How to Run a Giveaway on Facebook (Step-by-Step)
Do you want to find a quick way to get more likes on your Facebook page and increase brand engagement?
Learning how to run a giveaway on Facebook can help you reach those goals with minimal effort. Since Facebook is a great way to get people to visit your website, it makes sense to use it for your own lead generation efforts.
But it’s not easy getting your content seen in people’s feeds. So, today we’re sharing our step-by-step guide on how to run a giveaway on Facebook, that’ll be sure to pop up in everyone’s news feed.
Before we get started, here’s what we’ll cover today:
- Set your Facebook giveaway goals
- Choose a giveaway prize
- Run a themed contest
- Use a Facebook giveaway template
- Build your contest
- Publish your giveaway on Facebook
- Announce the winner
Now we’re ready to start. Let’s begin!
Step 1: Set Your Facebook Giveaway Goals
Before you run a giveaway on Facebook the first thing to do is decide what your goals are. Your goals help you define the right strategy for your giveaway, as well as, measure the results at the end.
There’s plenty of goals to choose from, so think carefully about what you want to achieve.
Some examples could be:
- Highlight a brand new product.
- Get more subscribers for your newsletter.
- Increase traffic to your website.
- Learn how to run a Facebook contest to increase likes.
- Get feedback from your customers.
- Get more Facebook Engagement.
Once you’ve decided on your giveaway goal, the next step is to figure out what prize you’ll give to the winner.
Step 2: Choose a Giveaway Prize
Selecting a prize for your giveaway is the fun part of the process, and when you run a giveaway on Facebook, it’s important your prize aligns with the goal of your contest.
For example, if you’re highlighting a new product, you could give one away to your audience, as Soak & Sleep did with the contest below.
Alternatively, you could offer a bundle of goodies to the lucky winner based on the time of year or your giveaway theme (more on that coming up). For even more prize ideas, check out this article.
Step 3: Run a Giveaway on Facebook With a Theme
Choosing a theme for your contest is a wonderful way to get people invested in your content, especially when it’s a seasonal one.
Christmas giveaways, for example, are really popular because people can grab a festive prize that might be perfect for gifting to a loved one.
In this Facebook giveaway example, Paper Christmas offers a stationery bundle to the best festive line drawing entry. Isn’t that creative?
Here are some other giveaway themes you can try:
- The best Easter bonnet giveaway.
- A sizzling summer photo contest.
- An Autumn interior design mood board giveaway.
- A bundle of Black Friday goodies contest.
Have fun coming up with your theme. The more fun you have, the more fun your audience will have entering!
Learn how to run a Facebook photo contest here.
Step 4: Use a Facebook Giveaway Template
Our next step for learning to run a giveaway on Facebook is to decide how you’d like people to enter.
The entry method largely depends on the goal of your contest. Let’s face it, there’s no point asking people to visit your Facebook Page if your goal is to get more newsletter subscribers.
RafflePress, the best tool for creating viral giveaways, makes choosing the method of entering really simple. It has a number of pre-built contest templates, including a Facebook Giveaway Template which automatically adds actions for people to take based on your overall goal.
Let’s see how it works.
Now, from the RafflePress icon, click Add New to create a new giveaway.
On the next screen, you’ll be asked to choose a template. To run a giveaway on Facebook click the Grow Your Facebook Page template.
The giveaway details page will appear next showing you a preview of your contest. As you can see below your giveaway already has a number of actions entrants can take aligning perfectly with your goal.
For the Facebook Page goal the pre-set actions are:
- Visit Us On Facebook
- View Facebook Post / Video
But you can easily add more actions based on your needs. As we demonstrated in the above image you could add the Refer-A-Friend action which is a great way to get your contest to go viral, or you can get inventive by creating your own entry method.
The possibilities are endless!
Further Reading: How to Go Viral on Instagram: 12 Tips & Tricks
Step 5: Build Your Contest
Now, however, it’s time to put the finishing touches to your giveaway. This includes giving your giveaway an awesome image, description, and rules.
Upload an Image
To upload an image to your RafflePress giveaway, click Insert Your Prize Image on your preview screen as shown below.
Then click the orange Select Image button to browse your media library or upload an image from your computer.
Add a Description
Now, with the same window open, click the description box to write an interesting description for your prize and giveaway.
Next, it’s time to give your contest some terms and conditions.
Add Your Facebook Giveaway Rules
RafflePress makes adding rules to your contest pretty easy too. To do this go to Settings and click on Giveaway Rules.
This reveals a content box where you can enter the terms and rules for your giveaway. If you’re stuck on what to include click the Rules Generator Template to open up a lightbox of questions to answer to use as a starting point.
When you’re happy click Save.
It’s important to note that Facebook’s rules don’t let you require likes, sharing, tagging, etc in exchange for giveaway entries which is why RafflePress’s Facebook Visit Page action has Likes marked as optional. Instead, you can use the Refer A Friend action to have people share your giveaway on Facebook.
With your contest built it’s time to publish!
Step 6: Publish Your Giveaway on Facebook
Great work! You’re now at the stage where you can publish your giveaway on Facebook and share it with the world.
There are a few ways you can publish your Facebook contest but we think the best way is to follow this process.
Publish Your Giveaway on a Landing Page
In RafflePress you can publish your giveaway in two ways:
- Through a widget displayed in a blog post or page.
- On a dedicated website landing page.
We think when trying to run a giveaway on Facebook, the smart move is to publish your giveaway on a Landing Page because you can easily link to it in your initial Facebook post. Plus, it will send all that traffic to your website, as well as your Facebook page.
Here’s how to do it.
From your RafflePress giveaway editor click Publish. You’ll then see a new page with 3 options. Click the Giveaway Landing Page option. Then click the click here link to set up the permalink for the landing page.
Now enter your chosen URL parameters and click Save.
Pasting the URL you just created into your browser will show you the landing page of your giveaway. You can share this link with people so they can enter your contest.
Post the URL on Facebook
Now all you need to do is create an eye-catching Facebook post with the URL for your giveaway landing page included.
Here’s a great example from SeedProd who used the landing page option for their Black Friday contest on Facebook. A good description, an awesome image and the link to your landing page are all you need!
Step 7: Announce the Winner
After all that work that went into creating, publishing, and promoting your contest, the time will eventually come to announce the winner.
RafflePress has a super-easy way to do this with the automatic random winner option. You can learn all about drawing winners in RafflePress here. Using this option takes the pain out of having to manually select a winner yourself. Even better, there’s a link you can click to email the winner right away.
And there you have it!
Today, you’ve successfully learned how to run a Facebook contest to increase likes and engagement with hardly any effort. Now you can enjoy engaging with all the new people who are now part of your audience.
If Instagram is more your thing, this guide for running giveaways on Instagram is pretty handy too. It has some great step-by-step instructions and awesome contest examples to get inspiration from.