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How to Do a Giveaway on Instagram to Gain Followers

How to Do a Giveaway on Instagram to Gain Followers

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of RafflePress. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Want to learn how to do a giveaway on Instagram to gain followers and engage with your audience?

One effective way to do that is by running an Instagram giveaway.

Hosting an Instagram giveaway is an excellent way to increase engagement with your existing followers, attract new ones, and generate excitement around your brand and products.

In this article, we’ll show you how to do an Instagram giveaway to gain followers, from choosing a prize to promoting your contest.

Let’s get started!

TLDR: To do a giveaway on Instagram to gain followers, follow these steps

→ Define your contest goal and target audience.
→ Create clear and simple rules and share them on your post.
→ Choose an attractive and relevant prize for your niche.
→ Publish your giveaway post at the best time for engagement.
→ Promote your giveaway on other platforms and use hashtags.
→ Use a tool to track and pick the winner.

Do Giveaways Increase Followers?

Running a contest to get more followers on Instagram is an excellent way to grow an audience. It can raise brand awareness, boost engagement on your Instagram feed, and encourage people to learn more about your company.

For example, Instagram accounts that run follower giveaways or contests grow 70% faster than those that don’t. Moreover, if you follow the tips in this post, you can grow your Instagram following quickly.

Statistics: Instagram accounts that run follower giveaways or contests grow 70% faster than those that don’t.

There’s no catch to this approach. You won’t need to buy followers, and no shady bots are involved. Instead, you’ll get REAL Instagram followers genuinely interested in your business.

How to Do a Giveaway on Instagram to Gain Followers

Before creating your giveaway, you need to determine the prize you’ll offer, your giveaway rules, and which giveaway tools you’ll use. This helps you to plan your giveaway and build it quickly and efficiently.

So, how do you do a giveaway on Instagram to gain followers? Let’s find out.

Step 1. Choose an Exciting Giveaway Prize

Your Instagram giveaway’s goal is to get more social media followers, so choosing a grand prize that generates excitement makes sense.

Choose a prize you know your audience will love and ensure it’s relevant to your brand. If the prize has nothing to do with your business, it’ll be harder to turn participants into potential customers. Instead, they’ll be in it for the freebie and probably won’t engage with your company after.

Here are some Instagram giveaway prize ideas to get you started:

  • Offer a free product or service from your business
  • Create a giveaway bundle of products related to your brand
  • Team up with similar non-competitors to offer a high-quality prize or gift card
  • Give away limited edition or custom products unavailable elsewhere

In this example, MOB Kitchen teamed up with food influencers to offer users the chance to win a bundle of kitchen-related goodies.

instagram giveaway example MOB Kitchen

This Instagram post helped them spread the cost of the prize and tap into the audiences of their partners.

Step 2. Set the Rules for Your Giveaway

The next step is to define the rules of your giveaway. Doing so will keep your giveaway fair and avoid potential confusion.

You can run several types of giveaways on Instagram with varying entry requirements, so keep that in mind when putting your rules together.

For example, classic giveaways simply ask users to enter for the chance to win. Other giveaway ideas might require users to submit a photo (for photo contests), video, or other media.

Your giveaway rules should also include the following details:

  • The minimum age to enter your contest
  • If there are any location limits
  • The start and end dates and times
  • How people can enter your giveaway (e.g., tag a friend in the comments)
  • The way you’ll draw a winner
  • If your giveaway is sponsored or affiliated with a third party
Instagram giveaway rules

Make sure your entry methods align with your main giveaway goals. For instance, an Instagram giveaway should require users to follow your Instagram profile to get more followers.

Remember: the giveaway rules for each social media platform may differ. For example, Instagram’s rules may be different from Twitter’s. You can check out Facebook and Instagram promotion guidelines on their website.

After choosing a prize and defining your rules, you can start looking for the best giveaway tool to make running your giveaway easier.

Step 3. Choose the Best Instagram Giveaway Tool

The most popular way to run an Instagram giveaway is to run it directly on Instagram. Many brands create Instagram posts and ask fans to like, follow, and share to enter.

The problem with this method is how limited the entry options are. Because Instagram doesn’t allow in-post URLs, it’s harder to drive giveaway traffic to other social media platforms and your business website.

However, with a giveaway tool, you can run an Instagram giveaway from your website and include bonus options, like joining your email list and following you on Twitter, to increase people’s chances of winning.

There are many different giveaway tools on the market. These tools include a dedicated builder that displays your giveaway details inside a widget with entry options to make entering your giveaway easy.

Here is a comparison of the best giveaway tools on the market:  Rafflecopter vs. Gleam vs. RafflePress. This will give you a great idea of which specific product is right for you.

Step 4. Set Up an Instagram Giveaway to Boost Followers

Now it’s time to create your Instagram giveaway. We’ll use RafflePress to walk you through the process.

RafflePress best WordPress giveaway plugin

RafflePress is the best WordPress giveaway plugin on the market. It’s a powerful giveaway builder for WordPress website owners. You can get started with a premade giveaway template and customize it easily with the drag-and-drop builder.

RafflePress offers a comprehensive library of giveaway actions, allowing you to gain social media followers, grow your email list, and drive targeted traffic to your website.

Follow the steps below to create your Instagram giveaway with RafflePress.

Install and Activate RafflePress Giveaway Plugin

First, click here to get started with RafflePress and download the plugin to your computer. You’ll then need to install and activate the plugin on your WordPress website.

Here’s a step-by-step guide on installing WordPress plugins if you need help.

Note: There is a free version of RafflePress available, but we’ll use RafflePress Pro for the advanced features.

After installing the plugin, hover your mouse over the RafflePress icon and click Add New to create a new giveaway.

create a new giveaway

Choose the Instagram Giveaway Template

You can enter your giveaway name on the following screen and choose a giveaway template

RafflePress has several pre-made templates designed to meet specific marketing goals like, Grow Your Email List, Refer-a-Friend, etc.

grow your instagram following giveaway template

To do a giveaway on Instagram to gain followers, choose the Grow Your Instagram Following template by hovering your mouse over it and clicking Use This Template.

grow your instagram following

This template will populate your widget with giveaway actions to boost interactions and engagement on Instagram.

Add Your Giveaway Prize Details

On the next screen, you’ll see RafflePress’s giveaway builder. Here you can enter your prize details, entry methods, and other details for users to see in an interactive giveaway widget.

Click the pencil icon under the Giveaway Prize Details heading to give your giveaway a title and description.

enter the instagram giveaway prize details

You can also upload a prize image from your media library or computer by clicking the Select Image button on the right-hand side of the screen.

Upload your prize image

When you’re happy with your prize details, click the Done Editing button.

You can add extra prize details by clicking the +Add Another Prize button if you’re offering many prizes. Below that, you can also enter the giveaway start and end times.

Remember to click the Save button periodically to save your changes.

Add Actions to Grow Your Social Media Followers

Because we’re using the Grow Your Instagram Following template, your giveaway widget will already have 2 giveaway actions:

  1. Visit us on Instagram – Users can visit your profile and decide for themselves to follow you for entry into your giveaway.
  2. View Instagram Post / Video – You can ask users to view an Instagram post inside the giveaway widget to enter.
instagram giveaway actions

These actions are an excellent way to boost your Instagram followers. Still, if you want more social media followers on Twitter, Pinterest, LinkedIn, and Facebook, you’ll need to add actions to follow you there.

For example, you can use the Follow us on Pinterest action to get more Pinterest followers. Clicking the action inside the widget reveals more customization options, including:

  • Change the action label
  • Choose a value (how many entries that action is worth)
  • Make the action mandatory
  • Enter your Pinterest profile URL

In RafflePress, you can also set up bonus entries to drive people to follow your social channels. 

Let’s look at a few examples:

  • If you want more Facebook followers, you can add bonus entries for people to visit you on Facebook
  • To get more Twitter followers, you can offer another bonus entry to follow you on Twitter
  • For extra LinkedIn contacts, you can use the Follow us on LinkedIn action
  • For more YouTube subscribers, add a 4th bonus entry to visit your channel
  • To get more TikTok Followers, include another bonus entry to follow you on TikTok
add bonus entry actions for users to secure more referral contest entries

You’ll get engaged followers using bonus entries because it gives users more chances to win and take action on the platforms you want.

You could even ask users to submit a photo or selfie to collect user-generated content (UGC) or leave a comment in your comments section.

Customize Your Giveaway Widget

Now that you’ve added entry methods, let’s finish designing your contest. To do that, click the Design tab, where you can choose from 2 giveaway layouts, change the widget font, and choose a button color.

Customize your giveaway widget

Under the Page Background heading, you can upload a background image for your giveaway’s landing page by clicking the Select Image button.

Upload a background for your giveaway landing page

Remember to click Save to save the changes.

Display Your Giveaway Rules

Remember the rules you defined earlier? With RafflePress, you can display those rules right inside your giveaway widget.

Click the Settings tab and select Giveaway Rules, where you can paste your rules directly into the widget. Alternatively, you can use the built-in Rules Generator to create a simple set of rules.

giveaway rules

Click the + Generate Rules button, then answer questions about your sponsor, contact details, age, and location eligibility information.

giveaway rules generator

Next, click the Generate Rules button to add a complete set of rules to the content area. You can also edit and add to the content to suit your business requirements.

generated contest rules

Publish Your Instagram Giveaway

RafflePress offers 3 different ways to publish your giveaway in WordPress, including:

  1. RafflePress WordPress Block: Use the WordPress block editor to embed your giveaway widget in a new post or page.
  2. WordPress Shortcode: Embed your giveaway in the classic WordPress editor, sidebar widgets, or inside your WordPress theme.
  3. Giveaway Landing Page: Create a clean, distraction-free landing page for your giveaway.

The best option for securing the most entries is to use the Giveaway Landing Page option. Because there’s nothing else on the page to distract people, they’re more likely to enter and boost your followers quickly.

Click the Giveaway Landing Page option, then click the “Click Here” link to add the URL for your page.

Publish as a giveaway landing page

After, you can click the View button to see how your giveaway landing page looks.

example: how to do a giveaway on instagram to gain followers

Awesome! You have a fantastic-looking landing page for your Instagram giveaway.

The work doesn’t stop once you publish your giveaway. You need to promote it with a social media giveaway post to maximize entries. You’ll also need to track your giveaway performance so you can make improvements.

We’ll look at this in more detail below.

Step 5. Promote Your Giveaway on Instagram to Gain Followers

You can’t simply wait for people to discover your giveaway. If no one knows about it, you won’t get any entries, and more importantly, you won’t get the social media followers you need to reach your business goals.

Instead, you should start promoting your giveaway right away to get the message out and spread the word. There are several proven contest promotion methods available. The easiest way is to share your giveaway post on your social media channels and ask people to tag a friend in the comments.

For example, in this Facebook giveaway, Risata Wines asked their fans to tag their summer crew. This helped spread awareness about the contest, gaining over 3k comments, 130+ shares, and 900+ reactions.

contest promotion on instagram

You can also use the following Instagram giveaway promotion methods:

  • Send an email newsletter announcing your giveaway to existing subscribers
  • Add an exit popup linking to your giveaway that triggers when users are about to leave your site
  • Add a link to your giveaway landing page on your homepage
  • Enter your giveaway into some of these contests and sweepstake directories
  • Make your giveaway easier to find by using popular Instagram hashtags
  • Run Facebook ads and ads on other social media platforms
  • Announce your giveaway in your Instagram stories

Start promoting your giveaway from the moment it goes live to get tons of entries from the very first day.

Step 6. Choose and Announce the Giveaway Winner

Picking an Instagram giveaway winner is easy in RafflePress. Head to RafflePress » Giveaways and click the Needs Winners link on the right.

contest needs winners

You can see everyone who entered your giveaway, how they entered it, and their contact details on the following page.

To choose a winner randomly, click the Pick Winner button, select your options, and click Choose Winners Now.

Pick a random giveaway winner

RafflePress will highlight the winner instantly. You can easily click to email them and tell them the good news!

email the giveaway winner

Don’t forget to announce the winner on social media and on your Instagram feed to let your new audience know and generate some last-minute engagement and follows.

Step 7. Analyze Your Giveaway Results

When your giveaway is over, take the time to analyze your results. This will help you create a better giveaway next time with more effective Instagram giveaway growth.

The easiest way to collect actionable data about your contest is with MonsterInsights, the best Google Analytics plugin for WordPress.

monsterinsights google analytics plugin for WordPress

MonsterInsights makes it easy to track visits to your contest landing page, website traffic, referral traffic, etc. You can see all your data right within your WordPress dashboard.

By looking at your data with MonsterInsights, you can see which promotion methods drove the most entries to your contest. Then you can use that information to improve your marketing strategy for future giveaways.

How to Do an Giveaway on Instagram to Gain Followers FAQ

What are the best giveaways for Instagram?

If you’re running an Instagram giveaway to get more followers, one of the best giveaway ideas is to run a photo contest. You can then use the content you collect to promote your brand elsewhere.

What is the best promotional gift?

Some popular promotional giveaway gifts include branded t-shirts, branded tech like USB drives, custom drinkware, and more. You can learn more about promotional giveaways in this guide.

What are some best practices for creating a captivating giveaway post?

To create an eye-catching post, use high-quality images or graphics, include a clear and concise description of the prize, specify the entry requirements, mention the giveaway end date, and use relevant hashtags to increase visibility.

Can I ask participants to purchase something to enter my Instagram giveaway?

No, Instagram guidelines do not allow requiring a purchase as a condition to participate in a giveaway. It’s essential to provide a free method of entry to ensure your giveaway is legally compliant.

What should I do if I suspect someone is cheating or using fake accounts to enter my Instagram giveaway?

If you suspect someone is cheating or using fake accounts, you can disqualify them from the giveaway as long as your rules clearly state that such actions are grounds for disqualification. To prevent such issues, consider using a third-party tool like RafflePress to verify entries and detect fraudulent behavior.

RafflePress and Your Small Business

We hope this article helped you learn how to do a giveaway on Instagram to gain followers. RafflePress makes growing your social media followers from your business website easy. 

Ready to create your next Instagram giveaway?

Get started with RafflePress today.

RafflePress is here to help you grow your business in all ways. For more Instagram giveaway tips, check out our blog. Here are a few of our favorite relevant posts:

If you liked this article, please subscribe to our YouTube Channel for RafflePress video tutorials. You can also find us on Twitter and Facebook.

author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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