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Best Customer Acquisition Tools

14 Best Customer Acquisition Tools for WordPress

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of RafflePress. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Are you searching for the best customer acquisition tools?

Customer acquisition helps bring visitors to your website and convert them into customers. But you’ll need help from different software and tools to do this effectively.

In this guide, we’ll walk you through some of the best customer acquisition tools on the market. They’ll help fine-tune your customer acquisition strategy to attract and convert your target audience into paying customers.

What is Customer Acquisition?

Customer acquisition is about finding new people who want to buy your products or services.

Companies use different strategies to find potential customers. For example, they can use online ads, social media, or even good old-fashioned flyers. The goal is to turn interested people into paying customers.

Customer acquisition has two main parts:

  • Awareness: This is about getting your product or service in front of the right people and making them aware of your brand. Imagine it like waving a giant flag to grab their attention.
  • Conversion: Once you’ve got their attention, it’s time to convince them to become a customer. This could involve offering a discount, explaining how your product solves their problem, or making it easy for them to buy. It’s like giving them a friendly nudge towards your door.

The customer acquisition process is like growing your business. The more customers you find, the bigger you can become. That’s why it’s something every business needs to keep doing.

What are the Benefits of Customer Acquisition Tools?

Customer acquisition solutions get you more customers faster. Here’s how:

  • Target the right people: Pinpoint who you want to reach so you can ditch generic marketing and speak directly to your ideal customer.
  • Save time and effort: Automate emails and lead nurturing, freeing you up for more important things.
  • Make smarter decisions: Get actual data on how your campaigns are doing so you can tweak them for maximum impact.
  • Spend less money: Find the most effective marketing channels so you don’t waste money on things that don’t work.
  • Impress potential customers: Personalize the customer journey to offer exactly what they’re looking for.

Best Customer Acquisition Tools for WordPress

Let’s dive into our list of the best customer acquisition software and tools for your WordPress website. We’ll cover tools for various customer acquisition channels, including search engine optimization (SEO), content marketing, and more.

How We Review & Test

At RafflePress, our tool roundups are created by experienced professionals who have spent years using, testing, and evaluating software. Unlike other sites, we never accept payment to influence our recommendations. We invest dozens of hours into every roundup, thoroughly testing each product according to strict criteria. We use the products ourselves, just like you would, to ensure our reviews are comprehensive and reliable.

1. RafflePress: Best for Referral Marketing

RafflePress best contest tool for customer acquisition

RafflePress (hello 👋 that’s us) is a WordPress giveaway plugin that lets you run viral giveaways to grow your e-mail list, increase social media followers, and drive traffic to your website. These features make it an ideal customer acquisition tool for WordPress.

We use RafflePress daily to set up WordPress giveaways and contests without writing code. We often use the built-in landing pages to make driving traffic to a campaign easier. After setting one up, users can enter your giveaway with a single click.

RafflePress giveaway 1-click entry actions

Many other business owners use RafflePress to attract and retain new customers.

For example, Smash Balloon used it to grow its e-mail list by 3,584 Subscribers. Meanwhile, WPForms grew its Facebook group by 11k with RafflePress giveaways.

What makes RafflePress stand out is its viral sharing feature. It rewards users with more entries if they refer a friend or share your giveaway on social media.

RafflePress refer a friend settings panel

This encourages more engagement, resulting in more new leads and traffic.

Using RafflePress for Customer Acquisition

  • Harness word-of-mouth recommendations.
  • Increase brand awareness and attract new potential customers.
  • Grow your e-mail list with users interested in your brand.
  • Practice customer retention by rewarding loyal customers with prize draws.
  • Acquire user-generated content to use in future digital marketing campaigns.

Pricing: RafflePress has a free version with limited features. The pro versions start at $39.50 per year.

Our Review: RafflePress is our go-to for customer acquisition. It’s easy to use and lets you run fun contests to grow your email list and social following while attracting new customers with exciting prizes.

2. SeedProd: Best for Landing Page Optimization

SeedProd best customer acquisition tool for landing pages

SeedProd is the best drag-and-drop website builder for WordPress. You can use it to create custom WordPress themes and high-converting landing pages without code.

Landing pages are invaluable for effective customer acquisition as they target users interested in your products or services. 

SeedProd makes building landing pages easy with its drag-and-drop builder. It also has pre-made templates that streamline the building time.

SeedProd WordPress landing page builder

You can create any type of landing page and use conversion-focused blocks to help you get more customers. For example, custom call-to-action buttons (CTA) and countdown timers.

In fact, OptinMonster used SeedProd to reduce cost per acquisition by 47%. It reduced the cost of acquiring new customers while improving OptinMonster’s return on investment (ROI).

SeedProd stands out because of how fast and easy it is to use. Compared to other page builders we tested, it uses best coding practices to ensure pages load quickly, a key ranking signal for search engines.

Using SeedProd for Customer Acquisition

  • Build landing pages using templates and a drag-and-drop builder.
  • Personalize landing pages to the right visitors with dynamic text.
  • Capture leads with targeted opt-in forms.
  • Create urgency with countdown timers.
  • Optimize pages for smartphones and tablets.

Pricing: SeedProd has a limited free version. Premium plans start at $39.50 per year.

Our Review: SeedProd makes customer acquisition effortless. With its drag-and-drop builder, we can create high-converting landing pages in minutes, with no coding required. This lets us target specific audiences and capture valuable leads through strategic forms.

3. OptinMonster: Best for Conversions

OptinMonster best customer acquistion tools for conversions

OptinMonster is a conversion optimization tool and WordPress popup plugin that helps turn visitors into regular subscribers. It offers a range of attention-grabbing signup forms like popups, floating bars, and slide-ins. 

During our testing, we discovered you can set specific rules to target certain users. This SaaS tool also has exit-intent technology that lets you catch users’ attention when they’re about to leave your site. 

OptinMonster exist intent popup

OptinMonster offers several other tools that make it a great addition to your customer acquisition toolkit. Its drag-and-drop builder allows you to create attractive forms without needing to code. Plus, it has a variety of templates you can easily customize. 

OptinMonster ensures your forms look good and work well on all devices as they’re mobile-responsive. Plus, it gives you detailed analytics to learn which forms, rules, and offers are most effective.

Using OptinMonster for Customer Acquisition 

  • Design eye-catching opt-in forms that match your website’s style.
  • Target your forms to appear on specific pages or based on user behavior.
  • Use exit-intent technology to capture visitors before they leave.
  • Test different designs and offers to see what converts best.
  • Connect OptinMonster to your email marketing platform for automated follow-up. 

Pricing: OptinMonster offers plans starting at $9/month. Higher-tier plans provide additional features and increased contact limits.

Our Review: OptinMonster is essential for turning website visitors into customers. It offers multiple sign-up options, targeting features, and valuable analysis tools. Overall, we found it ideal for getting more leads and growing your email list.

4. MonsterInsights: Best for Tracking Acquisition Traffic

monsterinsights google analytics plugin for WordPress

MonsterInsights is the most popular Google Analytics plugin for WordPress. It brings powerful website analytics directly to your WordPress dashboard.

It makes understanding your website’s traffic and visitor behavior simple. This allows you to make data-driven decisions to improve customer acquisition.

MonsterInsights removes the complexity of integrating Google Analytics with WordPress. After setting it up, we found it shows key performance metrics in a user-friendly dashboard.

monsterinsights overview report

You can easily understand where your visitors come from, what content they engage with, and how they interact with your site.

A feature we love is the eCommerce tracking add-on. It provides insights into your store’s performance, including top products, conversion rates, and more.

Using MonsterInsights for Customer Acquisition

  • Find out where your best visitors come from and focus your marketing efforts there.
  • See which pages people love and create more content like it.
  • Improve your website to increase sales by fixing problems that stop people from buying.
  • Make better decisions for your online store using data about products, prices, and offers.

Pricing: MonsterInsights has a free version with limited features. Paid plans start at $99.50/year.

Our Review: If you’re using WordPress, MonsterInsights is indispensable for making sense of your website data. Its insights inform your customer acquisition strategy, helping you target the right audience, refine your messaging, and improve your website’s effectiveness.

For more details, please see our MonsterInsights review.

5. TrustPulse: Best for Urgency Marketing

TrustPulse best WordPress FOMO plugins

TrustPulse is a leading social proof and FOMO (fear of missing out) plugin for WordPress and other website builders. It shows real-time user activity notifications on your website, like purchases, signups, or email subscriptions. This helps build credibility, establishes trust, and encourages visitors to take action.

TrustPulse uses real-time social proof to create a sense of urgency and encourage others to act. When reviewing it, we noticed you can customize the appearance and behavior of notifications to match your branding.

You can also target specific audiences and choose notification styles. This includes recent sales, form submissions, and more.

live sales notification

What stands out to us is TrustPulse’s analytics and statistics. This information lets you track campaign performance and optimize your notifications for maximum impact.

Using TrustPulse for Customer Acquisition

  • Build trust by showing recent purchases or signups.
  • Create urgency by highlighting limited offers or popular products.
  • Target notifications to appear on important pages.
  • Use social proof to boost conversions.

Pricing: TrustPulse offers a free plan with limited features. Paid plans start at $5/month.

Our Review: TrustPulse is a powerful way to use social proof for customer acquisition. We found that its real-time notifications and easy interface make it an ideal tool to build trust, encourage action, and boost your bottom line.

6. WPForms: Best for Feedback & Contact

wpforms best WordPress form builder plugin

WPForms is the most beginner-friendly drag-and-drop form builder plugin for WordPress.  It helps you create simple contact forms, payment forms, surveys, polls, signup forms, and more. The cherry on top is you can do all this without writing code.

WPForms understands the role of forms in attracting prospects, nurturing leads, and closing sales.

After installing it, we noticed it offers pre-built templates to speed up the creation of forms. It also has advanced features like conditional logic, form abandonment tracking, and conversational forms to help you gather more qualified leads.

WPForms sign up form template

A feature we recently discovered is its calculator addon. With this, you can extend your forms and build calculators to perform tasks like calculating shipping costs.

Using WPForms for Customer Acquisition

  • Create simple or complex forms to gather potential customer information.
  • Create engaging surveys and polls to get insights into your audience’s needs.
  • Collect payments for products, services, or donations.
  • Easily grow your email list with targeted sign-up forms.

Pricing: WPForms offers a free version with basic features. Paid plans start at $49.50/year.

Our Review: WPForms is essential for streamlining lead generation and customer acquisition. Its beginner-friendly interface, countless form options, and powerful integrations make it an adaptable choice for businesses of all sizes.

For more details, please see our in-depth WPForms review.

7. PushEngage: Best for Remarketing

push engage best push notification software

PushEngage is a leading push notification platform that helps re-engage website visitors and nurture potential customers. Unlike traditional communication like email, push notifications appear in subscribers’ browsers even when they’re not on your website.

This instant visibility makes PushEngage a powerful tool for boosting website traffic, increasing conversions, and acquiring new customers.

PushEngage offers a suite of features to optimize your push notification strategy. With customizable opt-in triggers, you can effortlessly grow your subscriber base.

push notification setup

We were impressed by the advanced segmentation and targeting options. These ensure you send relevant messages to the right audience segments. Plus, A/B testing and detailed analytics help refine your campaigns for maximum impact.

Using PushEngage for Customer Acquisition

  • Promote new content, sales, or limited-time offers to re-engage past visitors.
  • Send personalized reminders to shoppers who left items in their cart to increase conversions.
  • Use customizable opt-in triggers to collect new subscribers with a single click.
  • Send the right messages to the right people based on behavior, interests, or location.

Pricing: PushEngage has a free plan for up to 200 subscribers. Paid plans start at $9/month.

Our Review: PushEngage is our favorite tool to re-engage website visitors, increase conversions, and boost customer acquisition. Its easy setup, customizable notifications, and advanced targeting make it an ideal option for driving traffic, recovering abandoned carts, and building a loyal following.

8. All in One SEO (AIOSEO): Best for SEO

all in one seo is the best wordpress seo plugin

All in One SEO is the original and most comprehensive WordPress SEO plugin on the market. It gives you complete control over your site’s appearance in search results. This can help you attract more organic traffic, leading to new customers.

AIOSEO takes the technical aspects of SEO and simplifies them. It has powerful tools and user-friendly features that beginners can understand and implement.

After setting up the plugin, we discovered tools for generating XML sitemaps to aid search engine indexing. It also has rich snippet features to make your website stand out in search results. 

All in One SEO general settings

We found the plugin integrates seamlessly with social media, allowing you to optimize how content previews look when shared across various platforms.

A feature we love for local businesses is Local SEO. With this, you can boost visibility in location-based search results.

Using AIOSEO for Customer Acquisition

  • Improve your search rankings by targeting relevant keywords and customizing page titles and meta descriptions.
  • Use sitemaps to help search engines crawl and understand your site’s structure.
  • Ensure social content looks great with optimized social meta tags.
  • Boost visibility in local searches with specific location targeting and optimizations.

Pricing: AIOSEO has a free version with robust features. Paid plans start at $49.50/year.

Our Review: AIOSEO is an essential tool for any WordPress site serious about improving search engine visibility. It’s our #1 choice to drive more organic traffic and acquire new customers via search results.

Please see our AIOSEO review for more details.

9. Smash Balloon: Best for User-Generated Content

Smash Balloon social media feeds plugin for WordPress

Smash Balloon is the leading suite of social media feed plugins for WordPress. It helps integrate Facebook, Instagram, Twitter, and YouTube content directly into your website.

Using social feeds can help you get more customers. It shows that others trust your brand, increases your visibility, guides more people to your website, and encourages more interaction.

What we love about Smash Balloon is it lets you use social media posts to attract and convert customers. Their plugins don’t just show feeds but let you change the appearance and function to fit your website’s style.

smash balloon social media feed

They also keep performance in mind. Each plugin is designed for speed, ensuring fast load times critical for user experience and SEO.

Using Smash Balloon for Customer Acquisition

  • Show positive feedback, stories, or content from social media platforms to gain the trust of new visitors.
  • Embed social feeds on strategic pages to encourage clicks to your social profiles.
  • Display feeds in carousels, galleries, or shoppable posts to keep visitors on your site longer.
  • Let visitors know about your social media pages to increase visibility and reach.

Pricing: Each Smash Balloon plugin has a free version with essential features. Paid plans for individual plugins start at $49/year. They also offer bundled options.

Our Review: Smash Balloon plugins are a powerful way to use social media to boost customer acquisition efforts. Their ease of use, customization options, and focus on performance make them a top choice for any WordPress website.

10. LiveChat: Best for Customer Engagement

live chat best customer acquisition software for customer experience

LiveChat is a popular live chatbot that helps increase website leads, improve customer happiness, and make support tasks more efficient. It’s easy to use and prioritizes personalized chats with website visitors.

During our testing, we found that its chat invitations let you target specific visitors. You can target them based on their behavior, time spent on the site, and more. This helps you offer timely support and improve customer experience.

A feature we particularly liked is its pre-chat surveys. They help you gather lead information before the conversation begins. With this, you can qualify prospects and tailor your approach.

Live Chat pre-chat survey

Plus, LiveChat’s seamless integration with knowledge bases helps customers find answers and gives agents quick access to relevant information.

Using LiveChat for Customer Acquisition

  • Target visitors, offering timely assistance to increase engagement.
  • Gather lead information before a chat begins to qualify prospects.
  • Save time by creating pre-written responses to common questions.
  • Automatically direct chats to the right agents based on visitor’s needs.
  • Help customers to self-serve and provide agents with easy access to relevant information.

Pricing: LiveChat offers tiered pricing plans to suit different business sizes, starting at $20/month per agent when billed annually.

Our Review: LiveChat is an easy-to-use live chat platform that’s great for attracting and helping customers. It has forward-looking features, many customization opportunities, and effortless integrations. This makes it a fantastic option for creating custom experiences that convert customers.

11. Constant Contact: Best for Email Outreach

constant contact

Constant Contact is a top email marketing tool. It can help you build an audience, cater to leads, and increase your average customer lifetime value (CLV). 

We found Constant Contact straightforward to use. You can craft pro-quality email campaigns and manage essential marketing tasks. This makes it a go-to for improving customer acquisition through email marketing campaigns. 

When testing, we liked how you could make personalized signup forms and focused landing pages to gather leads and group your audience. You can also build attractive emails with their drag-and-drop tool or select from a wide range of ready-made templates.

We also loved Constant Contact’s automation. It makes your marketing tasks easier by sending welcome emails, delivering targeted content to leads, reconnecting with former customers, and tackling abandoned carts.

Using Constant Contact for Customer Acquisition

  • Create captivating email campaigns using a wide variety of customizable templates.
  • Segment your audience for more personalized communication, increasing engagement rates.
  • Use powerful analytics tools to gain insights into what drives opens, clicks, and conversions.
  • Use A/B testing to determine the best strategies for customer engagement.
  • Integrate Constant Contact with your CRM to improve your customer acquisition strategies.
  • Automate your email marketing to ensure consistent communication with prospects.
  • Provide customer service through timely and relevant communication.

Pricing: Constant Contact pricing starts at $12/month. You can also try its free trial.

Our Review: Constant Contact is an excellent choice if you need an email marketing platform emphasizing usability. Its automation features, integrations, and focus on helping businesses succeed make it one of our top solutions for driving customer acquisition and growth.

12. Drip: Best for Email Marketing Automation

Drip email marketing automation tool

Drip is a powerful eCommerce CRM (Customer Relationship Management) platform specializing in advanced email marketing automation. It helps segment your audience, personalize communication, and create highly targeted email campaigns to nurture leads and drive sales.

Drip stands out by focusing heavily on behavioral triggers and data insights. This is what makes it ideal for customer acquisition strategies.

We particularly love how Drip helps you observe customer behavior. You can create automated processes based on customers’ actions on your site. For example, visiting certain pages, leaving items in a cart, or completing a purchase. 

Drip WooCommerce cart abandonment workflow

It also links with top eCommerce platforms, making it simple to merge customer data and create campaigns based on specific actions or past purchases.

Using Drip for Customer Acquisition

  • Create email campaigns for prospects interested in your products or services.
  • Use A/B testing to understand what’s most effective.
  • Group your leads based on behaviors or traits for personalized email campaigns.
  • Engage leads at the right stage of the buyer journey.
  • Cross-sell and upsell existing customers with triggered emails and workflows.

Pricing: Drip’s pricing starts at $39/month based on the number of contacts.

Our Review: Drip helps get and keep customers by dividing them into groups, automating workflow, and focusing on customer behavior. This makes it perfect for creating customized marketing campaigns to boost sales.

13. HubSpot: Best for Managing Entire Sales Funnel

HubSpot CRM

HubSpot is an all-in-one platform that helps with marketing, sales, and customer service processes. It has extensive tools that help attract potential customers and convert them into loyal ones.

HubSpot centers around a free CRM system that compiles data about your customers. You can then enable other HubSpot features like:

  • Marketing Hub for content creation, SEO, and ads
  • Sales Hub for smoothing out the sales process for your sales team
  • Service Hub for handling customer support

During our testing, we found that HubSpot is ideal for inbound marketing, nurturing leads, personalization, automated workflows, and detailed reporting. It’s a complete solution for improving and growing your customer acquisition strategy.

Using HubSpot for Customer Acquisition

  • Convert visitors into leads with landing pages and targeted forms.
  • Segment leads and send automated email sequences to move them through the sales funnel.
  • Personalize website experiences and communication based on visitor behavior and interests.
  • Automate your marketing-based behavior, like sending an e-mail.
  • Analyze the customer journey from initial touchpoint to sale and beyond.

Pricing: HubSpot offers free plans for their CRM and basic versions of their marketing, sales, and service tools. Paid tiers provide more robust features and increased contact limits.

Our Review: HubSpot is great for businesses that need an all-round marketing and sales solution. It excels in showing a connected view of a customer’s engagement process. Although it requires more time and money to utilize fully, it’s excellent for growing your customer base and forming long-term customer relationships.

14. Buffer: Best for Social Media Marketing

buffer social media scheduling tool

Buffer is a simple social media scheduling tool.  It helps you plan, schedule, and share posts on different platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. This helps attract new customers by increasing brand visibility, growing your audience, and generating more website traffic

When using Buffer, we liked its straightforward and user-friendly design. With a few clicks, you can plan posts for future dates. This saves time and ensures you have steady content to keep your audience engaged and attract new followers. 

Another feature we loved was how Buffer provides important data. You can learn how many people saw your post, interacted with it, and clicked on it. This helps you understand what content works best. 

Using Buffer for Customer Acquisition

  • Plan and schedule your social media calendar with regular content.
  • Track key metrics to identify your most successful content.
  • Set up team workflows for approval and publishing.
  • Schedule promotional posts to drive visitors back to your website.

Pricing: Buffer offers a free plan with basic features and limited posts. Paid plans start at $6/month per social channel.

Our Review: Buffer is an excellent tool for businesses and individuals who need a consistent social media presence with minimal fuss. Its user-friendly interface, scheduling features, and social analytics make it an ideal tool to support your customer acquisition goals indirectly.

What is the Best Customer Acquisition Tool?

Picking the best customer acquisition tool is about what fits your business best.

If you’re looking into referral marketing, RafflePress is a great pick. It uses your current customers to promote your business, making it a crucial part of any referral-based customer acquisition plan.

OptinMonster is the best for conversion rate optimization. It’s great for grabbing details of potential customers, keeping shopping carts from being abandoned, and bumping sales conversions. 

For email marketing, Constant Contact is our choice. It’s user-friendly, offering a full range of email marketing tools, from list building to automated workflows.

There’s no beating All in One SEO if we’re talking SEO. It gives you many SEO tools to boost website rankings, attract organic traffic, and power up your customer-getting efforts.

FAQs About the Best Customer Acquisition Tools 

How do I choose the right customer acquisition tools?

The right customer acquisition solutions depend on your ideal customer and strategy. Identify their preferred channels (social media, paid advertising, blog posts, etc.) and choose tools that help you reach them there (social media management, email marketing platforms).

How can I measure the ROI of customer acquisition?

Track the total revenue generated by acquired customers and compare it to the cost of acquiring them (customer acquisition cost, CAC). A positive return on investment (ROI) means your acquisition efforts are profitable.

How do I align customer acquisition with my overall marketing strategy?

Align your customer acquisition with your marketing strategy by understanding your ideal customer and choosing channels they frequent. Then, leverage targeted tools to attract them through those channels.

Put Customer Acquisition Tools to Work

We hope this guide helped you find the best customer acquisition tools for your business.

However, the true power lies in your ability to use them strategically. Test different approaches, analyze data rigorously, and refine your strategy.

By taking an action-oriented and data-driven approach,  you’ll unlock the full potential of your chosen tools and turn customer acquisition into a well-oiled engine for sustainable business growth.

You might also like the following best WordPress plugin suggestions:

If you liked this article, please subscribe to our YouTube Channel for RafflePress video tutorials. You can also find us on Twitter and Facebook.

author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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