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UpViral Review: What Is It + Does It Work?

UpViral Review: What Is It + Does It Work?

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of RafflePress. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Are you looking for an unbiased UpViral review?

UpViral claims it’s the ultimate referral marketing platform. But is it really the best marketing software for running contests?

In this UpViral review, we’ll explore what you can expect from this marketing tool so you can decide if it’s the best fit for you.

What Is UpViral?

upviral review

UpViral helps you create viral marketing campaigns to boost your brand awareness. For example, you can create sweepstakes, waiting lists, and rewards that users will want to share with their peers.

These viral campaigns are a great way to create viral loops where, after clicking your referral link, more people sign up, share your campaign with their peers, and so on.

Since UpViral works in your web browser, you won’t need a business website to use it. That means everything is handled in your UpViral campaign dashboard from start to finish.

UpViral Features

UpViral has several features that make it a popular referral marketing tool to grow your audience and social presence. For instance, it comes with several premade contest templates that help you get started quickly.

You can also use UpViral for A/B split testing almost every part of your marketing campaign, from landing pages to thank you pages and email copy.

Some of UpViral’s key features include:

  • Giveaways with its sweepstakes
  • Contests with the rewards feature
  • Product launches via the waitlist feature
  • Share referral links anywhere on social media
  • Points-based social sharing and follow actions
  • Built-in Facebook newsfeed and rich tweet optimizations
  • Auto-select winners at random or by points
  • Automated campaign scheduling
  • Advanced email personalization
  • Email marketing and CRM integrations

UpViral Review: A Hands-on Look

Now that you know what UpViral is and what you can do with this powerful tool, let’s see what it’s like in action. We’ll create a giveaway with UpViral, so you can see how it works.

Creating a Giveaway with UpViral

To create a giveaway campaign with UpViral, log into your UpViral dashboard, enter a name for your giveaway and click the ‘Create a Campaign’ button.

Create an upviral campaign

From there, you’ll see 3 options to choose from:

  • Giveaway – Run a giveaway with one or more unlockable rewards.
  • Contest – Run a referral-based contest
  • Generic – No reward or prize is set. You can use this type of campaign as a waiting list.

In our case, we’ll use the giveaway campaign.

UpViral giveaway campaign

After clicking a campaign, you need to choose where you’d like to host your giveaway. You can use UpViral to run your giveaway on its servers and built-in landing pages, or you can integrate it with a platform of your choice.

Choose where to host your upviral campaign

Note: Once you choose a hosting method, you’re locked into that choice and can’t go back to change it.

Hosting your giveaway with UpViral

On the next screen, you’ll have a checklist of steps to work through to create all the elements of your giveaway.

Upviral campaign checklist

One of the first steps is to create a Lead Page, where users can sign up to enter your giveaway. You can choose from several premade templates and load them in the campaign builder automatically.

UpViral’s campaign builder functions like a typical landing page builder. You can point and click to customize different elements and add content that encourages users to participate.

Upviral giveaway builder

From there, you can customize the settings to match your giveaway goals.

Hosting your giveaway with 3rd party tools

If you decide to host your giveaway on your website or a third-party tool, the steps for creating your giveaway are different.

First, you’ll need to enter the exact URL of the page that will be hosting your giveaway. Next, repeat that step with the exact URL of the page that will host your thank you page.

Configure your lead page in upviral

Now let’s create a referral widget for your giveaway. There are 2 formats to choose from, including a popup or an embeddable widget.

Choose from a popup or an embeddable widget in upviral

Next, you can start building your widget by choosing a template and customizing its settings.

Upviral widget templates

UpViral Giveaway Actions

In UpViral, users need to earn points for entry into your campaign. The more points that people earn, the more chances they have of winning your grand prize.

Users can earn points by performing actions on the following platforms:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Whatsapp
  • Pinterest

You can also create custom actions that align with your business goals. For example, you can ask users to:

  • Visit your shop
  • Read a blog post
  • Visit your home page
  • Watch a video
  • Download your free guide
  • Signup for free training
  • And more
upviral giveaway actions

Publishing Your Giveaway with UpViral

After creating a giveaway with UpViral, you can publish it in several ways, depending on how you set your giveaway up.

If you’re hosting your giveaway on UpViral, the platform will publish your giveaway using a domain name with UpViral’s branding. However, if you have the right pricing plan, you can use a custom domain name.

On the other hand, if you’re hosting a giveaway on your website or third-party tools, you’ll need to copy and paste several codes to embed your giveaway.

UpViral Integrations

UpViral works with most email marketing services to grow your email list and customer relationship managers (CRM), such as Mailchimp, Constant Contact, and more.

You can also use UpViral to send referral codes directly in your automatic emails if you’re using an autoresponder.

UpViral Pricing

upviral pricing

UpViral doesn’t currently offer a free version which is the most significant barrier for many users. That said, it has 3 different pricing plans that you can choose from:

  • Starter – $79 per month or $59 per month paid annually.
  • Business – $119 per month or $89 per month paid annually.
  • Premium – $299 per month or $219 per month paid annually.

On the whole, UpViral’s features don’t stand out enough to warrant such a heavy price tag. UpViral support does include extensive documentation, explainer videos, and more resources to help you understand the platform.

Pros and Cons of UpViral

After looking in-depth at UpViral, let’s round up some of the pros and cons of this referral marketing and giveaway platform.

UpViral Pros

  • Run contests and giveaway campaigns for businesses online
  • Use referral marketing to spread word of mouth
  • Embed social sharing buttons to increase brand awareness
  • Integrate with email marketing tools

UpViral Cons

  • No direct integration for WordPress
  • Setup process is long and complicated
  • No free version you can use to try it out
  • Pricey for its limited capabilities
  • No affiliate program support

UpViral Review: Is It Worth It?

In the end, is UpViral worth investing in for your business? 

The answer: it’s a good platform with some valuable features; however, they could streamline the processes and be more user-friendly. We’d also love to see some direct integrations with popular content management systems.

If you’re looking for a simpler, more beginner-friendly alternative to UpViral, keep reading because we have just the tool for you.

Best UpViral Alternative for WordPress: RafflePress

best WordPress giveaway plugin rafflepress

Unlike UpViral, RafflePress is a dedicated WordPress giveaway plugin. That means you can build, launch, and monitor giveaways right inside your WordPress website.

RafflePress also includes a beginner-friendly drag and drop giveaway builder. So when you’re building your giveaway, you’ll see a live preview in real-time.

rafflepress drag and drop giveaway builder

The giveaway entry actions outshine UpViral entirely. For example, it includes all of the standard social sharing and following options, along with bonus entry actions to:

  • Join an email newsletter
  • Follow on Twitch
  • Subscribe to podcast
  • Leave a blog comment
  • Write a blog post
  • Submit an image
  • Answer a question
  • Subscribe to RSS
  • Polls and Surveys
rafflepress giveaway entry actions

You can even run a viral referral contest with RafflePress’s refer-a-friend action. That way, you can engage in word-of-mouth marketing with just a few clicks.

Beyond tons of entry options to grow your list, social media presence, and website traffic, RafflePress does so much more.

You can let users log into your giveaway via email or Facebook, set up your giveaway fast with pre-made giveaway templates, and even choose a giveaway winner randomly from inside WordPress.

RafflePress pick a giveaway winner

Not to mention, you can publish your giveaway on a giveaway landing page (connected to YOUR domain) that you can share anywhere online.

giveaway landing page with rafflepress

More importantly, RafflePress has over 17 integrations with popular email marketing services, Zapier and Recaptcha, meaning your email list will always be up to date.

So if you need a great alternative to UpViral that works seamlessly with your WordPress site, RafflePress is the best choice.

We hope this UpViral review helped you find the best referral marketing tool for your business. While you’re here, you might also like this comparison of Wishpond vs Shortstack vs RafflePress.

If you liked this article, please subscribe to our YouTube Channel for RafflePress video tutorials. You can also find us on Twitter and Facebook.

author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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