New Update: Boost Social Proof with Reviews & Automation
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New Update: Boost Social Proof with Reviews & Automation
Stacey Corrin
Stacey Corrin
John Turner
John Turner
Want to attract more followers, engagement, and customers on Facebook? Running a giveaway is one of the most effective tactics, but coming up with creative ideas can be tough.
This article provides 26 authentic Facebook giveaway ideas to help you grow your page in 2024 and beyond. These examples and case studies will inspire you to launch campaigns that captivate your audience and achieve real results.
| Giveaway Idea | Pros | Cons | Best For |
|---|---|---|---|
| Click to Win | Easy, drives traffic | Lower engagement | Brand awareness, promoting products |
| Comment to Enter | Boosts engagement | Requires moderation | Active communities |
| Trivia Question | Fun, identifies top fans | May alienate some | Established products, educational |
| Email Newsletter | Grows email list | May attract freebie-seekers | Building an email list |
| Product Photo | Social proof, promotional material | Requires moderation | Visually appealing products |
| Mystery Prize | Creates excitement | May not appeal to everyone | Promoting multiple products |
| Share a Hack | Valuable content, educates customers | Requires effort from participants | Versatile products |
| Visit Facebook Group | Drives traffic to group | Not suitable for all brands | Brands with active groups |
| Caption Contest | Creative, engaging | Requires effort | Strong visual identity |
| Guess/Name the Product | Exciting, promotes awareness | May be too difficult | New products, highly involved audience |
| Voting Contest | Highlights popular products, drives sales | May be less creative | Multiple products, product feedback |
| Refer a Friend | Viral potential, expands reach | Needs a high-value prize | Rapid growth |
| Share a Selfie | Humanizes brand, user-generated content | May not appeal to everyone | Products used personally |
| Pick Favorite Product | Gathers product feedback, promotes specific items | May not generate as much excitement | Multiple product lines |
| Share and Caption Photo | Creative, showcases product in use | Requires more effort | Visually-focused brands |
| Complete a Survey | Gathers valuable data | May require incentive | Market research |
| Share a Memory | Evokes nostalgia, emotional connection | May not be relevant to all brands | Brands with history or legacy |
| Fill in the Blank | Easy, quick engagement | May not be as creative as other options | All brands |
| Share a Recipe | Versatile (can be tied to seasons/holidays), UGC | May not be relevant to all brands | Food/cooking-related brands, seasonal promotions |
| In-Store Giveaway | Drives foot traffic, incentivizes purchases | Limited to businesses with physical locations | Brick-and-mortar stores |
| Like/Follow Entries | Low-barrier entry, increases exposure | Optional, may not significantly boost participation | Gaining followers |
| Partner with Brands | Expands reach to new audiences, bigger prizes | Requires coordination and agreement with partners | Complementary brands |
| Gamification | Adds excitement, encourages participation | Requires additional setup and tools | Engaging with younger audiences |
| Charity Tie-In | Gives back, aligns with values, positive PR | May require additional effort and resources | Socially conscious brands |
| Milestone Giveaway | Celebrates achievements, rewards loyal customers | Requires reaching a significant milestone | Anniversaries, follower milestones |
But first, let’s address the most important question: how do you do a giveaway on Facebook?
Running a contest or giveaway on Facebook might seem difficult. But with a clear plan, it’s easier than you think.
Here are the key steps for running a Giveaway on Facebook:
For a more in-depth guide, follow our tutorial on how to do a giveaway on Facebook.
If you’re constantly asking yourself, “What are good Facebook giveaway ideas?” You’ve come to the right place. Below, we share the types of competition ideas for your Facebook page and small business that are guaranteed to drive traffic, leads, and sales as part of your digital marketing strategy.
The simplest giveaway idea is an easy click for a chance to win the contest. All participants need to do to enter is visit a website URL.
Furthermore, this contest type is a great way to drive more traffic to a specific page on your site, like a product or special offer. It also helps raise your brand’s awareness through a social media contest, making it an excellent idea for even the smallest businesses.
How Do I Do It?
Use the Visit a Page or Automatic Entries actions in RafflePress as ways for participants to enter.
Here’s a run-down of each action:
You can learn about giveaway actions in the documentation here.
Bloggers will enjoy this Facebook giveaway idea because it gets people interacting with your blog. To enter, participants need to visit a blog post and leave a comment in return for an entry.
This is a great way to drive traffic to your blog and encourage on-site engagement. Blog comments act as social proof to reassure visitors that you’re an authority in your niche. Plus, it’s an excellent way to build relationships with your readers and increase engagement through content marketing.
How Do I Do It?
Use the Leave a Comment action in RafflePress for participants to paste the URL of their blog comment.
Here, we have a Facebook contest idea that tests your community’s product knowledge by getting them to participate in some trivia. Examples like this make great game giveaway ideas for Facebook.
You can have people answer a question related to your product to enter. If you want to test them, ask them to answer multiple questions for additional entries.
There are many benefits to running a trivia contest on Facebook, including:
A popular Facebook giveaway might even help improve your organic reach.
How Do I Do It?
To set up this type of contest, use the Answer a Question entry option in RafflePress, which lets visitors enter an answer to a question you specify.
Plus, you can optionally verify the answer they enter is correct to make it easier to choose a lucky winner.
Did you know that you can also use contests on Facebook to grow your email list? It may not seem obvious, but having this entry method can increase the number of people subscribed to your newsletter.
Plus, once they’re on your list, you have a direct connection to their inbox to send them future news and offers.
How Do I Do It?
This one is pretty easy. RafflePress’s Join Newsletter action lets you require people to sign up for your list in exchange for an entry.
If you Toggle the Trigger on Sign Up option, users can be automatically added to your email list when they enter the giveaway.
Now, we’re getting into user-generated content (UGC), using your fans’ content to create a buzz about your product or service. A Facebook photo contest is a great way to do this.
For this good Facebook giveaway idea, you can get your Facebook fans to upload a photo they’ve taken of themselves using your product. You could even turn it into a video contest with short video clips.
It educates potential customers on the many use cases for your products and gives you plenty of promotional material to use in the future (with the owner’s consent).
Learn how to run a photo contest on Facebook here.
How Do I Do It?
You can collect UGC by using RafflePress’s Submit an Image action. This action allows visitors to upload an image or photo directly.
For Facebook giveaway ideas that are a little more creative, why not have fans choose from a range of mystery prizes to enter? That way, if they’re picked as a winner, they get their mystery choice for free.
This can be a great way to promote a range of seasonal products or even give away old stock or gift cards.
How Do I Do It?
For this idea, you can use the RafflePress Polls and Survey action to let visitors vote for which mystery prize they’d like as a grand prize.
Add a clear image with each prize numbered and those numbers to the poll.
Everyone loves a good beauty tip or life hack. So why not include them in your giveaways, too?
It’s the perfect way to get your fans involved in something fun and exciting. In future Facebook posts, you can promote your products with actionable hacks customers can use themselves using a relevant hashtag.
How Do I Do It?
Use the Leave a Comment entry option in RafflePress to let them submit their tips and hacks. Then, you can randomly choose a winner from all entries.
But if you want to go a step further, offer a special prize for the best hack and feature it on your Facebook Page.
Facebook groups have fast become an effective way to grow your Facebook presence. They can be linked to your page and are a great place to generate conversations around your brand.
Use them by having entrants visit your group to enter your competition. Don’t make it a requirement for people to join, as this may go against those rules we mentioned earlier. This Facebook group competition idea is bound to generate tons of entries.
Related: How WPForms Got 11K+ Facebook Group Members with RafflePress
How Do I Do It?
It’s pretty simple to direct people to your Facebook Group with RafflePress.
Use the Visit Us on Facebook action and paste your group URL into the appropriate field. When people click it, they’ll go straight to your group.
Photo captions are a super-creative way to get fans involved in your giveaway. It’s a fun way to create a conversation around your product or service.
The idea behind a photo caption contest is for participants to develop a fun or quirky phrase to accompany the image.
How Do I Do It?
You can use the Leave a Comment action in the RafflePress editor for this type of contest, easily letting people enter their captions.
Then, you can pick a winner with the best caption or the random winner generator.
Want to make your followers work for a chance to win a cool prize? Post an obscured photo of your product and ask people to guess what it is to enter.
Alternatively, you could disguise the product as something else to get people’s brains working.
The pros of this type of contest are that it gets people thinking hard about your products. You never know; they might discover something interesting you haven’t thought of yourself.
How Do I Do It?
You can use 2 RafflePress actions to run this contest, which are as follows:
Something similar to the previous idea that still gets peoples’ creative juices flowing is to have them come up with a name for your product.
This is ideal for launching a new range because the winner becomes part of it with their name choice.
How Do I Do It?
Setting up this contest is similar to the previous idea using the following actions in RafflePress:
This method is one of the best Facebook giveaway ideas for driving new product sales. If you pair it with a discount code or coupon code for the lucky winner, it can generate many contest shares and entries.
It highlights which of your products is the most popular with your audience to promote it better in the future.
How Do I Do It?
The simplest way to run a voting giveaway is to use the Polls and Surveys action in RafflePress. Ensure you include a clear image labeling each choice so people can pick the best one.
The most powerful way to have your contest go viral is to get people to share it with others quickly. The faster people share it, the quicker people will see it and enter, creating an upward spiral of viral content.
How Do I Do It?
To help your content go viral, use RaRafflePress’s built-in Refer A Friend action.
This lets participants refer other visitors via various social media outlets and email to gain more entries.
Related: How SeedProd 3X Their Sales with Viral RafflePress Contests
We all know that the selfie is the queen of all images on social media. And whether you love them or hate them, they’re a great tool to leverage in a contest.
What’s more, they put a human face to your product or service, which resonates with customers more than a simple product shot.
How Do I Do It?
To run a selfie contest, get participants to upload a selfie with your product or using your service.
You can do this easily with the Submit a Photo action in RafflePress mentioned earlier. You can even use the Share on Facebook action as a bonus contest entry to help spread the word about your giveaway.
Earlier, we discussed how you could get Facebook fans to choose the best product from a range to win a prize. But in this method, why not get people to pick their favorite product from an entire range?
Besides raising awareness about a product, you can ask people to include testimonials on why it’s their favorite, boosting sales.
How Do I Do It?
You can run this type of competition in a few ways using entry actions in RafflePress, including:
We’ve also talked about caption contests in this article. But the truth is people are more creative than we give them credit for.
That said, a way to show off your fans’ creativity is to have them snap their own photo featuring your product and caption it. Then, you can feature some of the best in a roundup blog post or on a page on your website.
How Do I Do It?
The simple option in RafflePress is to use the Submit a Photo action and ask entrants to rename their photo files with the image caption.
This will ensure your people read the requirements correctly so you get quality entries.
Surveys are the best way to gather helpful information about your target market. You can ask questions about your audience’s demographics, product preferences, etc.
A simple way to improve survey responses is to offer a prize for filling one in. And it’s easier than you might think to do.
How Do I Do It?
If your survey is short, sweet, and simple, you can use the Surveys and Polls action I described earlier.
But if it’s a more complex survey, you can use the Visit a Page action to send people to a page on your website where you’ve added a survey built with a tool like WPForms.
Remember the good old days when things seemed brighter, better, and more fun? Nostalgia is a wonderful way to connect emotionally with your customers.
Ask your Facebook fans to share a memory related to your product. Or get them to write what their younger self would have done with it to drive more engagement on your page.
How Do I Do It?
The Leave a Comment RafflePress action is the best choice for this Facebook giveaway idea. And it gives users space to sell that memory in the most convincing way possible.
Now, we don’t all have the time to reflect on better days. Sometimes, we just want to enter a contest and go.
For this type of audience, a simple fill-in-the-blank game giveaway idea is just the thing you need. It gets people to engage with you and raises product awareness without taking time.
How Do I Do It?
Write a simple phrase about your product or service, leaving part of the sentence blank. For instance, you could write:
“All cats love [product] because it’s perfect for fixing ___.”
Then, have people enter their answers for the missing word using the Invent Your Own or Leave a Comment entry action in RafflePress.
All brands and businesses can use our next giveaway idea. The premise is simple: get people to share a recipe to win a prize.
But how can all brands use this method? Well, you can tap into the seasons and hijack the holidays.
How Do I Do It?
Any business can run a contest celebrating Christmas, Easter, or Thanksgiving.
Pair it up with a discount or free product, and have entrants share their favorite recipes to win. Then, they can submit recipes using the Leave a Comment option in RafflePress.
If you’re a business with a physical location, there’s no reason why you can’t use it as a source of Facebook giveaway ideas.
In Claire’s contest example, they easily linked their physical store to their Facebook contest by having entrants get their ears pierced in-store and then sharing their email addresses for a chance to win earrings for life.
How Do I Do It?
You can also easily run an in-store giveaway by setting up the Invent Your Own entry option in the RafflePress widget.
When entrants visit your store, you can have them enter a purchase code, email address, or other proof of the visit.
Another way to confirm their visit in person is to get fans to snap a selfie in your store and then upload it via the Submit a Photo option.
While you can’t force entrants to like your posts or follow your page on Facebook, you can offer them as an optional way to increase entries.
This is a low-barrier method to gain wider exposure and encourage people interested in your brand to stay connected. Plus, by seeing your page in their feed, they might be more inclined to enter future contests.
How Do I Do It?
For this entry option, you can use the RafflePress “Like us on Facebook” or “Follow us on Facebook” actions for an easy setup.
Think about other businesses with a target audience similar to yours but which aren’t direct competitors. By joining forces with these brands in a giveaway, you’ll gain exposure to a whole new pool of potential customers, and it’ll help you offer an even bigger and more enticing prize bundle.
For example, if you sell yoga accessories, you could partner with a local yoga studio or an eco-conscious clothing brand for a wellness-focused giveaway.
How Do I Do It?
Reach out to complementary brands via email or social media to discuss collaboration. Decide on a prize, rules, and how you’ll promote the giveaway together. To simplify the process, use RafflePress to set up a giveaway with multiple sponsors.
Add an extra layer of excitement and encourage more participation by incorporating gamification into your Facebook giveaways. This could include:
How Do I Do It?
Explore contest platforms or plugins that offer gamification functionalities alongside standard giveaway mechanics. For example, every RafflePress action has the option to award a specific number of entries for completing each task.
Giveaways can be a powerful way to give back and align your brand with causes that matter to your audience. You could partner with a charity or non-profit for a giveaway like this:
How Do I Do It?
Reach out to a charity that resonates with you, explain your giveaway idea, and ensure your values align. RafflePress can help you handle entry methods and prize selection.
Celebrate your business reaching important milestones with a giveaway to thank your loyal customers. This could be tied to:
How Do I Do It?
Use standard RafflePress giveaway actions and frame your messaging around celebrating the milestone with your fans.
Another great tip to help your small business website integrate with Facebook is to add a Facebook feed widget to it.
With Smash Balloon, the best WordPress social media feed plugin, you can showcase your Facebook feed automatically on your website. This can help create a buzz around your brand and boost your sales.
By using this strategy, you can promote your Facebook giveaway to a wider audience and encourage them to engage with your social media platforms through your website.
To configure this feature, read this comprehensive guide on how to create a Facebook feed widget on WordPress.
You are free to encourage people to tag their friends, but you can’t make it a requirement of entry. For instance, “Don’t forget to tag your friends who would love to enter!” would be allowed, but “Tag your friend for a chance to win” would be breaking the rules.
Yes, you can use Facebook Live to announce the winner of your giveaway and engage with your audience. Facebook Live can add an interactive and authentic element to your giveaway, allowing you to answer questions, showcase your brand, and celebrate the winner in real time.
While there isn’t a specific limit to the number of Facebook giveaways you can run, it’s important to balance your resources, time, and audience attention. Running too many giveaways at the same time can dilute your message, confuse your audience, and reduce the effectiveness of each campaign.
It’s better to focus on one or a few giveaways that align with your business goals and audience interests.
And there you have it!
In this article, we’ve covered over 21 Facebook giveaway ideas proven to generate huge results for your business.
So what are you waiting for?
But if you’re looking for even more ways to promote your product, check this tutorial out.
And don’t forget to follow us on YouTube, Twitter, and Facebook for more great tips to grow your business.
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