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New Update: Boost Social Proof with Reviews & Automation
Stacey Corrin
Stacey Corrin
John Turner
John Turner
Looking for Facebook giveaway ideas to get people excited about your business?
Running a giveaway on social media is one of the best ways to grow your business online. It can drive traffic to your website, increase your email subscribers, and even increase your sales.
That’s why in this guide, I’ve sourced the best Facebook contest ideas to help with your digital marketing.
Best Facebook Giveaway Ideas:
When running a Facebook giveaway or contest, you need to follow its rules for contests and giveaways. For example, asking people to “like to win” or “comment to win” is against them.
If you’re a small business owner, keeping up with these rules is exhausting. They change frequently, so what is allowed one day could be against the rules another day.
That’s why I recommend that you don’t run your giveaway on Facebook. Instead, run it on your own website and use Facebook to promote it. The easiest way to do this is with RafflePress.
RafflePress is the best WordPress giveaway plugin. In just a few minutes, you can create your giveaway and start promoting it on Facebook. You can even give your giveaway its own landing page so it’s easier to share on social media.
Plus, RafflePress has many ways for people to enter that you can align with your marketing goals.
On top of this, the plugin has everything you need to make your Facebook contests easy and successful:
If you choose this option (which I highly recommend), check out our guide on how to run a Facebook giveaway to hit the ground running.
So you know how to run a Facebook giveaway. Now, let’s look at the best Facebook giveaway ideas to inspire your own.
Let’s start with some of the simplest Facebook giveaway ideas to try:
The simplest giveaway idea is an easy click for a chance to win the contest. All participants need to do to enter is visit a website URL.
For example, Naked Mobile ran a giveaway offering five iPhone 11s to lucky winners. The image showcases the sleek design of the iPhone 11 in a variety of colors.
The giveaway automatically entered all existing Naked Mobile customers who were active during the promotion period. To gain an extra entry, participants could submit their information through a provided link.
Furthermore, this contest type is a great way to drive more traffic to a specific page on your site, like a product or special offer. It also helps raise your brand’s awareness through a social media contest, making it an excellent idea for even the smallest businesses.
How Do I Do It?
Use the Visit a Page or Automatic Entries actions in RafflePress as ways for participants to enter.
Here’s a run-down of each action:
You can learn about giveaway actions in the documentation here.
Bloggers will enjoy this Facebook giveaway idea because it gets people interacting with your blog. To enter, participants need to visit a blog post and leave a comment in return for an entry.
For example, WPBeginner, a website dedicated to WordPress tutorials, hosted a giveaway of three MonsterInsights Pro Plans. To enter, participants had to leave a comment on any blog post on the WPBeginner website and then share the link to their comment in the Facebook thread.
This is a great way to drive traffic to your blog and encourage on-site engagement. Blog comments act as social proof to reassure visitors that you’re an authority in your niche. Plus, it’s an excellent way to build relationships with your readers and increase engagement through content marketing.
How Do I Do It?
Use the Leave a Comment action in RafflePress for participants to paste the URL of their blog comment.
Did you know that you can use contests on Facebook to get more people to sign up for your emails? It might not seem like it, but using a contest can really help grow your email list. And once someone signs up, you can send them cool news and special deals straight to their inbox!
For example, Velcro Brand ran a giveaway for a garage organization kit. To enter, people had to subscribe to their emails and leave a comment saying what state their garage was in. The image showed all the cool Velcro products you could win, making it really tempting to join!
This is a great way for companies like Velcro Brand to stay in touch with people who are interested in their products.
How Do I Do It?
This one is pretty easy. RafflePress’s Join Newsletter action lets you require people to sign up for your list in exchange for an entry.
If you Toggle the Trigger on Sign Up option, users can be automatically added to your email list when they enter the giveaway.
Want a simple way to get more people to see your page and your posts? Ask them to like or follow. You can’t make this a rule to enter your giveaway, but you can make it a bonus entry.
The Vault Kitchen & Bar, a restaurant, used this strategy really well with their flash giveaway for a free full English breakfast. In the image, you can practically smell the delicious breakfast with sausages, bacon, eggs, beans, and toast – yum.
To enter the giveaway, they encouraged people to share the post, like it, tag a friend, and comment on how they like their eggs.
This way, people are more likely to see future posts about yummy breakfast specials – or any other delicious meals The Vault Kitchen & Bar is serving up.
How Do I Do It?
For this entry option, you can use the RafflePress “Like us on Facebook” or “Follow us on Facebook” actions for an easy setup.
If engagement is your goal, these Facebook giveaway ideas are sure to create it:
Here, we have a Facebook contest idea that tests your community’s product knowledge by getting them to participate in some trivia. Examples like this make great game giveaway ideas for Facebook.
You can have people answer a question related to your product to enter. If you want to test them, ask them to answer multiple questions for additional entries.
For example, UBA Ghana, a banking institution, celebrated Independence Day by challenging its followers with a trivia question related to Ghana’s history.
Participants had to correctly answer “Name the BIG SIX” for a chance to win a free prepaid card. The image incorporated stylized portraits of the Big Six leaders, tying the giveaway to the holiday theme.
There are many benefits to running a trivia contest on Facebook, including:
How Do I Do It?
To set up this type of contest, use the Answer a Question entry option in RafflePress, which lets visitors enter an answer to a question you specify.
Plus, you can optionally verify the answer they enter is correct to make it easier to choose a lucky winner.
Everybody loves a good tip or trick. Palmer’s, the skincare company known for its cocoa butter products, used this idea in a clever way.
They ran a “Cocoa Butter 101 Giveaway” and asked people to share their best cocoa butter tips for a chance to win a prize pack. The image showed someone putting on a foot mask, suggesting a relaxing and hydrating beauty hack using Palmer’s Cocoa Butter.
This gave Palmer’s tons of ideas for using their products, and it made people think about all the different ways they could use cocoa butter in their own routines.
How Do I Do It?
Use the Leave a Comment entry option in RafflePress to let them submit their tips and hacks. Then, you can randomly choose a winner from all entries.
But if you want to go a step further, offer a special prize for the best hack and feature it on your Facebook Page.
Facebook groups are a really awesome way to get more people to notice your brand. You can link them to your main Facebook page and use them to get people talking about the cool stuff you do.
One fun way to use a Facebook group for a giveaway is to ask people to go check it out. Don’t make them join the group to enter the contest, though, because Facebook has rules against that.
A great example is the “Smurfy Valentine Screenshot Contest” where fans were encouraged to go to the Facebook Community group and share a screenshot for a chance to win free Smurfberries.
Even if people don’t win, they might see something they like in your group and want to stick around, which is a win for you.
Related: How WPForms Got 11K+ Facebook Group Members with RafflePress
How Do I Do It?
It’s pretty simple to direct people to your Facebook Group with RafflePress.
Use the Visit Us on Facebook action and paste your group URL into the appropriate field. When people click it, they’ll go straight to your group.
Remember those awesome childhood memories? Tapping into that feeling of nostalgia is a fantastic way to connect with your followers on a deeper level.
OldTimeCandy.com, a company that sells – you guessed it – old-time candy, nailed this idea. They ran a “Candy Memory Contest” where people could win a giant gift box filled with nostalgic sweets.
The image showed a kid reaching for a jar of candy on a shelf stacked with colorful treats. It instantly brought back memories of childhood candy shops and those special treats we loved as kids.
To enter, people had to share their favorite candy memories in the comments. This sparked heartwarming conversations and got people thinking fondly about the brand.
How Do I Do It?
The Leave a Comment RafflePress action is the best choice for this Facebook giveaway idea. And it gives users space to sell that memory in the most convincing way possible.
Add some personality to your contest with these less conventional Facebook giveaway ideas:
Now let’s talk about user-generated content (we’ll call it UGC for short). UGC is when you use photos and videos that your fans make to get people excited about what you’re selling. A Facebook photo contest is a really cool way to do this.
For example, Skoy, a company that makes eco-friendly cleaning cloths, ran a giveaway for a year’s supply of their products. To enter, they asked people to post a picture on Instagram of themselves using Skoy cloths, and then share that picture in the comments on the Facebook post.
The image they used showed a person using a Skoy cloth to clean a baking sheet, making it easy for people to imagine how they could use the product in their own kitchens.
This is a great way to show people how to use your products in real life, and it gives you lots of cool pictures and videos you can use later on (if people say it’s okay, of course!).
Learn how to run a photo contest on Facebook here.
How Do I Do It?
You can collect UGC by using RafflePress’s Submit an Image action. This action allows visitors to upload an image or photo directly.
Want to try something a little more fun and exciting? Let your fans pick a mystery prize. That way, they’ll be even more excited to win because they can choose which mystery box they want.
For example, Kristen Painter, a digital creator, hosted a “Mystery Envelope Giveaway.” She showed four different envelopes, each with a number on it, and asked people to comment on which envelope they hoped to win. This is a fun twist because everyone gets to feel like they won something even before the giveaway is over.
This is a really smart way to get people interested in lots of different products, even if some are older or you just have a few gift cards to give away.
How Do I Do It?
For this idea, you can use the RafflePress Polls and Survey action to let visitors vote for which mystery prize they’d like as a grand prize.
Add a clear image with each prize numbered and those numbers to the poll.
Photo captions are a super creative way to get your fans involved in your giveaway. It’s a fun way to get them talking about your product.
For example, Citterio, the company known for its delicious cured meats, hosted a caption contest to give away a prize bundle of their products. The image showed a mouthwatering spread of Citterio meats alongside fresh veggies and herbs, making you think of all the delicious meals you could create.
They asked people to come up with a fun and catchy caption for the photo, encouraging creativity and humor. This type of contest is great for getting people to use their imaginations and have a little fun with your brand.
How Do I Do It?
You can use the Leave a Comment action in the RafflePress editor for this type of contest, easily letting people enter their captions.
Then, you can pick a winner with the best caption or the random winner generator.
Want to make your followers really want to win a cool prize? Post a blurry or mysterious picture and ask people to guess what it is!
Splashings, a company that makes adorable mermaid toys, did a clever take on this idea with their “Splashings Saturday” contest. They shared a blurry Polaroid picture of one of their mermaid princess dolls and asked people to guess which princess it was. This got people excited about their products and encouraged them to look closely at the details.
This kind of contest is a fun way to get people thinking about your products and maybe even discovering something new about them.
How Do I Do It?
You can use 2 RafflePress actions to run this contest, which are as follows:
Want to get people’s creativity flowing? Ask them to help you name a product. This is an awesome idea if you’re launching something new because the winner will feel like they’re a part of it.
Take Hikvision, for example.
They were launching new facial recognition products and wanted a catchy name. So, they ran a “You Name It!” contest, asking people to suggest names for a chance to win. The winning name, “FacePass,” was announced in a fun, bright yellow graphic that showcased the product.
This is a win-win! You get a great name for your product, and someone gets to see their idea come to life.
How Do I Do It?
Setting up this contest is similar to the previous idea using the following actions in RafflePress:
This is one of the best ways to get people excited about your products and boost your sales. The idea is simple: show off some of your awesome stuff and let people vote for their favorite.
For example, Shoe Mania, a shoe company, ran a “Vote Contest” that showcased various shoes.
They even gave each shoe a fun name, like “Swedish Hasbeens Peep Toe Supe” and “Material Girl Brisa.” People could vote for the shoe they wanted to see go on sale. Whoever voted was also entered to win a discount code, so everybody had a chance to save.
This type of contest is really smart because it shows you what your customers like best so you can promote those products even more.
How Do I Do It?
The simplest way to run a voting giveaway is to use the Polls and Surveys action in RafflePress. Ensure you include a clear image labeling each choice so people can pick the best one.
We all know selfies are super popular, and they can be a really fun way to get people involved in your giveaway.
Pepsi used this idea in a cool way with their “#PepsiSelfie” contest.
They wanted people to get excited about the “Pepsi Suite Experience” they were hosting at Power Fest. The image showed a silhouette of a person holding up a Pepsi, like they were taking a selfie.
To enter, all people had to do was take a selfie with a Pepsi and share it. This made it super easy to enter and helped Pepsi put a friendly, familiar face on its brand.
How Do I Do It?
To run a selfie contest, get participants to upload a selfie with your product or using your service.
You can do this easily with the Submit a Photo action in RafflePress mentioned earlier. You can even use the Share on Facebook action as a bonus contest entry to help spread the word about your giveaway. Or, if your audience is feeling adventurous, turn it into a video contest.
This idea is great for getting people excited about a whole bunch of your products at once.
Mpow, a company that makes cool tech gadgets, used this strategy when it was getting ready to release new colors for its Flame 2 Wireless Sport Earphones.
They shared a picture showcasing six different color combinations of their earphones: yellow and purple, orange and yellow, purple and pink, pink and purple, navy blue and pink, and navy blue and red. Then, they asked their followers, “Which color combo is your jam?”
People picked their favorite color and explained why they loved it. Plus, everyone who voted got the chance to win a free pair of earphones. This not only helped Mpow figure out which colors people liked best but also got people talking about their earphones and sharing their excitement.
How Do I Do It?
You can run this type of competition in a few ways using entry actions in RafflePress, including:
We’ve talked about caption contests where you provide the photo, but sometimes, it’s even more fun to let people’s creativity shine by using their own pictures.
Wildology, a brand of pet food, did an awesome job with this for “Love Your Pet Day.” They asked people to share photos of themselves with their furry friends and write a caption about why they loved them.
The image promoting the contest showed a person snuggled up with their cat and dog, giving people warm, fuzzy feelings. They even suggested using the hashtag #LoveYourPetDay, which helped spread the word even further.
This type of contest is great because it gives you tons of heartwarming content to share. You might even be able to feature some of the best photos and captions on your website or blog to promote your contest.
How Do I Do It?
The simple option in RafflePress is to use the Submit a Photo action and ask entrants to rename their photo files with the image caption.
This will ensure your people read the requirements correctly so you get quality entries.
Sometimes, people just want a quick and easy contest to enter, and that’s totally cool. A “fill-in-the-blank” contest is perfect for this.
WINK Unisex Salon, a beauty salon, did a great job with this. They posted a striking graphic with a bold red lipstick and the phrase “If I were a lipstick, I would _______.”
To enter, people just had to comment with the first thing that popped into their heads.
This is a fun, low-effort way to get people to engage with your brand and think creatively about your products.
How Do I Do It?
Write a simple phrase about your product or service, leaving part of the sentence blank. For instance, you could write:
“All cats love [product] because it’s perfect for fixing ___.”
Then, have people enter their answers for the missing word using the Invent Your Own or Leave a Comment entry action in RafflePress.
You might not think that every brand can do a recipe giveaway, but it’s easier than you think. By getting creative with themes and holidays, almost any company can make it work.
Eggland’s Best Eggs shows us how it’s done.
They knew eggs were a staple ingredient, so they hosted an “America’s Best Recipe” contest. The image showcased their egg carton alongside a plate of delicious-looking deviled eggs, perfect for enticing egg lovers. To enter, people had to submit their best egg recipes for a chance to win cash prizes.
This was a fun way to get people cooking with Eggland’s Best Eggs and sharing their creativity in the kitchen.
How Do I Do It?
Any business can run a contest celebrating Christmas, Easter, or Thanksgiving.
Pair it up with a discount or free product, and have entrants share their favorite recipes to win. Then, they can submit recipes using the Leave a Comment option in RafflePress.
When running a Facebook contest, try these Facebook giveaway ideas to increase brand awareness:
The most powerful way to have your contest go viral is to get people to share it with others quickly. The faster people share it, the quicker people will see it and enter, creating an upward spiral of viral content.
How Do I Do It?
To help your content go viral, use RaRafflePress’s built-in Refer A Friend action.
This lets participants refer other visitors via various social media outlets and email to gain more entries.
Related: How SeedProd 3X Their Sales with Viral RafflePress Contests
Surveys are super helpful for businesses because they tell you what your customers like and don’t like. But sometimes, people need a little encouragement to fill them out. That’s where a giveaway comes in.
Nuby USA, a company that makes baby products, did this really well. They created a fun, bright pink graphic with party poppers to grab people’s attention.
They announced their “Giveaway & Survey” and offered a chance to win a gift pack of their products. To enter, people just had to like their page, take the survey, and leave a comment saying they were done.
This was a simple way for Nuby to get valuable feedback from its target audience—parents—and make them happy at the same time.
How Do I Do It?
If your survey is short, sweet, and simple, you can use the Surveys and Polls action I described earlier.
But if it’s a more complex survey, you can use the Visit a Page action to send people to a page on your website where you’ve added a survey built with a tool like WPForms.
If you’re a business with a physical location, there’s no reason why you can’t use it as a source of Facebook giveaway ideas.
In Claire’s contest example, they easily linked their physical store to their Facebook contest by having entrants get their ears pierced in-store and then sharing their email addresses for a chance to win earrings for life.
How Do I Do It?
You can also easily run an in-store giveaway by setting up the Invent Your Own entry option in the RafflePress widget.
When entrants visit your store, you can have them enter a purchase code, email address, or other proof of the visit.
Another way to confirm their visit in person is to get fans to snap a selfie in your store and then upload it via the Submit a Photo option.
Teaming up with other businesses that have similar customers (but aren’t your competition) is a fantastic way to reach more people and offer even cooler prizes!
Ocean Florida, a travel company, scored a touchdown with this idea when they partnered with the Jacksonville Jaguars.
To celebrate their new partnership, they gave away a prize pack of Jaguars goodies, including a branded hat, jersey, football, and beanie. The image showed off all the awesome gear, making it a dream come true for any Jaguars fan.
This partnership was a win-win. Ocean Florida reached a whole new audience of football fans, and the Jaguars excited more people about their brand.
How Do I Do It?
Reach out to complementary brands via email or social media to discuss collaboration. Decide on a prize, Facebook contest rules, and how you’ll promote the giveaway together. To simplify the process, use RafflePress to set up a giveaway with multiple sponsors.
Giveaways can be a powerful way to give back and align your brand with causes that matter to your audience. You could partner with a charity or non-profit for a giveaway like this:
How Do I Do It?
Reach out to a charity that resonates with you, explain your giveaway idea, and ensure your values align. RafflePress can help you handle entry methods and prize selection.
These giveaway ideas are ideal for creating a buzz around your business achievements:
Celebrate exciting moments for your business and thank your loyal fans with a milestone giveaway.
For example, The Funky Brownie Co, a bakery known for its delicious treats, celebrated reaching 8,000 followers on Instagram with a bang. Their post featured a bold graphic with a giant “8K” and the word “GIVEAWAY” in big, eye-catching letters.
To show their appreciation, they gave away two surprise boxes filled with yummy goodies. To enter, followers had to like the post, follow their page, and tag their friends. They even encouraged people to share the post to their story for an extra entry.
This was a fun and generous way for The Funky Brownie Co. to celebrate their success with the people who helped them get there – their loyal followers.
How Do I Do It?
Use standard RafflePress giveaway actions and frame your messaging around celebrating the milestone with your fans.
Add an extra layer of excitement and encourage more participation by incorporating gamification into your Facebook giveaways. This could include:
How Do I Do It?
Explore contest platforms or plugins that offer gamification functionalities alongside standard giveaway mechanics. For example, every RafflePress action has the option to award a specific number of entries for completing each task.
Another great tip to help your small business website integrate with Facebook is to add a Facebook feed widget to it.
With Smash Balloon, the best WordPress social media feed plugin, you can showcase your Facebook feed automatically on your website. This can help create a buzz around your brand and boost your sales.
By using this strategy, you can promote your Facebook giveaway to a wider audience and encourage them to engage with your social media platforms through your website.
To configure this feature, read this comprehensive guide on how to create a Facebook feed widget on WordPress.
And there you have it!
In this article, we’ve covered over 21 Facebook giveaway ideas proven to generate huge results for your business.
So what are you waiting for?
But if you’re looking for even more ways to promote your product, check this tutorial out.
And don’t forget to follow us on YouTube, Twitter, and Facebook for more great tips to grow your business.
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