How to Get More Followers on Instagram (20 Proven Strategies)
Looking for an easy way to increase your Instagram followers?
Instagram is an excellent platform for businesses to build their audience. With over 700 million active users, it allows you to increase your brand exposure, leads, and sales.
But how do you get to that point?
In this article, we’ll walk you through how to get more followers on Instagram to grow your business.
Why Get More Instagram Followers?
Growing your Instagram followers has many benefits for your business. First, it’s an excellent way to increase brand awareness with your target audience.
As of January 2021, 14.5% of global active Instagram users were women between 18 and 24 years old. And over half of the global Instagram population is aged 34 years or younger.
So if your ideal audience falls within those demographics, Instagram is one of the best places to grow your brand.
Check out these Instagram marketing statistics for more details.
By growing your Instagram following, you can also:
- Drive more traffic to your business website
- Grow your email newsletter subscribers
- Increase engagement with your existing customers
- Cross-promote your other social networks
- Collect user-generated content (UGC) from your fans
- Promote new products and services
…and much more.
In the end, a large Instagram following can help grow your business fast, with minimal cost.
20 Tips on How to Get More Instagram Followers
So how can you get more followers on Instagram?
While it might seem challenging at first glance, there are several strategies you can use to boost your following. Check out the tips below that many of the top brands use to attract new Instagram followers consistently.
1. Run an Instagram Giveaway
Running a giveaway is one of the easiest ways to get more Instagram followers. Giveaways and contests attract tons of users, and they’re easy to customize to your specific Instagram marketing goals.
Where many brands fall short is by limiting their giveaways to only the Instagram platform. This prevents you from driving all that Instagram traffic to your business website and other social media profiles.
That’s why we recommend using RafflePress to run an Instagram giveaway from your WordPress website.
With several premade giveaway templates, it’s easy to run a giveaway to grow your Instagram followers. And because its giveaway builder has drag-and-drop functionality, you won’t need to write a single line of code.
RafflePress has a variety of ways to grow your Instagram following, including:
- Visit us on Instagram giveaway action – Ask giveaway participants to visit your Instagram profile. The majority of users will follow you simply by visiting.
- View Instagram post/video action – Ask users to view a specific Instagram post or video.
- Submit an image action – Allow users to upload an image as part of an Instagram photo contest.
Besides actions dedicated to Instagram accounts, RafflePress has tons of other 1-click actions people can perform to enter your giveaway.
You can ask users to:
- Join an email newsletter
- Leave a comment
- Write a blog post
- Answer a question
- Subscribe to RSS feed
- Visit your other social media profiles
- Share your giveaway on social media
- Visit a web page
…and many more.
After creating your giveaway, you can publish it on a dedicated giveaway landing page on your WordPress website. This allows you to put the focus on getting as many giveaway entries as possible.
It also makes it easier to share your contest elsewhere on the internet, including your Instagram bio, Twitter, Pinterest, Facebook, and more.
You also won’t need to hunt online to find out who entered your giveaway. Anyone who enters your RafflePress contest is recorded in its user dashboard.
From there, you can see who entered, what actions they took, if they verified their email, and more. This makes it easier to pick a giveaway winner with the built-in random winner generator when the time comes.
When your Instagram giveaway is over, you can use RafflePress’s Entries Report to measure your contest’s performance. This provides an overview of which giveaway actions drove the most entries so that you can make your next giveaway an even greater success.
You can check out this step-by-step guide to learn how to run an Instagram giveaway with RafflePress.
2. Optimize Your Instagram Profile
Another way to get more followers on Instagram is to ensure your Instagram profile is optimized correctly. Since your profile is the most crucial part of your account, it’s here that users will learn more about your brand and decide if they want to follow you.
So make sure you complete every inch of your Instagram profile and make it attractive to users by:
- Describing your brand accurately within the 150 character limit
- Making good use of emojis to convey personality
- Using relevant hashtags, so it’s easy to find your profile
- Using the name field to reveal more about your brand
- Tagging related accounts
- Pinning Instagram stories and highlights to your bio
- Adding a call-to-action directly above the URL field
By completing your Instagram bio, you can provide users with more information about your brand and convince them to follow you.
3. Add a Clickable Link in Your Bio
If part of your Instagram marketing strategy is to encourage users to visit your website or product pages, you’ll need to add your website link to your bio. This is the only place on Instagram where you can show a clickable link, so use it wisely.
Many brands use their bio link to share recent articles and blog posts. You can also add links to special offers here and tell your fans to click the link in your bio to get the deal.
An even better use of this space is to paste the link for your giveaway landing page. That way, you can dedicate your post on Instagram to encouraging users to click and enter.
If more people see that you post regular content and link to it, they’re more likely to follow you for future updates.
4. Create a Distinct Instagram Style
If you look at any brand on Instagram, you’ll see they each have a unique look or aesthetic. They do this to stand out from the thousands of other companies vying for people’s attention.
Make sure your profile and Instagram content have a distinct style that sets you apart from your competitors. Not only will this help you stand out, but it helps your fans recognize your brand in their news feed.
And don’t forget, Instagram is a visual platform. People want to be inspired by what they see and will follow you if your aesthetic aligns with their interests.
5. Share High-Quality Images
You might think that any image posted on Instagram is a good image. But thanks to the Instagram algorithm, people are used to seeing fantastic quality photos.
Sharing content that isn’t of the highest quality simply won’t excite people enough to follow you. They can even cause people to avoid your brand if they don’t like what they see.
The thing is, you don’t need super-expensive tech for creating content on Instagram. Often a good smartphone photo with a few adjustments and the right filter is enough.
For instance, this photo of the Brooklyn Bridge was shot with an iPhone.
6. Post-Regular Instagram Stories
Besides the perfectly curated photos on your main Instagram feed, users also want to see a more authentic side to your brand. This is where Instagram stories are super-helpful in creating an engaged audience.
Since stories have a shorter lifespan than normal Instagram photos, you can afford for them to be less polished and more off-the-cuff. Users enjoy this type of content because it makes your brand more human and highlights your personality.
Even better, stories allow you to skip the line in your follower’s feeds, allowing users to see your updates instantly. With greater access to your content comes an increased chance of attracting more followers.
7. Share Video Content on Instagram
Posting regular video content is another sure-fire way to get more followers on Instagram. With how-to videos being the most popular form of video content on the platform, it’s an excellent opportunity to educate your audience about your products.
If people have more information about your business and the products or services you offer, they’re more likely to stick around.
When creating video content, consider using IGTV. It’s Instagram’s answer to YouTube and allows you to post mobile-optimized content either in Instagram or its dedicated app.
The great thing about this is IGTV videos are 4x larger than standard feed photos on the Explore page. This makes it a great way to draw more potential eyes to your account.
8. Have a Consistent Posting Schedule
One of the worst things you can do when attempting to get more followers on Instagram is to post content randomly. Sharing content at random times leaves new followers guessing about when they might see your posts.
They might even forget they followed you in the first place.
To avoid this, keep your posting schedule consistent. Most brands post on Instagram at least once a day and choose the times to post carefully.
But considering there are millions of active daily Instagram users, you could post more often. Just make sure your schedule is regular so people know when to expect your newest content.
9. Write Creative Instagram Captions
Instagram image captions are often overlooked in favor of choosing the best photo. But it’s here that you can spark conversations with your ideal audience.
You can tell a story about what inspired your photo and ask for people’s opinions. Or you can use this space to explain how to use a particular product or service.
The key is to get people talking about your brand, not just scrolling past your latest photo. This keeps your audience engaged and shows potential new followers that you care about their opinions.
10. Include Caption Calls-to-Action
There are a few other things you shouldn’t forget when crafting creative captions for your Instagram posts. One that will drive more engagement, likes, and visits to your profile, is to include a call-to-action (CTA).
A CTA on Instagram is a short sentence telling people what they should do next.
For example, after reading your post, you can ask users to visit your profile link to enter your online contest. Alternatively, you can use your CTA to ask people to follow you on Instagram directly.
Often, the easiest way to get people to do what you want is to ask. So, make sure you always finish a post with a clear CTA telling users the next steps.
11. Use Popular Industry Hashtags
Instagram hashtags are excellent tools that help people find content that interests them. And when potential followers find you via a highly-targeted hashtag, chances are they’ll follow you after seeing your top posts.
With this in mind, you should use relevant industry hashtags for every post on Instagram. For instance, a photography brand might use #photooftheday, #photoart, or #photogram.
The key here is to keep your hashtags relevant to your business. Otherwise, you can attract followers that simply aren’t interested in your brand.
12. Create Branded Hashtags
Popular hashtags aside, you can also create your own branded hashtags on Instagram. These are hashtags that you create specifically for your Instagram marketing campaigns.
Campaign hashtags like this are popular because they focus people’s attention on a single theme. They can also quickly go viral as more people use them and capture the attention of their connections.
If those people have similar interests, it can lead to them following you too.
13. Avoid Fake Instagram Followers
It’s easy to forget that there’s a lot of spam online, especially on social media networks. That’s why when you make efforts to get more followers on Instagram, you should avoid buying fake followers.
If someone visits your Instagram profile and sees thousands of fake followers and an inactive feed, it can hurt your credibility.
Plus, fake followers and unmanned bots won’t add any value to your audience. Since they’re not visiting your website or buying your products, they won’t offer a good return on your investment.
Then there’s the lack of engagement. 10,000 new Instagram followers might look impressive. But they won’t be liking, commenting, or interacting with your content.
So avoid the temptation of buying fake Instagram followers and build your audience organically, with intention. The benefits of doing so are active, engaged fans, genuinely interested in your business.
14. Join Popular Conversations
The thing about growing a following on Instagram is it takes time and effort. You can’t just post a few photos and expect the followers to roll in.
Instead, you have to participate in the Instagram community, and that includes getting involved in conversations.
Search Instagram for relevant but not competing posts to your brand and add your thoughts to the comments. Don’t make the mistake of leaving one-word comments either. Weigh-in with well-thought-out conversation starters that offer value to other users.
If potential followers see that you have authority and expertise in your industry, they’ll want to follow you to see similar content.
15. Pre-approve Tagged Photos
Allowing other Instagram users to tag your brand in photos is an excellent way to increase brand awareness. But at times, you could be tagged in poor quality or unrelated posts that can paint your brand in a negative light.
To avoid this, you can change your Instagram setting, so tagged photos won’t show unless you approve them.
You can find this setting under Privacy and Security » Photos of You and click the Add Manually option.
As a result, you can avoid some potentially embarrassing situations.
16. Remove Unwanted Photo Tags
But what if you’re already tagged in Instagram photos that can harm your brand’s reputation? The simple answer is to remove them and hide the photos from your profile.
To do that, follow these steps:
- Open the photo in Instagram’s mobile app. (You can’t remove a tag from the desktop version)
- Tap the photo to see the tags
- Tap on the tag
- Click Remove Tag
It’s also possible to remove the photo from the list of photos. This is separate from the black tag, so you can leave one or the other or remove both.
In the end, your tagged feed will only show photos you want to display to the public, creating a clean, curated image.
17. Show Instagram Feeds on Your Website
Another effective way to get more followers on Instagram is to show your Instagram feed directly on your business website. This helps your website visitors get a feel for your Instagram presence before deciding to follow you.
Plus, pushing new Instagram content straight to your website helps keep your site fresh, updated, and interesting for your visitors.
You can easily add Instagram feeds to your WordPress website with Smash Balloon. Their Instagram feed plugin allows you to create completely customizable Instagram feeds tailored to your website’s branding.
Best of all, you won’t need a developer to make your feeds look stunning. It’s super-easy to use for beginners, and you can get set up in a matter of minutes.
Check out this step-by-step guide on how to display your Instagram feed on your website.
18. Show Product Reviews to Build Trust
It’s a fact that around 81% of people use Instagram to research products and services. This makes it the ideal place to share product reviews and testimonials that celebrate your brand’s positive aspects.
User-generated content (UGC) like this helps to build trust and credibility for your company. If people see that other, genuine users think your products are great, chances are they’ll follow you on Instagram and even become a customer.
So make sure you regularly share positive customer reviews and feedback on Instagram. You can also add those posts to a curated feed of reviews on your website with Smash Balloon.
Just create a feed filtered to show Instagram posts with a specific hashtag. You can check out this guide to add an Instagram hashtag feed to WordPress.
19. Make Shoppable Instagram Feeds
Buying products right inside Instagram is a popular way to shop online. And as we mentioned earlier, many people use Instagram to find the ideal purchase.
With this in mind, it makes sense to create shoppable Instagram feeds for business. Shoppable feeds link directly to your product page, so people can browse, click, and buy instantly.
As a result of this direct shopping experience, those same users will likely follow you for more product recommendations and suggest your brand to others.
Adding shoppable Instagram feeds to your website is easy with Smash Balloon’s signature Shoppable Feeds feature. Just follow these instructions to set up Instagram shopping on your website.
20. Make Sharing Your Instagram Posts Easy
Allowing people to share your Instagram content is another excellent way to increase your Instagram followers. It means you can reach people that may not have an Instagram account and know nothing about your brand.
Besides cross-posting your Instagram content to other social media networks, there’s an easier way to make your content more shareable. And again, Smash Balloon’s Instagram Feed plugin has the solution.
The plugin includes easy sharing buttons that let people share your Instagram posts right from your WordPress website.
Users can share your content on:
From there, it’s as simple as posting great content and watching people spread the word to potential new Instagram followers.
There you have it!
We hope this article helped you learn how to get more followers on Instagram. With a robust Instagram marketing strategy, quality content, and a few helpful tools, you can grow your followers quickly.
And if you’re planning to run an Instagram giveaway to get more followers, check out these best promotional giveaways for inspiration.