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32 Social Media Marketing Tools You’d Be Crazy to Ignore

Last Updated on April 14, 2020 by Stacey Corrin

Are you looking for some excellent social media marketing tools for your business? You probably know that optimizing your social presence can do wonders for getting more traffic and new customers.

But if you want your efforts to be a success, you need the right tools for the job.

That’s why today we’re sharing 32 tools for social media marketing that’ll give your skills a boost and transform the way you do social media in the future.

Is Social Media a Good Marketing Tool?

There’s no doubt that social media marketing is one of the most inexpensive ways to reach your target audience. With social media, you have the power to grow your brand awareness and attract more potential customers.

But as your business grows, your social campaigns will need to grow too. You can’t really own the social landscape without having a set of tools to back you up.

And that’s why you should find some solid tools. The very best social media tools can help you with the following tasks:

  • Creating fresh content.
  • Scheduling posts to publish at optimal times.
  • Measuring campaign effectiveness.
  • Getting actionable insights to improve.

What’s more, they save you a whole heap of time too. So you can focus on more pressing business matters.

Best Social Media Marketing Tools for Your Business

Now you know why social media is a great choice for content marketing, how about we discover the best tools to use. Let’s get stuck in!

Table of contents

Lead Generation and Targeting Tools

Lead generation is all about identifying and encouraging your site visitors to take interest in what your business has to offer. All so they’re eager enough to become a customer.

The followings tools for marketing on social media are ideal for helping you to generate new leads.

1. RafflePress

RafflePress Social Media Marketing Tool for Lead Generation

At first glance, this might seem like an odd choice but truth is, RafflePress is a lead generation tool with the power to attract heaps of new customers to your site.

As the best WordPress Giveaway and Contest plugin on the market, it’s packed with powerful social actions to explode your email list, drive real engagement with social actions, and grow site traffic with viral sharing.

It takes minutes to set up a giveaway and the handy Landing Page option means you can share your giveaway on all your favorite social media platforms. Just paste the landing page link in your social posts.

So why wait around for new leads to arrive on their own, encourage them to flock to your site by creating an online contest.

2. OptinMonster

OptinMonster social media marketing tool for lead generation

OptinMonster is a great social media marketing tool for generating new leads. This Software as a Service (SaaS) lets you engage with site visitors at the right moment when they’re about to leave your site. Alongside that, you can use the drag and drop templates to build stunning popups, lightboxes, and even landing pages to capture leads.

But where it really shines as a social media marketing tool is with the ChatBot element. This lets you connect to chat services where you can send your optins over Facebook Messanger. By doing this, you don’t have to wait for your leads to come to you. You can take your optins to them instead!

3. Audiense

Audiense is a social media marketing tool that helps you understand your audience

With Audiense you can harness social intelligence by discovering and segmenting new audiences. Even better, it helps you figure out what interests and excites them through actionable insights.

You can then discover the best ways to engage with those people across your social media accounts and through offline methods. That way you can build more solid relationships with potential new customers.

4. Tweepi

Tweepi social media marketing tool for Twitter

Tweepi is a solid tool if you want to get more Twitter followers. Through using Tweepi it finds relevant people for you to follow based on their interest in a topic you define.

You can then start engaging with them by tagging and mentioning them, liking their Tweets, adding them to lists, and following them.

5. Socialbakers

Socialbakers Social Media Marketing Platform

Socialbakers is a complete suite of social media marketing tools that helps your business grow by giving you the features you need to understand your audience. Then you can create the right kind of content to engage them further.

It also lets you manage your social media activities across all platforms. Then you can track the effectiveness of paid campaigns with the measurement and reporting suite.

Social Media Analytics Tools

Speaking of tracking your success, our next set of social media marketing tools will help with analyzing how well your social media campaigns are performing.

Let’s dig in.

6. Followerwonk

Followerwonk is an analytics tool for Twitter social media marketing

Another social media management tool that’s exclusive to Twitter is Followerwonk. And this tool is probably one of the most useful.

Followerwonk lets you search for new people to follow, compare users, and optimize your marketing strategies. You can also track and analyze your followers to find influencers in your niche.

So if Twitter is part of your social media strategy, this tool is one you should definitely try.

7. Agora Pulse

Agora Pulse Social Media Marketing tool

Agora Pulse is a pretty cost-effective solution to use in your social marketing efforts. It helps with scheduling content and has powerful analytics features that let you compare your campaigns to your competitors.

You can even run contests and quizzes with Agora Pulse. And because it’s built for teams, there are real-time collaboration options for communicating with your team members effectively.

If you want to try this tool before you commit to buying, there’s a free trial to take advantage of.

8. Crowd Booster

CrowdBooster is a great tool for measuring and optimizing your social media marketing efforts.

It offers data in real-time that’s easily accessible. You can then use it to create detailed reports. Reports can be customized to measure key performance metrics which you can even turn into beautiful graphs and charts.

The Social Inbox helps you keep an eye on your social media messages while responding to them in a timely way. What’s more, it offers suggestions on how you can better engage with those people.

9. Twitter Analytics

Twitter analytics for social media marketing

To measure how well your Twitter marketing campaigns perform, Twitter Analytics is a free tool you’ll want to use.

The easy to understand reports provide important information about the impact of your Twitter activity. You can then use that to learn how people interact with your content so you can improve it.

10. Facebook Analytics

Facebook social media marketing analytics

Facebook Analytics is pretty similar to Twitter in that it analyzes how people have reacted to your content.

But where Facebook differs with its analytics, is in the detail. Instead of showing you how people engage with your posts, Facebook Analytics offers information on who those people are and where they are in the world.

Needless to say, this makes a lot of sense, since Facebook is far more feature-rich than Twitter. So while you’re there make use of the data it collects for Facebook Groups too.

11. Analisa.io

Analisa Instagram AI analytics

While some of the social media marketing tools we’ve covered here are geared more towards Twitter, Analisa.io is one that comes with a complete range of tools for Instagram.

With Analisa.io you can analyze the social strategies of your competitors in real-time while getting detailed analytics for profiles, followers, and Instagram hashtags. And that’s barely even touching the surface of what you can do.

Even better the basic tools for researching campaigns are free to use. However, there is a premium option if you find you need to dig into things in more detail.

Social Sharing and Monitoring Tools

Now that you know what the best social media marketing tools are for generating leads and analyzing your data, how about we look at the sharing and monitoring side of things?

The following tools are ideal for sharing content and listening in on the conversations happening on your social networks.

12. Tailwind

Tailwind Social Media Analytics tool

Tailwind is a social media scheduling tool that’s aimed mainly to Pinterest and Instagram users. So if you want to learn the best times to post on those 2 social networks, this is the tool for your.

For Instagram, you can schedule photos and videos with the auto-post feature and multiply the reach of your posts with 1-click hashtag suggestions. While for Pinterest, you can create and schedule up to 10 pins in 1 click.

For both platforms, there is in-depth analytics for you to track your social media performance. And with Tailwind Tribes you can team up with influencers to help grow your reach even more.

13. Revive Old Posts

Revive Old Posts social media marketing tool

If you have old blog posts in your archives that you don’t know what to do with, Revive Old Posts can breathe new life into them.

This social media tool lets you share old posts on social media so that you can drive traffic to the content you worked so hard on. And by sharing those old posts, you offer up regular content for your social channels which makes it easier to fill up your posting schedule.

14. BuzzSumo

BuzzSumo social media marketing and discovery platform

BuzzSumo is a fantastic tool for discovering content that’s super-popular on the web. All you need to do is type in a keyword and it’ll show you a list of popular trending content that’s related to that topic.

You can even see a list of influencers who are sharing that content. And this list can help you come up with new ideas for your own social marketing campaigns while also connecting like-minded people in your niche.

15. Tagboard

Tagboard social media marketing tool

Tagboard is a social listening tool for exploring and researching content on social media. Simply enter a term, hashtag, or topic, and you’ll get an overview of the conversations around it online.

This is a great way to monitor mentions of your brand. But you can also use this to create content around developing trending topics.

16. SproutSocial

SproutSocial social media marketing platform

SproutSocial is a powerful social media marketing tool that’s used to help with managing your marketing efforts. You can work with team members by using its multi-level access so you can coordinate your social scheduling.

Along with detailed analytics and a social listening tool you can use it understand your audience, their key demographics, and learn how they interact on social media.

17. SocialOomph

Social Oomph social media management tool

SocialOomph might seem like a simple social media tool, but beneath the surface, there’s a whole lot of features to get stuck into. 

SocialOomph makes it easy to upload and schedule multiple posts at any one time. And if control is your thing, you can choose where and when that content goes live and manage more than one platform at once.

Even better, you can tap into analytics data on your social media followers and use their tools to improve your engagement rates.

18. Brand 24

Brand 24 online reputation management

Brand 24 is another social monitoring tool giving you key insights into what’s being said about you online. By using this tool you can access mentions of your brand anywhere on the web which includes on forums, reviews, and blogs as well as social platforms.

To get into even further detail you can segment mentions based on negative, positive, or neutral posts.

Social Media Content Curation Tools

Content curation on social media is all about collecting awesome quality content that your social audiences will enjoy consuming. You can then share it on your social networks to increase engagement and interactions.

The following social media marketing tools make curating great content super easy, without having to trawl through Google trying to find ideas.

19. Buffer

Buffer social media scheduling tool

Buffer is a social media marketing tool that is probably one of the most well-recognized tools on the market. It’s predominantly a tool for scheduling content to publish on social media at specific time slots.

But with its handy chrome extension, you can schedule content from anywhere on the web, including pulling content from your RSS feeds, blogs, and more. And to go even further you can track the analytics of the content you post, to see how well it performs.

20. MeetEdgar

MeetEdgar social media on auto-pilot

MeetEdgar is another social media scheduling tool that allows you to schedule content to publish on your social networks. By using this tool you recycle many of those older blog posts that you have lying around and use them to attract more traffic.

To do this, get your posts organized by category and schedule them. MeetEdgar will then upload content from each one. And when it’s out of content from your categories, it’ll start posting your older updates. 

21. Hootsuite

Hootsuite. Manage all your social media in one place

Hootsuite is a popular social scheduling tool similar to Buffer. With Hootsuite, you can add posts to schedule on multiple social platforms. Then by using its own analytics tool, you can measure how well your social marketing campaign is doing and tweak it if necessary.

Hootsuite is also a free tool, but to get the full benefits from using it, upgrading to the paid version is usually a good choice.

22. IFTTT

IFTTT social media productivity tool

There’s one social media marketing tool you might not realize is one, and that’s IFTTT. Plus, to top it off, it’s a free tool you can use right now. An acronym for “If this, then that”, you can use it to combine different tools in order to make what they call, “recipes”. These recipes are sets of instructions that tell those tools to do something.

For example, you could create a recipe using an RSS feed and your Twitter account so that whenever something new is published on the RSS feed, it sends it out as a Tweet to your followers on Twitter.

Sure, it might seem a bit complicated. But once you spend some time looking at all the features, you’ll get the hang of it in no time.

23. Oktopost

Oktopost social media management platform for B2B

Oktopost is a social media marketing tool that’s best used by business to business (B2B) companies. It lets you schedule content, analyze it, and even curate content that’s relevant to your business.

And if working with a lot of people is a problem, there’s no need to worry. Oktopost works well with large social media teams and has all the tools you’ll need to hit the ground running.

24. Everypost

everypost social media publishing

To take your content curation to the next level, Everypost helps you collect great content all from one place. It gathers this content from YouTube, Instagram, RSS feeds, and many other places so you can schedule them to go out to your social networks. 

All of the content you gather can be customized to suit the social network you’ll send it to. That way you’ll maximize the potential reach of your content.

25. SocialFlow

SocialFlow social media distribution and monetization

With SocialFlow you can also schedule content to publish on social media. But there’s a bit of a difference. With this social media marketing tool, you can schedule based on when your audience is active and engage with them in real-time.

Simply add your content to the SocialFlow queue. Then by using the data it collects, it’ll post on the best posts at the best times for your followers.

26. Feedly

RSS Feed reader Feedly

Feedly, on the other hand, is better suited to discovering and curating content to share on social media. This tool collects content from multiple sources like blog and RSS feeds, for you to read in a single feed.

While there are no analytics available, it does offer plenty of content solutions to keep your social media feeds full. Plus you can coordinate it with the likes of Buffer to schedule content and times that suit you and your audience.

27. Quuu

quuu content curation

Quuu is a content curation tool that hand reviews all content suggestions to ensure the best quality content. To use it, you just connect it to your social accounts and pick the topics you’re most interested in. Then you can set it to auto-schedule content to your Buffer, HubSpot, SocialBee or Hootsuite queues.

This really takes the time out of searching for great content yourself, while ensuring what you share is of the best quality.

Social Media Graphic Design Tools

No social media marketing strategy is complete without awesome images to capture the attention of your followers.

The next set of social media marketing tools are perfect for helping you put together some great graphics for your social posts.

28. Visage

Visage social media graphic design

Visage is a graphic design tool that helps you design social media graphics optimizes for each social network. The templates included with Visage make getting your images on-brand pretty easy. And because each design is editable, you can share it with your team for updates and edits as and when it’s needed.

29. Canva

Canva graphic design for social media

Canva is a popular free tool for designing not just social media graphics, but graphics of almost any type. And to use it you really don’t need to have any graphic design skills.

Canva is packed full of pre-made templates you can tweak and customize to suit your brand. Plus it includes a full range of free photos, fonts, and graphic elements to make your graphics sparkle.

To make sure of more advanced features like team collaboration, transparent backgrounds, and loads of free photos, you’ll want to upgrade to Canva for Work.

30. Animoto

Animoto create professional  video slideshows

If building videos are more important for your social strategy, Animoto helps you create professional videos for social media.

The drag and drop design tools and storyboard templates make things simple to navigate. And if you’re feeling adventurous you can even start from a blank canvas and create your own video from start to finish.

31. Over

Over social media image creation

Over is a social media marketing tool that right now is only available for mobile devices. But their web application is coming soon so stay tuned for that.

With Over you can tap into a collection of hand-curated content to use in your social media images that are updated daily. And the easy-to-use design tools lets you create social media graphics from anywhere. Just take out phone and whip together a great design! Even better it allows you to collaborate with your team on-the-go too.

32. Pablo

Pablo graphics creation tool

Pablo is a super simple social media graphics tool brought to you by the team at Buffer. It lets you choose from over 50,000 images so you can quickly put together beautiful social media graphics to share with your content.

This tool also includes perfectly sized templates for relevant social networks. And needless to say, you can schedule your graphics right into Buffer and favorite social profiles.

And that’s it!

In this article, we’ve covered 32 popular social media marketing tools that seriously, you’d be crazy to ignore.

So what are you waiting for? Get stuck in and find your perfect tool, so you can make your social media marketing campaigns generate great results for you and your business.

And while you’re at it, check out these social media marketing statistics so you know the best approach to your strategy.

If you found this article useful, then please follow us on YouTube, Twitter, and Facebook for even more super helpful tips.

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