37 Best Lead Generation Software and Tools (Expert Comparison)
Are you looking for an easy way to get better leads for your business and increase sales? With the best lead generation software, you can improve communication with your visitors and turn casual website traffic into paying customers.
But how do you choose the best lead generation tools?
In this article, we’ve tried and tested the top lead generation software and tools for your business, so soon, you’ll get more leads and make more sales.
But first, what is lead generation software?
What is Lead Generation Software?
Lead generation software and tools are platforms that help you collect leads from different channels. The platforms then send leads to sales or marketing teams to convert them to customers.
You can collect leads from various sources like email, social media, contact forms, landing pages, etc. And there are tons of lead generation software tailored to each specific channel. For example, email marketing software is designed to collect leads from email, and so on.
You can also find platforms that offer an all-in-one lead generation and marketing automation solution.
Bottom line: With the right lead generation software, you can collect and convert more quality leads from multiple channels, get better conversion rates, and expand your customer base. This will eventually boost your sales and revenue.
With that in mind, let’s explore the best lead generation software and tools, broken down by category.
Best Email Collection Tools
Email collection tools are used to generate leads by collecting the email addresses of website visitors. They use opt-in or contact forms to encourage users to sign up to your email list, giving you a way to send promotional messages in the future.
OptinMonster is the best lead generation software for customer acquisition on the market. It integrates with major email marketing services and CRM platforms, making it easy to collect, share, and manage leads.
You can use OptinMonster to deliver content upgrades, trigger discounts, and even create fun spin the wheel campaigns to encourage new leads. And with Exit-Intent Technology, you can use high-converting lightbox popups to re-engage visitors about to leave your site.
It’s also easy to jumpstart your lead growth by running campaigns on different pages to specific people using page-level targeting. And with onsite retargeting, you can create special offers for returning visitors.
Plus, you can target all your campaigns by activity, inactivity, location, device, etc.
Pricing: OptinMonster pricing starts at $9 per month for the basic plan, $19 per month for Plus, and $29 per month for Pro, the most popular plan.
The user-friendly drag and drop form builder lets you build forms in just a few minutes and integrates with other lead capture tools for a seamless experience. You can even create multi-step forms to make completing your forms easier.
The WPForms surveys and polls feature lets you build stunning survey forms to learn what your visitors want. And with many pre-built templates, it’s easy to tailor your forms to suit the type of leads you need for your business.
Pricing: WPForms pricing starts at only $39.50 per year.
Contests and giveaways are an inexpensive way to generate more leads for your company. RafflePress, the best giveaway plugin for WordPress, makes running an online contest super-easy.
It includes various pre-built giveaway templates designed to meet your business goals and offers tons of 1-click entry actions for collecting leads with viral giveaways. Creating your contest is easy with the drag and drop builder, and it integrates with major email marketing platforms to grow and manage your list.
So if you want to boost your engagement, social media followers, and lead generation efforts, running a contest with RafflePress is the quickest and easiest way to do it.
Pricing: RafflePress pricing starts at $39.20 per month.
Adding a coming soon page to your website is one of the best ways to generate leads before launching your site. And with a maintenance page, you can capture visitors’ emails, even if your site is down for updates.
SeedProd is the most popular coming soon page and maintenance mode plugin for WordPress. But what makes it one of the best lead generation tools is the ability to add sign up forms, contact forms, and even social profile buttons to your page.
This means, even though your website isn’t fully accessible to the public, you can still grow your list and hear from interested leads while you work on your site in secret. Plus, the easy landing page builder offers plenty of customization options to make your pages look amazing, without hiring a developer.
Pricing: SeedProd is an excellent lead generation tool for new websites, with prices starting at only $29.60 per year.
Best Email Finder Tools
Besides generating leads for your business, there will come a time when you need to lookup email addresses. The following best lead generation tools will help you with the process of finding someone’s email address.
Hunter is a useful lead generation tool if all you need is a quick email search. Just type a domain, and it’ll find the email address pattern for you.
You can browse for all emails at specific companies, and it includes a confidence rating, so you’ll know if the email is likely to be correct.
Pricing: The pricing for hunter depends on how many requests you make. The starter plan is $49 per month for 1,000 requests and increases from there.
Voila Norbert claims to help you find and verify anyone’s email address. You can use CSV files to search in bulk, and it integrates with various CRM software to help you keep track of your lead generation activities.
Pricing: Pricing for Voila Norbert starts at $49 per month for 1,000 leads. There are also pay-as-you-go options for $0.10 per lead.
AeroLeads provides an easy way to find email addresses and phone numbers of prospects. It has a useful Google Chrome extension to help you search LinkedIn, AngelList, and more for sales leads.
Once you add those leads to your AeroLeads account, you can use this lead generation tool to find their business email addresses and other contact details. Then you can begin reaching out.
Pricing: AeroLeads pricing starts at $49 per month, and there’s a free plan you can try before committing.
Best Email Marketing Software
To take your lead generation efforts to the next level, the following tools help you build email campaigns to send to your email list. With email marketing, you can educate your leads and send them relevant offers to eventually convert them into sales.
Constant Contact is one of the best email marketing services around. It caters to businesses of all sizes, offering an easy-to-use platform for building your email campaigns. You can easily manage your email lists, email templates, marketing calendar, and more.
Plus, each account gives you access to easy tracking and reporting, so you know how well your campaigns perform.
This lead generation tool offers tons of support with extensive training and webinars to help you get the very best results.
Pricing: Constant Contact pricing starts at $20 per month.
Sendinblue is a complete marketing automation software that offers both email marketing and SMS messages. It has a drag and drop campaign builder to help you create engaging emails and provides ways to automate your workflows and segment users on your list.
You can also choose the best time to send emails with AI algorithms to improve your email deliverability.
Pricing: Sendinblue pricing starts from $27 per month.
Best Lead Data Collection Software
If you want to turn more of your contacts into leads and sales, this batch of lead generation software will help. Even better, most of them are automated, saving you heaps of time.
10. Outreach Plus
Outreach Plus is a multi-purpose lead generation tool. It lets you create and send personalized emails to generate leads and helps you send your emails at the right times for the best results.
You can automate follow-up emails with customizable templates or build your own from scratch in a few minutes. Plus, you can sync the platform with your social media profiles to get a bigger picture of your prospects.
You can also export all the information you collect to your CRM and integrate it with your mailbox.
Pricing: Outreach Plus pricing starts at $18 per month.
Hoovers claims to have the world’s largest database, which combines with analytics to deliver a sales intelligence solution.
It includes company information to help you start more relevant conversations with those prospects and lets you build a targeted list. Then you can engage with them more effectively across multiple channels.
Pricing: You can try Hoovers for free, but to learn their pricing, you’ll need to contact them.
12. Lead Forensics
Lead Forensics is some of the best lead generation software that helps you get information about anonymous website visitors. It also gives you insights into your visitors’ behavior so that you can tailor your marketing messages.
You can prioritize the hottest leads based on criteria you set, and even set up notifications when prospects revisit your website. With the lead manager, you can schedule appointments, organize your notes and save proposals at each stage of the sales process.
Pricing: You can get a free demo of Lead Forensics, but you’ll need to contact their support team for pricing after that.
If you already know the marketer you want to target, Growbots is an excellent lead generation solution. It selects your best prospects from its database of over 200 million contacts, enabling you to contact the right people and follow up automatically.
You can optimize your results with Growbots A/B testing and actionable insights to learn which approach has the best results.
Pricing: You can request a free demo of Growbots, then contact the team for pricing information.
Prospect.io is both a prospecting and outreach tool. It helps you increase your outbound sales with its multichannel sales automation platform. It gives you the ability to find and verify email addresses for your prospects and offers a range of templates to help you reach out to them.
You can also track the data of all your interactions. Plus, it integrates with various services to help you get contact information automatically.
Pricing: Prospect.io pricing starts at $79 per month.
Best CRM Software
Next up is a range of customer relationship management (CRM) tools. This lead generation software helps you connect with and keep track of prospects throughout your sales pipeline.
HubSpot CRM is one of the free plans available with the HubSpot platform. It offers an easy way to track, organize, and nurture leads for your business. You can track interactions automatically, enabling your sales team to stay on top of what’s happening.
Pricing: HubSpot CRM is free to use. You can also take advantage of many of their other tools for marketing and sales.
Pardot is a popular lead generation software giving you the ability to qualify and manage your sales leads, so you always know you’re talking to the best leads.
It includes marketing automation solutions and detailed segmentation, which lets you communicate more effectively with future customers. You can also access ROI reporting so you can understand your marketing efforts’ impact on your revenue.
Pricing: Pardot pricing starts at $1,250 per month.
Contactually is a lead generation tool that helps you manage your contacts database. You can easily connect your email accounts and sync your contacts and communication history automatically.
Then you can organize and prioritize contacts based on how often you want them to hear from you. You can also use Contactuallys’ AI tool to schedule communication with your prospects.
Pricing: Contractually pricing starts at $69 per month.
Marketo is a lead management solution that helps you create relationships with potential customers before speaking to a sales representative. It lets you attract and nurture buyers with personalized campaigns so your sales team can step in when they’re engaged to close the deal.
You can attract leads via both inbound and outbound marketing and improve your sales leads quality overall.
Pricing: Marketo has many pricing plans, but you’ll have to contact sales for more details.
Formerly known as Infusionsoft, Keap gives you the ability to keep all your customer information in a single place. That helps you track your interactions to get more done with less work.
You can automate your follow up responses and create repeatable sales processes in Keap. Plus, with its campaign builder, you can configure it any way you need to work automatically to capture and tag new leads, assign tasks, and more.
Pricing: The pricing for Keap starts at $40 per month.
Nimble is a lead generation tool that collects information from various online sources, providing you with the latest data on potential leads. This makes it easy to find and nurture contacts without having to carry out any manual data entry.
Nimble is available for all major web browsers and works with popular email programs and mobile platforms.
Pricing: Nimble pricing is $25 per month when billed monthly.
OnePageCRM is a lead generation tool that collects leads from places like Gmail, social media, and business networking websites and integrates them with your CRM.
Its Next Action sales method ensures you always stay on track with leads, actions, and follow-ups, transforming your contacts into a no-nonsense to-do list.
Pricing: OnePageCRM pricing is $12 per month when billed monthly.
Best Sales Software
For most businesses, the goal of a lead generation tool is to transform leads into sales. Therefore, it makes sense to use software to drive sales and nurture your customers, just like the tools below.
You can grow your revenue with B2C and B2B eCommerce solutions, and integrate with a broad range of marketing software so you can sell more and deliver better customer service.
Pricing: Salesforce pricing starts at $25 per month.
23. HubSpot Sales
HubSpot Sales is another tool from HubSpot’s suite of marketing tools for small businesses. It helps you reduce the time it takes to generate new sales leads. It includes plenty of templates for email outreach and follow up, along with tools to help you interact more with potential customers, like live chat.
Your leads information is logged automatically, eliminating manual data entry. Plus, you can sync with HubSpot CRM to track the progress of your deals.
Pricing: HubSpot Sales pricing starts at $40 per month.
Pipedrive is a simple and easy to use sales CRM. This lead generation software makes it easy to track all the interactions you have with prospects and see the information in a single, unified place.
You can automate repetitive tasks and dive deep into your metrics to analyze your performance, so you know which actions you should take next.
You can integrate Pipedrive with your favorite sales software and access it via a handy mobile app.
Pricing: Pipedrive pricing starts at $12.50 per month.
Best Communication Software
Communicating with the people who land on your website is an excellent way to win them over as customers. The same thinking can apply to sales leads too. The following lead generation software and tools will help you to communicate more effectively with prospects.
25. Live Chat
Live Chat is the industry leaving live chat tool and has a WordPress plugin, making it easy to install and set up. With live chat support apps, your support team can provide excellent customer service from any mobile device, even if they’re away from their desks.
You can add survey forms before and after chat sessions to evaluate your support team and integrate with popular CRM services.
Chat windows load lightning-fast and work on all devices, offering an optimal user experience.
Pricing: Live Chat pricing starts at $16 per agent, per month, billed annually.
If you’re looking for a modern messaging service, Intercom is a viable solution. It offers a complete customer messaging suite to help you drive business growth at each stage of the life cycle.
Not only is it a great lead capture tool, but it can also help with customer support and onboarding tasks to keep prospects coming back.
Pricing: Intercom pricing starts at $87 per month.
Drift is a cloud-based live chat tool that easily helps visitors get in touch with a member of your team. Its conversational AI enables you to increase your marketing team’s productivity while offering 24/7 contact options to your customers.
Pricing: Drift has a free version you can use to get started. After that, the pricing starts at $400 per month.
CallPage is a communication tool that promises to take only 5 minutes to implement.
Once you’re all set up, you can start talking to visitors right away. After that, users can enter their phone number via the on-screen widget and connect with you in seconds, wherever they are. Then you can answer their questions in an attempt to win their business.
Pricing: CallPage’s base plan is free. After that, it’s $159 per month.
Chatbot is another live chat service that lets customers stay in touch 24/7. It comes with an intuitive drag and drop interface, and has dozens of ready made templates for different business industries.
Chatbot acts as an excellent virtual assistant for your website, Facebook, messaging apps, and more. Plus, if users wish to speak to a real person, it integrates with tons of tools to make that possible.
Pricing: Chatbot pricing starts at $50 per month.
Best Advertising Software
To generate leads by promoting your business, you’ll need lead generation software that advertises your products and services. Besides using ads on social media networks like Facebook, Twitter, and LinkedIn, here are some more advertising tools to try.
30. Google Ads
Google Ads is an excellent way to present ads to your ideal prospects when they’re searching for relevant terms. The ads’ relevancy makes it more likely those users will visit your website or contact your business.
Pricing: Settings up campaigns with Google Ads is entirely free. You only pay for advertising when people click on your ads, making it an inexpensive way to promote your business.
AdEspresso is an optimization tool from Hootsuite for Facebook, Instagram, and Google Ads. With this tool, you can create multiple ad variations and test them with just a few clicks.
You can also run ads with different audiences and measure which ads are the most effective with their analytics tools.
Pricing: AdEspresso pricing starts at $59 per month, billed annually. You can try it with a 14-day free trial.
Adroll is a great tool that helps social ads, display ads, and email work seamlessly to promote your business.
It comes with powerful automation tools to remove some of the manual work involved and provide detailed insights to optimize your campaigns for better business growth.
Pricing: Adroll’s starter plan is free to use. Then, the most popular plan starts at $12 per month when billed annually.
Best Process Automation Tools
Completing the same actions manually, over and over, is not only time-consuming, but it’s also frustrating. The following tools help you automate many of the mundane tasks involved in lead generation so you can focus more on conversions and sales.
Zapier is an easy automation tool that helps you move information between web apps automatically. With over 2,000 apps and new integrations added every week, you can connect to major services like Dropbox, Slack, OptinMonster, and more.
You can even build more complicated workflows tailored to meet your business needs, free up time, and improve productivity.
Pricing: Zapier has a free plan available to try, with pricing starting at $19.99 per month, billed annually.
IFTTT means “If This Then That,” and it works similarly to Zapier. You can connect various apps to complete a specified action when another action happens. For example, if you post a new video on YouTube, you can set IFTTT to share the video on your Facebook page, and so on.
Pricing: IFTTT is free with pro plans starting at $9.99 per month.
Best Calendar Scheduling Tools
Calendar tools are useful for improving your lead generation efforts. They give you the ability to schedule appointments and meetings, removing the back and forth between you and your prospects. By letting prospects schedule calls and demos on your calendar themselves, you can save tons of time you can use to refine your sales pitch.
Calendly offers an easy way to schedule calls, meetings, demo requests, and more in one place. With the easy to use interface, you can set your availability, allowing prospects to choose a time that suits their schedules.
Even better, you can add your Calendly link to your email signature.
Pricing: Calendly is free with paid versions starting at $9 per month.
Doodle is another tool that lets you arrange meetings and calls easily. To coincide with easy scheduling tools, it lets users vote for the best times that work for them, then the organizer can choose the most popular option. This is a great solution for scheduling appointments that involve multiple people.
Pricing: Doodle is free with paid plans starting at $18 per month.
Limecall is lead generation software that offers call back tools to schedule one-to-one conversations with your prospects, which can quickly turn into qualified leads.
It comes with a widget offering free calls to users within 30 seconds of asking a question and they can schedule a call time that suits them best.
Pricing: Limecall’s starter plan is free, with paid plans starting at $35 per month.
We hope this article helps you find the best lead generation software and tools for your business. With the right tools, you can grow your leads and sales faster than ever.
You might also like this article on the best WordPress plugins to grow your business too.