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Rafflecopter vs Gleam vs RafflePress: Which Is the Best Giveaway Tool?

Rafflecopter vs Gleam vs RafflePress: Which Is the Best Giveaway Tool?

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of RafflePress. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Are you looking for quick ways to run WordPress giveaways and unsure which giveaway tool to use? Don’t worry! In this article, we’ll compare Rafflecopter vs. Gleam vs. RafflePress, the most popular giveaway tools, so you know the strengths of each option and can enjoy running viral giveaways.

But first…

What Is a Giveaway Tool?

What is a giveaway tool?

A giveaway tool is a web application or plugin that allows you to create and run contests, sweepstakes, and giveaways on your website.

Often, they’ll have a giveaway widget, landing page, or an embed code that you can easily add to your site. The most popular giveaway tools let you add multiple entry options so visitors can enter the giveaway.

These entry options usually involve the following actions:

  • Following you on social media
  • Joining your email list
  • Visiting a URL
  • Leaving a comment
  • Viral sharing and more

Benefits of Using a Giveaway Tool

The benefit of using a tool for giveaways is that it helps you keep track of who’s entering while allowing you to grow your email list and social followers and raise awareness about your business.

Here are the benefits of using a giveaway tool in more detail:

  • Better Tracking – Giveaway tools often have features that allow you to track your digital marketing efforts more effectively.
  • More Traffic – Tools like RafflePress let you share your giveaway across multiple platforms, driving traffic back to your WordPress site.
  • Boost Followers – Online giveaway tools typically include the option to follow you on social media for entry into your contest. This can significantly help to grow your followers.
  • Generate Leads – You can use giveaway tools to reach more people and, in turn, improve lead generation for your business.
  • Increase Sales – Once you generate leads via your giveaway tool, you can turn them into customers and boost your business sales.

Rafflecopter vs Gleam vs RafflePress

Rafflecopter vs Gleam vs RafflePress

We’ve identified 3 of the most popular giveaway platforms, Rafflecopter vs Gleam vs RafflePress. But which contest software is the best? Let’s dig deeper and find out.

Features Comparison

Let’s look a little closer at the features of each giveaway tool so you can compare them with each other and choose the right one for your needs.

RafflePress Features

RafflePress the best WordPress giveaway plugin and contest tool

RafflePress is the only giveaway tool on this list designed to run online giveaways and contests on a WordPress website.

Billed as the best WordPress giveaway plugin, it aims to help you grow your email list, website traffic, and social media followers with viral giveaways and contests.

As a viable Rafflecopter alternative, it’s super user-friendly and comes with pre-built templates to help you get set up online giveaways quickly.


  • The drag-and-drop giveaway builder is super easy to use for beginners.
  • 1-click entry and fraud protection make it easier for people to enter and reduce spam.
  • Viral giveaway templates help you get more subscribers, boost site traffic, and grow your social media followers.
  • Easily run Twitter giveaways with the ready-made Twitter template.
  • A dedicated Instagram giveaway template helps you collect user-generated content quickly.
  • Facebook Like and Share actions make Facebook giveaways a breeze.
  • Viral refer-a-friend actions help you spread the word through word-of-mouth referrals.
  • Giveaway landing pages create a distraction-free environment for contest entrants to take action.
  • Social media integrations help you grow your following and run social media giveaways on LinkedIn, interest, and more.
  • Easy integration with Uncanny Automator’s automation plugin and other third-party providers.
  • Powerful retargeting features let you maximize your conversion goals.
  • Random winner selection makes drawing winners easy and fair.
  • Giveaway entry reports help you see which contest marketing actions are the most popular.

Rafflecopter Features

Rafflecopter giveaway tool doesn't include a rafflecopter WordPress plugin

Rafflecopter is a popular free web-based giveaway tool, which means you can host giveaways right there on the website. The Rafflecopter giveaway app claims it is easy to use and allows small businesses to set tasks for people to enter the giveaway.


  • Standard entry form design
  • Add a prize image gallery to your widget (paid version)
  • Include surveys and polls in your contest (paid version)
  • Social media entry options (Facebook and Twitter only on the free version)
  • Integrate your Rafflecopter giveaway with email marketing services (paid version)

However, something worth noting is there isn’t a Rafflecopter WordPress plugin. Rafflecopter is a web-based giveaway app, and without a Rafflecopter WordPress plugin, you have to rely on copying and pasting the Rafflecopter giveaway embed code to integrate with WordPress.

Are you looking for a different giveaway tool? Check out these top Rafflecopter alternatives.

Gleam Features

Gleam giveaway campaign tool

Compared to Rafflecopter, Gleam.io is a marketing platform comprised of 4 different apps that help promote your business and engage with your audience. So you get a lot of extra features you may not even need to run your giveaway.


  • 4 individual apps for getting more email subscribers, running Gleam competitions, building social media galleries, and coupons.
  • Run a Gleam app giveaway with unlimited entries.
  • Access giveaway winner data (limited to 10 winners on the free version).
  • Randomly draw winners from all entries.
  • Multiple entry options include social networks, file uploads, and more, although this depends on which plan you choose.
  • Integrate with popular email marketing software for giveaway promotion and list growth (paid plans only).

Now that we’ve looked at Rafflecopter vs Gleam, it’s time to add RafflePress into the mix.

Ease of Use Comparison

Now you know what each contest tool includes, let’s look at how easy they are to use in the real world.

RafflePress Ease of Use

Running a giveaway with RafflePress is easy. Simply get your copy of RafflePress and add the plugin to WordPress. For help with installing WordPress plugins, follow these instructions.

How to Run a RafflePress Giveaway

Setting up your RafflePress giveaway is as simple as choosing a giveaway template, entering your prize information, adding entry actions, and hitting publish.

Click Actions to choose your raffle entry methods

But to make things easier for you, you can follow this easy step-by-step guide on how to run an online giveaway with RafflePress.

A few important things to take note of with RafflePress is that with the free plan, RafflePress Lite, you can add the following entry actions without having to pay a penny:

  • Visit, like, and share a Facebook page
  • Follow and share on Twitter
  • Follow on Pinterest
  • Visit on Instagram
  • Visit a page

Upgrading to a premium plan unlocks many more giveaway actions.

The majority of RafflePress entry actions also allow users to enter your contest daily to secure multiple entries.

The free version includes a giveaway rules section with a rules generator template and a GDPR consent option. You can also include your Google Analytics tracking code to track the contest traffic of people virally sharing your giveaway.

Easily generate contest rules in seconds

Adding a RafflePress Giveaway to WordPress

RafflePress offers 3 ways to publish your online contest

RafflePress has 3 ways to publish WordPress giveaways, which include the following methods:

  1. A built-in RafflePress content block
  2. Publishing with a WordPress shortcode
  3. Creating a giveaway landing page (pro version only)

The easiest option is to use the RafflePress WordPress block.

To add your RafflePress giveaway to WordPress, create a new post or page and give it a name. Then click the plus icon to bring up the content block finder in your WordPress editor.

Add a RafflePress widget to WordPress using the content block

Type RafflePress into the search box to bring up the content block. Then click it to add it to your post.

Choose your giveaway from the dropdown box

From the dropdown menu in the block, scroll down until you find your giveaway. Once you click it, the RafflePress giveaway widget will appear in your post with a live preview.

WordPress preview of a RafflePress giveaway widget

Click publish when you’re ready. Then, when you navigate to the live post, it will look similar to the example below:

Example of a live RafflePress giveaway in WordPress

Suppose you’d prefer to create a standalone, distraction-free landing page for your giveaway. In that case, it’s as simple as choosing the Giveaway Landing Page option and entering a unique permalink for your page.

Rafflepress lets you publish your contest on a distraction free giveaway landing page

Then, you can laser-focus your traffic to a single page to help you increase your contest entries.

rafflepress giveaway landing page

Rafflecopter Ease of Use

Running a giveaway with Rafflecopter involves setting up your contest on their website. It’s straightforward to start, and the contest widget lets you add more than 1 prize if you like.

The entry options included are limited with the base version of Rafflecopter and include the following choices:

Rafflecopter entry options

To unlock more actions, along with the ability to add a prize image, you’ll need to upgrade to the paid plan.

Adding your contest to WordPress requires copying and pasting an embed code which can be scary for complete beginners. Unfortunately, it doesn’t include a plugin to make the process easier.

You can, however, link to your giveaway using the URL provided.

Gleam Ease of Use

You can sign up for a free account to start running Gleam app giveaways. Then, you can visit the Gleam dashboard to start creating your contest.

The admin area is pretty cluttered, making finding the settings you need tricky. With so many different features displayed, it isn’t obvious if you’re new to using the app.

gleam publishing options

Typically, you can only access many options displayed in the Gleam giveaway dashboard by upgrading to one of their paid plans. So filtering what you can and can’t use is a challenge.

There are 4 ways to publish your Gleam giveaway online. This includes the following options:

  1. Embed in a blog post or page
  2. A landing page hosted on Gleam
  3. Add a tab to your Facebook page
  4. Add a tab to your website (paid plan only)

And again, there isn’t a WordPress plugin to make connecting to your site easier.

Related: 10 Free Gleam Alternatives for WordPress Contests

Support Comparison

Accessing first-class support when hosting a contest is crucial to your overall success. With the proper support, you can make sure you’re using your giveaway tool in the best way to maximize your results.

Let’s see how each option looks regarding the support on offer.

RafflePress Support

When using RafflePress, you can contact the support team via their online contact form, where you get to speak to a human being. They aim to get back to you within 24 hours, and they’re always happy to help, no matter how simple your question is.

RafflePress Support

RafflePress also has detailed documentation for all available features. And to go with it, their blog is dedicated to providing the most up-to-date information about running contests. Plus, there are a ton of tutorials for growing your business on WordPress, too.

RafflePress money back guarantee

RafflePress offers users a 100% money-back guarantee, so you can use the plugin with zero risks to yourself.

Rafflecopter Support

The support for Rafflecopter consists of a resource center with helpful guides, videos, and rules for running contests on specific social media platforms.

Rafflecopter Support

They also have a knowledge base with many frequently asked questions and answers users can search through for solutions.

And if you’re still stuck, you can submit a request ticket using the form provided on their website.

Gleam Support

On the other hand, Gleam offers email support to all customers on any plan, and users of their paid versions can also use chat support.

Gleam Support

There’s also a Slack group for anyone on their pro plan or higher. Priority support is reserved for Business and Premium plan users.

Gleam has a range of resources for users to learn in their own time to go with their direct support.

Pricing Comparison

When it comes to learning how much each giveaway tool costs, it’s pretty simple, as we detail below.

PricingFree, $13/month, $65/month, $395/monthFree, $120/year, $240/year, $540/yearFree, $39.50/year, $79.50/year, $199.50/year
Number of giveawaysUnlimitedUnlimitedUnlimited
Number of entries per giveawayUnlimitedUnlimitedUnlimited
Social media integrationYesYesYes
Email verificationYesYesYes
Custom brandingYesYesYes
Advanced analyticsYesYesYes
WordPress pluginNoNoYes
Overall valueGoodGoodExcellent

As you can see, all three platforms offer a free plan that lets you run an unlimited number of giveaways with an unlimited number of entries. However, the free plans have some limitations, such as limited customization options and no access to advanced analytics.

If you need more features, you can upgrade to a paid plan. Rafflecopter’s paid plans start at $13/month, Gleam’s paid plans start at $120/year, and RafflePress’s paid plans start at $39.50/year.

RafflePress is the most affordable option overall, and it also offers the most features. However, Gleam and Rafflecopter are both still good options if you need a free or low-cost platform.

What’s the Best Giveaway Tool: Rafflecopter vs Gleam vs RafflePress

Now that we’ve compared Rafflecopter, Gleam, and RafflePress, which is the best?

Our pick for the best Giveaway Tool and WordPress contest plugin is RafflePress. It’s easy to use, incredibly beginner-friendly, and dedicated solely to running giveaways.

There are no unnecessary features bundled in to confuse you, making it an excellent Gleam.io alternative, and because it comes as a WordPress plugin, everything is handled right on your website. It’s all done on-site, from picking winners to getting more email subscribers.

RafflePress 5 star review

The free version of RafflePress has everything you need to run a successful giveaway, but because the paid version is so inexpensive, it costs very little to extend the functionality.

If you’re not convinced, here’s how RafflePress helped:

And once you’ve set up your first giveaway, check out these super-effective contest promotion ideas. Or you can see our comparisons of RafflePress vs KingSumo.

Frequently Asked Questions

What’s the easiest giveaway tool to use?

RafflePress is the most user-friendly option, especially for WordPress users. It has drag-and-drop functionality and a dedicated WordPress plugin that lets you easily create giveaways within your own website.

What’s the most cost-effective giveaway tool?

All three platforms offer a free version to get you started. However, RafflePress is the most affordable option for its paid versions, offering a good range of features even at the lower subscription levels.

What alternative giveaway tools are there?

Besides the tools mentioned in this post, you can also try ViralSweep, Woorise, Woobox, Vyper, ShortStack, Easypromos, Wishpond, KingSumo, and Sweep Widget.

If you found this article helpful, join us on YouTube, Twitter, and Facebook for more giveaway guides and tutorials.

author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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