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Are you wondering how to do a giveaway and make it a success? Creating an online contest is a great way to drive massive traffic to your website, increase your follower count, and generate targeted leads for your business.
While creating a giveaway contest might seem complicated, it’s not, especially when you use the right contest software to simplify the process.
This article will show you how to do a giveaway contest, step-by-step, using RafflePress.
Online contests and giveaways are online promotions where users perform specific tasks for the chance to win a prize. Many digital marketers use giveaways, contests, and sweepstakes to achieve their online marketing goals.
For example, in one case study, the marketing company Agile grew its email list by 52% with a single giveaway.
Giveaway contests are an excellent way to promote your business to your target audience. You can tailor giveaways to meet specific goals that contribute to your business’s growth, such as increasing website traffic, boosting subscribers, driving brand awareness, and more.
People also find giveaways exciting and difficult to resist. As such, running a giveaway can cause users to get the fear of missing out (FOMO), increasing their chances of entering and engaging with your brand.
Before creating an online contest, you need to set a goal. Setting a primary goal will help you determine your giveaway’s success and make it easier to measure the results. So, ask yourself: What do you want to accomplish with your giveaway contest?
For example, you might decide to do a giveaway to…
Choose a giveaway contest goal that aligns with your business and marketing objectives. Once you’ve picked your goals, running a successful contest will be much easier, and you’ll get the results you’re looking for.
People love getting free stuff, but they won’t make an effort to enter your contest if there isn’t a good prize. If you want to create an online contest that gets a lot of buzz, new followers, and a lot of entries, be sure to choose a high-quality grand prize that will attract many people.
Some of the most popular contest prize ideas include:
So, what are good giveaway ideas? Check out our complete list of contest prize ideas to find out.
You’ll want to ensure that your giveaway prize is relevant to your target audience and your brand. For instance, Supreme House Fitness offered a fitness package to their lucky winners.
Choosing a prize that you know your target audience would love will help you attract more contest entries from your ideal customers.
The next step is to plan the contest rules and logistics.
First, you need to choose what type of contest you’ll run. There are several different types of contests you can choose from.
For instance, will you be running a contest where people enter for a chance to win? Or will you require something from people who enter?
For example, you could run a photo contest to get more user-generated content. Or you could learn how to make a contest to get feedback.
Running classic online giveaways is a bit easier. More people will likely enter because they’re not required to submit anything.
Other details you need to create an online contest include:
Make sure that the entry methods you use align with your goals. For example, if your goal is to grow your email list, you should make completing this task a requirement. In the next step, we’ll go into more detail on raffle contest entry methods.
Note: You should check with your social media platform when setting up entry actions. Some platforms, like Facebook, state that you should not ask participants to like and share your giveaway contest in their terms and conditions.
After you’ve planned your contest by setting a goal, choosing a good prize, and nailing down the contest rules, it’s time to build your giveaway.
So how about we dive in and learn how to set one up?
There are many different ways to run an online contest for your brand. Some businesses use web-based giveaway tools, while others harness the power of their websites.
In our expert opinion, using your website is the best way forward. Web-based platforms often charge extra to remove their logos and watermarks, whereas running a giveaway on your website gives you complete control over your branding.
Moreover, third-party platforms have access to any data you collect. With your website, you own the data and can control what happens to it.
If you have a WordPress website, we recommend using RafflePress, the best WordPress giveaway plugin on the market. It works seamlessly with your existing branding and lets you maintain ownership of everything you create.
If that wasn’t enough, RafflePress makes it easy to do a giveaway online. It gives you everything you need to accomplish your giveaway goals, whether to grow your email list, increase website traffic, or boost social media followers.
So, if you’re wondering, “How do I set up a giveaway?”. Here’s how it works with RafflePress’s giveaway maker.
Follow these steps to learn how to do a giveaway with RafflePress.
First, you’ll need to download the RafflePress plugin.
Pro Tip: Don’t make the mistake of getting RafflePress nulled – it could seriously harm your website.
Here’s a step-by-step guide on installing WordPress plugins if you need help.
After installing and activating the RafflePress giveaway maker plugin, on your WordPress dashboard, hover over the RafflePress icon and click Add New to create a giveaway.
Once you click Add New, the plugin will take you to a new screen where you’ll name your giveaway and choose a template for your contest.
First, type in a name for your giveaway in the text field at the top of the screen. Choose any name for your giveaway. For instance, if your contest prize is an iPad, you can name your giveaway “iPad Giveaway.”
Next, choose your giveaway template. As you can see in the screenshot below, RafflePress offers several pre-made templates designed to reach particular giveaway goals, such as Grow Your Email List, Refer-a-Friend, Pre-launch Campaign, Grow Your Facebook Page, and more.
For this tutorial, we’ll choose the Classic Giveaway template. This template allows you to create any type of giveaway contest using the easy RafflePress builder, including running a blog giveaway.
Choose the Classic Giveaway template by hovering over it and clicking Use This Template.
After selecting the Classic Giveaway template, it’ll take you to the RafflePress giveaway builder. The first step to building your online giveaway is to set the giveaway prize details.
First, click on the pencil icon under the Giveaway Prize Details section.
Here you can choose the name of your prize, for example, “iPad Giveaway,” and write a short description of the prize.
You can also upload an image of your prize by clicking the Select Image button below the description box. You can then choose an image from your media library or upload an image from your computer.
When you’re happy with your prize name, description, and image, click on the Done Editing button.
You can click the + Add Another Prize button if you have multiple prizes to add more.
You can also set the date, and the time your giveaway will start and end and choose your timezone underneath the Start and End Time section.
Click the Save button to save the changes. Remember to save your work throughout building your contest periodically.
RafflePress is one of the best contest apps for learning how to run a giveaway because you can give users multiple ways to enter your contest. These actions will also help you reach your goals for your viral contest.
For instance, you can allow users to receive 1 contest entry for signing up for your email list, a 2nd contest entry for visiting your Facebook Page, a 3rd entry for following you on Pinterest, etc.
Most users will take all the actions they can because it gives them more chances to win.
So, click on the Actions tab to select the ways users can participate in your online competition. The raffle contest entry methods are groups by goal:
Just click on any action you’d like to add to your giveaway.
Once you’ve chosen an action, you can set the entry options. These settings include the title, value (how many entries the action will be worth), whether the action is mandatory, and a field to add your Facebook Page URL.
If you add many entry methods, ensure that the most important actions are worth more entries.
Click the Save button to save your changes.
Repeat the process for any other actions you want to add to your contest; you can add as many as you want. For instance, you can also add a Join an Email Newsletter action to boost subscribers, including an opt-in confirmation checkbox and integration with your email marketing service.
You can easily rearrange actions for your contest by dragging and dropping on the left side or delete actions by clicking the trash can icon on the right side.
Next, you can customize the look of your online giveaway in the Design tab. You can choose from 2 different layouts (display image, then header, or header, then image) and several fonts and button colors.
If you’re creating a stand-alone page for your contest, you can also choose the page color background and a background image if you want.
Hit the Save button once your contest looks precisely the way you want.
In the Settings tab, there are 6 different sections: General, Giveaway Rules, Email Verification, Success Tracking, Success Redirect, and Social Logins.
One of the most important settings you’ll need to configure is the giveaway rules.
RafflePress makes it easy to get started. You can use the Rules Generator Template to quickly get a head start on creating your contest rules. Clicking this button will allow you to type in the sponsor name, email, address, eligible locations, the minimum age to enter, and more.
After configuring your settings, click Save.
Now you know how to run a giveaway, it’s time to make your contest live! RafflePress makes launching a giveaway easy. Just click on the Publish tab at the top of the screen.
You have 3 publishing options for your contest:
A dedicated landing page for your contest is an excellent option for getting more contest entries. Since there’s nothing else on the page to distract users, they’ll be more likely to sign up for your contest.
So, let’s choose the giveaway landing page option.
Click the View Page button to see your contest landing page.
Voila! You now have a fantastic landing page for your giveaway.
Now, you can’t just sit around and wait for people to enter your contest. Instead, it would be best if you started promoting your giveaway to help spread the word. A good contest marketing strategy will help your giveaway to go viral so you can grow your audience and generate as many leads as possible.
There are several ways to promote your giveaway. One of the easiest ways is to share it on social media platforms such as Instagram, Facebook, Twitter, and Pinterest and ask people to tag a friend in the comments section.
For instance, check out this Instagram giveaway contest post from Brimhall Farmers Market’s Instagram Account. Their Instagram post includes a photo of the grand prize to let users know what they can win and #giveaway to widen their reach on social networks and Instagram feeds.
You can also promote your contest by:
Start promoting your contest weeks before it goes live to get tons of traffic and entries on day 1.
Check out our article on more contest promotion ideas to make your giveaway viral.
When your contest is over, it’s time to choose the winner. So, how do you pick a winner for a giveaway?
The fairest way to pick a winner is by a random draw.
RafflePress makes this easy. When your giveaway ends, navigate to RafflePress » Giveaways and click the Needs Winners link on the right.
You can see all the people who entered your contest and how many entries they each have. To choose a winner randomly, click the Pick Winner button, select your options, and click Choose Winners Now.
RafflePress will highlight the winner instantly. You can easily click to email them and tell them the good news!
After you’ve picked and contacted the contest winner, it’s important to follow up with everyone who entered your giveaway. Following up with all of your giveaway entrants will allow you to form better connections with them and mention your contest one last time.
Follow up after the contest by:
Congratulations! Your contest has ended, and now you don’t just have 1 happy winner but many new fans.
Lastly, smart marketers always analyze the results, so they know how to run a giveaway that’s even more successful giveaway the next time. And RafflePress includes insightful Entry Reports that make it easy to visualize what worked best for your contest.
You can find it by heading to RafflePress » Giveaways and clicking Users under your giveaway. Then at the top of the screen, click the Entries Report link.
You’ll see a pie chart breaking down each giveaway action based on the total entries on the following screen. With this information, you can see which actions resulted in the most contest entries. That way, you know which actions are most effective for future giveaways.
Another easy way to get the actionable data you need to optimize your giveaways is with MonsterInsights, the best Google Analytics plugin for WordPress.
MonsterInsights makes it easy to track your contest landing page visits, traffic to your website, referral traffic, website activity, eCommerce promotions, etc. You can see all of the MonsterInsights dashboard reports right from WordPress.
By analyzing your website data with MonsterInsights, you can see which promotion strategies drove the most traffic to your contest page and use that information to improve your next contest’s success.
Even better, with MonsterInsights’ real-time stats, you can monitor your website traffic during the contest and make adjustments as you go.
If you’re interested in learning how to do a giveaway on various social media platforms, take a look at these detailed guides:
The length of a giveaway can vary, but typically they last between one and four weeks. It’s important to choose a timeline that will give your audience enough time to enter but not so long that they lose interest.
Yes, you can run a giveaway on multiple social media platforms to reach a wider audience. However, it’s important to make sure that the entry requirements and rules are the same across all platforms.
You can decide how many times someone can enter your giveaway. Some common options include allowing one entry per person or offering bonus entries for completing certain actions.
Some common mistakes to avoid when running a giveaway include not clearly defining the rules or entry requirements, not promoting the giveaway enough, not following up with the winner promptly, and not complying with legal requirements.
Yes, you can run a giveaway even if you don’t have a large following. A giveaway can be an effective way to attract new followers and increase engagement on your social media channels.
To ensure that your giveaway is fair and transparent, you should clearly define the rules and entry requirements, use a tool to select the winner at random, and make sure to follow up with the winner promptly. It’s also a good idea to announce the winner publicly and provide a way for entrants to contact you with any questions or concerns.
Now that you know how to do giveaway, get out there and get started! Creating an online contest will bring your target audience joy, and your company will see benefits such as more traffic, increased brand awareness, and lots of engagement.
And if you’re confused about the terminology, you can learn about the difference between Sweepstakes vs Lotteries vs Contests here.