotional guidelines by clearly marking their giveaway rules and stating they have no affiliation with Instagram.
You should also make sure you don’t ask entrants to tag themselves in your content or something that isn’t in the photo. If you do, Instagram will likely penalize you for it.
For a complete list of Instagram’s rules and regulations, take a look at their promotional guidelines here.
Step 6. Put a Time Limit on Your Giveaway
With the rules taken care of, telling people how long they’ve got to enter your giveaway can avoid unnecessary confusion.
You can do this by stating your time limit in your giveaway rules. Or, you can use RafflePress to cross-promote the giveaway on your website.
RafflePress is the best tool on the market for making an Instagram giveaway because it has a wealth of options designed to create fantastic viral giveaways and supercharge your growth at the same time.
The easy-to-use giveaway widget in RafflePress lets you set your contest duration. Simply set a start date and end date within the widget, so you and your audience know when your contest ends and what’s happening at all times.
Another good thing about creating a clear giveaway timeline is it creates a sense of urgency with your followers. Knowing they only have a certain amount of time to enter makes them more eager to participate for fear of missing out on a grand prize.
Having people enter your giveaway more quickly will keep your post at the top of your followers’ feeds.
So how about we look at how to launch your Instagram giveaway next?
Step 7. Choose the Best Giveaway Tool
Now it’s time to set up your giveaway on Instagram, and the process is pretty simple when you use RafflePress, the best giveaway plugin for WordPress.
RafflePress makes it easy to create any type of contest on your WordPress website. Plus, it comes with various giveaway templates to make the setup process a breeze.
It has everything you need to accomplish your Instagram giveaway goals, whether to grow your Instagram followers, your email list, or even grow your audience.
If you’re wondering how to set up an Instagram giveaway with RafflePress, here’s a step-by-step guide.
1. Create a New Giveaway
Click here to get started with RafflePress and download the WordPress plugin to your computer. If you need help doing this, here’s a step-by-step guide for installing a WordPress plugin.
Once you’ve installed the RafflePress plugin, navigate to your WordPress dashboard, click the RafflePress icon, and select Add New.
2. Choose the Instagram Giveaway Template
You can give your giveaway a name and choose a giveaway template on the next screen. RafflePress offers a range of templates designed to meet specific business goals, such as Grow Your Facebook Page, Grow Your Email List, etc.
For this tutorial, we’ll choose the Grow Your Instagram Following template. So hover your mouse over the Instagram giveaway template and click Use This Template.
3. Enter Your Instagram Giveaway Prize Details
After choosing the Instagram giveaway template, you’ll go to the RafflePress contest builder, where you can set up your Instagram giveaway. The first thing you should do here is to enter your prize details.
So go ahead and click on the pencil icon under the Giveaway Prize Details section.
You can enter your prize name and add a description for participants to learn what the prize is all about in this area.
You can also include an image of your prize by clicking the Select Image button under the description box.
When you’re happy with the prize details, click Done Editing.
It’s also possible to set the giveaway duration under the Start and End Time heading on the left.
Click the Save button now and then to store your settings.
4. Choose Your Giveaway Entry Methods
As mentioned earlier, RafflePress makes it easy to add ways for users to enter your Instagram contest. Plus, by using the Instagram giveaway template, you already have several entry actions added automatically, such as:
- Visit us on Instagram
- View Instagram Post/Video
These actions are fully compliant with Instagram rules for giveaways, as they don’t require anyone to like or share. It’s completely optional.
That said, the chances are anyone using those actions will like your profile out of instinct, making it a win-win situation.
Depending on your contest goals, you might want to add bonus entries to your contest, such as visiting your Facebook page, referring a friend, etc.
Click the Actions tab and click any action to add it to the giveaway builder.
You can then click each action in the widget to enter the entry options. It includes changing the action label, choosing a value (how many entries the action is worth), making the action mandatory, etc.
Repeat this process for each entry action and click Save to store your settings.
5. Design Your Instagram Giveaway
Next, click the Design tab to customize the look of your giveaway. You can choose from 2 different layouts and several font and button colors.
If you’re creating a standalone giveaway landing page, you can select a page background color or upload your background photo.
When your contest looks how you want, click the Save button.
6. Choose Your Instagram Contest Settings
Upon clicking the Settings tab, you’ll see several options you can configure. It includes your giveaways’ general settings, giveaway rules, success tracking, social logins, and more.
One of the most important settings you’ll need is the Giveaway Rules.
RafflePress makes creating rules for your Instagram giveaway easy. While it doesn’t offer a specific Instagram giveaway rules template, it does have a giveaway rules generator to get a head start on creating your rules quickly.
Clicking this button will allow you to type in the sponsor name, email, address, eligible locations, the minimum age to enter, and more.
Once you’ve finished editing your settings, click the Save button.
7. Publish Your Instagram Giveaway in WordPress
Now it’s time to make your Instagram giveaway live. RafflePress offers 3 easy ways to publish your contest in WordPress, including:
- RafflePress WordPress Block – Embed the giveaway widget in your WordPress post or page (new WordPress block editor).
- WordPress Shortcode – Embed the giveaway in the classic WordPress editor, sidebar widgets, or inside your WordPress theme.
- Giveaway Landing Page – Create a distraction-free landing page on your website for your giveaway.
Publishing your contest on a dedicated Giveaway Landing Page is the easiest option. Since it has nothing to distract page visitors from entering, you’ll generate many entries and leads.
Creating a landing page for your giveaway is also an excellent way to help your website rank on Google.
Go ahead and choose the Giveaway Landing Page option. Then click the View button to see how your Instagram giveaway looks.
Step 8. Promote Your Instagram Giveaway
You can’t just sit around and wait for people to enter your giveaway. It would help if you began promoting it immediately to generate excitement and get tons of entries.
The easiest way to promote your Instagram giveaway is to add your giveaway page link to your Instagram bio and share an announcement post on Instagram, asking people to check the link in your bio to enter the contest.
You can also promote your Instagram giveaway by:
- Sharing the giveaway page on your other social media channels (Tailwind or buffer are good solutions for scheduling posts)
- Creating a popup with OptinMonster
- Sending an email newsletter
- Adding your giveaway to sweepstakes and contest directory websites
- Reaching out to bloggers and influencers to repost your contest post
- Writing a blog post giveaway announcement
Start promoting your giveaway weeks before it goes live to generate tons of interest and entries from day 1.
Step 9. Announce the Winner of Your Instagram Giveaway
With your Instagram giveaway over, it’s time to choose a winner and announce it to the people who entered.
A popular way to choose a winner for Instagram giveaways is to use a random number generator. However, this is often time-consuming for busy website owners.
Users of RafflePress can take advantage of having the plugin draw a winner for you and display it live on the widget. Simply use the built-in random winner picker, then email the winner right from your WordPress website.
You can also announce the winner of your Instagram giveaway in a new Instagram post.
Most businesses ask winners to contact them via Direct Message to arrange to deliver their prize. But, if one of the requirements for entering included having participants provide their email addresses, you can contact the winner via that method.
When you announce your winner, don’t forget to thank everyone else for entering. A good way to reward the contestants that didn’t win is to give them a coupon or discount. That way, you’ll benefit from new sales.
Related: How to Email Non-Winning Giveaway Contestants (5 Tips)
Now, remember those goals you set? How are you going to find the results? We’ll learn that in our final step.
Step 10. Track Your Giveaway Results
Wondering how to keep track of Instagram giveaways? Finding the results isn’t too tricky.
If your goal was to drive more traffic to a product or web page via Instagram, MonsterInsights is the best analytics tracking plugin for WordPress websites.
It gives you the ability to track traffic to your giveaway landing page, referral traffic from your Instagram account and other social platforms, product sales, and more.
You can easily compare how many new followers you gained over the competition’s duration. The same goes for growing your email list too. Just measure the difference in email subscribers when you began and ended your giveaway, and you’ll get your results.
You can learn more details in this MonsterInsights review.
You can also see which giveaway actions drove the most entries with RafflePress’s Entries Report. Just click the Users link under any contest that has ended in RafflePress. Then the top of the screen, click the Entries Report link.
It will show you a pie chart that breaks down which actions resulted in the most giveaway entries. As a result, you’ll know which actions are more successful and use them in your next contest.
Congratulations! You’ve now learned how to run a giveaway on Instagram.
Doing so provides an excellent way to understand the likes and dislikes of your followers. It also helps you increase brand awareness and send more traffic to your business.
Instagram Giveaway FAQ
Instagram giveaways are perfectly legal if you abide by Instagram’s promotional guidelines.
The length of an Instagram giveaway is up to the host, but typically giveaways last anywhere from one week to one month. The duration should be long enough to give entrants ample time to participate but not so long that interest wanes.
Some of the best giveaway ideas for Instagram include:
- Photo contests
- Like and share contests
- Leave a comment giveaways
For more, check out these social media giveaway ideas.
You can run an Instagram giveaway as often as you like, as long as you follow Instagram’s guidelines and legal requirements. However, it’s important to avoid overdoing it and to ensure that each giveaway has a clear purpose and goal in mind.
Running too many giveaways can also lead to follower fatigue and a decrease in engagement.
Yes, you can repost user-generated content from your Instagram giveaway as long as you have the user’s permission and comply with Instagram’s guidelines. This can be a great way to showcase your followers’ creativity and engagement with your brand and to build a sense of community around your Instagram account.
Some common mistakes to avoid when running an Instagram giveaway include failing to comply with legal requirements, not promoting the giveaway effectively, choosing a prize that is not relevant to your brand or audience, and not engaging with your followers throughout the duration of the giveaway.
It’s also important to avoid misleading or deceptive tactics, such as asking entrants to share personal information or engage in behavior that violates Instagram’s guidelines.
If you’re interested in running a contest using RafflePress, take a look at this step-by-step guide.
And don’t forget to check out our YouTube channel. You can also find us on Facebook and Twitter for even more great giveaway ideas.