Are you looking for an unbiased comparison of the top giveaway apps: UpViral vs Rafflecopter vs RafflePress?
Running giveaway campaigns on your website is an excellent tactic for growing your email list, social media followers, and website traffic. But it isn’t always easy finding a tool that offers all the features you need in one compact package.
That’s why we’re comparing UpViral, Rafflecopter, and RafflePress, to see which giveaway app is the best fit for your business.
UpViral vs Rafflecopter vs RafflePress: Detailed Comparison
In this giveaway app comparison, we’ll create the same giveaway in UpViral, Rafflecopter, and RafflePress. Then at the end, we’ll see how each giveaway tool compares on price.
To begin, let’s see how easy it is to set up a giveaway with each app. You can also check out this Rafflecopter review for a more in-depth overview.
Setup and Installation
At first glance, UpViral and Rafflecopter may seem like the quickest way to get started with a giveaway campaign. That’s because both tools run through your web browser, meaning there’s nothing to install on your website.
But that also means how you add your giveaway to your site is limited. For example, you’ll likely need to copy and paste embed codes which may not always work as they should.
Moreover, your giveaway data isn’t yours to control if you use hosted platforms like UpViral and Rafflecopter. So the information you collect stays on each platform’s servers, making it harder to ensure the data you collect is safe.
In comparison, RafflePress runs on self-hosted WordPress websites. That means you have complete control over all the information you collect, and you can put extra security measures in place to ensure it’s secure.
While installing a WordPress plugin may sound like more work than UpViral and Rafflecopter, it’s worth considering whether security, control, and customization are important to your business. Plus, using WordPress is a lot easier now than it used to be.
Why should you use WordPress?
There are many benefits of using WordPress for your website. Not only does it offer tons of customization options, but it also allows you to fine-tune your site in a way that best suits your business.
And by investing just a bit more time setting up your giveaway on WordPress, you can save time, frustration, and potential control issues later. Not to mention, the best WordPress giveaway plugins work right out of the box, so you can set up a giveaway quickly without the hassle of switching back and forth between different platforms.
Plus, Bluehost also offers a free domain and SSL certificate to keep your giveaways secure. And that means you won’t need to buy any extras to start your online store or business website.
Then there’s the matter of platform limitations. For example, UpViral limits how many leads you can collect to 10,000. And even though that limit is high, it still caps your lead generation potential.
In comparison, RafflePress and Rafflecopter don’t place any limits on how many giveaways you run or leads you can collect.
Building Your Giveaway
Now let’s look at how easy it is to build your giveaway with each marketing platform. Since each tool has a slightly different builder, we’ll look individually at UpViral, Rafflecopter, and RafflePress.
First up is UpViral, and after logging into your UpViral dashboard, you can click the ‘Create a Campaign’ button to get started. After that, you’ll see several campaign templates to help you make the right giveaway for your business.
Clicking a campaign loads that template’s settings in the campaign builder automatically. From there, you only need to customize the settings to match your giveaway goals.
We found the settings for each campaign template confusing for beginners. For instance, what each setting does isn’t clear right away, and you need to dig through their knowledge base to find answers to any questions.
In comparison, building a giveaway with Rafflecopter is more straightforward.
From the dashboard, you can click the ‘New Giveaway’ button and jump right into the giveaway builder. Then you simply point and click to add your giveaway details, entry methods, and more.
Even though Rafflecopter offers a faster setup process, there are some limitations to keep in mind. For example, the design options are limited to the more expensive premium versions, and the giveaway entry methods lack important platforms like Twitch, Instagram, LinkedIn, and more.
Yet with RafflePress, everything is easy-to-understand and feature-rich right out of the box.
RafflePress’s laser-targeted giveaway templates tell you exactly which goal it aims to achieve:
- Grow Your Email List
- Refer-a-Friend Viral Giveaway
- Pre-launch Campaign
- Grow Your Facebook Page
- Grow Your Instagram Following
- Grow Your YouTube Channel
- Grow Your Twitter Following
And after launching a template, you go straight to the beginner-friendly giveaway builder, where you can build and customize your giveaway widget.
Rafflepress has the best giveaway builder interface compared to UpViral and Rafflecopter. It combines an easy drag and drop layout with clear labeling, so you won’t waste time figuring out what everything does.
In RafflePress, your giveaway settings and options are on the left, while on the right is a preview of your giveaway design. This is something neither UpViral nor Rafflecopter offers without upgrading to premium plans or jumping through hoops.
And it’s a game-changer because you can adjust your giveaway visually, in real-time.
Moreover, you can drag and drop any element on your giveaway widget to reorganize it. Or, you can click an element to enter more details, such as your social media URLs, assign how many giveaway entries an action is worth, and more.
The features you can access in RafflePress, Rafflecopter, and UpViral differ considerably.
For example, while Rafflecopter lets participants share your giveaway on Facebook, Twitter, and Pinterest, it doesn’t have dedicated actions for other critical social networks.
And even though you can ask users to:
- Refer a friend
- Leave a comment
- Answer a poll
- Subscribe to your email list
Rafflecopter misses other marketing opportunities for podcasts, RSS feeds, and other valuable tools.
These options are limiting for businesses with more complex needs and goals. Yet, with UpViral and RafflePress, the features are more varied and comprehensive.
For instance, UpViral includes all the essential social media actions, custom actions you can create yourself, and referral marketing options.
But in our opinion, RafflePress offers the most user-friendly layout and variety. Besides following and sharing on social media, you can invite users to:
- Enter automatically
- Sign up for your email newsletter
- Follow your Twitch channel
- Answer a question
- Submit an image
- Leave a comment
- Write a blog post
- Subscribe to RSS
- Complete a poll or survey
- Subscribe to your podcast
Plus, you can use the viral refer-a-friend action to drive even more giveaway entries and leads.
Now that you know what features each giveaway tool offers let’s see how the giveaway settings compare. First, we’ll compare the different email marketing integrations, which all 3 tools offer to help grow your email list.
For instance, Rafflecopter allows you to integrate your giveaway widget with Mailchimp, AWeber, Constant Contact, and several other popular email marketing providers.
In contrast, RafflePress and UpViral offer the same integrations, but you can also connect to thousands of other tools with Zapier. And if that wasn’t enough, RafflePress’s new webhooks feature lets you connect to any platform or marketing tool with webhooks support.
Another area where each giveaway app differs is how they handle your giveaway rules, terms and conditions.
For example, UpViral’s giveaway rules settings are hidden in the advanced settings panel, and it doesn’t offer any prompts on what you should include.
In comparison, Rafflecopter’s giveaway rules section is in a box to the right of the builder. And to access a giveaway rules template, you’ll need to upgrade to a paid plan.
So how does RafflePress compare? RafflePress’s giveaway rules are easy to find in the giveaway settings panel. From there, you can manually enter your rules or use the built-in rules generator template as a guideline.
And the best thing is this feature is even available to users of the free version.
Publishing Your Giveaway
Both UpViral and Rafflecopter let you publish your giveaway campaign on one of their hosted pages without embedding it on your site. And that is a convenient way to get your campaign out in the wild fast.
But if one of your goals is to drive traffic back to your business website, hosting your giveaway on your website is the best solution. And UpViral, Rafflecopter, and RafflePress have different ways to do this.
For example, UpViral and Raffllecopter allow you to copy and paste an embed code you can add to your website.
But with RafflePress, your giveaway is already on your website, so all you need to do is click a few buttons to make it live.
There are 3 ways RafflePress allows you to publish your giveaway:
- Use the RafflePress WordPress block to add your giveaway widget in posts and pages.
- Paste the giveaway shortcode inside the classic WordPress editor, your sidebar widgets, or in your WordPress theme.
- Launch a distraction-free giveaway landing page on a custom URL right on your website.
And if you like, you can turn off the RafflePress branding, something you have to pay extra for with UpViral and Rafflecopter.
Choosing a Winner
When your giveaway is over, you’ll want an easy way to choose a winner. So let’s see how Rafflecopter handles the winner selection process first.
Once your Rafflecopter giveaway is over, head to your dashboard and click the Entries tab. From there, you can click the ‘Add a Random Winner’ button to generate a winner at random.
When you do that, a winner card appears with their details so you can email them with the good news.
In UpViral, choosing a winner is slightly different. You can either pick a winner at random or choose a winner with the most overall points. After, UpViral emails the winner automatically based on your autoresponder settings.
And finally, RafflePress allows you to choose single or multiple winners randomly or manually. You can also filter out unverified emails to reduce spam and false entries.
You’ll then see the winner at the top of your entry list, with a handy link allowing you to send a custom email with the winner announcement.
Pricing: UpViral vs Rafflecopter vs RafflePress
After checking out the features for each giveaway app, let’s see how much they cost.
First, UpViral is the only giveaway tool on this list that doesn’t offer a free version which is the most significant barrier for many users. Plus, the pricing starts from $49 per month for up to only 10,000 leads.
In comparison, Rafflecopter does offer a free plan, yet the giveaway options are limited. For instance, it doesn’t include giveaway actions for Pinterest, refer-a-friend, polls and surveys, or giveaway images.
You also can’t integrate with any email marketing services for free or remove the Rafflecopter branding.
So if email integrations are important to you, please keep in mind that you’ll need at least the Rafflecopter Grow plan, which starts from $43 per month.
In contrast, RafflePress also offers a free plan that provides everything you need to run a successful contest on your WordPress website.
People can also enter your giveaway by:
- Visiting your Facebook page
- Liking your Facebook page
- Following you on Twitter
- Visiting you on Instagram
- Following you on Pinterest
- Tweeting a Message
- Sharing on Facebook
- Visiting a Web Page
And you won’t need to spend a single penny.
Yet, if you’d like advanced giveaway tools, you can get started with RafflePress Plus for only $49 per year, making it the most cost-effective solution in this comparison.
UpViral vs Rafflecopter vs RafflePress: Which Is Best?
After comparing all 3 giveaway builders, you should have a good idea of which solution is best for your business.
For ease of use, functionality, and competitive pricing, RafflePress is the clear winner.
It has a dedicated WordPress giveaway plugin and includes giveaway templates and actions that support your business and boosts your leads like:
- Refer a friend viral giveaway actions
- Built-in giveaway entry reports
- Prize image gallery
- WordPress giveaway landing page
- Image submissions
- Polls & surveys
- Social logins
And that’s why tons of businesses, both small and large, have already chosen RafflePress as their go-to giveaway builder.
If you’re not convinced, check out these RafflePress case studies:
- Agile’ Grew Their Client’s Email List by 52% with RafflePress
- Smash Balloon Grew Their Email List by 3,584 Subscribers + More
- OptinMonster Generated 3,500+ New Users From One Giveaway
- WPForms Got 11K+ Facebook Group Members with RafflePress
So are you ready to build your next giveaway campaign?