12 Stunning Giveaway Landing Page Examples to Inspire You

Want to create a giveaway landing page that actually drives sales? You’re in the right place.

We’ve been creating high-converting giveaway landing pages for years, and we’ve learned a thing or two about what works (and what doesn’t).

In this guide, we’ll share stunning giveaway landing page examples to inspire you. Plus, we’ll show you how to easily create your own in WordPress – no coding skills required.

Hand-Picked Giveaway Landing Page Examples:

Don’t Forget These Conversion Boosters

Want even more people to enter your giveaway? Of course, you do! Here are a few extra tricks to make your giveaway landing page irresistible:

• Create a Sense of Urgency: Let people know that they need to act fast to enter. Add a countdown timer showing when the giveaway ends. Use phrases like “Don’t miss out!” or “Only a few spots left!”
• Show That People Love Your Giveaways: Did past winners rave about your prizes? Share their testimonials. Feature positive reviews about your products or brand. Let people know they won’t be disappointed.
• Make it Crystal Clear How to Enter: Don’t make people hunt for the entry button. Your call to action (that’s the “Enter Now!” button) should stand out. Use exciting language like “Enter Now and Win!”

Expert Tip

“A high-converting landing page starts with a captivating headline that grabs the attention of visitors. It should clearly communicate the value proposition and entice them to explore further.” – Faster Captial

Now that you know what to include when creating a landing page, let’s look at some great giveaway landing page examples for inspiration.

Giveaway Landing Page Examples

The following contest examples use dedicated giveaway landing pages to drive traffic and encourage more people to enter.

1. Birthday Celebration Giveaway Landing Page

My first example is an engaging giveaway landing page celebrating OptinMonster’s 10th birthday. This is a masterclass in “Irresistible Writing”! They’ve cleverly woven in excitement and urgency to draw you in:

• Headline that Pops: “It’s Our Birthday, But YOU Get the Gifts! 🎉” Who doesn’t love free stuff on someone else’s birthday? This headline is fun, celebratory, and immediately grabs your attention.
• Creating FOMO: Instead of just one giveaway, they’re offering THREE different chances to win using RafflePress. This creates a sense of abundance and makes you think, “Wow, with multiple chances to win, I have to enter!”
• Effortless Entry: They designed the landing page using SeedProd, the best WordPress drag-and-drop page builder, and used its RafflePress integration to make entering easy. They emphasize this ease by stating that entering “requires only a few clicks.” This removes friction and encourages immediate action.

Similarly, entering was easy, requiring only a few clicks to qualify.

The lower portion of the giveaway landing page offers visitors exclusive opportunities to score discounts for popular products.

We think this is an excellent way to celebrate such a huge milestone. It definitely resonated with OptinMonster’s audience.

2. SaaS Giveaway Landing Page

If you’re a SaaS company, this giveaway landing page has a wealth of ideas you can borrow. Thrive Themes used RafflePress to run a giveaway , and they really nailed the “Benefits of Participating” element.

Thrive Themes doesn’t just list the prizes, they make you drool over them. They call it a ‘bundle of WordPress plugins and tools,’ instantly implying you’re getting a ton of value.

This language, combined with clear visuals of each item, paints a picture of how much better your business could be with these tools.

By clearly listing the prizes on the giveaway page, they did a fantastic job of evoking the fear of missing out in their visitors.

And with RafflePress’s easy giveaway widget, users could enter quickly without leaving the page.

The team customized the page using Thrive Architect, their landing page builder. They added experience-boosting features, including multiple CTA buttons, frequently asked questions, eye-catching images, and more.

3. Regular Giveaway Landing Page

The Standard Protocol (TST) is another brand that used RafflePress for its giveaway landing page. Their goal was to encourage visitors to join a waiting list. Its 6 weeks of giveaways offered several prizes ranging from merch to Airpods and MacBooks.

I love how TST has created a genuinely custom landing page for their giveaway. The page includes extra details explaining how users can enter, what they could win, and a breakdown of the giveaway’s rules.

Additionally, this company has used RafflePress’s complete giveaway actions to maximize its reach, leads, subscribers, and list. It makes for a compelling giveaway page design that will give participants everything they need to join in.

4. Win a Website Giveaway Landing Page Example

Motion Invest used its website’s homepage as the landing page for its new contest, and they’ve created a seamless entry experience:

Motion Invest understands that choice is key. They’ve nailed ‘Simple Entry Forms’ by placing the RafflePress widget front and center on their homepage.

But they don’t stop there – they’ve also provided ‘Extra Ways to Enter,’ like social sharing and referrals, directly within the widget. This makes it super easy for entrants to rack up multiple entries, increasing their chances of winning AND extending the giveaway’s reach.

Alongside the giveaway widget, they’ve clearly described the contest’s rules and prizes. But the wide range of contest entry options is where they’ll attract the most traffic. Users can enter via social media and refer friends for more entries.

Combine this with stunning custom graphics, and they’ve got a recipe for contest success.

5. Kickstarter Contest Landing Page Example

To celebrate the launch of their Kickstarter campaign, Box Dungeon used RafflePress to run a promotional giveaway. They created a giveaway page to attract people to enter using the built-in landing page feature.

As you can see from the giveaway post design above, they used the giveaway background image setting to show users what they could win. Their prize image further complements this to prompt users to enter.

Since this giveaway promotes their Kickstarter campaign, they used the “visit a page” action. This encourages users to visit their campaign page and made it worth the most entries.

Other ways to enter include:

• Refer a friend
• Tweet a message daily
• Visit their Facebook page
• Go to their Instagram profile
• Visit their website
• Follow their Tweets
• Join their mailing list

At the time of writing, their giveaway had over 2,000 entries!

6. TikTok Giveaway Landing Page

In this example, the brand used RafflePress’s TikTok giveaway template to make a stunning TikTok giveaway landing page. The template automatically comes with 2 pre-set entry actions. They ask users to view a TikTok post or video and follow you on TikTok.

The great thing about the view a post action is it lets you embed the TikTok video right inside the giveaway widget. That means users won’t need to leave your website to enter, which is fantastic if they have other tasks to complete.

This example also uses the refer-a-friend action. The goal is to spread the word on other social media networks. As a result, they can attract more visitors to their giveaway page and, ultimately, more entries and leads.

7. Facebook Giveaway Landing Page Example

Next is a landing page created for a Facebook contest. This giveaway design is a simple page with no extra information to distract people from the primary goal.

The bright giveaway background adds color and movement to what would typically be a dull page. And it draws the eye to the center, where a simple widget has all the information for the contest.

This Facebook landing page example offers an Amazon gift card as the prize and clearly states that with bold headlines and descriptions. You then have a clear picture of the gift card, which helps site visitors visualize what they’ll win.

Related: What Happened to Amazon Giveaways? (+ How to Still Run Them)

This contest is about growing the brand’s Facebook page. Therefore, the ways to enter include visiting the brand on Facebook and viewing a post.

The refer-a-friend action is a simple way to get more entries by sharing the giveaway with their network.

Overall, it’s a simple contest page design with all the correct elements to drive more people to take part.

If you’d like to learn how to run a giveaway on Facebook, check out this step-by-step guide.

8. Holiday Giveaway Landing Page (Special Offers)

Next up, I have a landing page focused on running a giveaway to coincide with a yearly holiday: Black Friday!

Instantly, you see 5 compelling reasons to keep scrolling to learn more. These reasons are:

1. Eye-catching headlines – You finally know it’s here! You can’t miss it, and it immediately promises prizes, discounts, and the main prize. How can you resist?
2. Scarcity – They highlight the limited availability. This makes you want to act now to avoid missing out.
3. Time limit – The countdown timer creates a sense of urgency to encourage you to enter the contest.
4. Call to action (CTA) – A CTA button tells you exactly what to do so you don’t lose the chance to win. Highlighting that the giveaway ends soon can also encourage users to enter quickly.
5. Images – The bold blue giveaway background focuses the eye on the content, while the brand logo keeps the business top-of-mind.

When you click the CTA button, you see a simple RafflePress form with more exciting information.

You can see the total entries, which adds social proof, while the time remaining to enter reaffirms the sense of urgency.

This giveaway alone resulted in OptinMonster generating 3,500+ new users, which had a huge impact on their bottom line.

Next, you’ll see a high-quality image of the main prize and further copy to help paint the picture of owning it. Then, all you have to do is enter.

9. Twitter Giveaway Landing Page

Our next giveaway landing page example highlights a Twitter contest. The brand uses the power of imagery to give away a product.

A product or service giveaway is a great way to boost brand awareness and build a buzz around your business.

The most powerful aspect is the background image, which complements the product.

Site visitors will no doubt picture themselves on a tropical beach wearing that tank top. It connects on an emotional level, driving home the urge to enter.

This contest uses the RafflePress template designed to grow its Twitter following and engagement. The Twitter entry methods are automatically added to the widget.

It saves time during the setup process and offers a laser-targeted way to reach their desired goal. You can learn how to do a Twitter giveaway here.

10. Pre-Launch Giveaway Landing Page Design

The following example of a giveaway landing page differs from the rest. It’s a page to tell people the website is coming soon to generate interest. Where things get more interesting is with the giveaway on the page.

This business uses the RafflePress Pre-launch Campaign template for marketing its website before launch.

Adding a giveaway to your coming soon page is an excellent tactic for your marketing campaigns. The contest drives traffic to your page and keeps people engaged with your brand. Plus, they’ll check back often to see if you’ve picked a winner.

The entry methods for this competition encourage people to interact your the brand on social media and grow your email list. The result is more people interested in your new website, engaging with your brand, and becoming qualified leads.

You can learn all about the different RafflePress actions here.

11. Instagram Giveaway Landing Page Example

Instagram is a great place to run contests due to the image-focused nature of the platform. But having a dedicated landing page for your giveaway on Instagram makes more sense than creating a simple post.

In the Instagram giveaway example above, you can also evoke an Insta-worthy presence on your landing page. While doing this, you can make your giveaway design more interactive to entice more people to join in.

By using the user-generated content actions included in RafflePress, this giveaway design easily lets people upload a photo. So you can transform a simple follow-and-like contest into an engaging photo contest.

And since you’re using a landing page for your contest, you simply have to add the giveaway page URL to your Instagram post to share it with your followers.

The Instagram entry options help you grow your followers and get more likes on Instagram.

12. YouTube Competition Landing Page

This example is one created for a YouTube giveaway aimed at site visitors who stream games.

Since YouTube is a great marketing tool for people creating video content, it’s a smart move to dedicate your contest to get more YouTube subscribers.

In this YouTube contest example, I want to draw your attention to the prize on offer. The stream deck is a big-ticket item that’s highly desirable to streamers.

This kind of prize could draw in a bigger crowd eager to win it. And because the contest entry options are related to a platform well-known to streamers, the audience targeting is ideal.

So, how exactly do you create a landing page for your contest? Let’s find out.

How to Create a Giveaway Landing Page

While several tools can help you create giveaway landing pages, RafflePress stands out for its user-friendly interface, seamless WordPress integration, and extensive range of features.

For those seeking a dedicated giveaway solution, RafflePress offers specialized templates, 1-click entry actions, and viral sharing options that may not be readily available in general-purpose landing page builders.

Finalize Your Offer

Before launching your giveaway landing page, take some time to review and finalize your offer. Ensure the following elements are clear and compelling:

• Prize: Clearly describe the prize(s) you are offering and why they are desirable. Use high-quality images or videos to showcase the prize.
• Eligibility: State any eligibility requirements for participating in the giveaway (e.g., age, location).
• Entry Methods: Clearly explain how people can enter the giveaway (e.g., email signup, social media actions, referrals).
• Deadline: Specify the start and end dates of the giveaway.
• Rules: Outline the official rules of the giveaway, including how the winner will be selected and notified.
• Call to Action (CTA): Use a strong CTA to encourage people to enter the giveaway immediately.

Choose a Giveaway Template

RafflePress simplifies the giveaway creation process by providing various pre-made templates that align with different goals. These templates come pre-populated with relevant giveaway actions, making it easy to achieve those outcomes.

For instance, if you want to grow your social media following, you can select a template like the “Grow Your Instagram Following” template, which includes actions like viewing your Instagram profile and viewing a post.

Other template options include “Grow Your Email List,” “Refer-a-Friend Viral Giveaway,” “Pre-Launch Campaign,” and more. By choosing the right template, you can ensure that the giveaway actions you offer align with your goals and maximize the impact of your campaign.

Customize Your Giveaway Landing Page Template

Once you’ve selected a template, you can easily customize it to match your brand and giveaway details.

Here are some key aspects you can customize:

• Giveaway Prize Details: Clearly describe and showcase the prize(s) you’re offering. Use high-quality images and persuasive language to make them irresistible.
• Start and End Date/Times: Set the exact date and time when your giveaway begins and ends.
• Layout: You can adjust the layout of your giveaway widget to suit your preferences. You can change the font, colors, and overall design to match your brand aesthetics.

You can also create a giveaway landing page without writing a single line of code. After customizing your giveaway, go to Settings » General.

Then, find the Page Permalink heading and enter a URL for your contest. Make sure your URL is short and memorable.

Now click Save to confirm your changes. When you visit the URL you set for your giveaway, you’ll see it has a dedicated landing page like the example below.

The entire process takes just a few minutes, so you can start attracting tons of giveaway entries in no time. For more detailed instructions, see our guide on how to do a giveaway in WordPress.

Bonus: Create a Giveaway Landing Page with a Page Builder

You can also use a landing page builder to design a giveaway landing page. A page builder lets you add more functionality to your page to boost leads and entries.

We suggest trying SeedProd, the best WordPress website builder, with over 1 million users. It lets you create any type of page visually, without code.

You can start with a premade giveaway landing page template, customize it with the drag-and-drop editor, and see the changes in real time. SeedProd also comes with a dedicated RafflePress block, allowing you to embed your giveaway with a few clicks.

It also includes social media sharing buttons, opt-in forms, and other ways to generate leads.

Using SeedProd for your giveaway page gives you more control over your design, making it even easier to convince users to enter.

Click here to get started with SeedProd.

Frequently Asked Questions

That’s it for today.

We hope this article has helped you find powerful landing page examples to inspire your giveaway. I also hope you understand why successful giveaways use attractive landing page designs.

Now, get creating so your contest can go viral and generate many leads for your business.

But remember, the easiest solution is to create your giveaway on a landing page with RafflePress.

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