20 Facebook Giveaway Examples Brands Actually Use in 2026

I remember running my first Facebook giveaway and wondering why other contests were going viral while mine barely got noticed. After a lot of trial and error, I figured out what really works.

If you’re a small business owner, blogger, or local shop trying to grow on Facebook, that frustration is familiar. Other brands are posting Facebook contest examples that pull thousands of comments, and you want the same results for your own contests.

Below are 20 real Facebook giveaway examples from actual brands, with notes on what made each one work and how to recreate it with RafflePress.

TL;DR: Facebook Giveaway Examples

Here are the formats real brands use to get more followers, comments, and entries. Pick the one that fits your goal.

Hashtag Giveaway – Ask followers to like and comment with a hashtag. Easy to run, great for reach.
Refer-a-Friend – Give extra entries for tagging or referring others. Referred participants are more likely to convert.
UGC Contest – Ask users to submit photos or stories. Builds social proof while the giveaway runs.
High-Value Bundle – Combine products for one big prize. High perceived value drives more entries.
Milestone Giveaway – Celebrate a follower count or anniversary. Turns loyal fans into active brand advocates.

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Quick Overview: Facebook Giveaway Types
Are Facebook Giveaways Effective?
20 Amazing Facebook Giveaway Examples & Ideas
How to Write Your Facebook Giveaway Post
More Questions About Facebook Giveaways
- Final Thoughts on Facebook Giveaway Examples

Quick Overview: Facebook Giveaway Types

Not sure which type of giveaway to run? This quick table shows the most popular Facebook contest formats and what they’re best at, from going viral to collecting content or celebrating milestones.

Giveaway Type	Best For
Hashtag Contest	Increasing brand reach and social visibility
Refer-a-Friend	Viral growth through participant shares
Like, Comment & Share	Quick engagement from your existing followers
User-Generated Content (UGC)	Collecting testimonials and authentic photos
Giveaway Bundle	Offering high perceived value to boost interest
Milestone Giveaway	Celebrating growth with loyal fans
Photo or Caption Contest	Creativity, humor, and viral share potential

Before we dive in, let me explain why giveaways work well on Facebook.

Are Facebook Giveaways Effective?

Yes. With over 3.07 billion monthly active users, Facebook is one of the best platforms for running contests. Data shows that 78.4% of all online contest shares happen on Facebook, with WhatsApp picking up 17% on mobile.

Chart showing Facebook as the most popular platform for sharing contests, with 78.4% of contest shares

Note: Facebook has tightened its rules on requiring likes, shares, and tagging friends as entry conditions. Check Facebook’s current promotion guidelines before your campaign goes live.

Here are the business goals you can achieve with a well-run Facebook giveaway:

You can run a Facebook business page contest requiring users to join your email list to enter, turning them into qualified leads and growing your list.
To gain more Facebook followers, ask users to follow your page for entries.
To improve your content’s reach, require sharing your giveaway to enter to raise awareness.
Asking participants to submit user-generated content (UGC) for your giveaway helps collect material for future social proof.
Giveaways are a great way to drive traffic to your website from engaged Facebook users and influencers.

20 Amazing Facebook Giveaway Examples & Ideas

Here are 20 Facebook giveaway examples and ideas from real brands. After reviewing hundreds of giveaway campaigns over 13 years, I’ve found the formats that consistently get the most entries are the ones that make it easy to participate.

1. Win It Wednesday Hashtag Giveaway

This Facebook giveaway post from clothing retailer Joules generated over 8,500 reactions, 10,000 comments, and hundreds of shares.

It’s a simple like-and-comment contest using the #winitwednesday hashtag, also used on Instagram. Facebook photo hashtag contests boost the giveaway’s reach, and with the link to their website, users can easily browse and purchase products.

If Joules were to use a contest app like RafflePress to build their giveaway, they could send traffic directly to a distraction-free giveaway landing page to increase entries.

By including actions to like their Facebook page, they could grow their following. After entering, users could be directed to their new product pages, keeping potential customers on their site longer.

You can also use this type of campaign to run a Facebook money giveaway.

2. Refer a Friend Facebook Contest Example

refer a friend facebook contest examples — Facebook referral contest example

For this giveaway, participants can win the grand prize of a case of gin and a set of 2 gin classes. I particularly like how the giveaway image shows exactly what the lucky winner would win.

The entry requirements are to tag someone in the comments using the branded hashtag.

Because this is a brand awareness contest, there are several other ways they could have used their audience to increase their reach even further.

Using RafflePress to create an online contest, they could use the Viral Refer-a-Friend action to encourage users to share the contest across multiple social networks and email.

What I really like about refer-a-friend giveaways is that they don’t just help you get seen. They help you keep the right people around. A recent referral study found that referred customers are 37% more likely to stick around than folks who find you through other channels.

visual entry instructions — Facebook like comment and share giveaway example

What I love about this Facebook giveaway post example is the visual step-by-step contest graphics. These make it easier for people to enter and provide a positive user experience.

Viners could have used the RafflePress giveaway plugin to send visitors to a giveaway landing page, which would have improved the experience. This would have removed unnecessary distractions, making it more likely they’d enter.

They could then support that with extra entry options such as sharing the contest on other social platforms, liking their Facebook page, or visiting the product page for more targeted traffic.

4. High-Value Giveaway Bundle

Sometimes, bigger is better when it comes to successful giveaways. This Facebook contest example from Daewoo demonstrates how a high-value giveaway bundle can generate tons of interest and entries for ecommerce sites. Because it’s such a valuable prize, people won’t want to miss out on the chance to win.

To increase the chances of attracting more participants, Daewoo could have used a contest builder to host the giveaway on its website while broadcasting the fact on its Facebook page. It could even offer a gift card or coupon as a secondary prize.

After entering, their entry is recorded in the app’s database, making it easier to verify entries and pick a winner.

5. Engagement Facebook Giveaway Example

Boosting engagement is a fantastic reason for running a Facebook giveaway, and in this example, Richer Sounds is offering a super-valuable prize to the winner. To enter, users have to leave a comment on the best movie they’ve watched recently.

However, I imagine it would take a lot of work to verify that each comment has a relevant answer.

To combat that, Richer Sounds could run their contest with RafflePress and ask people to leave comments using the Invent Your Own entry option. Then, when they check the RafflePress database, they can verify entries at a glance.

6. UGC Facebook Giveaway Example

This Facebook competition example from Dobbies uses user-generated content for entries, which they’ll use to create a gallery. Users have to share a photo in the comments to enter. It’s also a great Facebook hashtag photo contest.

But with over 519 comments, it isn’t straightforward sorting through them all. Instead, Dobbies could use the Submit an Image option from RafflePress to collect photo submissions on their website. Then, with a few clicks, they can see all submissions right from their website dashboard.

They could even go a step further by following up with a voting contest for the best photo.

Pro tip: This is a great way to hide other people’s entries, avoid copying, and ensure that entries are original.

7. Multiple Entries Facebook Contest

Offering only 1 way to enter your giveaway limits the number of entries you’ll receive. Killstar understands this perfectly with their choker giveaway because they encourage users to head to their Instagram profile for more ways to win.

But there’s a more natural way they could send participants to Instagram.

Using the RafflePress contest builder, they could include a 1-click action for users to visit Instagram and other social networks to grow their followers. And with the Invent Your Own action, they can ask people to leave a comment to improve engagement.

8. Brand Partnership Giveaway

Collaboration Facebook giveaway example

Brand partnership giveaways are an effective way to tap into multiple audiences and raise brand awareness.

In this Facebook giveaway example, users have to like both brand pages to enter and tag friends and like the post.

With RafflePress, it’s super easy to re-create this contest with the Grow Your Facebook Page template, which automatically adds actions to like your page and visit a post.

You can also add the option to like another Facebook page if you promote more than 1 brand.

9. Facebook Photo Contest

facebook photo contest example — Facebook photo contest example

As I mentioned earlier, photo contests are highly engaging ways to promote your business. In this example, users have to post a picture of their picnic and tag a friend to enter.

Creating a contest like this is easiest using a contest builder like RafflePress. The Submit a Photo action lets people upload their photos with a few clicks.

To avoid breaking Facebook policies by tagging a friend, you could use the Viral Refer-a-Friend action, which shares the contest with your social audience.

You could even turn this into a caption contest by getting your audience to caption it.

10. Pick Your Own Prize Facebook Giveaway

pick a prize facebook contest — Pick your prize Facebook giveaway example

Allowing people to choose their giveaway prize is a fantastic way to get them involved and interested. Joe Browns did an impressive job with this image, clearly showing the different prizes up for grabs.

But they could have made it easier for people to enter by using RafflePress’s Surveys and Polls action.

Using the same image, they could have added poll options for each of the 4 prizes. Then, all entrants would need to do to participate is click the appropriate number and submit their entry.

Sparking conversations with your audience is a helpful way for users to discover new ways to use your products. Tala Cooking took this approach with their giveaway of a baking bundle.

To enter, users had to tell them what they’d bake and follow their page.

Because popular giveaways like this can become difficult to manage, Tala Cooking could have used RafflePress to include actions to leave a comment and like their page. Then, they could manage entries in one place with the RafflePress giveaway dashboard.

A great alternative to this example would be encouraging users to submit a testimonial.

12. Seasonal Giveaway Example With Bonus Entry

Seasonal events are a marketers’ secret weapon because they offer regular opportunities to promote your business. Raging Bull Clothing used that opportunity to run a Father’s Day Facebook giveaway. To enter, users had to like the page and share the post.

As a bonus, entrants could tag 3 friends in the comments.

Since tagging people in comments is a gray area that Facebook is cracking down on, Raging Bull Clothing could have taken a different approach.

Instead, they could use the Grow Your Facebook Page template from RafflePress to build the giveaway quickly. With automatic entry methods designed to boost your page, it could be up and running in minutes.

13. Treat a Friend Facebook Giveaway

Another way to get more people involved in your contest is to offer participants and their friends a prize. Similar to a friend referral giveaway, it encourages widespread social sharing. And when it’s a big-ticket prize like a bed and mattress combo, it will attract massive engagement.

In this giveaway example from The Cotswold Company, they could have maximized participation by using a contest app like RafflePress to create their own entry option for receiving comments. With the Viral Refer-a-Friend action, they could share the contest with their chosen friend to encourage them to enter.

For this Facebook giveaway example, users were asked to like the post, tag a friend in the comments, and share the post to enter.

Facebook like, tag, and share contest example — Example of a like tag and share Facebook giveaway

Since you already know that requiring likes and shares is a gray area for Facebook giveaway campaigns, you should probably look for an alternative solution.

You can replicate this type of contest by asking users to visit the post in question. This will mean liking your post is optional. But the chances are that users will like it anyway out of instinct.

To encourage shares of your contest, you can use the RafflePress viral refer-a-friend action without worrying about breaking any Facebook rules and guidelines.

15. Book Facebook Giveaway Example

Our final Facebook giveaway example is a simple ‘comment to win contest.’ To enter, users must comment with their favorite Christmas song for a chance to win a free book.

Managing many comment entries can be time-consuming, so your best bet for replicating this giveaway is to run a book contest with RafflePress.

16. Grow Your Facebook Group Giveaway

In this example, WPForms, the best WordPress form builder plugin, used RafflePress to grow their Facebook group with a giveaway.

They held the giveaway on their user account dashboard and used the “Visit us on Facebook” action to encourage users to visit their Facebook group. As a result, many of their existing customers chose to join the group for tips, tutorials, support, and special deals.

“We’re thrilled about how the WPForms VIP Circle Facebook Group has grown with the help of RafflePress. We’ve been able to target active users who want to engage with our brand and other people.” – Jared Atchison – Co-Founder WPForms

You can check out the full WPForms case study here.

17. Milestone Giveaway

Celebrating milestones, such as reaching a certain number of followers or a company anniversary, is a great way to show appreciation and reward loyal fans.

In this example, KENIG Fashion asked participants to leave a comment with the word “giveaway” for the chance to win. Simple entry, low friction, and posts like this regularly pull hundreds of comments from an engaged audience.

I like this format for smaller brands. It rewards the people who have been around longest, and a single-word comment entry is easy for anyone to complete on mobile.

With RafflePress, you can add a “Leave a Comment” action for your milestone giveaway. Entries are recorded automatically, so you’re not combing through hundreds of comments to find a winner.

18. Caption Contest Giveaway

Caption contests work because they give your audience a reason to be creative, and the best captions often get shared well beyond your existing followers.

This example from SVS tied their caption contest to Valentine’s Day, which gave the campaign a time-limited feel that pushed entries higher.

valentines-caption-contest - RafflePress — Example of a Facebook caption contest

I find caption contests work especially well for brands with strong visuals or a product with personality. The comment section practically runs itself.

To manage entries and pick a winner fairly, use RafflePress’s Invent Your Own action. Participants leave their caption as a comment entry, and you review all submissions from your dashboard instead of scrolling through the post.

19. Product Launch Giveaway

Running a giveaway around a product launch is one of the most effective ways to build buzz before day one. This example from The Range used a giveaway to generate interest in a new product line ahead of its release.

I’ve seen this work best when the giveaway goes live 1-2 weeks before the product does. It primes your audience to buy once the product is available, and the giveaway post drives early traffic to the product page.

With RafflePress, pair a “Visit a Page” action pointing to your new product with a “Leave a Comment” entry. You’ll collect entries and drive page traffic at the same time.

20. Local Business Gift Card Giveaway

Running a giveaway as a local business? Here’s a simple but effective example. A small cafe offered a $50 gift card to one lucky customer who commented with their favorite menu item. They also added a second entry for tagging a friend who’d love to join them.

For local businesses, this is the format I recommend first. The prize cost is predictable, the entry is low-effort, and the tag-a-friend step brings in people who already trust the person who tagged them.

This kind of giveaway gets people talking about your business and brings in new potential customers. It’s easy to set up, and the prize keeps the focus local and relevant.

If you’re a small business owner, you can recreate this in minutes with RafflePress. Just use the “Leave a Comment” and “Refer-a-Friend” entry actions, and your giveaway will run itself.

Free: Download Our Giveaway Playbook

Templates, prize ideas, and promotion strategies in one guide.

How to Write Your Facebook Giveaway Post

A clear, specific post gets more entries than a vague one. The formula is simple: state the prize first, spell out the entry steps, and include a deadline.

Here are two Facebook giveaway post templates you can copy and adapt.

Like, Comment & Share Template

GIVEAWAY: [Prize]! To enter: Like this post, leave a comment with [your answer or favorite item], and share this post. One winner picked on [date]. Open to [location]. #[YourBrandHashtag]

Refer-a-Friend Template

GIVEAWAY: [Prize]! To enter: Drop a comment below and tag a friend who would love [prize]. Each tag counts as one entry. Winner announced on [date]. #[YourBrandHashtag]

A few wording tips to get more entries:

State the prize in the first line. Don’t make people read to find it.
Keep entry steps to 3 or fewer. Extra steps cut entry rates.
Set a clear deadline. Urgency drives action.
Use a branded hashtag. It makes entries easier to track and improves organic reach.

If you want to manage entries off Facebook and avoid compliance headaches with like-and-share rules, RafflePress lets you build a dedicated giveaway page. You control the entry actions, and the platform handles verification automatically.