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New Update: Boost Social Proof with Reviews & Automation
Stacey Corrin
Stacey Corrin
John Turner
John Turner
Are you looking for excellent Facebook giveaway examples to inspire your next contest? Since Facebook has over 3.07 billion monthly active users, it makes sense to do a Facebook giveaway to reach your ideal audience and improve your digital marketing strategy.
But what’s the most effective way to run your giveaway on Facebook? In this guide, I share my favorite Facebook contest examples you can use as a framework for your next giveaway.
Facebook Giveaway Examples:
Before we dive in, allow me to explain why giveaways work particularly well on Facebook.
Facebook giveaways are effective for getting more likes, comments, and followers. They encourage people to share or comment, which spreads the giveaway to a wider audience and helps more people find the page.
According to recent studies, 78.4% of contest shares are done on Facebook. On mobile devices, WhatsApp stands out at 17%., making Facebook an effective way to grow your social media presence.
You can also use Facebook giveaways to achieve the following business goals:
If you’re not completely sure if giveaways are good marketing, this guide might help.
Now that you know the benefits of running a giveaway on Facebook, here are some Facebook contest ideas and examples I’ve found from genuine brands to inspire your next giveaway.
This Facebook giveaway post example from clothing retailer Joules generated over 8,500 reactions, 10,000 comments, and hundreds of shares across Facebook.
It’s a simple like-and-comment contest that uses the #winitwednesday hashtag, which is also used on other social platforms like Instagram. Facebook photo hashtag contests are a great way to boost the giveaway’s reach, and with the link to their website, users can easily browse their products and make a purchase.
If Joules were to use a contest app like RafflePress to build their giveaway, they could send traffic directly to a distraction-free giveaway landing page to increase entries.
By including actions to like their Facebook page, they could grow their following. After entering, users could be directed to their new product pages, keeping potential customers on their site longer.
You can also use this type of campaign to run a Facebook money giveaway.
For this giveaway, participants can win the grand prize of a case of gin and a set of 2 gin classes. I particularly like how the giveaway image shows exactly what the lucky winner would win.
The entry requirements are to tag someone in the comments using the branded hashtag.
Because this is a brand awareness contest, there are several other ways they could have used their audience to increase their reach even further.
Using RafflePress to create an online contest, they could use the Viral Refer-a-Friend action to encourage users to share the contest across multiple social networks and email.
What I love about this Facebook giveaway post example is the visual step-by-step contest graphics. These make it easier for people to enter and provide a positive user experience.
Viners could have used the RafflePress giveaway plugin to send visitors to a giveaway landing page, which would have improved the experience. This would have removed unnecessary distractions, making it more likely they’d enter.
They could then support that with extra entry options such as sharing the contest on other social platforms, liking their Facebook page, or visiting the product page for more targeted traffic.
Sometimes, bigger is better when it comes to successful giveaways. This Facebook contest example from Daewoo demonstrates how a high-value giveaway bundle can generate tons of interest and entries for eCommerce sites. Because it’s such a valuable prize, people won’t want to miss out on the chance to win.
To increase the chances of attracting more participants, Daewoo could have used a contest builder to host the giveaway on its website while broadcasting the fact on its Facebook page. It could even offer a gift card or coupon as a secondary prize.
After entering, their entry is recorded in the app’s database, making it easier to verify entries and pick a winner.
Boosting engagement is a fantastic reason for running a Facebook giveaway, and in this example, Richer Sounds is offering a super-valuable prize to the winner. To enter, users have to leave a comment on the best movie they’ve watched recently.
However, I imagine it would take a lot of work to verify that each comment has a relevant answer.
To combat that, Richer Sounds could run their contest with RafflePress and ask people to leave comments using the Invent Your Own entry option. Then, when they check the RafflePress database, they can verify entries at a glance.
This Facebook competition example from Dobbies uses user-generated content for entries, which they’ll use to create a gallery. Users have to share a photo in the comments to enter. It’s also a great Facebook hashtag photo contest.
But with over 519 comments, it isn’t straightforward sorting through them all. Instead, Dobbies could use the Submit an Image option from RafflePress to collect photo submissions on their website. Then, with a few clicks, they can see all submissions right from their website dashboard.
They could even go a step further by following up with a voting contest for the best photo.
Pro tip: This is a great way to hide other people’s entries, avoid copying, and ensure that entries are original.
Offering only 1 way to enter your giveaway limits the number of entries you’ll receive. Killstar understands this perfectly with their choker giveaway because they encourage users to head to their Instagram profile for more ways to win.
But there’s a more natural way they could send participants to Instagram.
Using the RafflePress contest builder, they could include a 1-click action for users to visit Instagram and other social networks to grow their followers. And with the Invent Your Own action, they can ask people to leave a comment to improve engagement.
Brand partnership giveaways are an effective way to tap into multiple audiences and raise brand awareness.
In this Facebook giveaway example, users have to like both brand pages to enter and tag friends and like the post.
With RafflePress, it’s super-easy to re-create this contest with the Grow Your Facebook Page template, which automatically adds actions to like your page and visit a post.
You can also add the option to like another Facebook page if you promote more than 1 brand.
As I mentioned earlier, photo contests are highly engaging ways to promote your business. In this example, users have to post a picture of their picnic and tag a friend to enter.
Creating a contest like this is easiest using a contest builder like RafflePress. The Submit a Photo action lets people upload their photos with a few clicks.
To avoid breaking Facebook policies by tagging a friend, you could use the Viral Refer-a-Friend action, which shares the contest with your social audience.
You could even turn this into a caption contest by getting your audience to caption it.
Allowing people to choose their own giveaway prize is a fantastic way to get them involved and interested. Joe Browns did a great job with this image, clearly showing the different prizes up for grabs.
But they could have made it easier for people to enter by using RafflePress’s Surveys and Polls action.
Using the same image, they could have added poll options for each of the 4 prizes. Then, all entrants would need to do to participate is click the appropriate number and submit their entry.
Sparking conversations with your audience is a helpful way for users to discover new ways to use your products. Tala Cooking took this approach with their giveaway of a baking bundle.
To enter, users had to tell them what they’d bake and follow their page.
Because popular giveaways like this can get hard to manage, Tala Cooking could have used RafflePress to include actions to leave a comment and like their page. Then, they could manage entries in one place with the RafflePress giveaway dashboard.
A great alternative to this example would be encouraging users to submit a testimonial.
Seasonal events are a marketers’ secret weapon because they offer regular opportunities to promote your business. Raging Bull Clothing used that opportunity to run a Father’s Day Facebook giveaway. To enter, users had to like the page and share the post.
As a bonus, entrants could tag 3 friends in the comments.
Since tagging people in comments is a grey area that Facebook is cracking down on, Raging Bull Clothing could have taken a different approach.
Instead, they could use the Grow Your Facebook Page template from RafflePress to build the giveaway quickly. With automatic entry methods designed to boost your page, it could be up and running in minutes.
Another way to get more people involved in your contest is to offer participants and their friends a prize. Similar to a friend referral giveaway, it encourages widespread social sharing. And when it’s a big-ticket prize like a bed and mattress combo, it will attract massive engagement.
In this giveaway example from The Cotswold Company, they could have maximized participation by using a contest app like RafflePress to create their own entry option for receiving comments. With the Viral Refer-a-Friend action, they could share the contest with their chosen friend to encourage them to enter.
For this Facebook giveaway example, users were asked to like the post, tag a friend in the comments, and share the post to enter.
Since you already know that requiring likes and shares is a grey area for Facebook giveaway campaigns, you should probably look for an alternative solution.
You can replicate this type of contest by asking users to visit the post in question. This will mean liking your post is optional. But the chances are that users will like it anyway out of instinct.
To encourage shares of your contest, you can use the RafflePress viral refer-a-friend action without worrying about breaking any Facebook rules and guidelines.
Our final Facebook giveaway example is a simple ‘comment to win contest.’ To enter, users must comment with their favorite Christmas song for a chance to win a free book.
Managing a large number of comment entries can be time-consuming, so your best bet for replicating this giveaway is to run a book contest with RafflePress.
In this example, WPForms, the best WordPress form builder plugin, used RafflePress to grow their Facebook group with a giveaway.
They held the giveaway on their user account dashboard and used the “Visit us on Facebook” action to encourage users to visit their Facebook group. As a result, many of their existing customers chose to join the group for tips, tutorials, support, and special deals.
“We’re thrilled about how the WPForms VIP Circle Facebook Group has grown with the help of RafflePress. We’ve been able to target active users who want to engage with our brand and other people.” – Jared Atchison – Co-Founder WPForms
You can check out the full WPForms case study here.
Celebrating milestones, such as reaching a certain number of followers or a company anniversary, is a great way to show appreciation to your audience and create excitement.
In this example, KENIG Fashion simply asked participants to leave a comment with the word “giveaway” for the chance to win.
Alternatively, you could ask users to share their favorite memories or experiences with your brand in the comments for a chance to win a special prize or a gift basket of your products. This not only boosts engagement but also strengthens the emotional connection between your brand and its followers.
Sharing a funny or intriguing photo related to your brand and asking users to create the best caption is a fun and creative way to engage your audience.
This example from SVS is an excellent way to tie into a seasonal holiday or theme.
The most creative or humorous caption wins a prize. This type of giveaway encourages user-generated content and can lead to some hilarious and memorable interactions.
Generating excitement for a new product launch is crucial, and giving away the new product as a prize is an excellent way to do so. This example from The Range demonstrates how a well-timed giveaway can generate great interest in a new product line.
Ask users to guess the product’s features, share why they’re excited about it, or even create a short video showcasing how they would use it. This creates anticipation and buzz around your new offering.
Picking the right time and how long to run your Facebook giveaway is super important if you want lots of people to join in. Here are some tips to help you out:
However, it’s important to find the right balance. Too short, and not enough people might see it. Too long, and people might lose interest.
Remember, what works best can be different for every business. Try out different times and lengths to see what gets you the most entries.
Running a contest doesn’t have to be complicated and stressful. We hope these Facebook giveaway examples have given you the confidence to drive targeted traffic to your website and grow your business with successful contests.
You might also find the following guides helpful with running successful Facebook contests:
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This is so helpful! I’m about to host my first giveaway for my aromatherapy candle company. ?
Thank you for sharing these amazing tips I was looking for the same information. Great tips you have shared. I like to visit you here. Well written and very informative. Much obliged to you for sharing about coupons and offers.
I guess I am confused because in one of your articles you say you cannot encourage people to share a post or tag people, but yet in this article there are examples doing just that.
Hi Kim, thank you for your comment. It’s true that encouraging Facebook users to share and tag Facebook posts as part of a contest or giveaway goes against Facebook’s policies. We’ve included examples that do this to illustrate how other brands conduct Facebook contests. It’s up to each user to decide if they wish to follow those practices or use an alternative approach, such as a giveaway app that complies with the policies.
I hope this helps clarify things a little for you.