New Update: Boost Social Proof with Reviews & Automation
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New Update: Boost Social Proof with Reviews & Automation
Stacey Corrin
Stacey Corrin
John Turner
John Turner
Running an online store without the right tools can feel like spinning your wheels. I tried doing everything manually. Sending emails one by one. Guessing what content was working. It burned me out fast.
That’s why eCommerce marketing tools matter.
In this guide, I’ll show you the tools that actually helped me grow traffic, convert visitors, and stay on top of my marketing. If you’re serious about scaling your store, this list will save you hours of trial and error.
| Tool | What It Does | Why I Recommend It |
|---|---|---|
| RafflePress | Run viral giveaways | Grow traffic and email list with refer-a-friend sharing |
| SeedProd | Build custom landing pages | Create high-converting pages without code |
| OptinMonster | Capture leads with popups | Show targeted offers and recover abandoning carts |
| WPForms | Create forms and surveys | Collect feedback and streamline customer input |
| TrustPulse | Show live activity popups | Add social proof and increase conversions |
eCommerce marketing tools are apps and software that help you promote your online store, attract visitors, and turn them into paying customers.
They handle key tasks like:
Some tools focus on a single job, like collecting email addresses or creating landing pages. Others work behind the scenes, like automation or analytics software.
The right mix of marketing tools can save you time, increase conversions, and help your store grow without doing everything manually.
I didn’t grab these from a random roundup. I’ve tested every tool on this list while running WordPress sites and building online stores from scratch.
Some helped me grow my email list faster. Others made it easier to recover abandoned carts, improve SEO, or build pages that actually convert. A few replaced tools that were too clunky, too slow, or just didn’t work with my setup.
If a tool didn’t give me a real result or solve a clear problem, I left it out.
The type of eCommerce marketing tools you need largely depends on the size of your business, your budget, workflows, and your business goals. That being said, here are the best free tools and premium solutions to start you off on the right foot.
| Pricing: Starts at $39.50/year |
| Free Plan / Trial: Free plan available |
| Standout Features: |
| 🔹 Drag-and-drop giveaway builder 🔹 Viral refer-a-friend entries 🔹 Landing page mode 🔹 Email marketing integrations 🔹 Social media entry actions |
| Rating: A+ |
| Best For: Store owners who want to grow traffic and subscribers fast |
RafflePress is the best viral giveaway plugin for WordPress. You can use it to run product giveaways, build your email list, or boost social followers, all without touching code.
It includes powerful entry actions to drive traffic, get email subscribers, and even grow your Twitch audience. You can also ask users to share your contest or visit a product page — a smart way to build awareness with zero ad spend.
With built-in templates and a distraction-free giveaway landing page, it’s quick to launch your first campaign. And it integrates with all major email marketing tools.
Pros
Cons
My verdict: If you want to grow ecommerce sales through social proof and engagement, RafflePress is the easiest place to start.
| Pricing: Starts at $39.50/year |
| Free Plan / Trial: Free version available on WordPress.org |
| Standout Features: |
| 🔹 Drag-and-drop landing page builder 🔹 Built-in coming soon and maintenance mode 🔹 WooCommerce integration 🔹 Smart content blocks 🔹 300+ templates |
| Rating: A |
| Best For: Store owners who want high-converting landing pages without hiring a developer |
SeedProd is the best drag-and-drop landing page builder for WordPress. You can use it to create product pages, sales funnels, and opt-in pages that look great and load fast.
It works perfectly with WooCommerce and lets you add blocks like add to cart buttons, product grids, and checkout forms. It also includes built-in modes for coming soon and maintenance pages.
You can customize everything using pre-built templates or start from scratch. It also includes advanced blocks like countdown timers, email forms, testimonials, and more.
Pros
Cons
My verdict: SeedProd is ideal if you want fast, flexible landing pages for your online store without relying on a developer.
| Pricing: Starts at $9/month (billed annually) |
| Free Plan / Trial: Free plan available |
| Standout Features: |
| 🔹 Exit-intent popups 🔹 Drag-and-drop campaign builder 🔹 Page-level targeting 🔹 Onsite retargeting 🔹 A/B testing and analytics |
| Rating: A+ |
| Best For: Store owners who want to grow their email list and recover lost sales |
OptinMonster is the best popup plugin for WordPress and one of the most powerful lead-generation tools available. You can use it to create targeted campaigns that grow your list, increase conversions, and reduce cart abandonment.
It comes with dozens of campaign types like exit popups, floating bars, spin-to-win wheels, and slide-ins. Each one is easy to customize using the drag-and-drop builder.
You can target users based on page views, behavior, traffic source, and even time on site. This makes it perfect for showing coupons, upsells, or special offers to the right people at the right time.
Pros
Cons
My verdict: If you want to grow your ecommerce email list and stop losing customers, OptinMonster is a smart choice.
| Pricing: Starts at $49.50/year |
| Free Plan / Trial: Free version available on WordPress.org |
| Standout Features: |
| 🔹 Drag-and-drop form builder 🔹 1000+ templates 🔹 Smart conditional logic 🔹 Payment and survey add-ons 🔹 Email marketing integrations |
| Rating: A |
| Best For: Ecommerce sites that need fast, flexible forms for lead capture and checkout |
WPForms is the best form builder for WordPress, with over 6 million users. You can build contact forms, payment forms, newsletter signups, and surveys in minutes using the drag-and-drop interface.
It includes hundreds of pre-made templates and smart fields like conditional logic, multi-page forms, and file uploads. You can even connect forms to Stripe, PayPal, or Authorize.net to collect payments directly.
If you want to collect feedback, run polls, or grow your email list, WPForms makes it easy. It also integrates with popular tools like Mailchimp, Klaviyo, and FluentCRM.
Pros
Cons
My verdict: If your ecommerce site needs powerful forms without the technical hassle, WPForms is the best choice.
For more information, you can check out WPForms Review here.
| Pricing: Starts at $5/month |
| Free Plan / Trial: 14-day money-back guarantee |
| Standout Features: |
| 🔹 Real-time sales notifications 🔹 FOMO popups 🔹 Easy visual customizer 🔹 Page-level targeting 🔹 Mobile-friendly design |
| Rating: A |
| Best For: Online stores that want to build trust and boost conversions with social proof |
TrustPulse is the easiest way to show real-time social proof on your ecommerce site. It helps you turn more visitors into buyers by showing recent activity like purchases, signups, and contest entries.
These small popup notifications trigger FOMO and build trust by showing what real people are doing on your site. You can customize the look and feel with the visual builder and match your site’s branding with no coding needed.
You can also use features like on-fire campaigns to show how many people are taking action in a short time. This creates urgency and drives conversions.
Pros
Cons
My verdict: If you want to increase conversions with trusted social proof, TrustPulse is quick to set up and delivers results fast.
| Pricing: Free for up to 200 subscribers |
| Free Plan / Trial: Free plan available |
| Standout Features: |
| 🔹 Web, app, and WhatsApp push notifications 🔹 Automated cart abandonment messages 🔹 Segmentation and personalization 🔹 A/B testing 🔹 Analytics and goal tracking |
| Rating: A |
| Best For: Ecommerce stores that want to re-engage visitors and recover lost sales |
PushEngage is one of the best push notification tools and multi-channel engagement platforms for ecommerce sites. It lets you send browser notifications even after visitors leave your website.
You can set up automated messages for cart abandonment, price drops, inventory alerts, and more. These notifications pop up on users’ devices in real time, keeping your products top of mind.
PushEngage includes advanced features like A/B testing, user segmentation, and custom triggers. You can track performance with built-in analytics and connect it to WooCommerce, Shopify, or any major platform.
Pros
Cons
My verdict: PushEngage is a smart ecommerce marketing tool for reconnecting with visitors and boosting return traffic without email.
| Pricing: Starts at $49/year per plugin or $299/year for all access |
| Free Plan / Trial: Free versions available on WordPress.org |
| Standout Features: |
| 🔹 Customizable feeds for Facebook, Instagram, Twitter, and YouTube 🔹 Social Wall feature 🔹 Shoppable Instagram grid 🔹 Mobile responsive 🔹 Easy to embed anywhere |
| Rating: A |
| Best For: Ecommerce stores that want to display social proof and boost engagement with live content |
Smash Balloon is the best social media plugin suite for WordPress. It lets you embed real-time feeds from Instagram, Facebook, Twitter, and YouTube right on your website.
You can use it to show a social wall, display user-generated content, or create a shoppable Instagram gallery. Everything is fully customizable, and setup takes just a few clicks with no technical skills required.
Many ecommerce brands use Smash Balloon to add fresh content to their sites, boost trust, and increase conversions with social proof from real customers.
Pros
Cons
My verdict: Smash Balloon is perfect if you want to add engaging social media content to your store without slowing it down.
Get Started with Smash Balloon
| Pricing: Starts at $99/year |
| Free Plan / Trial: No free version |
| Standout Features: |
| 🔹 Custom search algorithm 🔹 WooCommerce integration 🔹 Index PDF and document content 🔹 Search tracking and analytics 🔹 Works with page builders |
| Rating: B+ |
| Best For: Ecommerce sites that want to improve product discoverability and site search experience |
SearchWP is the best WordPress search plugin if you want better search results for your ecommerce store. It replaces the default WordPress search with smarter, faster results based on custom weighting.
You can give higher priority to product titles, categories, or even document content. This makes it easier for shoppers to find what they need without frustration.
SearchWP also works with WooCommerce, Easy Digital Downloads, and page builders like Elementor and SeedProd. Setup is quick, and it starts indexing your content right away.
Pros
Cons
My verdict: If customers can’t find products, they won’t buy. SearchWP gives you full control over search results so shoppers can find what they need fast.
| Pricing: Starts at $49.60/year |
| Free Plan / Trial: Free version available on WordPress.org |
| Standout Features: |
| 🔹 On-page SEO optimization 🔹 WooCommerce SEO support 🔹 Smart XML sitemaps 🔹 Schema markup 🔹 Local SEO tools |
| Rating: A+ |
| Best For: Ecommerce sites that want better visibility in search engines |
All in One SEO is the best SEO plugin for WordPress and a must-have for growing organic traffic. It helps you optimize your content for search engines and get found by more potential customers.
It supports everything from meta titles and descriptions to rich snippets, Open Graph tags, and local SEO. If you run a store with WooCommerce, AIOSEO has built-in tools to optimize product pages and category archives too.
Features like the SEO audit checklist, smart sitemaps, and schema markup make it easier to fix errors and improve rankings without being an expert.
Pros
Cons
My verdict: If you want your store to rank higher in Google and attract more shoppers, AIOSEO is the plugin I’d recommend first.
For more details, check out our All in One SEO Review.
| Pricing: Starts at $99.50/year |
| Free Plan / Trial: Free version available on WordPress.org |
| Standout Features: |
| 🔹 Google Analytics 4 integration 🔹 Ecommerce tracking for WooCommerce 🔹 Real-time stats 🔹 Custom dashboard reports 🔹 Affiliate link tracking |
| Rating: A |
| Best For: Ecommerce owners who want simple, powerful analytics inside WordPress |
MonsterInsights is the best Google Analytics plugin for WordPress. It helps you set up analytics and view ecommerce reports right from your dashboard.
You can track WooCommerce sales, conversion rates, average order value, and more without touching code. The plugin connects your store to GA4 in just a few clicks.
You’ll also get actionable reports on top products, referral sources, devices, and user behavior. No need to dig through complicated Analytics dashboards.
Pros
Cons
My verdict: MonsterInsights gives you the data you need to grow ecommerce sales without the overwhelm of Google Analytics.
Get Started with MonsterInsights
Alternative: OnePageGA
If you run an online store and want an easier way to monitor your performance, OnePageGA is worth checking out. It gives you the most important information from Google Analytics 4, like the number of people buying, the amount of money you’re making, and so on, all on one simple page.
You’ll see at a glance how your store is performing without getting lost in complicated reports. And it works with any website, not just WordPress ones.
| Pricing: Starts at $149/year |
| Free Plan / Trial: Free version available |
| Standout Features: |
| 🔹 No-code automation builder 🔹 150+ plugin and app integrations 🔹 Cross-site workflows 🔹 User-triggered recipes 🔹 WooCommerce support |
| Rating: B+ |
| Best For: Ecommerce stores that want to automate marketing and admin workflows |
Uncanny Automator is a powerful automation plugin that connects your WordPress plugins, tools, and apps — without writing code. You can build recipes that trigger when users take specific actions on your site.
For example, when someone submits a form in WPForms, you can automatically add them to your email list, enroll them in a course, or create an account in WooCommerce.
It supports integrations with tools like Zapier, FluentCRM, BuddyBoss, and all major ecommerce plugins. You can even automate tasks across two separate WordPress sites using their cross-site feature.
Pros
Cons
My verdict: If you want to automate more and spend less time on admin, Uncanny Automator is the best tool to glue your store together.
Get Started with Uncanny Automator
| Pricing: Free core plugin, paid extensions available |
| Free Plan / Trial: Yes, core plugin is 100% free |
| Standout Features: |
| 🔹 Built for WordPress 🔹 Supports physical and digital products 🔹 Large library of extensions 🔹 Integrates with Stripe, PayPal, and more 🔹 Scalable and customizable |
| Rating: A+ |
| Best For: Store owners who want full control over their ecommerce platform |
WooCommerce is the most popular ecommerce platform for WordPress. It turns your site into a fully functional online store with just a few clicks.
The core plugin is free and supports product pages, checkouts, taxes, coupons, and more. You can extend it with hundreds of official and third-party plugins to sell subscriptions, offer bookings, or accept multiple payment gateways.
It also works with all major themes, page builders, and marketing tools like RafflePress, making it easy to grow your business on your own terms.
Pros
Cons
My verdict: WooCommerce gives you complete control over your store, and it’s a smart starting point if you already use WordPress.
| Pricing: Starts at $129.95/month |
| Free Plan / Trial: 7-day free trial available |
| Standout Features: |
| 🔹 Keyword research 🔹 Backlink audits 🔹 Competitor tracking 🔹 Social media tools 🔹 Content marketing features |
| Rating: A |
| Best For: Store owners who want to grow organic traffic and outrank competitors |
SEMRush is one of the most powerful SEO tools for ecommerce marketing. It gives you everything you need to research keywords, audit your site, analyze backlinks, and track competitors.
You can use SEMRush to find keyword opportunities for your product pages, uncover content gaps, and see exactly how your competitors are ranking. It also offers suggestions to improve your SEO and get more traffic.
With features for social media scheduling, brand monitoring, and content writing assistance, it goes far beyond just SEO.
Pros
Cons
My verdict: If you’re serious about ranking higher and want full control over your ecommerce SEO, SEMRush is worth the investment.
| Pricing: Starts at $12/month |
| Free Plan / Trial: 60-day free trial (no credit card required) |
| Standout Features: |
| 🔹 Email marketing and automation 🔹 SMS marketing 🔹 Pre-built ecommerce templates 🔹 List growth tools 🔹 Drag-and-drop editor |
| Rating: A |
| Best For: Ecommerce stores that want a beginner-friendly email marketing tool |
Constant Contact is one of the best email marketing services for small businesses. It helps you grow your list, send newsletters, and automate follow-ups with ease.
It includes ecommerce templates, built-in list segmentation, and drag-and-drop email editing. You can also connect your store to send product recommendation emails, abandoned cart reminders, and promo campaigns.
Constant Contact integrates with RafflePress, WordPress, Shopify, WooCommerce, and more. It even includes SMS marketing so you can reach your customers by text.
Pros
Cons
My verdict: Constant Contact is a smart pick for growing your email list and sending ecommerce campaigns without feeling overwhelmed.
| Pricing: Starts at $59/month |
| Free Plan / Trial: 14-day free trial |
| Standout Features: |
| 🔹 Custom referral program builder 🔹 Auto rewards for customers 🔹 Detailed referral analytics 🔹 Works with Shopify, WooCommerce, BigCommerce 🔹 Email and popup templates included |
| Rating: A |
| Best For: Ecommerce stores that want to drive word-of-mouth traffic and reward loyal customers |
ReferralCandy is the best customer referral tool for online stores. It helps you build a referral program that turns your happy customers into brand ambassadors.
You can offer rewards like store credit, cash, discounts, or freebies to encourage people to invite friends. Everything runs on autopilot once it’s set up, with emails, tracking, and reward delivery handled for you.
ReferralCandy integrates with Shopify, WooCommerce, BigCommerce, Magento, and more — making it easy to connect with your store and start growing.
Pros
Cons
My verdict: ReferralCandy is a great way to turn loyal customers into a marketing channel and grow your ecommerce sales through referrals.
Get Started with ReferralCandy
Choosing only one isn’t easy, with many excellent ways to market your online store on this list. That said, we’d pick RafflePress as the best eCommerce Marketing tool for several crucial reasons:
So if you’re ready to start marketing your eCommerce store, choosing RafflePress could be one of the best decisions you make.
Get Started with RafflePress Today
We hope this article helped you find the best eCommerce marketing tools for your business. If you liked this article, please subscribe to our YouTube Channel for RafflePress video tutorials. You can also find us on Twitter and Facebook.
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