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New Update: Boost Social Proof with Reviews & Automation
Stacey Corrin
Stacey Corrin
John Turner
John Turner
Are you looking for giveaway landing page examples to help make your giveaway design stand out?
Since we started creating giveaways many years ago, we’ve made many giveaway landing pages. After trying different things, we found that a good design can make more people interested and lead to more sales.
More importantly, it’s possible to create a giveaway page without knowing how to code.
In this guide, we’ll share some great examples of giveaway landing pages. We’ll also teach you how to easily create one in WordPress.
Table of Contents
Let’s start by explaining what a giveaway landing page is.
A giveaway landing page is a standalone web page designed to encourage visitors to enter your giveaway. They aim to generate excitement about prizes and explain how users can enter and qualify to win.
You should use landing pages for contests and giveaways because they encourage people to enter by focusing on one goal.
Typically, your homepage and blog posts have many distractions, such as signup forms, new posts, social buttons, and more. That means visitors are less likely to act and enter your giveaway because there’s too much to draw their attention away.
Yet contest landing pages hone in on your visitors and get them excited about the chance of winning a prize.
Landing pages use interesting words and images to make people want to keep reading. So when visitors get to the contest entry form, they’re eager to enter.
With this in mind, allow me to share some more giveaway landing page tips.
The 6 key elements I recommend including on your giveaway landing page are as follows:
Now that you know what to include when creating a landing page, let’s look at some great giveaway landing page examples for inspiration.
The following contest examples use dedicated giveaway landing pages to drive traffic and encourage more people to enter.
My first example is an engaging giveaway landing page celebrating OptinMonster’s 10th birthday. They designed the landing page using SeedProd, the best WordPress drag-and-drop page builder. They also used its RafflePress integration to display multiple giveaways.
Instead of one giveaway, they used RafflePress to do 3 giveaways at the same time. This gave their audience more chances to win prizes. Similarly, entering was easy, requiring only a few clicks to qualify.
The lower portion of the giveaway landing page offers visitors exclusive opportunities to score discounts for popular products.
We think this is an excellent way to celebrate such a huge milestone. It definitely resonated with OptinMonster’s audience.
If you’re a SaaS company, this giveaway landing page has a wealth of ideas you can borrow. Thrive Themes, used RafflePress to run a giveaway for a bundle of WordPress plugins and tools.
By clearly listing the prizes on the giveaway page, they did a fantastic job of evoking the fear of missing out in their visitors.
And with RafflePress’s easy giveaway widget, users could enter quickly without leaving the page.
The team used their own landing page builder, Thrive Architect, to customize the page. They added experience-boosting features, including multiple CTA buttons, frequently asked questions, eye-catching images, and more.
The Standard Protocol (TST) is another brand that used RafflePress for its giveaway landing page. Their goal was to encourage visitors to join a waiting list. Its 6 weeks of giveaways offered several prizes ranging from merch to Airpods and MacBooks.
I love how TST has made a genuinely custom landing page for their giveaway. They include extra details explaining how users can enter, what they could win, and a breakdown of the giveaway’s rules.
Additionally, this company has used RafflePress’s complete giveaway actions to maximize its reach, leads, subscribers, and list. It makes for a compelling giveaway page design that will give participants everything they need to join in.
Motion Invest used its website’s homepage as the landing page for its new contest. They’ve cleverly included the RafflePress widget on the homepage, where site visitors immediately have the chance to enter.
Alongside the giveaway widget, they’ve clearly described the contest’s rules and prizes. But the wide range of contest entry options is where they’ll attract the most traffic. Users can enter via social media and refer friends for more entries.
Combine this with stunning custom graphics, and they’ve got a recipe for contest success.
To celebrate the launch of their Kickstarter campaign, Box Dungeon used RafflePress to run a promotional giveaway. They created a giveaway page to attract people to enter using the built-in landing page feature.
As you can see from the giveaway post design above, they used the giveaway background image setting to show users what they could win. Their prize image further complements this to prompt users to enter.
Since this giveaway promotes their Kickstarter campaign, they used the “visit a page” action. This encourages users to visit their campaign page and made it worth the most entries.
Other ways to enter include:
At the time of writing, their giveaway had over 2,000 entries!
In this example, the brand used RafflePress’s TikTok giveaway template to make a stunning TikTok giveaway landing page. The template automatically comes with 2 pre-set entry actions. They ask users to view a TikTok post or video and follow you on TikTok.
The great thing about the view a post action is it lets you embed the TikTok video right inside the giveaway widget. That means users won’t need to leave your website to enter, which is fantastic if they have other tasks to complete.
This example also uses the refer-a-friend action. The goal is to spread the word on other social media networks. As a result, they can attract more visitors to their giveaway page and, ultimately, more entries and leads.
Next is a landing page created for a Facebook contest. This giveaway design is a simple page with no extra information to distract people from the primary goal.
The bright giveaway background adds color and movement to what would typically be a dull page. And it draws the eye to the center, where a simple widget has all the information for the contest.
This Facebook landing page example offers an Amazon gift card as the prize and clearly states that with bold headlines and descriptions. You then have a clear picture of the gift card, which helps site visitors visualize what they’ll win.
Related: What Happened to Amazon Giveaways? (+ How to Still Run Them)
This contest is about growing the brand’s Facebook page. Therefore, the ways to enter include visiting the brand on Facebook and viewing a post.
The refer-a-friend action is a simple way to get more entries by sharing the giveaway with their network.
Overall, it’s a simple contest page design with all the correct elements to drive more people to take part.
If you’d like to learn how to run a giveaway on Facebook, check out this step-by-step guide.
Next up, I have a landing page focused on running a giveaway to coincide with a yearly holiday: Black Friday!
Instantly, you see 5 compelling reasons to keep scrolling to learn more. These reasons are:
When you click the CTA button, you see a simple RafflePress form with more exciting information.
You can see the total entries, which adds social proof, while the time remaining to enter reaffirms the sense of urgency.
Next, you’ll see a high-quality image of the main prize and further copy to help paint the picture of owning it. Then, all you have to do is enter.
Our next giveaway landing page example highlights a Twitter contest. The brand uses the power of imagery to give away a product.
A product or service giveaway is a great way to boost brand awareness and build a buzz around your business.
The most powerful aspect is the background image, which complements the product.
Site visitors will have no issues picturing themself on a tropical beach wearing that tank top. It connects on an emotional level that drives home the urge to enter.
This contest uses the RafflePress template designed to grow its Twitter following and engagement. The Twitter entry methods are automatically added to the widget.
It saves time during the setup process and offers a laser-targeted way to reach their desired goal. You can learn how to do a Twitter giveaway here.
The following example of a giveaway landing page differs from the rest. It’s a page to tell people the website is coming soon to generate interest. Where things get more interesting is with the giveaway on the page.
This business uses the RafflePress Pre-launch Campaign template for marketing its website before launch.
Adding a giveaway to your coming soon page is an excellent tactic for your marketing campaigns. The contest drives traffic to your page and keeps people engaged with your brand. Plus, they’ll check back often to see if you’ve picked a winner.
The entry methods for this competition encourage people to interact your the brand on social media and grow your email list. The result is more people interested in your new website, engaging with your brand, and becoming qualified leads.
You can learn all about the different RafflePress actions here.
Instagram is a great place to run contests due to the image-focused nature of the platform. But having a dedicated landing page for your giveaway on Instagram makes more sense than creating a simple post.
In the Instagram giveaway example above, you can also evoke an Insta-worthy presence on your landing page. While doing this, you can make your giveaway design more interactive to entice more people to join in.
By using the user-generated content actions included in RafflePress, this giveaway design easily lets people upload a photo. So you can transform a simple follow-and-like contest into an engaging photo contest.
And since you’re using a landing page for your contest, you simply have to add the giveaway page URL to your Instagram post to share it with your followers.
The Instagram entry options help you grow your followers and get more likes on Instagram.
This example is one created for a YouTube giveaway aimed at site visitors who stream games.
Since YouTube is a great marketing tool for people creating video content, it’s a smart move to dedicate your contest to get more YouTube subscribers.
In this YouTube contest example, I want to draw your attention to the prize on offer. The stream deck is a big-ticket item that’s highly desirable to streamers.
This kind of prize has the chance to draw in a bigger crowd eager to get their hands on it. And because the contest entry options are related to a platform well-known to streamers, the audience targeting is ideal.
So, how exactly do you create a landing page for your contest? Let’s find out.
The easiest way to create a landing page for giveaways is to use the giveaway landing page software option in RafflePress.
RafflePress is the best WordPress giveaway plugin for running viral contests. It includes several premade giveaway templates that allow you to get started quickly.
You can use its drag-and-drop giveaway builder to build your giveaway widget in just a few minutes. That includes adding easy 1-click entry actions, instantly generating giveaway rules, customizing your design, and more.
RafflePress allows you to easily create a giveaway landing page without writing a single line of code. To set up your page, first, follow these steps to create an online contest with RafflePress.
After creating your giveaway widget, go to Settings » General from your giveaway setup page in WordPress.
Then, find the Page Permalink heading and enter a URL for your contest. Make sure to keep your URL short and memorable.
Now click Save to confirm your changes. When you visit the URL you set for your giveaway, you’ll see it has a dedicated landing page like the example below.
The entire process takes just a few minutes, so you can start attracting tons of giveaway entries in no time.
You can also use a landing page builder to design a giveaway landing page. A page builder lets you add more functionality to your page to boost leads and entries.
We suggest trying SeedProd, the best WordPress website builder. It lets you create any type of page visually, without code.
You can start with a premade giveaway landing page template, customize it with the drag-and-drop editor, and see the changes in real-time. SeedProd also comes with a dedicated RafflePress block, allowing you to embed your giveaway with a few clicks.
It also includes social media sharing buttons, opt-in forms, and other ways to generate leads.
Using SeedProd for your giveaway page gives you more control over your design, making it even easier to convince users to enter.
Click here to get started with SeedProd.
Some of the top giveaway landing page best practices include:
There are many ways to promote your giveaway, including via email marketing, social media sharing, and referrals. Here are some contest promotion ideas to help.
That’s it for today.
We hope this article has helped you find powerful landing page examples to inspire your giveaway. I also hope you understand why successful giveaways use attractive landing page designs.
Now, get creating so your contest can go viral and generate many leads for your business.
But remember, the easiest solution is to create your giveaway on a landing page with RafflePress.
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