Do you want to know the best way to announce the winner of your giveaway? Depending on your contest’s duration, there’s a chance many people may have forgotten they entered. So announcing the winner serves as a reminder to re-engage with your company.
In this article, we’ll show you how to announce a giveaway winner in several ways, complete with examples and templates for inspiration.
First, why is it important to announce the winner of your giveaway?
What Are the Benefits of Announcing Winners?
There are many reasons why it’s important to announce the winner of your giveaway. First, it’s often a legal requirement in many countries, that as a condition of running a competition, you must publicly announce your winner.
Here are some more benefits of announcing giveaway winners:
- Your announcement shows potential customers that your brand is legit
- Winner announcements are valuable social proof for your brand
- Announcing the winner can boost your brand’s reputation
- As a result of announcing your winner, you can nurture leads into sales
Now that you know the benefits, let’s look at how to announce your giveaway winner.
- 1. Announce the Winner in Your Giveaway Widget
- 2. Notify the Winner by Email
- 3. Email Non-Winning Contestants
- 4. Create a Winner Announcement Post on Facebook
- 5. Announce the Contest Winner on Twitter
- 6. Create a Giveaway Winner Announcement Blog Post
- 7. Announce the Giveaway Winner on Instagram
- 8. Create a Winner Announcement Video on YouTube
- 9. Display a Popup Announcing the Winner
1. Announce the Winner in Your Giveaway Widget
The easiest way to announce the winner of your giveaway is to display your results on your contest widget. Contest builders like Rafflecopter, Gleam, and RafflePress, for example, make it easy to display the winner as soon as your giveaway ends.
As a result, anyone visiting your giveaway landing page can clearly see it’s over and how they can further engage with your business.
You can automatically enable this option in RafflePress, the best giveaway plugin for WordPress.
When building your contest, navigate to Settings » General and scroll down to the Display Options section. Then tick the “Show Winners” checkbox and save your changes.
Then when your contest comes to an end, you can choose a winner using RafflePress’s random winner generator.
Afterward, the winner will show up in your giveaway widget and on your contest landing page.
If you’re ready to dive in and get started, just click the button below.
2. Notify the Winner by Email
As we mentioned earlier, some users might forget they entered, so following up with an email notification is the perfect way to remind them of their participation, and subsequent win.
It’s a good rule of thumb to wait up to 1 week for the winner to reply to your email and claim their prize. If you haven’t heard from them after that, you can draw another winner.
If you’re running a contest on Facebook, it’s a smart move to email the winner before you announce anything on your Facebook page. This will help you stay within Facebook’s contest guidelines.
It can be hard finding the right way to word your email so here are a few tips on what to include:
- Ask the winner for the best address to deliver their prize
- Suggest they send a photo or video celebrating their prize (you can use this later with their permission to promote your brand on social media and other marketing messages)
- Use friendly and informal language. It’s a remarkable moment for your winner, so reflect that in your email’s tone by avoiding stuffy language.
Here’s an example of how to word your contest winner notification email:
Winner Announcement Email
Subject Line: Congrats! You’ve won RafflePress’s Giveaway!
Congratulations! You’ve won the Macbook Air Grand Prize in our ‘Anniversary Giveaway’ contest!
Here are the steps to claim your prize:
1. Send an email to [email protected] within 7 days to claim your prize
2. Please confirm that it’s OK for us to publish your name on our social media channels and website
3. This is optional, but if you’re as excited as we are about your win, take a selfie and share it with us!
If you have any questions, just hit reply on this email and I’ll be happy to help!
Here’s an example of what your winner notification might look like:
3. Email Non-Winning Contestants
Once your giveaway winner has responded to claim their prize and confirmed you could publish their name, you can share the news with the people who weren’t successful.
Initially, people will be disappointed about not being a winner, so this is the perfect opportunity to offer a consolation to keep them happy.
Here are some ways you can re-engage non-winners of your contest.
Invite Non-Winners to Another Giveaway
Running a regular giveaway is an excellent way to accomplish repetitive brand exposure for people that didn’t win. If they’ve entered your giveaway once, they’ll likely enter again.
The more they enter, the more they’ll see other people engaging with your product or service. Even if they don’t win, a time may come when they’ll need to buy your product. This is where the repeated brand exposure of your giveaways pays off, keeping your company top of mind more than your competitors.
So instead of sending a generic winner announcement email, invite non-winners to enter your next campaign.
Here’s an example of a great email to non-winning contestants:
Non-Winner Announcement Email
Subject Line: Your Reward for Entering RafflePress’s ‘Anniversary Giveaway’!
Hi [First Name],
Thanks for entering our ‘Anniversary Giveaway’ and helping to make it such a huge success.
Sadly you haven’t been chosen as a winner this time. But as a thank you for helping us out, we’d like to give you a 35% off coupon for your RafflePress subscription. Click here to claim your coupon.
Don’t worry! You’ll have another chance to win next month’s giveaway.
Offer a Consolation Prize
Another excellent way to re-engage the losers of your contest is to offer them something in return. Providing a consolation prize shows that you still care about your audience’s experience, even if they didn’t win.
In fact, with a small consolation prize, you can ensure that every participant is a winner, even if it’s something small like some stickers or postcards. With this approach, you get the chance to forge a real connection with current and potential customers.
Here’s an example of how you can word that email:
Non-Winner Announcement Email
Subject Line: Your Reward for Entering RafflePress’s ‘Anniversary Giveaway’!
Hi [First Name],
Thank you so much for entering our Black Friday giveaway and making it a huge success!
Sadly, you were not selected as the grand prize winner this time. But all is not lost.
As a thank you for taking the time to enter, we’d love to send you one of our swag bags. Just reply to this email with your details, and we’ll get it sent out right away.
Email a Discount or Promo Code
For some businesses, sending a consolation prize to every single non-winning giveaway contestant just isn’t possible. If you run a viral giveaway with thousands of entrants, it could be way too expensive.
Yet distributing a discount or promo code to non-winners when you announce the winner can be just as useful for engaging your losers.
If one of the requirements for entering your giveaway involves providing an email address, you can email non-winners with a discount, turning them into engaged customers.
If these people have participated in your contest, you know they’re already interested in the products or services you sell. Therefore, a promo code or discount could be just the nudge they need to become happy customers.
Suggest Relevant Content
Something else many businesses overlook is to engage all of your new fans with normal content or products while you have their attention.
Since giveaways are pushed so hard during the entry phase, new fans often only see “enter my giveaway” posts on their social media channels.
During and right after your giveaway is the best time to introduce fans to your blog and business.
One way to do this is to send an email with a link to your giveaway winner blog post announcement. That way, new fans can see what other great content you offer, giving them a reason to check back regularly.
Alternatively, you can email non-winners and suggest content or products you think they’d find useful. This opens the gate for even more conversation between you and your audience.
As For Their Feedback
What did you think of our giveaway landing page design? Was there anything you found hard when entering? Can we make it easier for you to be eligible to win?
All of the above are valid questions you want answers to in order to achieve better results on your next giveaway. But if you never ask them, you’ll never find out.
An easy way to get the feedback you need is to ask both the winners and non-winners of your giveaway their honest thoughts.
When you mention the winner to your email list of participants, ask them to answer a short questionnaire. You could even offer a discount as an incentive upon completion.
Not only does this show people you care about what they think, but it also provides valuable feedback on how to improve your business.
Here’s a handy guide to creating a survey form online that you can link to in your email.
4. Create a Winner Announcement Post on Facebook
If you ran your contest on a Facebook page, you’d want to announce the giveaway winner there too. That’s because entrants will be checking your page regularly to see if they won.
As we mentioned earlier, you’re legally allowed to announce your contest winners in a Facebook post, providing you’ve notified the winner first.
An excellent Facebook post announcement should include the following elements:
- A sentence thanking everyone for joining in and making your giveaway a success
- If it was a contest requirement to submit photos or videos to enter your giveaway, attach the winning photo
- Add a description of the prize and a photo
- Tag the winner to celebrate their big win
- Add a link back to your giveaway landing page for people who haven’t seen it before to check it out
- Mention how you chose the winner
- Tell your fans when you’ll launch the next contest
Here’s an example of how you can word your Facebook announcement post:
Facebook Announcement Post
Congratulations, John Smith, the winner of the Macbook Air Grand Prize of our ‘RafflePress Anniversary Giveaway’ contest!
His entry was randomly selected from over 2,500 participants, crowing him the winner! You can see him celebrating his win in the photo below.
Thanks to everyone who took part and helped make this contest a massive success. Keep an eye on our Facebook page for the next contest coming soon.
If you missed it, you can see the contest here: [giveaway page url]
To make sure you reach as many of your fans as possible, you can announce the winner in your Facebook stories along with a post on your fan page too.
5. Announce the Contest Winner on Twitter
Announcing the winner of your giveaway on Twitter can follow a similar process to the Facebook post. Although, it’s worth taking into account that you only have 280 characters to work with, so keep your tweet short, to the point and easy to scan.
Here are some tips for keeping your announcement tweet on-point:
- Thank everyone for participating in your giveaway
- If you know your winner’s Twitter handle @mention them
- Add a link to your giveaway landing page so followers can see more information
- Include a photo of the prize or the winning entry for photo contests
Check out this example of a great Twitter contest winner announcement:
Twitter Winner Announcement Tweet
Congratulations @johnsmith, the winner of the Macbook Air from our ‘RafflePress Anniversary Giveaway’ contest! Check out the details here: [giveaway page url]
6. Create a Giveaway Winner Announcement Blog Post
Blog posts are an excellent way to announce a giveaway winner as they have tons of room and the flexibility to include multiple content types.
You can use the space provided to paint a picture of your giveaway’s journey from start to finish. And it’s easy to insert visual content like photos and videos. Even better, you get all the SEO benefits of creating new content for your website.
If you use RafflePress to run your giveaway, you can include the giveaway widget in your announcement blog post, which (if you follow the instructions earlier) will display the winner’s details.
Here’s an example of an excellent blog post announcement:
7. Announce the Giveaway Winner on Instagram
If you want to know “how do you announce a winner of a giveaway on Instagram?” then look no further!
Instagram is a great place to spread the news about your contest winner, especially if you ran your giveaway on Instagram. That’s because everyone who entered will be keeping a lookout to see if they won.
Your Instagram announcement post should include the following elements:
- An eye-catching image that spurs people to stop scrolling and click your post
- A thank you to everyone who participated in the giveaway
- Tag the winner if you have their Instagram handle and ask them to DM you to claim the prize
- Mention how you chose the winner
- Ask users to click the link in your bio to view the contest landing page
- Include relevant giveaway hashtags to increase your post’s reach
You can also use Instagram stories to announce a giveaway winner. This can complement your main Instagram post to drive more engagement.
Here’s a great example of an Instagram announcement post:
Instagram Winner Announcement Post
Congratulations to @amysmith, the winner of the Macbook Air from our ‘RafflePress Anniversary Giveaway’ contest! Please DM us to claim your prize.
We drew the winner randomly from the thousands of entries we received.
Thank you to everyone who took part and made our contest such a great success. We really appreciate your support.
Don’t worry if you didn’t win. We’ll be running another contest very soon, so keep your eyes peeled on our profile for the news.
Click the link in our bio for more details.
8. Create a Winner Announcement Video on YouTube
Announcing a giveaway winner on YouTube is naturally a little different. For this method, you’ll need to create a video and upload it to your YouTube channel, which can be challenging if you don’t know what to say.
Here are some tips to help you script your YouTube giveaway announcement video:
- Begin recapping what the giveaway was for, what the prize was, and how many winners there are
- Acknowledge that there are only a certain number of winners
- Reveal the winner of your giveaway
- Ask the winner to check their email for instructions on how to claim
- Thank everyone for taking part in the contest
- Tell people to keep an eye out for future chances to win
This giveaway winner announcement video from KathleenLights is a fantastic example. She stresses how hard it is to choose and clarifies that the winners were random, with no special treatment.
She also draws attention to the need to get your parents’ permission if you’re under 18. And to top it off, she promises more giveaways in the future.
For even more inspiration, check out these YouTube giveaway examples.
9. Display a Popup Announcing the Winner
If you ran a blog giveaway or launched your giveaway on your website, you can use other areas of your site to announce the winner.
A floating bar, for example, is a notification bar that spans the width of your website’s header and can include brief details of who won your contest and a call-to-action button for visitors to learn more.
Alternatively, you can complement your announcement with an offer for non-winners to try their luck for the chance to save on their next purchase. You can do that by creating a spin the wheel campaign using OptinMonster, the most powerful lead generation software for marketers.
That way, you reward non-winners with a potential discount and get more email subscribers all at once.
What is The Best Way to Announce a Giveaway Winner?
The best way to announce the winner of your giveaway depends on the tools you use to promote your business and run your contest. If you create your giveaway in WordPress, the easiest and fastest way to announce a winner is to create your giveaway with RafflePress and display the winner in your giveaway widget.
From there, you can still spread the news via email and on social media.
Ready to give RafflePress a go?
There you have it!
We hope this article helped you learn how to announce a giveaway winner for your business.
While you’re here, why not check out these proven contest promotion ideas to help you get more entries on your next giveaway.