How to Get More Reviews (15 Easy Ways That Work in 2026)

I’ve run enough giveaways and feedback campaigns to know how frustrating it is when customers love your product, but never leave a review.

So how do you get more reviews without begging for them?

Here’s a simple answer:

To get more reviews, ask at the right time, make it easy to leave feedback, and offer incentives like discounts or contest entries. Tools like RafflePress make this easier by adding review actions to your giveaways, helping you grow trust and sales at the same time.

Before we jump into the tips, here’s why customer reviews make such a big difference.

Why Are Customer Reviews So Important?

Before you buy a product, what’s the first thing you do? Usually, you’d check out the reviews from other customers. That’s because we trust other people’s opinions rather than taking a company’s word for it.

Spiegel Research Centre found that people are 270% more likely to purchase products with reviews than those without.

Here are a few more reasons why collecting customer feedback can have a positive effect on your business:

• Gathering more product ratings can improve your online reputation, establishing you as a business people can trust.
• Product reviews can highlight areas of improvement.
• Exploring star reviews helps you identify ways to improve customer service.
• Reviews written by ‘verified buyers’ can encourage even more people to make a purchase.

How to Get More Reviews from Customers (15 Proven Tips)

Considering how much we rely on reviews to power our purchase decisions, the truth is only 6% of us end up writing them.

With that in mind, let’s dive into several ways you can get customers to leave more reviews so you can improve your online reputation and drive sales.

1. How to Get More Reviews by Asking at the Right Time

It’s tempting to fire off an email asking for reviews when customers buy something. But doing so can cause people to ignore your request.

If someone just made a purchase, they haven’t had a chance to use your product enough to form an opinion, especially if it’s an online purchase that needs shipping.

Instead, time your review requests to when you know the product’s in the customer’s hands. You can do this by checking the average delivery time and basing your decision on that with a few days’ margin.

For example, if your standard shipping policy is 2-3 working days, you can send out requests for customer feedback a week after delivery. That ensures people physically have the goods and the time to test them, which makes it more likely they’ll leave a review.

We’ve established when to request reviews; you also need to make it easy for people to leave them.

2. Make it Easy to Leave Reviews

If the process of leaving feedback is hard to navigate, customers will abandon the task. The easier you make it, the more star reviews you will collect.

For example, Beardbrand makes it super easy for customers to leave feedback on their site. Every single product page has a button you can click to leave a review and read customer testimonials from other people.

Another approach that works well: create a short, direct link to your review page. For Google reviews, you can generate a short review link from your Google Business Profile and share it via email, text message, or QR code.

A QR code printed on a receipt or packaging insert gives customers a one-tap path to leave feedback. Tools like QR Code Generator let you create a custom QR code from any URL for free.

You can also request reviews via text message. SMS has an open rate of about 98% compared to about 20% for email, so a short, well-timed text can get a much faster response.

Keep the message short. Something like: “Hi [name], thanks for your recent purchase! We’d love to hear what you think. Leave a quick review here: [link]” takes under a minute to send and consistently drives responses.

3. How to Get More Google Reviews

Google reviews are the highest-priority cluster for most businesses. “How to get more Google reviews” and “best way to get Google reviews from customers” are among the most-searched variants of this topic.

The first step is getting your Google Business Profile review link. Log into your Google Business Profile, click “Ask for reviews,” and copy the short URL Google provides.

Share that link via post-purchase email, text message, or print it as a QR code. Asking in person at the point of sale works especially well for local businesses like restaurants, salons, or retail stores.

A printed card at your counter with the QR code and a simple ask (“Loved your experience? Leave us a Google review!”) can consistently deliver new ratings without any ongoing effort.

FTC note: You can ask customers to leave a Google review and offer an incentive for doing so. Just make sure the incentive is not tied to a specific star rating. Any review, positive or negative, should qualify.

4. Have Reviews as a Contest Requirement

Contest entries are another great way to encourage more reviews. They generate heaps of traffic and excitement and offer a simple way to reward your customers.

It’s pretty easy to create online contests with giveaway tools like RafflePress. As the best WordPress giveaway plugin, you can quickly run viral contests with a few clicks.

All you need is to choose a template, add ways people can enter, and publish the contest on your website. Simple!

RafflePress offers 3 different ways to collect reviews from participants. Under the Social Engagement heading, you’ll see actions to visit your brand’s page on G2, Capterra, and Trustpilot.

In the action settings, you can toggle the Make Mandatory option to On, assign how many entries the action is worth, and paste your brand page for that platform.

You can even change the action title to something like: Leave a Review.

Once the giveaway is live, users will see a simple text box where they can paste the link to their review. This is a great way to validate entries for easier giveaway management.

For all the steps, see our guide on how to get Trustpilot reviews.

Then all you need is to publish and promote your giveaway. These proven contest promotion ideas should help with that.

And if you’re not convinced that giveaways increase sales, check this guide out.

Here’s how using giveaways compares to traditional review request emails:

Manual Review Requests	Giveaway-Based Reviews
Sent individually via email	Built directly into a contest entry
Often ignored or forgotten	Higher engagement due to incentives
Hard to validate or track	Trackable through RafflePress entry links
No viral effect	Encourages social sharing and visibility
Takes time to manage	Runs on autopilot once live

FTC note: The FTC’s updated rules (effective October 2024) ban conditioning a review incentive on positive feedback. Offering contest entries for honest reviews is compliant. Requiring a positive review as a condition to enter is not.

5. Get More Reviews with Better Website CTAs

Whenever you ask someone to do something on your website, you call them to action. And this usually takes the form of a link or button for them to click.

Optimizing CTAs on your website can increase conversions, and in the case of online reviews, it can encourage more people to click through and leave them.

Here are a few ways you can optimize your CTAs:

• Choose the best CTA button color to help it stand out.
• Keep the design simple and distraction-free.
• Use a sensible link or button size. Too small, and people won’t notice it. Too big, and it’s annoying.
• Make clicking your CTA button the next logical step for people to take.
• Keep the copy short and actionable.

In this example from OptinMonster, they add their CTA directly under their customer review, making it the next most sensible step for readers to take.

To learn how to create the perfect call to action, check this tutorial out.

6. And Optimize Your Reviews for Mobile

Given how many people browse the internet from mobile devices, ensuring your website is optimized for mobile browsers makes sense. That way, people can have an excellent customer experience, making them more likely to leave a review.

The easiest way to optimize your site for mobile is to choose a mobile-responsive WordPress theme or template. Take a look at this list of the best WooCommerce WordPress themes to see what’s available for your store.

You might also have luck with these best WooCommerce plugins for eCommerce websites.

7. Manage Reviews with Product Review Tools

Depending on the type of eCommerce platform you use, there are a few product review tools to help you manage customer feedback.

Let’s have a look at some of them.

Yotpo

Yotpo is a review management tool that tracks which review request emails get the most responses and shows you when customers are most likely to reply. You can use the reporting feature to refine your review strategy and improve your traffic over time.

Judge.me

Judge.me is a reviews platform for WooCommerce and Shopify that sends automated post-purchase review request emails. It supports photo and video reviews, syndication to Google Shopping, and lets you respond to reviews directly from your dashboard.

You might also like these tips to drive traffic to your Shopify store. And this guide on running a Shopify giveaway in WordPress.

Okendo

Okendo lets you collect reviews, Q&A, and customer photos from your buyers and automatically sends review request emails after purchase. It integrates with email platforms like Klaviyo and Mailchimp, so review requests plug directly into your existing marketing stack.

8. Display Reviews on Your Website

Displaying reviews on your website serves many purposes, such as:

• Increased social proof through shoppers seeing other customers enjoying your product.
• Extra original content that can improve your search engine rankings.
• Visitors can browse reviews at their leisure, ask questions, and mark reviews as helpful or unhelpful.

Since you’re asking for a review anyway, sharing them on your website makes sense.

You can even display reviews from social media on your site with a plugin like Smash Balloon.

Smash Balloon makes it easy to embed social media feeds on your WordPress site. And it’s perfect for automatically displaying social media reviews.

Here are a few ways you can use Smash Balloon:

• Custom Twitter Feeds Pro: Create a testimonials feed of tweets that mention your account.
• Custom Facebook Feed Pro: Display a feed of Facebook reviews on your site.
• Feeds for YouTube Pro: Showcase a YouTube playlist of video testimonials.
• Instagram Feed Pro: Display user-generated content with an Instagram hashtag feed.

The feeds are entirely customizable; you can decide exactly what content to display, design the feed to match your brand and show likes, comments, and shares to build more brand credibility.

9. Collect Reviews on Different Platforms

It’s not just your website you can gather customer reviews on either. There are tons of customer review sites and platforms designed to collect reviews for all types of businesses.

Some of the most popular review platforms include:

• Yelp collects reviews for any business type.
• Amazon is best suited to eCommerce businesses.
• Trip Advisor for food, restaurant, and travel-related companies.
• Facebook for any product, service, or business.

These websites work because they’re popular, and thousands of people use them daily. The more traffic they get, the likelier your customers will use them to leave feedback.

10. Send Post Purchase Emails

As we mentioned earlier, it’s best to send post-purchase emails to recent customers around a week after the purchase. That way, you can take advantage of people’s excitement when buying something new.

Saturday tends to get the strongest response rates for review request emails, so it’s worth keeping that in mind when planning your send schedule.

If you’re still new to email marketing, check out this guide to running an email marketing campaign.

How to Get More Reviews Automatically

Setting up a triggered email sequence means review requests go out automatically after each purchase, without any manual effort. Tools like Klaviyo or WooCommerce follow-up emails let you trigger a message a set number of days after confirmed delivery.

If you use RafflePress for giveaways, your review collection runs on autopilot once the giveaway is live. Entrants complete the review action to earn contest entries, and RafflePress handles the verification automatically.

11. Post on Social Media

Posting on social media is another effective way to get more reviews. All it takes is adding a link to a product review form in your post and asking people to leave their feedback.

You could also show off some of your best reviews on social media in a bold, visual way.

12. Send Out Surveys With a Discount on Completion

Discounts, coupons, and other incentives are excellent ways to get more reviews. Plus, they encourage customers to come back and buy from you again.

You can incentivize your post-purchase feedback surveys by offering a discount to customers once the survey’s submitted.

WooCommerce even has an extension to help you automate this called Review for Discount.

It lets you auto-create coupons for people who review your products, which they can redeem at checkout. Plus, you can generate and email coupon codes automatically when a review is left.

FTC note: Offering a discount for completing a survey is compliant. Make sure the coupon is not conditional on leaving a positive review. Any honest feedback should qualify.

13. How to Get More Diverse Customer Reviews

If you’ve ever browsed product reviews on Amazon, you’ll see they include the ability to upload photos as part of customer feedback.

That’s a pretty smart move because images and videos can impact purchase decisions more than regular written reviews. It also increases the amount of unique content on your site, which has a positive impact on SEO, as we mentioned earlier.

So when you’re looking for the right tool to gather feedback, make sure it includes the ability to display images and videos so that customers can see the product in use. Some tools also let customers submit short video testimonials, which can have an even stronger impact on purchase decisions than photos alone.

14. Respond to All Feedback

Another way to ensure you get more reviews is to respond to every review left on your site.

It might seem like a no-brainer, but the review process is a two-way situation. Customers want to know their feedback matters and that it’s important to you.

No one wants to see their questions go unanswered. Responding to customers quickly and honestly shows them you take their feedback seriously, promoting customer loyalty.

15. Don’t Ignore Negative Reviews

It’s easy to think negative feedback should be deleted or ignored, but you’d be wrong. Negative comments can help you identify areas you need to improve, such as customer support, checkout, etc.

Here’s an effective process for dealing with negative reviews:

1. First, apologize.
2. Tell the customer how they can get in touch with you.
3. Explain to them how you’ll make it right.

If you solve the issue and the customer’s happy, you can ask them to leave a new review. And if you’ve handled it all professionally and with compassion, you could end up with a new loyal customer for life.

Frequently Asked Questions (FAQs)

Is it legal to offer incentives for customer reviews?

Yes, with conditions. You can offer contest entries, discounts, or gifts in exchange for honest reviews. The FTC’s updated rules (effective October 2024) ban conditioning any reward on a positive review. As long as you ask for honest feedback and the incentive applies regardless of star rating, you are compliant.

How do I get more Google reviews for my business?

Log into your Google Business Profile and click “Ask for reviews” to generate a short review link. Share that link via email, text message, or print it as a QR code for in-person requests. Local businesses see the best results by asking at the point of sale, when the customer’s experience is still fresh.

How often should I ask customers for a review?

Once per purchase is the standard approach. Ask after the customer has had time to use the product, typically 5 to 14 days after delivery. Sending multiple requests for the same purchase can feel pushy and reduce trust in your brand.

What’s the best way to respond to negative reviews?

Apologize, acknowledge the specific issue, and offer a clear path to resolution. Keep the response short and professional. If you resolve the issue privately, you can follow up and ask the customer to update their review. Customers who feel heard are far more likely to leave a revised, positive rating.

Can I use a giveaway or raffle to collect reviews?

Yes, and it is one of the most effective methods available. With RafflePress, you can add review actions to any giveaway, requiring participants to submit a review link to earn contest entries. This validates the review was actually left and gives customers a clear reason to follow through.

And that’s it!

Now you know how to get more reviews from your customers.

Want to get customers to return to your site after they’ve left? Learn how to create a retargeting strategy here.

Ready to turn your next giveaway into a review-collecting machine? Get RafflePress and set up your first review giveaway today.

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