How to Announce a Giveaway Winner (9 Examples and Templates)
Do you want to know the best way to announce the winner of your giveaway? Depending on your contest’s duration, there’s a chance many people may have forgotten they entered. So announcing the winner serves as a reminder to re-engage with your company.
In this article, we’ll show you how to announce a giveaway winner in several ways, complete with examples and templates for inspiration.
- 1. Announce the Winner in Your Giveaway Widget
- 2. Notify the Winner by Email
- 3. Email Non-Winning Contestants
- 4. Create a Winner Announcement Post on Facebook
- 5. Announce the Contest Winner on Twitter
- 6. Create a Giveaway Winner Announcement Blog Post
- 7. Announce the Giveaway Winner on Instagram
- 8. Create a Winner Announcement Video on YouTube
- 9. Display a Popup Announcing the Winner
Shall we dive in?
1. Announce the Winner in Your Giveaway Widget
The easiest way to announce the winner of your giveaway is to display your results on your contest widget. Contest builders like Rafflecopter, Gleam, and RafflePress, for example, make it easy to display the winner as soon as your giveaway ends.
As a result, anyone visiting your giveaway landing page can clearly see it’s over and how they can further engage with your business.
You can automatically enable this option in RafflePress, the best giveaway plugin for WordPress.
When building your contest, navigate to Settings » General and scroll down to the Display Options section. Then tick the “Show Winners” checkbox and save your changes.
Then when your contest comes to an end, you can choose a winner using RafflePress’s random winner picker. You can learn how that works in our guide to picking a giveaway winner.
Now, after picking a winner for your giveaway, they’ll show up in your giveaway widget and on your contest landing page.
2. Notify the Winner by Email
As we mentioned earlier, some users might forget they entered, so following up with an email notification is the perfect way to remind them of their participation, and subsequent win.
It’s a good rule of thumb to wait up to 1 week for the winner to reply to your email and claim their prize. If you haven’t heard from them after that, you can draw another winner.
If you’re running a contest on Facebook, it’s a smart move to email the winner before you announce anything on your Facebook page. This will help you stay within Facebook’s contest guidelines.
It can be hard finding the right way to word your email so here are a few tips on what to include:
- Ask the winner for the best address to deliver their prize
- Suggest they send a photo or video celebrating their prize (you can use this later with their permission to promote your brand on social media and other marketing messages)
- Use friendly and informal language. It’s a remarkable moment for your winner, so reflect that in your email’s tone by avoiding stuffy language.
Here’s an example of how to word your contest winner notification email:
Winner Announcement Email
Subject Line: Congrats! You’ve won RafflePress’s Giveaway!
Congratulations! You’ve won the Macbook Air Grand Prize in our ‘Anniversary Giveaway’ contest!
Here are the steps to claim your prize:
1. Send an email to [email protected] within 7 days to claim your prize
2. Please confirm that it’s OK for us to publish your name on our social media channels and website
3. This is optional, but if you’re as excited as we are about your win, take a selfie and share it with us!
If you have any questions, just hit reply on this email and I’ll be happy to help!
Here’s an example of what your winner notification might look like:
3. Email Non-Winning Contestants
Once your giveaway winner has responded to claim their prize and confirmed you could publish their name, you can share the news with the people who weren’t successful.
Initially, people will be disappointed about not being a winner, so this is the perfect opportunity to offer a consolation to keep them happy.
When writing your email newsletter, you can…
- Announce who the winner is
- Thank non-winners for taking the time to participate
- Remind them that while they didn’t win, they’ll have more chances to win in the future
- Offer a consolation prize like a discount or coupon as a thank you
Here’s an example of how to word an email to non-winners of your giveaway:
Non-Winner Announcement Email
Subject Line: Your Reward for Entering RafflePress’s ‘Anniversary Giveaway’!
Hi [First Name],
Thanks for entering our ‘Anniversary Giveaway’ and helping to make it such a huge success.
Sadly you haven’t been chosen as a winner this time. But as a thank you for helping us out, we’d like to give you a 35% off coupon for your RafflePress subscription. Click here to claim your coupon.
Don’t worry! You’ll have another chance to win next month’s giveaway.
This example from Chrome Industries demonstrates how a little reward for taking part can go a long way to securing loyal customers.
It’s a good idea to segment your email list so contest entries are separate from other subscribers. That way, you can write and send a specific email when you run a giveaway in the future.
For example, you could say, “Want another chance at winning a MacBook Air? Click here to enter our latest contest”. This increases the chances of those users entering again.
4. Create a Winner Announcement Post on Facebook
If you ran your contest on a Facebook page, you’d want to announce the giveaway winner there too. That’s because entrants will be checking your page regularly to see if they won.
As we mentioned earlier, you’re legally allowed to announce your contest winners in a Facebook post, providing you’ve notified the winner first.
An excellent Facebook post announcement should include the following elements:
- A sentence thanking everyone for joining in and making your giveaway a success
- If it was a contest requirement to submit photos or videos to enter your giveaway, attach the winning photo
- Add a description of the prize and a photo
- Tag the winner to celebrate their big win
- Add a link back to your giveaway landing page for people who haven’t seen it before to check it out
- Mention how you chose the winner
- Tell your fans when you’ll launch the next contest
Here’s an example of how you can word your Facebook announcement post:
Facebook Announcement Post
Congratulations, John Smith, the winner of the Macbook Air Grand Prize of our ‘RafflePress Anniversary Giveaway’ contest!
His entry was randomly selected from over 2,500 participants, crowing him the winner! You can see him celebrating his win in the photo below.
Thanks to everyone who took part and helped make this contest a massive success. Keep an eye on our Facebook page for the next contest coming soon.
If you missed it, you can see the contest here: [giveaway page url]
To make sure you reach as many of your fans as possible, you can announce the winner in your Facebook stories along with a post on your fan page too.
5. Announce the Contest Winner on Twitter
Announcing the winner of your giveaway on Twitter can follow a similar process to the Facebook post. Although, it’s worth taking into account that you only have 280 characters to work with, so keep your tweet short, to the point and easy to scan.
Here are some tips for keeping your announcement tweet on-point:
- Thank everyone for participating in your giveaway
- If you know your winner’s Twitter handle @mention them
- Add a link to your giveaway landing page so followers can see more information
- Include a photo of the prize or the winning entry for photo contests
Check out this example of a great Twitter contest winner announcement:
Twitter Winner Announcement Tweet
Congratulations @johnsmith, the winner of the Macbook Air from our ‘RafflePress Anniversary Giveaway’ contest! Check out the details here: [giveaway page url]
6. Create a Giveaway Winner Announcement Blog Post
Blog posts are an excellent way to announce a giveaway winner as they have tons of room and the flexibility to include multiple content types.
You can use the space provided to paint a picture of your giveaway’s journey from start to finish. And it’s easy to insert visual content like photos and videos. Even better, you get all the SEO benefits of creating new content for your website.
If you use RafflePress to run your giveaway, you can include the giveaway widget in your announcement blog post, which (if you follow the instructions earlier) will display the winner’s details.
Here’s an example of an excellent blog post announcement:
7. Announce the Giveaway Winner on Instagram
If you want to know “how do you announce a winner of a giveaway on Instagram?” then look no further!
Instagram is a great place to spread the news about your contest winner, especially if you ran your giveaway on Instagram. That’s because everyone who entered will be keeping a lookout to see if they won.
Your Instagram announcement post should include the following elements:
- An eye-catching image that spurs people to stop scrolling and click your post
- A thank you to everyone who participated in the giveaway
- Tag the winner if you have their Instagram handle and ask them to DM you to claim the prize
- Mention how you chose the winner
- Ask users to click the link in your bio to view the contest landing page
- Include relevant giveaway hashtags to increase your post’s reach
You can also use Instagram stories to announce a giveaway winner. This can complement your main Instagram post to drive more engagement.
Here’s a great example of an Instagram announcement post:
Instagram Winner Announcement Post
Congratulations to @amysmith, the winner of the Macbook Air from our ‘RafflePress Anniversary Giveaway’ contest! Please DM us to claim your prize.
We drew the winner randomly from the thousands of entries we received.
Thank you to everyone who took part and made our contest such a great success. We really appreciate your support.
Don’t worry if you didn’t win. We’ll be running another contest very soon, so keep your eyes peeled on our profile for the news.
Click the link in our bio for more details.
8. Create a Winner Announcement Video on YouTube
Announcing a giveaway winner on YouTube is naturally a little different. For this method, you’ll need to create a video and upload it to your YouTube channel, which can be challenging if you don’t know what to say.
Here are some tips to help you script your YouTube giveaway announcement video:
- Begin recapping what the giveaway was for, what the prize was, and how many winners there are
- Acknowledge that there are only a certain number of winners
- Reveal the winner of your giveaway
- Ask the winner to check their email for instructions on how to claim
- Thank everyone for taking part in the contest
- Tell people to keep an eye out for future chances to win
This giveaway winner announcement video from KathleenLights is a fantastic example. She stresses how hard it is to choose only 1 winner and clarifies that they were picked at random, with no special treatment.
She also draws attention to the need to get your parents’ permission if you’re under 18. And to top it off, she promises more giveaways in the future.
9. Display a Popup Announcing the Winner
If you ran a blog giveaway or launched your giveaway on your website, you can use other areas of your site to announce the winner.
A floating bar, for example, is a notification bar that spans the width of your website’s header and can include brief details of who won your contest and a call-to-action button for visitors to learn more.
Alternatively, you can complement your announcement with an offer for non-winners to try their luck for the chance to save on their next purchase. You can do that by creating a spin the wheel campaign using OptinMonster, the most powerful lead generation software for marketers.
That way, you reward non-winners with a potential discount and get more email subscribers all at once.
There you have it!
We hope this article helped you learn how to announce a giveaway winner for your business.
While you’re here, why not check out these proven contest promotion ideas to help you get more entries on your next giveaway.