How to Get Followers on Facebook (17 Genuine Ways)

You’ve been posting consistently to your Facebook page for months, but your follower count is barely moving. Whether you’re running a small business, a blog, or a local service, it’s frustrating to put in the work and get nothing back.

Facebook now has about 3.07 billion monthly active users, and organic reach isn’t what it used to be. But steady follower growth is still well within reach, and these are 17 proven ways to get more followers on Facebook for free.

How to Get Followers on a Facebook Business Page

Facebook followers and page likes are not the same thing.

Followers see your public posts in their feed. Likes show support but don’t guarantee you show up there.

On business pages, liking and following happen together by default. On personal profiles, you have to switch on Professional Mode before a Follow button even shows.

One more thing before you start.

The algorithm scores each post on early engagement and shows it to a small group first. If they react quickly, Facebook pushes it out to more people.

Followers who never engage drag that score down, which signals your content isn’t worth spreading. That’s exactly why fake or bought followers always backfire.

1. Optimize Your Facebook Page Before Doing Anything Else

Before running giveaways or posting Reels, your page needs to be complete. An unfinished page loses visitors who would otherwise follow you.

Here’s what to fill in and why each element matters:

Page Element	What to Do	Why It Matters
Profile photo	Upload a high-resolution logo or headshot (170 x 170px)	First thing visitors see; builds instant brand recognition
Cover photo	Use a branded image (1640 x 624px) showing your product or value	Sets the tone and communicates what your page is about
Page category	Select the most specific category for your business type	Helps Facebook recommend your page to the right audience
Bio/About	Write 1-2 sentences that include your main topic or business type	Searchable; shows up in Facebook search results
Action button	Set it to “Shop Now,” “Contact,” or “Sign Up”	Converts visitors to customers without extra steps
Website link	Add your full URL	Drives traffic and signals legitimacy to Facebook
Page username	Claim a clean @username (e.g., @yourbrandname)	Makes your page easy to find and tag

2. Run a Facebook Giveaway to Attract New Followers

One of the easiest free ways to get more Facebook followers is to run a giveaway. A good contest puts your page in front of a lot of new people at once.

It works because the faster people interact with your post, the more the news feed shows it. More visibility means more engagement, and more engagement means more followers.

Running Facebook contests is actually easier than you might think. If you use RafflePress, the best WordPress giveaway plugin, you’ll be up and running in a few clicks.

RafflePress comes with ready-made templates built to grow your Facebook following, so you’re not starting from a blank contest. Its refer-a-friend action rewards people for sharing, which is how a giveaway spreads on its own.

You can learn how to run a giveaway on Facebook to boost your following here.

3. Use Engagement Ads to Expand Your Reach

Engagement ads are the paid shortcut to more followers. They put your page in front of people who match your audience, and the more often those people see you, the more likely they are to follow.

In fact, the same can be said for almost any type of paid Facebook promotion, such as boosting your posts. The more that people see your content, the greater the chance of them following you.

4. Invite People Who Interact with Your Page

Another quick and easy way to get more followers on Facebook is to invite other people to like your page.

You may notice that after running Facebook ads for a while, you’ll get notifications for who to invite to your page. These are people who’ve interacted with your ads in some way, so they’re a good choice to invite.

Just don’t invite everyone at once. Mass invites can look like suspicious activity and get accounts flagged, so stagger them a handful at a time.

5. Ask Your Email Subscribers to Follow You

It’s not just Facebook users you can invite to like your page either. Think about the contacts you have outside of the platform who may not follow you yet. The first place that springs to mind is your email list.

Send out a newsletter asking your list to follow you on Facebook. Then in all future emails, make sure there’s a clear link to your business page for people to see.

You can even add a link to Facebook in the signature of your personal email to boost your follower count.

6. Share Viral Content That Resonates with Your Audience

You don’t have to reinvent the wheel to grow your Facebook page. One of the easiest ways to get more reach (and more followers) is to share content that’s already proven to perform.

Start by curating high-quality content that’s gone viral, like:

• Memes
• Gifs
• Funny images
• Short videos

If you find something your audience would enjoy, post it on your page and tag the original creator to give credit.

On the other hand, if you’re creative, you can make your own viral content. Think about the kind of humor or advice your audience relates to.

Grammarly is a great example. Their Facebook posts often go viral because they know exactly what their fans love.

Whether you’re sharing or creating, focus on posts that spark quick reactions. That’s what the algorithm loves, and it’s what gets you more followers.

7. Tag Other Pages and Encourage Mentions

Tagging is a simple way to get more eyes on your posts, and more followers as a result.

First, encourage your partners or customers to tag your page when they talk about your product or service. It’s a quick win for social proof, and anyone who sees those posts can click through and follow you.

Then return the favor. Tag other businesses or creators in your own posts when it makes sense. Facebook will notify them, and they might share your post with their audience, helping you reach even more people.

Tagging takes seconds and can lead to a real jump in reach. You can push it further with a joint giveaway.

Run a shared contest with a complementary brand using RafflePress, and you reach both audiences at once. It gives both pages an easy reason to cross-promote.

8. Post More Videos to Drive Engagement

Images alone get about 34.7% more engagement than text-only posts on Facebook, according to Buffer’s 2026 benchmark data. Native videos push that even further, and Facebook Reels push it further still.

You can use videos to engage with your audience and grow your following with some of these suggestions:

• Share video reviews of your products
• Post an instructional video on how to use your service
• Create a behind-the-scenes video for your business
• Interview your founder or team members

The biggest free reach driver right now is Facebook Reels. Unlike regular posts that mostly reach existing followers, Reels get pushed to non-followers based on their interests, the same way TikTok’s For You page works.

You don’t need fancy gear either. A short, helpful video shot on your phone can reach thousands of people who’ve never heard of you.

I’ve seen pages grow faster from a single Reel than from months of static posts. If you’re not using Reels yet, that’s your biggest untapped opportunity right now.

9. Try Facebook Live to Connect in Real Time

Facebook Live lets you talk to your fans in real time, and the raw, unscripted feel tends to pull strong engagement. Birchbox is a good example.

In it, the host walks a brand ambassador through a beachy-waves hair tutorial. It pulled in over 12,000 views.

10. Add Facebook Stories to Your Content Mix

Facebook Stories are short posts that disappear after 24 hours. The algorithm treats them as a separate slot from your feed, so they add visibility without competing with your regular posts.

Use Stories for behind-the-scenes moments, quick tips, and repurposed user-generated content. Even a few Stories per week can keep your page looking active and help new visitors decide to follow you.

11. Add Hashtags to Make Posts More Discoverable

Even though they’re most popular on Instagram and Twitter, hashtags can still give your posts a boost on Facebook.

Most people skip hashtags on Facebook because personal profiles are private, so they only reach existing friends.

But since most Facebook business pages are public, it makes sense to sprinkle a few hashtags in your updates to make them more visible.

One way you can use them is to add giveaway hashtags to increase the reach of your Facebook contests and so on.

12. Share Value First Instead of Selling All the Time

Nobody wants to follow a page that only posts ads. If every update screams “Buy now,” people will scroll past, or worse, unfollow.

To keep your audience around (and attract new fans), make sure you’re sharing a mix of content. Focus on posts that teach, inspire, or entertain and only sprinkle in promotional updates here and there.

But that doesn’t mean you can’t sell. If you’re offering real value, like a generous discount, people are more likely to pay attention.

In fact, if you’re known for sharing helpful promos, you’ll actually gain followers who want to stay in the loop. Just make sure your offers feel like a reward, not a sales pitch.

13. Start a Facebook Group Around Your Niche

Social networks are built for close-knit communities. Facebook makes it easy to build one around your page with a Facebook Group, and I cover how to grow that group further down.

If you create a Facebook Group, you can cross-promote your page there, too, to get more followers.

But don’t make the mistake of making a group to ONLY promote your page. A good group takes care of its members by answering questions and sharing helpful information.

Related: How WPForms Got 11K+ Facebook Group Members with RafflePress

14. Automate Posts to Stay Active Without the Stress

If you’re not already automating the sharing of your content to Facebook with social media marketing tools, you need to start now.

Scheduling tools save you hours of manual posting and hit your audience at peak times. Without them, you’re stuck posting live at odd hours to catch those windows.

They also keep you consistent, which tells the algorithm your page is active. That steady rhythm lifts your reach over time.

For the specifics, here’s a guide on the best time to post on social media.

15. Cross-Promote on Other Platforms and Media Channels

While you’re scheduling content on Facebook, use your social media tools to cross-promote your posts on other social networks too.

Your audience is spread across platforms, and some don’t even know you’re on Facebook. A link from your other profiles points them straight to your page.

Try cross-promoting on LinkedIn, Instagram, TikTok, and Twitter to increase your Facebook page followers.

Beyond social media, there are plenty of other places to share a link to your Facebook page. Think of all the media you create that gets published across the internet and identify where you can point people back to your page.

• Add your Facebook page link to your Reddit profile
• Include a link in media packs
• Mention your page in interviews and podcasts
• Paste your business page link in the description of YouTube videos
• Include your Facebook URL on product packaging
• Add your URL to your bumper sticker
• Add a call to follow your page in retargeting ads

Check out this guide for more Facebook marketing tips.

16. Add a Facebook Like Widget to Your Website

If someone’s already visiting your website, they’re a great candidate to follow your Facebook page. But only if you make it easy.

Start by adding a Facebook Like widget to your sidebar or footer. That way, visitors can follow you without ever leaving your site.

You can also add social media icons in your site’s header, footer, or navigation menu, so people always know where to find you.

If you’re using WordPress, it’s easy to set this up. Check out this tutorial on adding social media icons to WordPress menus.

Little details like this can make a big difference, especially when someone’s already interested in what you do.

17. Add Your Facebook Content to Your Website

You can go a step further and embed your actual Facebook posts on your site. That way, visitors can like, comment, and follow your page without ever leaving.

Let’s look at how to embed a Facebook post in WordPress.

First, head to the post you’d like to embed. Then click the icon with 3 dots to the top right of the post as shown below:

From there, you’ll see a list of options. Click Embed near the bottom of the list.

This will open a lightbox with a code snippet you’ll need to copy.

Copy this code and head to the WordPress post or page where you’d like to embed your Facebook post.

If you’re using the WordPress block editor, add a new HTML block. Then paste in the code snippet.

Clicking Preview will show how the Facebook post embed will look when the post is live. Then click Publish and you’re done.

Embedding a whole Facebook feed goes further than single posts. Visitors can scroll everything you’ve shared and interact with it right there on your site.

You can easily display a Facebook feed anywhere on your WordPress site using Smash Balloon.

Smash Balloon’s Custom Facebook Feed Pro is quick to set up. Connect it to your Facebook account and you can display a feed in under a minute.

To see how easy it really is, check out this tutorial on how to embed a Facebook feed.

How to Grow Your Facebook Group

A Facebook group is a different job from your page. Your page builds an audience, but a group builds a community that keeps people coming back and talking to each other.

The tactics that grow a group fastest are a little different from the ones that grow a page. Here are the ones worth your time.

Run a giveaway with a group-join action. With RafflePress you can make joining your group a required entry action, so every person who enters becomes a member.

WPForms did exactly this and added 11,000 group members alongside a 50% jump in email subscribers from a single campaign.

Embed your group feed on your website. Instead of describing your community, show it. A live group feed lets visitors read real conversations before they decide to join.

Invite people on your thank-you pages. Right after someone opts in or enters a giveaway, their trust in you is at its highest. That’s the perfect moment to invite them into your group.

Read your Group Insights. This is separate from your Page Insights, and it shows which posts drive activity and when members are online so you can post more of what works.

Keep members engaged once they join. Themed posting days give people a reason to check in, and welcoming new members by name makes them feel seen. A quick giveaway every month or two keeps everyone active.

How to Increase Engagement on Your Facebook Posts

Followers only count if they engage. The more likes, comments, and shares your posts earn early, the wider Facebook spreads them, which brings in even more followers.

A few simple habits lift engagement quickly.

Ask questions that start conversations. A fill-in-the-blank, a quick poll, or asking what people did at the weekend all invite easy replies that tell the algorithm your post is worth spreading.

Reply to every comment. When you answer people they feel heard and come back to engage again, and staying quick to reply earns the “very responsive” badge on Messenger.

Post content from your fans. Ask people to share a photo with your product or tag you in their posts, then feature the best ones. That makes fans feel involved and gives everyone else a reason to join in.

Track Your Progress with Facebook Insights

Growing followers is only half the battle. You need to know which tactics are working so you can do more of them.

Facebook Insights (inside Meta Business Suite) shows you follower growth over time, your top-performing post types, and when your audience is most active. I use the Posts tab most because it breaks down reach and engagement for each content type, which makes it easy to spot patterns quickly.

Check it weekly and let the numbers redirect your effort. If Reels pull 10x the reach of your photos, make more Reels, and if one posting time keeps winning, schedule there.

Frequently Asked Questions

How can I get 1,000 followers on a Facebook page?

The fastest way to reach 1,000 followers is to combine a RafflePress giveaway with consistent Reels posting. Giveaways create a short burst of new followers because entry actions can include following your page. Reels build organic reach over time by putting your content in front of non-followers. Most small business pages can hit 1,000 followers within a few months by running one contest and posting two to three Reels per week alongside regular feed content.

How do I get Facebook followers for free without ads?

You can grow your Facebook following for free by posting Facebook Reels, running organic giveaways, cross-promoting on other platforms, engaging with similar pages through tagging, and building a Facebook Group around your niche. The key is consistency. Pages that post at least three to four times per week and use a mix of Reels, images, and text updates tend to see the fastest organic growth. None of these require a paid ad budget.

What is the best time to post on Facebook to get more followers?

The best time to post on Facebook varies by audience, but research consistently points to weekday mornings between 9 and 11 a.m. and early afternoons from 1 to 3 p.m. as strong windows. The most reliable way to find your specific best time is to check your Facebook Insights in Meta Business Suite. The Posts tab shows when your audience is most active so you can schedule content to match their habits rather than following generic advice.

How does the Facebook algorithm affect who sees my posts?

Facebook scores each post based on early engagement signals and shows it to a small percentage of your followers first. If that group likes, comments, or shares quickly, the algorithm expands the reach to more of your audience and potentially non-followers too. Posts that get slow or no engagement get buried. This is why content quality and timing matter more than posting frequency: one well-timed post with strong early engagement outperforms five posts that get ignored.

What is the difference between Facebook followers and likes?

On Facebook, a like means someone has indicated they support your page. A follow means they will see your public posts in their news feed. When someone likes a business page, they automatically follow it too, but they can turn off following while keeping the like. This means a page can have more likes than followers if some supporters have muted the feed. Focus on building followers, not just likes, since followers are the ones who will actually see your content.

What is a good engagement rate on Facebook?

Anything above 1% is considered a good Facebook engagement rate. If you consistently fall below that, it usually means your content is not connecting with your audience, so test formats like Reels, questions, and fan content to see what earns the most comments and shares.

What kind of Facebook posts get the most engagement?

Videos and Reels, eye-catching images, memes, personal stories, and posts that ask a question tend to get the most likes, comments, and shares. Posts that only sell get the least, so keep promotional updates to a small share of your feed.

By now, you’ve got a complete set of tactics to grow your Facebook following. The fastest path is a RafflePress giveaway paired with regular Reels. Start your first Facebook giveaway here or explore our top Facebook giveaway ideas for inspiration.

Ready to try it yourself? Get started with RafflePress and grow your Facebook audience faster than posting alone ever could.

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