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New Update: Boost Social Proof with Reviews & Automation
Stacey Corrin
Stacey Corrin
John Turner
John Turner
Want more people to enter your giveaway? The fastest way is with a landing page that puts the prize and entry form front and center. No distractions, just one clear goal: getting signups.
In this post, I’ll share real giveaway landing page examples you can use for inspiration in 2025. You’ll see what works, what doesn’t, and simple ideas you can copy for your own contest.
Hand-Picked Giveaway Landing Page Examples:
Quick Summary: A giveaway landing page is a standalone page designed to promote a contest and drive signups. Below, I’ll show 12 real examples of high-converting contest pages, with tips on what works, and what to avoid.
A giveaway landing page is a dedicated webpage where people can enter your contest. It highlights the prize, explains how to join, and includes a simple form to collect entries.
Unlike your homepage or blog, a giveaway page removes distractions and keeps the focus on one goal: getting signups.
A high-converting giveaway landing page includes six key elements:
| Element | Description |
|---|---|
| Powerful Headlines | Grabs the reader’s attention and clearly communicates the giveaway’s main prize. |
| Irresistible Writing | Uses persuasive copy to encourage users to keep reading and enter the contest. |
| Quality Images | Shows a high-quality photo of the prize to help users visualize what they can win. |
| Benefits of Participating | Explains why people should enter by highlighting the value and benefits of the prize. |
| Simple Entry Forms | Provides a clear, easy-to-use form that only asks for essential information. |
| Extra Ways to Enter | Offers multiple entry methods, like social follows or referrals, to maximize engagement. |
Once you have the core elements, the next step is making them work together. Based on my analysis of hundreds of giveaway campaigns, I’ve identified several key best practices that consistently lead to more signups:
Now that you know what to include when creating a landing page, let’s look at some great giveaway landing page examples for inspiration.
The following contest examples use dedicated giveaway landing pages to drive traffic and encourage more people to enter.
| Business Type: SaaS |
| Goal: Drive email signups and promote birthday milestone |
| Standout Features: 🔹 Multiple prize tiers 🔹 Strong emotional CTA 🔹 Exclusive product discounts |
| Built With: RafflePress + SeedProd |
This OptinMonster example effectively uses a company milestone—its 10th birthday—to create a multi-prize giveaway that boosts engagement. The page uses several clever tactics to build excitement and drive entries:
Further down the page, visitors could also find exclusive discounts on popular products.
We think this is an excellent way to celebrate such a huge milestone. It definitely resonated with OptinMonster’s audience.
| Business Type: SaaS |
| Goal: Promote product bundle and grow leads |
| Standout Features: 🔹 Bundle prize format 🔹 Strong visual hierarchy 🔹 FAQs for trust and clarity |
| Built With: Thrive Architect + RafflePress |
This giveaway landing page from Thrive Themes is an excellent example of how to frame the benefits of a prize. The copy strategically presents the prize as a ‘bundle of WordPress plugins and tools,’ which immediately implies high value.
This language, combined with clear visuals of each product, effectively demonstrates the tangible benefits to the user’s business. Instead of just listing prizes, it paints a picture of what users can achieve with them, which is a powerful conversion tactic.
And with RafflePress’s easy giveaway widget, users could enter quickly without leaving the page.
The team customized the page using Thrive Architect, their landing page builder. They added experience-boosting features, including multiple CTA buttons, frequently asked questions, eye-catching images, and more.
| Business Type: Crypto / Tech Startup |
| Goal: Grow waitlist and build brand awareness |
| Standout Features: 🔹 6-week multi-prize format 🔹 Full entry method breakdown 🔹 Clear rules and prize tiers |
| Built With: RafflePress |
The Standard Protocol (TST) is another brand that used RafflePress for its giveaway landing page. Their goal was to encourage visitors to join a waiting list. Its 6 weeks of giveaways offered several prizes ranging from merch to AirPods and MacBooks.
What makes this page work well is its custom design. By including extra details on the rules and how to enter, TST puts all the important information in one place. This builds trust and makes it easier for people to join.
Additionally, this company has used RafflePress’s complete giveaway actions to maximize its reach, leads, and subscribers. It makes for a compelling giveaway page design that will give participants everything they need to join in.
| Business Type: Website Marketplace |
| Goal: Generate leads and promote services |
| Standout Features: 🔹 Homepage as contest page 🔹 Embedded widget front and center 🔹 Refer-a-friend boost |
| Built With: RafflePress |
Motion Invest used its website’s homepage as the landing page for its new contest, and they’ve created a seamless entry experience:
Motion Invest understands that choice is key. They’ve nailed ‘Simple Entry Forms’ by placing the RafflePress widget front and center on their homepage.
But they don’t stop there – they’ve also provided ‘Extra Ways to Enter,’ like social sharing and referrals, directly within the widget. This makes it super easy for entrants to rack up multiple entries, increasing their chances of winning AND extending the giveaway’s reach.
Alongside the giveaway widget, they’ve clearly described the contest’s rules and prizes. But the wide range of contest entry options is where they’ll attract the most traffic. Users can enter via social media and refer friends for more entries.
Combine this with stunning custom graphics, and they’ve got a recipe for contest success.
| Business Type: Crowdfunding (Kickstarter) |
| Goal: Drive campaign traffic and backers |
| Standout Features: 🔹 Campaign link = most entries 🔹 Background image + prize preview 🔹 7+ entry methods |
| Built With: RafflePress standalone page |
To celebrate the launch of their Kickstarter campaign, Box Dungeon used RafflePress to run a promotional giveaway. They created a giveaway page to attract people to enter using the built-in landing page feature.
As you can see from the giveaway post design above, they used the giveaway background image setting to show users what they could win. Their prize image further complements this to prompt users to enter.
Since this giveaway promotes their Kickstarter campaign, they used the “visit a page” action. This encourages users to visit their campaign page and made it worth the most entries.
Other ways to enter include:
At the time of writing, their giveaway had over 2,000 entries!
| Business Type: Influencer / Creator |
| Goal: Grow TikTok followers and video views |
| Standout Features: 🔹 Embedded TikTok video 🔹 View post + follow actions 🔹 Viral sharing with refer-a-friend |
| Built With: RafflePress TikTok template |
In this example, the brand used RafflePress’s TikTok giveaway template to make a stunning TikTok giveaway landing page. The template automatically comes with 2 pre-set entry actions. They ask users to view a TikTok post or video and follow you on TikTok.
The great thing about the view a post action is it lets you embed the TikTok video right inside the giveaway widget. That means users won’t need to leave your website to enter, which is fantastic if they have other tasks to complete.
This example also uses the refer-a-friend action. The goal is to spread the word on other social media networks. As a result, they can attract more visitors to their giveaway page and, ultimately, more entries and leads.
| Business Type: Small Business / eCommerce |
| Goal: Grow Facebook audience and engagement |
| Standout Features: 🔹 Distraction-free layout 🔹 Bright background visuals 🔹 Social follow and post view |
| Built With: RafflePress Facebook template |
Next is a landing page created for a Facebook contest. This giveaway design is a simple page with no extra information to distract people from the primary goal.
The bright giveaway background adds color and energy to what would typically be a dull page. And it draws the eye to the center, where a simple widget has all the information for the contest.
This Facebook landing page example offers an Amazon gift card as the prize and clearly states that with bold headlines and descriptions. You then have a clear picture of the gift card, which helps site visitors visualize what they’ll win.
Related: What Happened to Amazon Giveaways? (+ How to Still Run Them)
This contest is about growing the brand’s Facebook page. Therefore, the ways to enter include visiting the brand on Facebook and viewing a post.
The refer-a-friend action is a simple way to get more entries by sharing the giveaway with their network.
Overall, it’s a simple contest page design with all the correct elements to drive more people to take part.
If you’d like to learn how to run a giveaway on Facebook, check out this step-by-step guide.
| Business Type: SaaS / eCommerce |
| Goal: Drive Black Friday sales and leads |
| Standout Features: 🔹 Countdown timer 🔹 Strong CTAs 🔹 Visible social proof |
| Built With: RafflePress landing page feature |
Next up, I have a landing page focused on running a giveaway to coincide with a yearly holiday: Black Friday!
This landing page uses five smart tactics to get more entries:
| Tactic | Impact |
|---|---|
| Eye-catching Headlines | Promises prizes and discounts to grab the visitor’s attention right away. |
| Scarcity | Shows the offer is limited, which encourages people to act quickly. |
| Time Limit | Uses a countdown timer to create urgency and drive immediate entries. |
| Call to Action (CTA) | A clear button tells users exactly what they need to do to enter. |
| Strong Visuals | The bold background and brand logo keep the focus on the contest. |
When you click the CTA button, you see a simple RafflePress form with more exciting information.
You can see the total entries, which adds social proof, while the time remaining to enter reaffirms the sense of urgency.
This giveaway alone resulted in OptinMonster generating 3,500+ new users, which had a huge impact on their bottom line.
Next, you’ll see a high-quality image of the main prize and further copy to help paint the picture of owning it. Then, all you have to do is enter.
| Business Type: Apparel / DTC |
| Goal: Grow Twitter followers and promote products |
| Standout Features: 🔹 Visual storytelling 🔹 Tweet-to-enter option 🔹 Auto-added Twitter entry actions |
| Built With: RafflePress Twitter template |
Our next giveaway landing page example highlights an X (formerly Twitter) contest. The brand uses the power of imagery to give away a product.
A product or service giveaway is a great way to boost brand awareness and build a buzz around your business.
The most powerful aspect is the background image, which complements the product.
The background image provides strong product context. This helps users visualize the benefit of winning the prize, which can make them more likely to enter.
This contest uses the RafflePress template designed to grow its X following and engagement. The X entry methods are automatically added to the widget.
It saves time during the setup process and offers a laser-targeted way to reach their desired goal. You can learn how to do an X giveaway here.
| Business Type: New Website / Startup |
| Goal: Build hype and grow email list |
| Standout Features: 🔹 Coming soon messaging 🔹 RafflePress pre-launch template 🔹 Email capture + social growth |
| Built With: RafflePress + SeedProd |
The following example of a giveaway landing page differs from the rest. It’s a page to tell people the website is coming soon to generate interest. Where things get more interesting is with the giveaway on the page.
This business uses the RafflePress Pre-launch Campaign template for marketing its website before launch.
Adding a giveaway to your coming soon page is an excellent tactic for your marketing campaigns. The contest drives traffic to your page and keeps people engaged with your brand. Plus, they’ll check back often to see if you’ve picked a winner.
The entry methods for this competition encourage people to interact with the brand on social media and grow your email list. The result is more people interested in your new website, engaging with your brand, and becoming qualified leads.
You can learn all about the different RafflePress actions here.
| Business Type: Influencer / Lifestyle Brand |
| Goal: Grow Instagram followers and engagement |
| Standout Features: 🔹 UGC entry with photo upload 🔹 Visual-first page layout 🔹 Instagram follow actions |
| Built With: RafflePress Instagram template |
Instagram is a great place to run contests, but a simple post has its limits. Using a dedicated landing page for your Instagram giveaway gives you more control. It allows for advanced tracking, complex entry methods like photo uploads, and direct integration with your email list.
In the Instagram giveaway example above, you can give your landing page the same visual feel as your Instagram feed. While doing this, you can make your giveaway design more interactive to entice more people to join in.
By using the user-generated content actions included in RafflePress, this giveaway design easily lets people upload a photo. So you can transform a simple follow-and-like contest into an engaging photo contest.
And since you’re using a landing page for your contest, you simply have to add the giveaway page URL to your Instagram post to share it with your followers.
The Instagram entry options help you grow your followers and get more likes on Instagram.
| Business Type: Creator / Gaming Channel |
| Goal: Grow YouTube subscribers and promote new content |
| Standout Features: 🔹 Big-ticket prize 🔹 Embedded video content 🔹 YouTube subscribe entry action |
| Built With: RafflePress YouTube template |
This example is one created for a YouTube giveaway aimed at site visitors who stream games.
Since YouTube is a great marketing tool for people creating video content, it’s a smart move to dedicate your contest to get more YouTube subscribers.
In this YouTube contest example, I want to draw your attention to the prize on offer. The stream deck is a big-ticket item, often retailing for over $150, that’s highly desirable to streamers.
This kind of prize could draw in a bigger crowd eager to win it. And because the contest entry options are related to a platform well-known to streamers, the audience targeting is ideal.
So, how exactly do you create a landing page for your contest? Let’s find out.
Inspired by the examples above and ready to make your own giveaway landing page?
You don’t need to start from scratch. I recommend using RafflePress to build your page as it’s what I use for my own campaigns.
You can choose a template, customize it to fit your brand, and publish it as a distraction-free landing page with just a few clicks.
For a full step-by-step walkthrough (including tips on what to include, what to avoid, and how to boost conversions), check out our detailed guide here: How to Create a Giveaway Landing Page in WordPress.
It covers everything from choosing the right layout to adding countdown timers and social proof—all with zero coding needed.
You can also use a landing page builder to design a giveaway landing page. A page builder lets you add more functionality to your page to boost leads and entries.
We suggest trying SeedProd, the best WordPress website builder, with over 1 million users. It lets you create any type of page visually, without code.
You can start with a premade giveaway landing page template, customize it with the drag-and-drop editor, and see the changes in real time. SeedProd also comes with a dedicated RafflePress block, allowing you to embed your giveaway with a few clicks.
It also includes social media sharing buttons, opt-in forms, and other ways to generate leads.
Using SeedProd for your giveaway page gives you more control over your design, making it even easier to convince users to enter.
Click here to get started with SeedProd.
Need a fast version? Here’s a quick breakdown of how to launch a giveaway landing page that converts:
That’s it for today.
I hope this article has helped you find powerful landing page examples to inspire your giveaway. As you’ve seen from these examples, a great landing page is the key to a successful giveaway.
Now, get creating so your contest can go viral and generate many leads for your business.
But remember, the easiest solution is to create your giveaway on a landing page with RafflePress.
For more help with your giveaway, check out these guides:
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