New Update: Boost Social Proof with Reviews & Automation
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New Update: Boost Social Proof with Reviews & Automation
Stacey Corrin
Stacey Corrin
John Turner
John Turner
Are you looking for excellent Facebook giveaway examples to inspire your next contest? Since Facebook has a massive user base, it makes sense to do a Facebook giveaway to reach your ideal audience and improve your marketing strategy.
But what’s the most effective way to run your giveaway on Facebook? In this guide, I share my favorite Facebook contest examples you can use as a framework for your next giveaway.
Table of Contents
Before we dive in, allow me to explain why giveaways work particularly well on Facebook.
A Facebook giveaway is a promotional campaign that asks participants to perform certain actions for the chance to win a prize. For example, you might ask users to leave a comment on your Facebook post to earn entry into your prize draw.
Running a contest or giveaway on Facebook is one of the best ways to raise brand awareness. It’s also the easiest way to grow your following and generate leads on social media without paying for expensive ads.
According to recent studies, 78.4% of contest shares are done on Facebook. On mobile devices, WhatsApp stands out at 17%., making Facebook the top choice for growing your social media presence.
You can also use Facebook giveaways to achieve the following business goals:
If you’re not completely sure if giveaways are good marketing, this guide might help.
There are a few ways to publish your giveaway on Facebook. Let’s look at some examples.
The most common of all giveaway ideas is to create a post on Facebook, asking people to comment and tag a friend to enter.
Here are the pros and cons of setting up your giveaway post in this way:
Pros
Cons
Using a contest builder to run your Facebook giveaway offers a lot more flexibility. Plus, it lets you easily cross-promote your contest to other platforms and makes it easier to meet your business goals.
Here are the pros and cons of using a giveaway app or builder to run your Facebook giveaway:
Pros
Cons
When you write a giveaway post on Facebook, it needs to stand out in the news feed enough for users to stop scrolling and click for more information.
Take a look at these suggestions for making your giveaway scroll-stopping and click-worthy:
For even more Facebook contest ideas, check out this article.
Now that you know the benefits of running a giveaway on Facebook, here are some Facebook contest examples I’ve found from genuine brands to inspire your next giveaway.
This Facebook giveaway example from clothing retailer Joules generated over 8,500 reactions, 10,000 comments, and hundreds of shares across Facebook.
It’s a simple like and comment contest that uses the #winitwednesday hashtag used on other social platforms like Instagram. Facebook photo hashtag contests are a great way to boost the giveaway’s reach, and with the link to their website, users can easily browse their products and make a purchase.
If Joules were to use a contest app like RafflePress to build their giveaway, they’d be able to send traffic directly to a distraction-free giveaway landing page to increase entries.
By including actions to like their Facebook page, they could grow their following. After entering, users could be directed to their product pages, keeping potential customers on their site longer.
You can also use this type of campaign to run a Facebook money giveaway.
For this giveaway, participants have the chance to win the grand prize of a case of gin and a set of 2 gin classes. I particularly like how the giveaway image shows exactly what you’d win.
The entry requirements are to tag someone in the comments using the branded hashtag.
Because this is a brand awareness contest, there are several other ways they could have used their audience to increase their reach even further.
Using RafflePress to create an online contest, they could use the Viral Refer-a-Friend action to encourage users to share the contest across multiple social networks and email.
What I love about this Facebook giveaway example is the visual step-by-step Facebook contest graphics. This makes it easier for people to enter and provides an overall positive user experience.
To make the experience much better, Viners could have used the RafflePress giveaway plugin to send visitors to a giveaway landing page. This removes unnecessary distractions, making it more likely they’ll enter.
They could then support that with extra entry options such as sharing the contest on other social platforms, liking their Facebook page, or visiting the product page for more targeted traffic.
Sometimes bigger is better when it comes to successful giveaways. This Facebook contest example from Daewoo demonstrates how a high-value giveaway bundle can generate tons of interest and entries. Because it’s such a valuable prize, people won’t want to miss out on the chance to win.
To increase the chances of attracting more participants, Daewoo could have used a contest builder to host the giveaway on their website while broadcasting the fact on their Facebook page.
After entering, their entry is recorded in the app’s database, making it easier to verify entries and pick a winner.
Boosting engagement is a fantastic reason for running a Facebook giveaway, and in this example, Richer Sounds is offering a super-valuable prize to the winner. To enter, users have to leave a comment on the best movie they’ve watched recently.
However, I imagine it would take a lot of work to verify that each comment has a relevant answer.
To combat that, Richer Sounds could run their contest with RafflePress and use the Invent Your Own entry option to ask people to leave a comment. Then, when they check the RafflePress database, they can verify entries at a glance.
This giveaway example from Dobbies makes use of user-generated content for entries, which they’ll use to create a gallery. Users have to share a photo in the comments to enter. It’s also a great Facebook hashtag photo contest.
But with over 519 comments, it isn’t straightforward sorting through them all. Instead, Dobbies could use the Submit an Image option from RafflePress to collect photo submissions on their website. Then, with a few clicks, they can see all submissions right from their website dashboard.
Pro tip: This is a great way to hide other people’s entries to avoid copying and to ensure entries are original.
Offering only 1 way to enter your giveaway limits the number of entries you’ll receive. Killstar understands this perfectly with their choker giveaway because they encourage users to head to their Instagram profile for more ways to win.
But there’s a more natural way they could send participants to Instagram.
Using the RafflePress contest builder, they could include a 1-click action for users to visit Instagram and other social networks to grow their followers. And with the Invent Your Own action, they can ask people to leave a comment to improve engagement.
Brand partnership giveaways are an effective way to tap into multiple audiences and raise brand awareness.
In this Facebook giveaway example, users have to like both brand pages to enter and tag friends and like the post.
With RafflePress, it’s super-easy to re-create this contest with the Grow Your Facebook Page template, which automatically adds actions to like your page and visit a post.
You can also add the option to like another Facebook page if you’re promoting more than 1 brand.
As I mentioned earlier, photo contests are highly engaging ways to promote your business. In this example, users have to post a picture of their picnic and tag a friend to enter.
Using a contest builder like RafflePress is the easiest way to create a contest like this. The Submit a Photo action lets people upload their photos with a few clicks.
To avoid having to break Facebook policies by tagging a friend, you could use the Viral Refer-a-Friend action, which shares the contest with your social audience.
Allowing people to choose their own giveaway prize is a fantastic way to get them involved and interested. Joe Browns did a great job with this image, clearly showing the different prizes up for grabs.
But they could have made it easier for people to enter by using RafflePress’s Surveys and Polls action.
Using the same image, they could have added poll options for each of the 4 prizes. Then all entrants would need to do to participate is click the appropriate number and submit their entry.
Sparking conversations with your audience is a helpful way for users to discover new ways to use your products. Tala Cooking took this approach with their giveaway of a baking bundle.
To enter, users had to tell them what they’d bake and follow their page.
Because popular giveaways like this can get hard to manage, Tala Cooking could have used RafflePress to include actions to leave a comment and like their page. Then, they could manage entries in one place with the RafflePress giveaway dashboard.
Seasonal events are a marketers’ secret weapon because they offer regular opportunities to promote your business. Raging Bull Clothing used that opportunity to run a Father’s Day Facebook giveaway. To enter, users had to like the page and share the post.
As a bonus, entrants could tag 3 friends in the comments.
Since tagging people in comments is a grey area that Facebook is cracking down on, Raging Bull Clothing could have taken a different approach.
Instead, they could use the Grow Your Facebook Page template from RafflePress to build the giveaway quickly. With automatic entry methods designed to boost your page, it could be up and running in minutes.
Another way to get more people involved in your contest is to offer participants and their friends a prize. Similar to a friend referral giveaway, it encourages widespread social sharing. And when it’s a big-ticket prize like a bed and mattress combo, it’s sure to attract massive engagement.
In this giveaway example from The Cotswold Company, they could have maximized participation by using a contest app like RafflePress to create their own entry option for receiving comments. With the Viral Refer-a-Friend action, they could share the contest with their chosen friend to encourage them to enter.
For this Facebook giveaway example, users were asked to like the post, tag a friend in the comments, and share the post to enter.
Since you already know that requiring likes and shares is a grey area for Facebook giveaway campaigns, you should probably look for an alternative solution.
You can replicate this type of contest by asking users to visit the post in question. This will mean liking your post is optional. But the chances are that users will like the post out of instinct.
To encourage shares of your contest, you can use the RafflePress viral refer-a-friend action without worrying about breaking any Facebook rules and guidelines.
Our final Facebook giveaway example is a simple ‘comment to win contest’. To enter, users have to comment with their favorite Christmas song for the chance to win the free book.
Managing tons of comment entries can be time-consuming, so your best bet in replicating this giveaway is to run a book contest with RafflePress.
In this example, WPForms, the best WordPress form builder plugin, used RafflePress to grow their Facebook group with a giveaway.
They held the giveaway on their user account dashboard and used the “Visit us on Facebook” action to encourage users to visit their Facebook group. As a result, many of their existing customers chose to join the group for tips, tutorials, support, and special deals.
“We’re thrilled about how the WPForms VIP Circle Facebook Group has grown with the help of RafflePress. We’ve been able to target active users who want to engage with our brand and other people.” – Jared Atchison – Co-Founder WPForms
You can check out the full WPForms case study here.
Hosting a Facebook giveaway requires following Facebook’s promotional guidelines and regional legal requirements. This includes ensuring your giveaway does not violate any laws concerning gambling, lotteries, or sweepstakes in your jurisdiction and explicitly stating that Facebook does not sponsor, endorse, or administer the giveaway.
Facebook giveaways, like photo contests, trivia questions, or like and share campaigns, have varied impacts on engagement. For example, photo contests might generate more user interaction, while like and share campaigns can increase reach and follower growth.
The easiest way to pick a winner for your Facebook giveaway is to draw one randomly. RafflePress includes a random winner picker to help you do this easily.
Running a contest doesn’t have to be complicated and stressful. We hope these Facebook giveaway examples have given you the confidence to drive targeted traffic to your website and grow your business with successful contests.
You might also find the following guides helpful with your Facebook contest:
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This is so helpful! I’m about to host my first giveaway for my aromatherapy candle company. ?
Thank you for sharing these amazing tips I was looking for the same information. Great tips you have shared. I like to visit you here. Well written and very informative. Much obliged to you for sharing about coupons and offers.
I guess I am confused because in one of your articles you say you cannot encourage people to share a post or tag people, but yet in this article there are examples doing just that.
Hi Kim, thank you for your comment. It’s true that encouraging Facebook users to share and tag Facebook posts as part of a contest or giveaway goes against Facebook’s policies. We’ve included examples that do this to illustrate how other brands conduct Facebook contests. It’s up to each user to decide if they wish to follow those practices or use an alternative approach, such as a giveaway app that complies with the policies.
I hope this helps clarify things a little for you.