Do you want to learn how to drive traffic to Shopify store websites?
Shopify is a popular platform for online businesses, but simply having a Shopify store isn’t enough to guarantee success. To increase sales and grow your business, you need to drive traffic to your store. But with so many competing tools and websites out there, how do you stand out from the crowd?
In this article, we’ll show you how to drive traffic to Shopify store sites using various proven digital marketing tactics.
Why Is Traffic Important for Online Stores?
Traffic is vital for your eCommerce business because it reflects the number of people visiting your website and potential customers. The more traffic you have, the bigger the chance of making sales and increasing revenue.
Additionally, traffic can help you boost brand awareness and credibility. This is because more people will become familiar with your business.
Furthermore, organic traffic is key to search engine optimization (SEO).
Search engines like Google and Bing use traffic to understand the relevance and popularity of a website. If yours has high traffic, search engines will likely recognize it as valuable and trustworthy.
This can improve your search engine rankings and make it easier for shoppers to find you.
Overall, driving traffic to your Shopify store is crucial for increasing sales, building brand recognition, and improving your online visibility. By attracting more visitors, you can increase your chances of success and growth.
How to Drive Traffic to Shopify Store
So, how exactly do you drive traffic to a Shopify store? Below we’ll show you how with the help of clever content marketing, social media advertising, and more.
In no time, you’ll have everything you need to drive your audience’s attention to your online store.
- 1. Run a Giveaway or Contest
- 2. Send Engaging Push Notifications
- 3. Optimize Your Store with the Right Keywords
- 4. Create SEO Friendly Blog Content
- 5. Launch an Email Marketing Campaign
- 6. Market Your Store on Social Media
- 7. Create an Affiliate Program
- 8. Publish Polls and Surveys for Customer Feedback
- 9. Regularly Offer Coupons and Discounts
- 10. Collaborate with Bloggers and Influencers
- 11. Start or Sponsor a Podcast
- 12. Run Paid Ad Campaigns
Let’s dive in!
1. Run a Giveaway or Contest
One of the most effective ways to send traffic to your Shopify store is to run a giveaway or contest. People love getting something for free, and a giveaway incentivizes them to engage with your brand and visit your store, resulting in more traffic and exposure.
When you run a giveaway, you can require people to follow your social media accounts, subscribe to your email list, or share your content with friends. This can help increase brand awareness and reach a wider audience.
Similarly, a contest can encourage people to create user-generated content (UGC), like photos or videos, showcasing your products. Doing so can provide social proof and help build a community around your small business.
If your Shopify store is integrated with WordPress, we recommend using a giveaway plugin for your contest.
RafflePress is the most powerful and easy-to-use giveaway builder for WordPress. It has a drag-and-drop interface and countless ways to boost your store’s traffic.
For example, the ‘Refer-a-Friend‘ action helps attract referral traffic. And with the ‘Visit a Page’ action, you can send high-quality website traffic to product pages in your store.
You also won’t need to start from scratch. RafflePress has several pre-made giveaway templates to help you:
- Grow your email list
- Refer friends with word-of-mouth marketing
- Run a giveaway before your site launches
- Grow your Facebook page
- Boost your Twitter followers
- Grow your YouTube channel
- Increase your Instagram following
- Grow your TikTok followers
Best of all, you can do it all with zero coding.
If you need proof, you can see how Smash Balloon got over 3k+ email subscribers with a RafflePress giveaway.
2. Send Engaging Push Notifications
Sending push notifications is a great way to drive traffic to your Shopify store. They can remind customers that your store exists, promote sales and showcase new products.
By sending push notifications, you can keep your brand top of mind and encourage potential customers to visit your store and make a purchase. However, it’s important to use them strategically and avoid overwhelming users with too many, as this could lead to less engagement.
To send push notifications, we recommend using push notification software like PushEngage.
PushEngage is the easiest way to send custom push notifications to your website visitors. It offers various features to create effective push notification campaigns, including:
- Automated drip campaigns
- Segmentation and targeting options
- Cart abandonment notifications
- Personalized notifications
- Real-time analytics
- And more.
Furthermore, the platform integrates with Shopify, WooCommerce, and Magento, making it easy for Shopify store owners to set up and manage campaigns.
If you’re ready to dive in, you can follow this guide on how to add push notifications to your website.
3. Optimize Your Store with the Right Keywords
Shopify SEO can be challenging for beginners. However, optimizing your store with the right keywords can drive free traffic to your website through search engines like Google Search and Bing.
By finding and using relevant keywords, you can increase your store’s visibility in search engine results pages (SERPs). We call this organic search because it’s how shoppers naturally look for answers to their problems.
To optimize your site with keywords specific to your store, you should perform keyword research. Doing so will help you find the most relevant and high-traffic terms for your products and industry.
SEMRush’s keyword magic feature is a great tool for this because it gathers search data in one place.
It can also help you track your rankings, research competitors, and more.
Then, you can use those keywords throughout your website, such as your:
- Product titles
- Product descriptions
- Meta descriptions
- Alt text for images
Using the right keywords can help improve your site’s search engine rankings, making it more likely that people will find your store when they search for related products. This can increase the traffic to your store and generate more sales for your business.
4. Create SEO Friendly Blog Content
Similarly, writing SEO-friendly blog content for your store is a great way to drive traffic and increase conversions. By creating valuable content, such as tutorials, gift guides, news, and updates, you can engage existing customers and attract new customers through organic search.
Like tip 3, you’ll need to start by finding the best keywords for your content. From there, you can use those keywords in your post, such as in your headline, subheadings, and post body.
However, using keywords naturally and not overstuffing them is crucial, as this can negatively affect your search engine rankings.
5. Launch an Email Marketing Campaign
Email marketing is often overlooked as a powerful method for sending traffic to online stores. However, leveraging your email list allows you to communicate with your audience directly and encourage them to visit your website.
To create an email marketing campaign, you’ll first need to build an email list. You can do that by offering incentives such as exclusive discounts, giveaways (see tip 1), free guides, eBooks, or other valuable content.
Once you have an email list, you can send regular emails to your subscribers to promote your products, offer discounts, and provide updates related to your industry.
With email marketing, you can reach users who are already interested in your brand and products, which can encourage them to visit your website and make a purchase.
Additionally, you can segment your audience and personalize your messaging. This can make your emails more relevant and engaging, helping to boost your conversion rates.
6. Market Your Store on Social Media
Social media platforms can also drive traffic to your Shopify store. When you share valuable content and engage with your followers on social media, you can attract new visitors to your website.
Start by finding the social media networks relevant to your business and audience.
Platforms like Facebook, Instagram, and Twitter are effective for reaching a broad audience. Still, niche platforms like Pinterest, Reddit, and Goodreads may be more relevant depending on the products you sell.
After finding the best social media platforms, you can create and share engaging content that resonates with your audience.
Here are a few ideas of the type of social media posts you can share:
- Social media giveaways
- Product landing pages
- Behind-the-scenes videos
- User-generated content
- Shoppable Instagram posts
- Funny GIFs and memes
- Flash offers
You can even display social media posts on your website with social media feed plugins like Smash Balloon.
That way, you can engage your visitors with content from your community, proving that your brand is credible and trustworthy.
7. Create an Affiliate Program
Affiliate marketing is another excellent way to increase traffic without spending a fortune on paid advertising. By offering commissions to affiliates who promote your products, you can encourage them to share your goods with their audience, driving traffic to your website.
However, starting an affiliate program from scratch can be complex and expensive. It takes a lot of work to set everything up manually.
That’s why we recommend using an affiliate marketing plugin like AffiliateWP to create your referral program.
AffiliateWP makes creating an affiliate program for your online store easy. It’s a popular and reliable plugin that requires zero coding to set up.
This plugin allows you to grow your network with automated tools, helping you save time and effort.
Here’s a quick overview of what you can do with AffiliateWP:
- Manage and track affiliates
- View reports in real-time
- Onboard affiliates with a user-friendly interface
- Set up automatic payouts for affiliates
- Send custom email notifications
- Import and export affiliate data with 1 click
Check out our easy tutorial to learn how to set up an affiliate program with AffiliateWP.
8. Publish Polls and Surveys for Customer Feedback
With a well-crafted poll or survey, you can collect useful information from your store’s visitors and use it to make informed decisions to improve your business.
For example, feedback from a survey might show that browsing your store is difficult, prompting you to make it more user-friendly.
Plus, surveys can also help you generate leads, especially if you include an email opt-in checkbox and an incentive for users, such as entry into a giveaway or a discount code.
Our favorite tool for this is WPForms, the most beginner-friendly form builder for WordPress. With its drag-and-drop builder, hundreds of form templates, and extensive features, it’s the easiest way to add surveys to your online store.
With this powerful plugin, you can easily create:
- Surveys and Polls
- Multi-step forms
- Form abandonment campaigns
- Conditional logic forms
- Conversational forms like Typeform
- Form landing pages
- Offline forms
- And more.
For even more details, you can read this guide on adding a survey to WordPress with WPForms.
9. Regularly Offer Coupons and Discounts
In the last tip, we mentioned using incentives to get people to take action, and nothing is a greater incentive than money off a purchase. With discounts and coupons, you can attract new visitors to your website, engage existing customers, and encourage them to buy something they have their eye on.
You can use the discounts feature in the Shopify app to create a discount or offer free shipping. Afterward, you can promote your offers through your site, email, social media, and other channels to encourage shoppers to purchase.
One tool we love for promoting discounts is OptinMonster. With its different campaign types, you can draw attention to your offer by:
- Displaying it in a popup box
- Showing it in a floating bar at the top of your site
- Adding it to your website sidebar
- Making a fun discount wheel
- And more.
Even better, OptinMonster has advanced targeting features, allowing you to show your discount to the right visitors at just the right time. For example, you can display an exit-intent popup with your discount when users are about to leave your site or offer an exclusive discount to first-time visitors.
Here’s a quick guide showing you how to add an exit popup to Shopify with OptinMonster:
10. Collaborate with Bloggers and Influencers
Influencer marketing is a tried and tested way to drive traffic to online stores. By partnering with them, you can leverage the influencer’s existing audience to reach new audiences and send traffic to your website.
Start by researching influencers in your niche who fit your brand. After finding the right people, you can build relationships with them by engaging with their content, joining social media conversations, and generally offering value.
After building your relationship, you can propose a partnership or collaboration, such as:
- Sponsored gift guides, including your products or services
- Social media promotions featuring your brand
- Guest posts on their blog with an engaging tutorial
- Honest product reviews on YouTube
Collaborations like this can also create valuable backlinks to your site, which can help demonstrate its authority to the Google algorithm.
Since influencers have an engaged audience ready to trust their opinions, working with them can attract new visitors to your Shopify store who may not have otherwise discovered your products.
11. Start or Sponsor a Podcast
Podcasting can drive traffic to your Shopify store by giving you a platform to showcase your brand and expertise. With engaging podcast content, you can establish yourself as an authority, build trust, and drive traffic to your store with promotions and calls to action.
Alternatively, sponsoring a podcast that aligns with your values can help you reach a wider audience and tap into the existing trust and loyalty of the podcast’s listeners. As a result, you can send more traffic to your store through referral links, coupon codes, and other promotional offers.
If you plan to run or sponsor a podcast, you’ll find these tips on promoting a podcast helpful.
12. Run Paid Ad Campaigns
Our final tip on sending traffic to your Shopify site is to leverage the power of paid advertising. While it isn’t the most budget-friendly tip, paid ads are fantastic for reaching new audiences who may not know of your brand.
With platforms like Google Ads and Facebook Ads, you can create highly targeted campaigns that reach people based on their demographics, behaviors, and interests. You can even retarget people who have already visited your site but have yet to make a purchase.
In particular, business accounts on Facebook and Instagram ads let you create engaging carousel, slideshow, video, and poll ads to help you stand out from your competitors.
This can help you increase brand awareness, generate leads, and drive sales while tracking your results with metrics like click-through and conversion rates.
Additionally, paid ads can help you stay competitive in a crowded online marketplace by giving you more visibility and exposure. Since you can test and refine your messaging and targeting over time, you can optimize your ads for the best results.
Some other places that allow you to run social media ads and PPC campaigns are as follows:
- Pinterest Ads
- Reddit for Business
- TikTok Ads Manager
- Amazon Ads
Remember that the key to success with paid ads is to understand your target audience and their needs clearly, and to create compelling ad content and landing pages that resonate and drive them to take action.
Next Steps: Grow Your Business with Contest Marketing
In this article, we’ve shown you how to drive traffic to Shopify store websites using a combination of digital, content, and social media marketing, lead generation and paid advertising methods.
Next, check out this step-by-step guide on how to use contest marketing to grow your business.
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