How to Promote Your Podcast for More Listeners (15 Tips)

Struggling to get more listeners for your podcast? I’ve been there. In this guide, I’ll show you exactly how to promote your podcast using proven podcast marketing strategies so more people discover it and keep coming back for new episodes.

We’ll start with the fast wins I used when launching my first show, like releasing multiple episodes on day one, then move into proven website, email, and social media strategies that grow your audience long term.

TL;DR: The fastest way to promote your podcast is to distribute it to all major directories, build a dedicated landing page with links to every episode, and consistently share new episodes with your audience through email and social media. Encourage listeners to subscribe, leave reviews, and share with friends, and consider running a small giveaway to build buzz and grow your podcast audience fast.

How to Promote Your Podcast: 15 Top Strategies

These podcast promotion tips are designed to help you increase podcast listeners and grow your audience over time.

1. Release Multiple Podcast Episodes on Launch Day

If you’re at the beginning of your podcasting journey, creating at least 3 episodes before you launch is a great idea.

Chances are, if you don’t have many episodes for new listeners to explore, they won’t have enough time to become invested in your show. As a result, they’ll soon lose interest and forget about you.

So create anywhere from 3 to 5 episodes so listeners can binge your podcast at the start. This will give them a taste of your content and style and encourage them to listen more.

2. Publish New Episodes at Strategic Times

Another tip before launching is to check out other podcasters and see when they publish their content. If you see a pattern in their posting times and frequency, there’s likely a good reason behind it.

Follow that pattern for your show and start collecting data you can analyze later. Then you can go back through your podcast analytics, see when people listen the most, and adapt your posting schedule to reach them.

Most podcast hosting services offer built-in analytics so you can see listener trends. If you host your podcast in WordPress, you can use a tool like MonsterInsights, the best WordPress Google Analytics plugin, to see how users interact with your podcast.

3. Submit Your Show to Podcast Directories and Aggregators

After launching your podcast, you’ll want to expand your reach to as many listeners as possible with a podcast marketing strategy. One of the best ways to do that is to submit your podcast content to the best podcast directories and aggregators as part of your overall podcast distribution strategy.

The most popular podcast aggregator is Apple Podcasts on iTunes. It’s the default podcast app on iOS, but plenty of other aggregators cater to a broader range of users.

Other popular podcast aggregators include:

• Spotify
• Google Podcasts
• SoundCloud
• Podbay
• TuneIn
• Stitcher

You can create an account on these platforms and submit your podcast RSS feed. That way, all of your new episodes are published on their platforms automatically.

Doing this exposes your podcast to a new audience as they browse for exciting content. 

4. Ask Your Podcast Listeners to Subscribe and Share

One of the easiest ways to grow your podcast audience is to record an introduction and conclusion at the beginning and end. In these sections, you can prompt listeners to subscribe and share your latest episode on social media.

However, it’s essential to be authentic when you do so. Explain that as you grow, you can offer better content your entire audience can enjoy.

5. Run an Online Giveaway to Grow Your Podcast Audience

Giveaways are an excellent way to build an audience and engage your existing followers. Did you know they’re also a fantastic way to drive targeted traffic to your website?

With a successful giveaway contest, you can simultaneously promote your podcast across multiple platforms, boosting your audience, traffic, and followers. With RafflePress, you can do all of the above.

RafflePress is the best WordPress giveaway plugin on the market. With its powerful drag-and-drop giveaway builder, you can spin up giveaways in minutes. 

Start with a ready-made giveaway template with entry actions designed to meet your goals. Or, you can start from scratch and build a custom giveaway tailored to your podcast.

RafflePress also offers 1-click giveaway actions making it super easy for people to enter your giveaway. For example, with the Subscribe to Podcast action, you can require users to subscribe to your podcast for a chance to win a prize.

Furthermore, you can include bonus actions to follow your social media channels, including LinkedIn, Facebook, Twitter, refer a friend, and more. Plus, with popular email integrations, you can quickly run a giveaway to grow your email list.

Check out this step-by-step guide to learn how to run a giveaway with RafflePress.

Pro Tip: Don’t make the mistake of getting RafflePress nulled – it could seriously harm your website.

6. Create a Dedicated Podcast Landing Page

Another effective way to promote a great podcast is to create a dedicated podcast landing page. This type of page is a standalone web page that encourages users to listen to your show or become loyal podcast subscribers.

If you can get users to listen to just one promo episode, you have a much better chance of converting them. So fill your page with information to help them make that decision, including:

• Benefit-driven headlines that describe your podcast
• A description that explains your show and the benefits users get from listening
• Positive reviews and testimonials from satisfied listeners
• Links to recent episodes
• Call to action (CTA) buttons to subscribe to your podcast

If you’re unsure where to start, our friends at SeedProd have an excellent step-by-step tutorial for creating a podcast landing page.

7. Show Social Mentions About Your Podcast on Your Site

With over 3.8 billion internet users on social media, it’s a critical channel for promoting your podcast. But tons of people visit your website and may not know about your social media presence.

With that in mind, it’s a brilliant idea to showcase social posts about your podcast on your website. Curious visitors and influencers can check out your channels and follow you on those platforms.

The easiest way to embed social media content on your website is with a social media feed plugin like Smash Balloon. In fact, Smash Balloon offers several plugins tailored to the most popular social media networks, including:

• Facebook Feeds
• Instagram Feeds
• YouTube Feeds
• Twitter Feeds

They even offer a Social Wall plugin that pulls content from multiple social channels, displaying them in a single, unified feed.

Social media feeds like this are an excellent way to promote your podcast mentions on both your website and social media without having to manually update your website with every new post.

If you need help getting started, you can follow this guide for adding social media feeds to your website.

8. Optimize Your Podcast Website for SEO

A podcast website isn’t just a great foundation for promoting your show. It’s also an effective way to draw in people looking for something specific. By that, we mean organic traffic – people who are looking for a solution to a problem that your podcast answers.

But it’s hard to attract targeted traffic if you don’t optimize your website for search engines (SEO). This means tailoring your website content, such as blog posts, podcast episodes, and pages, around words people search for, i.e., keyword research.

Check out this post to learn how to do keyword research for your website and improve your podcast SEO. Then for every podcast episode, you launch, you can create a brand new post on your website with:

• An embedded audio player
• Podcast show notes
• Soundbites
• Playlists
• Transcriptions

And tailor it to specific keywords so your site appears in search engines like Google.

If you repeat this process regularly, your content marketing will pay off, and you should start attracting users interested in the topics your podcast covers.

9. Transcribe Podcast Episodes Into Blog Posts

Evergreen content is the cornerstone of a successful marketing strategy. This translates as content that is relevant to people, no matter how long ago you published it.

So when thinking of how to promote your podcast, consider which past episodes fall into that evergreen category. For instance, general how-to guides or top 10 lists are excellent shows to repurpose.

Then you can turn that content into written posts published on your blog to improve your podcast’s search visibility and attract long-term traffic.

10. Use Exit Popups to Capture Potential Listeners

After turning your podcasts into blog posts and optimizing great content, there are still a few things you can do to promote them. And one of those things is to capture your audience’s attention when they’re about to leave your website.

The best way to do that is to use exit popups, which are lightbox popups that appear just as a user moves their cursor away from your web page. When this happens, you can present them with a compelling call to action to listen to your podcast or subscribe for new episodes.

Usually, these users would leave your site and potentially never return. But with an exit popup, you can encourage them to stay long enough for them to convert.

Creating exit popups is super easy with a tool like OptinMonster. Its drag-and-drop campaign builder lets you design, create, and launch popup campaigns in a matter of minutes.

So why not check out this tutorial for using exit popups on your website?

11. Feature Your Podcast in Your Email Newsletter

Email marketing is another excellent way to keep your audience engaged with your podcast. In fact, it has the best return on investment out of all digital marketing channels.

So if you haven’t already got one, you should start growing your email list. Then once you have a list of contacts, you can create an email newsletter promoting your new podcast episodes.

Alongside your podcast episodes, you can use your newsletter to promote any giveaways, deals, and offers. And as a result, you’ll keep your audience flocking back to your website to engage with your show.

12. Leverage Word-of-Mouth and Referral Marketing

Word-of-mouth marketing is a compelling podcast promotion tactic. It involves encouraging satisfied podcast listeners to recommend your show to their friends, family, and broader acquaintances.

It might seem challenging to encourage recommendations online, but it’s easier than you think. For example, if you’re already running a giveaway with RafflePress, you can use the refer-a-friend giveaway action to attract referrals.

As each person uses that action to enter your giveaway, they’re spreading the word to their wider network, encouraging more people to enter, and so on. In the end, you’ll have tons of people who now know about your podcast instead of just a handful. 

You can also leverage word-of-mouth marketing offline. Just find where your audience congregates, such as:

• Conferences
• Meetups
• Local events

And use that as an opportunity to hand out business cards with your podcast URL.

13. Cross-Promote Podcast Episodes Across Social Platforms

Cross-promoting across channels is a great way to grow podcast downloads and capture new listeners. Since each platform has a different type of audience, exposing those users to your podcast is an excellent way to draw in a new crowd of listeners.

Moreover, it’s easy to miss posts in fast-moving social feeds, so covering all the important channels reduces the odds of people missing your episode.

For instance, if you tweet a new episode on Twitter, why not post it on Facebook too? You can even join relevant Facebook Groups and suggest your podcast after contributing to the conversation.

Audiograms are ideal for sharing on social media. They’re short episode snippets that are easy to share across multiple social networks.

You can even leverage paid ads, such as Facebook ads, to give your marketing efforts an extra boost.

14. Turn Podcast Audio Into Short YouTube Videos

Earlier in this post, we suggested submitting your podcast to aggregators like Apple Podcasts. But have you considered turning your podcast into videos and publishing them on YouTube?

For this tip, you don’t even need fancy video recording equipment. You can simply convert your podcast MP3 file into an MP4 file format and upload it to your YouTube channel.

From there, you can create a branded image to display during the episode. And in the description, you can include links to your website and other social platforms.

Of course, you can go down the route of creating a high-quality video, but if you’re still new, the above approach will save time and money.

15. Ask Guest Speakers to Share Episodes With Their Audience

If your show follows an interview format with podcast guests, it’s the ideal opportunity to tap into your guest’s audience. Anyone you invite to talk on your podcast will likely have a large following of their own, so why not use it to promote your show?

You can do this by making it super easy for guests to share the episode they appear on. One way is to send them a quick email on the day it goes live with a collection of ready-made shareable media, such as:

• Images
• Quotes
• Links

From there, they can broadcast the episode to their audience, encouraging those users to listen. As a result, you could net many like-minded podcast subscribers ready to binge future episodes.

Best Tools to Promote Your Podcast

Using the right tools can make it much easier to promote your podcast and grow your audience. Here are a few I recommend because they save time and deliver results. These tools can save you time and help you increase podcast reach with less effort.

RafflePress: Run Giveaways to Boost Subscribers

Pricing: Starts at $299 — a one-time payment.

Free Plan / Trial: Free version available

Standout Features:

🔹 Drag-and-drop giveaway builder 🔹 Pre-built giveaway templates 🔹 Built-in actions to subscribe, share, and refer friends

Best For: Growing podcast subscribers and engagement fast

RafflePress is the best WordPress giveaway plugin for building buzz around your podcast. You can run a simple giveaway where listeners must subscribe, share, or leave a review to enter. It only takes a few minutes to set up and can dramatically increase your reach.

Smash Balloon: Embed Social Media Content on Your Site

Pricing: Starts at $49/year

Free Plan / Trial: Free version available

Standout Features:

🔹 Display feeds from Instagram, Facebook, Twitter, and YouTube 🔹 Easy WordPress integration 🔹 Customizable feed layouts

Best For: Promoting podcast-related social content on your site

Smash Balloon makes it easy to display your social media feeds directly on your podcast website. This helps visitors discover your content on Instagram, Facebook, or Twitter and encourages them to follow you for future episodes.

Podbean or Libsyn: Reliable Podcast Hosting Platforms

Pricing: Starts at $9/month

Free Plan / Trial: Podbean offers a free plan

Standout Features:

🔹 Simple episode uploads 🔹 Built-in distribution to podcast directories 🔹 Listener analytics and monetization options

Best For: Beginners who need reliable podcast hosting and distribution

Every podcast needs a solid hosting platform. Tools like Podbean or Libsyn make it simple to upload your episodes, distribute them to directories, and track listener analytics over time.

Constant Contact: Email Your Audience

Pricing: Starts at $12/month

Free Plan / Trial: 60-day free trial available

Standout Features:

🔹 Drag-and-drop email builder 🔹 Automated email sequences 🔹 Built-in list management and reporting

Best For: Building and engaging an email list for your podcast

Email is still one of the best ways to connect with listeners. Platforms like Constant Contact help you build an email list, automate episode updates, and keep subscribers engaged.

FAQs About Promoting Your Podcast

Growing a podcast audience takes time, but the steps you take now will pay off with every new listener. Submitting your show to directories, building a simple landing page, and running small promotions or giveaways can quickly push your numbers in the right direction.

Keep going. Publish episodes on a predictable schedule, ask for reviews at the right moments, and use tools like RafflePress to make your promotions easier. These steady moves build trust and turn casual listeners into loyal fans who don’t miss a single episode.

You may also find the following guides helpful in growing your audience:

• How to Run a Facebook Flash Giveaway (Step-by-Step)
• How to Reduce Shopping Cart Abandonment in WordPress
• How to Promote NFT Art Collections Online
• Best Google Analytics Plugins for WordPress
• Social Media Marketing Tools You Should Try

If you liked this article, please subscribe to our YouTube Channel for RafflePress video tutorials. You can also find us on Twitter and Facebook.