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New Update: Boost Social Proof with Reviews & Automation
Stacey Corrin
Stacey Corrin
John Turner
John Turner
Do you want to learn how to do giveaways on Twitch?
Running a Twitch giveaway is an effective way for Twitch streamers to grow their audience and secure loyal subscribers. But without a plan for managing your giveaway, a simple contest can quickly turn into a confusing mess.
This article will show you how to do giveaways on Twitch with zero fuss, step-by-step.
In This Guide:
There are many reasons why running Twitch giveaways can benefit your business. Giveaways are super popular, enabling you to reach a broader audience than normal. Research shows that brands gain an average of 17500 fans through these campaigns on their fan pages.
Giveaways are also more engaging than other content types. As a result, users who don’t typically watch your livestream may decide to interact with you if there’s a chance to win a fantastic prize.
Twitch giveaways can also help you to:
In another example,
G Fuel, an energy drink brand, partnered with Tyler “Ninja” Blevins to host a Twitter takeover and giveaway a new PS5.
The partnership resulted in over 8k retweets, 7k+ likes, and hundreds of comments, increasing the brand’s awareness to thousands of potential customers.
It makes sense, in the end, to at least try running a giveaway on Twitch to see if it can help your business grow.
Before setting up your giveaway, you’ll need to decide where you’ll host it. The most popular solution for Twitch streamers is to use a Twitch giveaway bot.
These bots run in real-time during your Twitch streams, which can boost viewer interaction and excitement. However, their customization options are limited, and you won’t be able to use them on other platforms.
A more versatile solution for running Twitch giveaways is to use your WordPress website. That way, you can take advantage of giveaway plugins like RafflePress.
Giveaway plugins are highly customizable and work across multiple platforms, including Twitch, social media, and WordPress. As a result, you can market your giveaway beyond Twitch to boost engagement and participation.
In this guide, we’ll show you how to do giveaways on Twitch from your WordPress website with one of the best WordPress Twitch plugins. If you don’t already have a personal or business website, you can follow this excellent guide on how to start a blog in WordPress.
It will guide you through the entire process from start to finish, including buying a domain name, WordPress hosting, and setting up your site.
Yet, if you already have a website, follow the steps below to host a successful giveaway on Twitch.
Before you run any kind of promotion on Twitch, it’s important to read the Twitch Community Guidelines and familiarize yourself with their Terms of Service. After all, you don’t want to do anything illegal or risk suspending your account.
For giveaways, Twitch doesn’t specifically mention any hard rules. However, it does say that you should abide by local legislation.
For example, if you want to make a sub-only giveaway, you could face legal issues. The reason for this is both the USA and EU rules state that giveaways must have a zero-cost entry; in other words, no purchase required.
If you do require a fee for entering, it isn’t considered a giveaway anymore. Instead, it falls under the category of a lottery which has different regulations and can only be run by government-approved organizations.
So if you’re ever in doubt, look at the giveaway rules and regulations that apply to where you live first. Then you can move on to planning your Twitch giveaway.
The next step is to set a goal for your giveaway. This will help you learn if your giveaway was a success and measure the results.
Sit down, and ask yourself what you want to achieve from running a giveaway contest. For example, you might decide to do a giveaway on Twitch to:
By setting S.M.A.R.T. goals that are specific, measurable, achievable, relevant, and time-bound, it’s a lot easier to get the results you want from your giveaway.
After setting your goals, you need to think about what prize you’ll offer to attract giveaway entries. While people love getting freebies, they’re less likely to enter if you don’t offer an attractive prize.
Think about your audience. What do they like? What excites them? Use those interests as inspiration for your giveaway prize.
For instance, the most popular Twitch giveaway prizes include:
Check out our complete list of giveaway prize ideas for even more inspiration.
The next step is setting out the rules for your giveaway on Twitch. But first, you need to decide which type of giveaway you’ll run.
There are several different types of giveaways you can run on Twitch. For example, you can run a giveaway where users have to enter for a chance to win. Or you could require something from people, such as a photo, to enter.
In our experience, classic giveaways with simple entry requirements are much easier to run. Let’s face it; your audience is more likely to enter if it takes less effort on their part.
Some other details you should add to your Twitch giveaway rules include:
In addition, you should ensure the methods for entering your giveaway align with your goals. For example, if your goal is to get more people to watch your stream, you should add this as a requirement for entering.
With your plan in place, you’re now ready to set up your giveaway on your WordPress website. For this tutorial, we’ll be using RafflePress to do a giveaway on Twitch.
RafflePress is the best WordPress giveaway plugin on the market. It makes it super easy to design, build, and run any type of online giveaway from your business or personal website.
With an easy and powerful drag-and-drop giveaway builder, you can launch your giveaway in minutes – no coding needed. It also includes actionable entry methods designed to meet your giveaway goals.
Follow the steps below to do giveaways on Twitch with RafflePress.
First, click here to get started with RafflePress and download the plugin to your computer. If you need help with this step, you can follow this step-by-step guide for installing a WordPress plugin.
Pro Tip: Don’t make the mistake of getting RafflePress nulled – it could seriously harm your website.
After installing and activating RafflePress, navigate to RafflePress ≫ Add New from your WordPress dashboard to create a new giveaway.
On the next screen, you can choose a template to set up your giveaway quickly. First, enter a name for your giveaway, then choose a template that is close to your giveaway goals.
As you can see, RafflePress offers several giveaway templates designed to reach particular giveaway goals, such as:
In this tutorial, we’ll use the Classic Giveaway template. With this template, you can create any type of giveaway with RafflePress’s drag-and-drop giveaway builder.
Choose the Classic Giveaway template by hovering your mouse over it and clicking Use This Template.
After choosing your template, you’ll see a screen where you can add your giveaway prize details. This is RafflePress’s visual giveaway builder, and it doesn’t require any coding knowledge to use.
First, click the pencil icon under the Giveaway Prize Details section. In this area, you can enter the name of your prize and write a short description.
Now click the Select Image button to upload an image of your prize. This prompts you to choose an image from either your computer or WordPress media library.
When you’re happy with your prize name, description, and image, click the Done Editing button.
If your giveaway has more than one prize, you can add extra prizes easily. Just click the +Add Another Prize button and follow the previous steps to add more.
In addition, you can enter the duration of your giveaway and set a timezone in the left-hand panel.
From there, click the Save button in the top right corner to save your progress so far.
One of the things that make RafflePress the best giveaway tool on the market is you’re able to offer multiple ways for people to enter while helping you reach your giveaway goals.
For instance, you can allow users to receive 1 contest entry for following you on Twitch, a 2nd contest entry for watching a video, a 3rd entry for tweeting a message, and so on.
Most people entering your giveaway will perform as many tasks as possible to increase their odds of winning the prize.
To add entry options to your giveaway, click the Actions tab in RafflePress. From there, select as many actions as you like to add them to your giveaway widget.
After choosing an action, a panel opens where you can set the entry options.
For example, the Follow on Twitch action includes options to:
If you add more than one action, make sure the most important actions are worth more giveaway entries.
Now, repeat the steps to add any other giveaway actions to your widget. For instance, you could ask users to watch a video on YouTube to boost your engagement on that platform or refer a friend to spread the word about your giveaway.
You could even ask people to comment on your latest blog post to send traffic to your website.
Plus, to make different actions seem more important, you can rearrange them by dragging and dropping them on the left side or delete them by clicking the trashcan icon.
Now that your prize details and entry actions are in place, you can focus on your giveaway app’s design.
Click the Design tab to choose from 2 different layouts (display image, then header, or header, then image) and several fonts and button colors.
If you plan to publish your Twitch giveaway on a standalone landing page, you can also choose a custom page background color or background image. Just click the Select Image button to upload an image from your computer or media library.
Remember, click Save to store your settings before moving on.
After setting up your giveaway in RafflePress, click the Settings tab to configure your giveaway settings.
RafflePress offers several sections you can configure to customize and personalize your giveaway, including:
One of the most important of these settings is the Giveaway Rules. With RafflePress’s Giveaway Rules Generator, you can create your contest rules quickly.
Just click the +Generate Rules button, type in the sponsor name, email, address, eligible locations, etc., and click Generate Rules.
You’ll now see a basic set of terms and conditions inside your giveaway widget. Users can then click the terms and conditions link once your giveaway is live to view them.
The final step in the creation process is to make your Twitch giveaway live, and publishing your giveaway is super easy with RafflePress.
Just click the Publish tab at the top of your screen and choose from the publish options:
If you want to attract as many entries as possible, a giveaway landing page is an excellent choice. Since there’s nothing else on the page besides your giveaway to distract participants, they’re more likely to sign up and enter.
To select this setting, click the Giveaway Landing Page option.
You can click the View Page button to see your live Twitch giveaway.
You now have a stunning landing page for your giveaway!
Once your giveaway is live, you’ll need to promote it to attract as much interest as possible. People won’t flock to your giveaway if they don’t know it exists, after all.
There are several ways you can promote your giveaway to your Twitch audience, including:
For even more ideas, check out these giveaway promotion ideas.
That said, you should start promoting your giveaway weeks before it goes live. That way, you can attract tons of entries straight away.
After running your giveaway for a reasonable amount of time, such as a week or 2, you’re ready to choose a winner. RafflePress makes it super easy to pick a giveaway winner, so you can do it in just a few clicks.
When your giveaway ends, head to RafflePress » Giveaways from your WordPress dashboard and click the Needs Winners link on the right.
On the following page, you can see the details of everyone who entered your giveaway, along with how they entered, total entries, and more. To choose a winner randomly, click the Pick Winner button, select your options, and click Choose Winners Now.
From there, you’ll see the winner highlighted at the top of the list. So, go ahead and click the Email Winner link to tell them the great news.
After your Twitch giveaway, it’s a good idea to follow up with everyone who entered. Following up with all of your giveaway participants helps form better relationships and gives your channel a good reputation.
Not to mention, you can mention your giveaway one last time.
To follow up with your audience after the giveaway, you can:
Just remember to thank everyone for taking part and invite them to join your next giveaway for more chances to win.
The final task for any giveaway is to take a long, hard look at your results. Did you achieve the goals you set for your channel? What could you do differently next time?
One way you can analyze your giveaway results is with RafflePress’s Entries Report. With this report, you get a breakdown of how users entered your giveaway, and as a result, you can see which action was most popular.
You can find it by heading to RafflePress » Giveaways and clicking Users under your giveaway. Then at the top of the screen, click the Entries Report link.
You’ll see a pie chart with a section for each giveaway action with a percentage for each type of entry. That way, you know which actions are most effective for future giveaways.
Another easy way to get the actionable data you need to optimize your giveaways is with MonsterInsights.
MonsterInsights is the best WordPress Google Analytics plugin, and it allows you to track all your website activity right from your WordPress dashboard. For instance, you can track your giveaway landing page visits, traffic to your website, referral traffic, website activity, eCommerce promotions, and more.
By looking at your website data with MonsterInsights, you can see which giveaway promotion strategies drove the most traffic to your giveaway page and use those details to improve your next giveaway’s success.
Once you’ve run a few giveaways, you’ll start to learn what works well for your audience and what doesn’t. You can use this information to improve your giveaway strategy over time.
Here are a few tips:
There may be legal considerations depending on your location and the scope of your giveaway. It’s essential to familiarize yourself with local laws, such as gambling restrictions, tax implications, and disclosure requirements. You may also need to provide official rules and eligibility criteria for your giveaway.
You can use a bot like Moobot. Go to Community » Giveaways and click Create giveaway. Choose Typing a keyword in chat and set the word that viewers must type to enter.
To prevent fraudulent entries, use a trusted giveaway platform like RafflePress that offers features such as email verification, reCAPTCHA, or IP-based restrictions.
Yes, you can run a subscriber-exclusive giveaway as a way to reward your loyal supporters. Just make sure to clearly state the eligibility requirements in your giveaway rules and promotion materials.
To increase viewer engagement during a giveaway, encourage participants to interact with your stream through activities such as commenting, asking questions, or taking part in polls. You can also use chatbots or extensions to gamify the giveaway experience, incentivize sharing the giveaway, or run mini-contests throughout the stream.
Yes, collaborating with other streamers or brands can help increase the reach and appeal of your giveaway. You can co-host the giveaway, share prizes, or cross-promote each other’s channels. Make sure to discuss the terms of the collaboration beforehand and clearly communicate the giveaway rules and responsibilities to your audience.
We hope this article helped you learn how to do giveaways on Twitch without the fuss.
The follow on Twitch action and other RafflePress giveaway actions make it easy to run any giveaway from WordPress and grow your brand on multiple online channels. What’s more, you can do it all without writing a single line of code.
So what are you waiting for?
Get Started with RafflePress Today!
You might also like the following best WordPress plugins to grow your brand:
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