How to Do a Like and Share Contest on Facebook
Do you want to run a Facebook contest? Like and share contests are an excellent way to increase likes and fan engagement on your page. And with the right tools, they can drive tons of traffic and leads to your business website.
That said, the rules for Facebook like and share contests are tricky to navigate, and if your promotion doesn’t comply with them, your page could get penalized.
With that in mind, we’ll show you how to do a like and share contest on Facebook that complies with the rules and helps your business grow.
What is a Like and Share Facebook Contest?
A like and share Facebook contest is a campaign requiring people to like your Facebook post or page, and share it with friends for entries into a prize draw. It’s a quick and easy way to grow your page, raise brand awareness, and keep your audience engaged.
Despite the massive popularity of this type of giveaway, many brands don’t realize they’re breaking Facebook’s guidelines for promotions.
The rules clarify that you shouldn’t require users to use their personal timelines and friend connections when running your contest.
For example, you can’t…
- Ask fans to share your contest on their timeline to enter
- Get people to share your giveaway on a friends news feeds for extra entries
- Ask fans to tag friends in your contest post to enter
If you fail to comply with Facebook’s guidelines, your contest could get taken down, and you may even experience a temporary ban on your Facebook page. This can be devastating if your business relies on Facebook traffic for the majority of sales.
But don’t worry. We’ll show you how you can avoid this. Before that, let’s plan your contest first.
Running a Facebook Like and Share Contest
1. Define Your Contest Goals
Before building your contest, you should figure out why you want to run one in the first place. Setting goals helps you accurately measure your results and see if your contest was successful.
So think about what you want to achieve with a Facebook contest.
For example, it could be to…
- Increase likes on your Facebook fan page
- Increase engagement with your target audience
- Send targeted traffic to your website (eg, product pages, blog posts, etc.)
- Promote products or services
- Gather user-generated content (UGC) with photo contests
- Get more email subscribers
Your contest goal should align with the marketing objectives for your business. That way, running a successful like and share contest on Facebook will be easier.
2. Pick a Contest Prize
Now that you know your contest goals, it’s time to choose a prize to encourage your fans to enter. If you don’t offer a desirable prize, people won’t make an effort to take part, and it’ll result in a giveaway with poor results.
For instance, imagine you’re a travel brand offering a $20 Amazon gift card as a prize. It might get a little interest from people wanting a freebie. But when the contest ends, you probably won’t hear from them again.
On the other hand, if you offer a free vacation or a massive discount on their next holiday, you’ll see tons of entries and engagement.
That’s because you’re offering something your audience really wants. It speaks to their needs and desires while being super-relevant to your brand. A prize like that will ensure the engagement continues long after your contest ends.
For even more contest prize ideas, take a look at this guide.
3. Write Your Contest Rules
With your goals and prize in place, turn your attention towards the rules for your contest. The rules tell people everything they need to know to enter for a chance to win your grand prize.
Since you’re running a like and share contest on Facebook, your rules should explain how to like your page and share the giveaway.
Remember, Facebook doesn’t allow you to require uses to share your contest on their personal or friends’ timelines. Plus, requiring users to like your page is another grey area, so it’s worth staying away from. We’ll go into your contest entry methods in more detail in the next step.
Other details you should add to your contest rules include:
- The minimum age for entering
- Location limits for taking part
- The start and end dates and times
- How people can enter
- How you’ll choose a winner
- If your contest is sponsored
- That your giveaway isn’t affiliated with Facebook
After planning your goals, choosing a prize, and writing your rules, it’s time to start building your Facebook like and share contest.
4. Build a Like and Share Contest with RafflePress
The easiest way to run a compliant like and share contest on Facebook is with RafflePress, the best WordPress giveaway plugin.
RafflePress makes it easy to run any type of online contest, including contests for Facebook. It has everything you need to meet your giveaway goals, whether it’s to grow your Facebook page, increase website traffic, or grow your email list.
Here’s a step-by-step guide for running a like and share contest on Facebook with RafflePress.
Step 1: Create a New Giveaway
After installing RafflePress, navigate to your WordPress dashboard. From there, hover your mouse over the RafflePress icon and click Add New to create a new giveaway.
Step 2: Choose a Template
After clicking Add New, you’ll see a page where you can give your contest a name and pick a giveaway template.
RafflePress has a selection of pre-made giveaway templates designed to help you get started quickly. Clicking one will launch a contest populated with entry methods that meet your contest goals.
For example, if you want more newsletter subscribers, you can choose the Grow Your Email list template to add the “Join a Newsletter” giveaway action automatically.
For this tutorial, we’ll choose the Grow Your Facebook Page template, which populates the giveaway widget with the “Visit us on Facebook” and “Visit Facebook Post / Video” actions.
So go ahead and hover over the Grow Your Facebook Page giveaway template and click Use This Template.
Step 3: Enter Your Contest Prize Details
After choosing your template, you’ll see the RafflePress giveaway builder, where you can enter the details for your prize.
To do that, click the pencil icon under the Giveaway Prize Details heading and enter a heading and description. Then you can add an image of the prize by clicking the Select Image button.
When you’re happy with your prize details, click the Done Editing button.
Now navigate to the Start and End Time section to choose a start and end date and time. You can also select a specific timezone for your contest.
Click the Save button to preserve your changes.
Step 4: Add Ways to Enter Your Contest
The next step is to click the Actions tab. This takes you to a screen with several actions people can take to enter your contest.
The entry methods are grouped together by goal, such as:
- Get More Subscribers
- Get More Social Engagement
- Get More Traffic
And you can use multiple actions to offer bonus entries to participants.
To run a like and share contest on Facebook, you can start with the Visit us on Facebook action for 1 contest entry. Then you can use the View Facebook Post / Video action for a 2nd contest entry. To encourage your contest’s viral sharing, you can then use the Refer a Friend action for a 3rd contest entry.
The great thing about RafflePress’s Facebook actions is they don’t require page likes or sharing on your personal timeline. Instead, you can require users to visit. Liking your page is optional.
We often find that when users visit a Facebook page, the majority will like the page by default. So you’ll still grow your page without explicitly asking people to like it while complying with the rules for Facebook promotions.
If you like, you can add further actions to your contest widget. Simply click the action to add it to the builder automatically.
Clicking any action in your widget opens up the entry options where you can define several settings. The settings include how many entries the action is worth, if it’s mandatory, a field for your Facebook URL, and if users can perform the action daily.
Once you’ve configured the settings for each action, click the Save button.
Step 5: Design Your Facebook Like and Share Contest
The next step is to design the look of your contest by clicking the Design tab. Here you can choose from 2 different layout settings and several fonts and button colors.
If you’re creating a standalone landing page for your giveaway, you can select a color for the page background or upload a background image.
When you’re happy with how everything looks, click Save and move on to the next step.
Step 6: Configure Your Settings
Now click the Settings tab to see options for your Giveaway Rules, General Settings, Email Verification, Success Tracking, and more.
The most important of these settings is the Giveaway Rules. With RafflePress’s Giveaway Rules Generator, you can get a head start on creating your contest rules.
Clicking the Generate Rules button reveals an overlay where you can enter your sponsor’s name, email, address, eligible locations, etc. Then it’s merely a case of clicking Generate Rules to add your contest requirements to the giveaway builder.
Remember to click Save when you’ve configured your settings.
Step 7: Publish Your Facebook Like and Share Contest
Now it’s time to publish your like and share Facebook contest. RafflePress makes this easy by offering 3 different ways to publish your giveaway including:
- RafflePress WordPress Block – Add your giveaway to a WordPress post or page using the block editor.
- WordPress Shortcode – Add your giveaway to the classic WordPress editor, sidebar widgets, or your WordPress theme.
- Giveaway Landing Page – Create a distraction-free giveaway landing page that you can link to from Facebook.
The easiest and most effective way to publish your giveaway is with the landing page option. It creates a stand-alone page on your website just for your contest. And because there are no distractions on the page, there’s nothing to prevent participants from entering right away.
So go ahead and choose the Giveaway Landing Page option. After clicking that option, you’ll see a notice asking you to “click here” to create a permalink for your page. This is the slug added to the end of your website’s URL, which you can use to share and promote your contest.
Click the notification and navigate to the Page Permalink, as shown below:
Then enter a short slug. For instance, if we were to run a contest on RafflePress and chose a slug of facebook-contest, our landing page would have this final URL: rafflepress.com/facebook-contest.
After, you can click the View button to see what your giveaway landing page looks like.
Step 8: Post Your Like and Share Contest on Facebook
With your landing page setup, you need to post your like and share contest on Facebook. This step is super-easy. All you need to do is create a new Facebook post and paste the URL for your giveaway landing page with instructions for people to click the link to enter.
Make sure you include an enticing description and image in your Facebook post to grab people’s attention. It’s also a good idea to include a brief summary of your rules and a disclosure that the contest isn’t sponsored by or affiliated with Facebook.
This post from the Brain Health Magazine is an excellent example of sharing all contest details in a way that generates excitement.
5. Promote Your Like and Share Contest
After launching your contest, you can’t sit and wait for people to enter. You need to start promoting your giveaway from day 1 to spread the word and increase participation.
One of the easiest ways to promote your contest is to share it on social media channels like Instagram, Pinterest, and Twitter and ask people to tag a friend in the comments. You can also include relevant giveaway hashtags to give your posts a boost in visibility.
Other ways you can promote your contest include:
- Sending an email newsletter
- Adding a popup to your website
- Submitting your contest to giveaway directory websites
- Reaching out to relevant influencers to mention your contest
You can also check out these proven contest promotion ideas for more inspiration.
6. Pick a Contest Winner
When your contest is over, you’ll need to choose a winner. This is usually pretty difficult with normal like and share Facebook contests because you’d have to look up each entry manually.
This isn’t a problem when using RafflePress. Since everyone entered your contest through the giveaway widget, each participant is stored in the contest management dashboard, so they’re easy to find.
Picking a winner is even easier. Simply use the built-in random winner picker to randomly select the winner of your contest. Here’s how it works.
First, navigate to RafflePress » Giveaways and click the Needs Winners link.
From there, you’ll see a list of everyone who entered, and how many entries they each have. To choose a winner randomly, just click the Pick Winner button, enter your settings, and click Choose Winners Now.
The winner is highlighted instantly at the tip of the list of participants. Then it’s simply a case of clicking to email them with the good news.
7. Release a Winner Announcement
When your Facebook like and share contest is over, it’s a good idea to announce the winner to everyone who took part. Then you can thank everyone for entering and invite them to join in with your next giveaway.
You can follow up with participants by creating an announcement post on social media, and tagging the winner. Alternatively, you can send an email to participants expressing your thanks and offering them a discount code or coupon.
Taking this step after your giveaway helps you strengthen your relationship with your new audience, which is an excellent move towards turning them into paying customers.
8. Analyze Your Results
There’s 1 more thing you should before claiming that your contest was a success. And that is to look at the data and analyze your results.
The easiest way to get the data you need for your giveaway is to use MonsterInsights, the best Google Analytics plugin for WordPress.
MonsterInsights makes it easy to track visits to your contest landing page, referral traffic, website activity, etc. And you can view all the data inside your WordPress dashboard, which means you won’t have to leave your site to get the information you need.
By looking through the analytics gathered with MonsterInsights, you can see which promotion strategies drove the most traffic to your giveaway landing page and where it came from. You can then use that information to make improvements and make your next contest an even greater success.
And that’s it.
We hope this article helped you learn how to do a like and share contest on Facebook.
With RafflePress, creating a contest is a breeze, and you won’t have to worry about not complying with the platforms’ rules and guidelines. Instead, you have a successful like and share contest that drives tons of likes, engagement, and traffic to grow your business.