New Update: Boost Social Proof with Reviews & Automation
New Update: Boost Social Proof with Reviews & Automation
Do you want to learn how to run a photo contest in WordPress? Running a photo contest is a fabulous way to get people excited and boost your brand’s visibility.
In this step-by-step tutorial, we’ll show you how to run a photo contest on your WordPress site. It’s quick and easy, and you’ll soon be reaping the rewards in no time at all.
Here’s a rundown of what we’re going to cover:
The digital world moves fast, and there’s one type of media that’s often more ‘viral’ than others – photos.
Since the advent of smartphones sharing photos has become second nature, and it only takes a couple of clicks. This is why photo contests can be a powerful marketing strategy.
A photo contest will only cost the price of the prize, but there are so many benefits.
Here are just a few reasons why learning to run a photo contest can be a great idea:
An easy way to successfully run a photo contest is to use the RafflePress plugin. It offers ready-made templates, viral sharing, one-click entries, and so much more. There’s even a free version and a Pro version.
Now you know the power of running a photo contest on your WordPress website, let’s set one up.
RafflePress is the best WordPress plugin for hosting a contest. The Pro version has lots of extra features, such as viral sharing, email marketing integrations, and more, so make sure you check it out.
To begin, from your WordPress dashboard, click on Plugins » Add New.
Then search for RafflePress and click Install Now, then Activate.
Alternatively, you can download the RafflePress plugin file from WordPress and upload it to your site. This guide has a great explanation for installing WordPress plugins if you need help.
Before we move on with learning how to run a photo contest, you need to be clear about your contest objective. Are you trying to increase social engagement, reach a new audience, or something entirely different?
You must be clear about what you want to achieve so you know which metrics to measure to see if your contest was successful.
Now let’s move on to the fun part. It can be tempting to offer a giveaway prize that you think will attract the highest number of people. But, it’s crucial to offer something that’s related to your brand. Otherwise, you’ll have lots of entries from people who couldn’t care less about your brand. They just want to win that shiny new iPad!
The main purpose of this contest will be to increase leads, sales, and customers. You want to avoid people who will unsubscribe/unfollow as soon as the contest is over. So choosing a prize that’s desirable to the RIGHT people is key.
Offering a voucher or gift certificate for your business can be great. These are appealing to all potential customers but are only attractive to people who are interested in your business.
Remember, you don’t want as many entrants as possible; you want the RIGHT entrants.
When figuring out how to run your contest, take some time to think about which type of photos you want people to submit. There are a few options you can consider, which we’ll highlight next.
RafflePress incorporates image submissions, which makes it super easy to run a photo contest. How about we learn how to do it?
Scroll down to the Actions option in your giveaway editor and select the Submit an Image action. Then you can do the following things:
As the host, you can view the submitted images via the Entries screen. When the contest closes, you can either choose the winner or let RafflePress randomly draw one.
Changing up your contest details is pretty easy too!
To add the details of your contest, click the Design box and add the title, description, and image (for Pro account holders) of your prize. Alter the timezone, then set the start and end dates of your contest. If you have more than one prize, simply click the +Add Another Prize button.
You can also customize the entry options. Click the Actions tab, then make your selection, changing the titles and values of each option if you wish.
Your contest widget should match the design of your website. If it doesn’t, people might be reluctant to enter.
Customizing the design is easy with RafflePress. Simply click the Design tab, and you can make changes to the fonts, button, background color, and layout. If you’re handy with CSS, you can add your own custom CSS too.
Every contest needs rules, and RafflePress makes creating them seriously simple.
Click Settings, then select Giveaway Rules and click on the orange +Generate Rules button.
Enter the details of your contest and click the Generate Rules button.
A simple set of contest rules are then generated for you.
You can choose to display the contest winners, enable email verification, and much more.
When you’re finished, click Save in the top right corner.
It’s time to publish your contest. To do so, there are the 3 following options:
To add your contest to a new page or post, click on the + icon to locate the RafflePress widget.
Now select the contest you want to embed.
Then click the Publish button to embed the contest onto your site.
Now it’s time to maximize those entries. Share your contest in your emails, social media bios, social networks, email signature, and anywhere else you can think of reaching your audience.
To make things a little easier, here’s a list of great contest promotion ideas to get you going.
Remember, keep posting reminders until the contest closes. You could boost entries by sharing some of the photos you’ve received.
And that’s it!
You’ve now learned how to run a contest for photos and get more leads for your business. What are you waiting for? Download RafflePress today to start creating your first giveaway and reap the benefits of an engaged audience.
And if you want to learn about other types of contests, take a look at these tutorials: