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How to Promote TikTok Videos for Free

How to Promote TikTok Videos for Free 10 Tips

Written By: author image Stacey Corrin
author image Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the co-founder of RafflePress. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Do you want to learn how to promote TikTok videos for free?

TikTok is a highly competitive social media network, and when a video takes off, it can skyrocket your followers, engagement, and business leads. So finding effective ways to promote your account that won’t break the bank can positively impact your business.

In this article, we’ll share our top tips for promoting your TikTok videos without spending a dime.

What Is The TikTok Promote Tool?

TikTok promote is a TikTok ads tool you can use inside the TikTok app to help more people discover your videos. It can also increase website visits and grow your followers.

When using the promote feature, you can track various campaign metrics, such as:

  • Number of video views.
  • The number of likes, comments, and shares.
  • Number of website visits.
  • Demographics and age range of users who interact.

Promote campaigns are only available for public videos. Plus, you can only promote videos with original sounds or sounds with commercial usage rights.

There are several ways to access TikTok’s promote feature. You can do so from Creator Tools, a TikTok video, or the TikTok Business Suite.

Creator Tools:

  1. Go to the TikTok app and tap Profile in the bottom right of the screen.
  2. Tap the 3 lines icon to see your settings.
  3. Tap Creator Tools and tap the Promote button.
TikTok Promote

From your TikTok content:

  1. Find a video you want to promote and tap the 3 dots …
  2. Now tap Promote

On Business Accounts from the Business Suite:

  1. Tap the 3 lines icon in the top-right of your profile.
  2. Tap Business Suite.
  3. Now tap Promote.

You’re now ready to set up your TikTok promote video and configure your video settings.

First, TikTok will ask you to choose a goal for promoting your video. You can choose to get more video views, website visits, followers, or profile views.

From there, you can create your own audience or let TikTok choose one for you. On the next screen, you can set your ad budget and duration. The minimum spend is $3 per day.

TikTok Promote ad spend settings

Now you’ll head to the overview page where you can take a final look at your promotion and add coins (TikTok’s currency) to pay for it. 

TikTok Promote recharge coins

Is Paying for TikTok Promotion Worth It?

There are pros and cons to paying for TikTok video promotion. If you can’t seem to crack the For You Page (FYP) and struggle to gain traction, paying for advertising and in-feed ads can boost your video visibility, leading to more views and engagement.

However, it’s important to consider if the promotion cost is worth it for your small business goals and target audience. Paying to promote videos can be expensive, and it may not always be the most effective way to reach your ideal audience.

Also, TikTok’s algorithm favors content that naturally performs well. So investing in high-quality, engaging content and using free TikTok marketing strategies is a more cost-effective approach in the long run.

How to Promote TikTok Videos for Free

Whether you’re a seasoned TikTok user or just starting your content strategy, the tips below will show you how to promote TikTok videos for free. That way, you’ll have more of your budget to spend on other digital marketing strategies for your business.

Let’s dive in.

1. Excite Viewers with High-Quality Content

One of the most effective ways to promote TikTok videos for free is by creating high-quality, exciting content that resonates with your target audience. This fact is also true for any other social media marketing plan.

When you produce interesting, funny, and informative content, viewers are more likely to watch your videos all the way through. They’ll also share them with friends and followers and interact through likes, comments, and other forms of engagement.

How to promote tiktok videos: produce quality content to

Plus, TikTok’s algorithm prioritizes content that performs well. That means videos with high levels of engagement will reach more people. 

So, if you want to promote TikTok videos effectively, focus on creating content that resonates with your audience and inspires them to take action.

Using the right hashtags is another powerful way to promote TikTok videos and increase their visibility. Hashtags make it easier for people searching for related content to find your videos.

For example, let’s say you create a comedy sketch about the struggles of working from home.

If you include hashtags like #workfromhome, #telecommuting, or #WFH in your video or caption, users searching for that content are more likely to find your video. This can lead to more views and engagement, which helps to increase the visibility of your videos.

Use popular hashtags to promote TikTok videos for free

Try to use relevant hashtags specific to your content rather than popular, broad, and irrelevant hashtags. This will help ensure that users interested in the topics you cover will see your videos rather than being lost in a sea of unrelated content.

3. Post on TikTok at the Right Time

Another way to promote TikTok videos for free is to ensure you post them at optimal times. If you post videos when your audience is most active, there’s a greater chance they’ll see your content and interact with it.

To determine the best times to post your TikTok videos, you can consider the following factors:

  • Your target audience: Consider the age, location, and interests of your audience, as these factors can influence when they are most active.
  • Your own schedule: Post your videos when you can actively engage with your audience and respond to comments and messages.
  • TikTok trends: Keep an eye on popular hashtags and trends on the platform. They can give you an idea of what type of content is currently performing well and at what times people view them.
TikTok trends

By considering these factors and experimenting with different posting times, you can determine the best times to post your TikTok videos to maximize their reach and engagement.

4. Run a TikTok Giveaway or Contest

Running a giveaway or contest is an excellent way to promote your TikTok videos, and you can do it for free in most cases. When you offer a prize or incentive for users to interact with your content, it encourages more people to watch, share, and engage with your videos.

To run a successful giveaway or contest on TikTok, consider the following tips:

  • Choose a prize that is relevant to your target audience and will appeal to them.
  • Make the entry requirements clear and easy to follow.
  • Promote the giveaway through your TikTok videos and use relevant hashtags to increase visibility.
  • Engage with users who participate in the contest and thank them for their participation.

One of the easiest ways to run a TikTok giveaway is with a giveaway app or tool. It takes care of your giveaway’s setup, design, and management so you can focus on promoting it to boost entries.

RafflePress best contest tool WordPress

For WordPress website owners, RafflePress is the best WordPress giveaway plugin for the job. With its giveaway templates and drag-and-drop builder, you can launch a giveaway in minutes right from your WordPress site.

The interface is easy to use, beginner-friendly, and doesn’t have any complicated settings. You can upload prize images, set your giveaway’s duration, write detailed descriptions, and then choose tasks users should complete to enter.

For example, you can embed a TikTok video and require users to watch it for one entry. Then you can ask users to follow you on TikTok for a 2nd entry, refer a friend for a 3rd, and so on.

watch a tiktok video or post

It’s important to note that RafflePress’s built-in TikTok actions are only available on paid versions of the plugin. However, you can still use the free version of RafflePress for TikTok promotion.

For instance, you can use the “Visit a Page” action and link to one of your TikTok videos. Or you can ask users to “Tweet a Message” that includes your TikTok video link to expose it to new Twitter audiences.

Run a giveaway to promote your tiktok videos

For more details, you can see this guide on how to do a TikTok giveaway in WordPress.

By running a giveaway or contest, you can generate more interest in your TikTok videos and attract a larger following. Just make sure to follow any relevant laws and guidelines related to giveaways, and be transparent with your audience about how you’ll choose the winner.

5. Embed TikTok Videos in Your Blog Posts

If you have a website, embedding your TikTok videos on your blog is a great way to promote them and increase their reach.

When you embed a TikTok video in a blog post, visitors can view the video directly on the post rather than sending them to TikTok’s website or app to watch it. That makes it more convenient for visitors to watch the video and can encourage them to engage with your blog content.

Additionally, adding a TikTok video to a blog post can increase the post’s visibility and attract more blog followers. Consequently, you can promote your TikTok videos while increasing your website’s engagement.

Even better, adding video content to your blog in WordPress is effortless. Simply copy your TikTok video URL and paste it inside a post or page on your WordPress site.

Embed TikTok videos in blog posts to promote your videos

The editor will automatically detect your link and embed the video in seconds.

6. Add Your Best Videos to Your Sidebar

Just like the previous tip, adding TikTok videos to your website’s sidebar can help promote them by making them more visible to visitors. The sidebar is a prominent location on your website and is often visible on most pages. Therefore, adding your TikTok videos there can direct attention to them.

When you add videos to your sidebar, consider adding a brief description or caption to provide context and encourage viewers to watch your videos and follow your TikTok account.

In addition to promoting your videos, adding them to your sidebar can increase interactivity on your website. With different types of interactive content, you can keep visitors on your website longer and encourage them to explore more of your content. This can help build stronger connections with your audience and increase website traffic over time.

7. Cross-Promote TikTok Videos on Other Social Networks

Another underutilized method of promoting TikTok videos for free is re-posting them on other social networks. Cross-promoting your videos on other social media platforms, such as Instagram, Twitter, and Facebook, can increase their visibility and reach by introducing them to new audiences.

When you share a TikTok video on another social media platform, you can include a link to the video or embed it directly in a post. This allows users of that platform to watch the video from their newsfeed or stream.

TikTok video cross-promotion on Twitter

Additionally, cross-posting TikTok videos can increase the chances that more people will see them. Many social media users follow accounts on multiple platforms, so sharing them elsewhere can help you reach a larger audience.

Another benefit of cross-promotion is that it can increase your content’s overall engagement. Users on other platforms may be more likely to share, like, or comment on your video and, as a result, increase its visibility and reach.

Here are some ways to promote your TikTok videos on other platforms:

  • Instagram Reels
  • YouTube Shorts
  • Facebook stories
  • Twitter threads
  • TikTok boards on Pinterest

Overall, this is a valuable strategy to drive more traffic and engagement to your TikTok account.

8. Share Helpful TikTok Videos on Reddit

Online communities and forums are fantastic places to promote your TikTok videos without paying for advertising.

Reddit, for example, is a large and active community with millions of users, so sharing your videos there can expose them to a massive audience. The platform is also organized into various subreddits or topic-specific forums, making it easier to find an audience interested in the content you create.

Promote TikTok videos on Reddit

But if you decide to post videos to Reddit, you should carefully read each subreddit’s rules and guidelines. The community doesn’t always approve of self-promotion and may only accept posts that offer value.

That said, getting your content published on Reddit and contributing value to the community can lead to tons of engagement and upvotes, which can boost your videos. More importantly, it can drive engaged traffic to your TikTok account and increase your followers on the platform.

9. Collaborate with Other TikTok Creators

Since TikTok is a bustling community of celebrities, influencers, and content creators, another effective way to promote your videos is by teaming up with other TikTokers, otherwise known as influencer marketing.

Not only can collaborating with other creators increase the reach of your videos, but it can also help you learn from them and improve your content. For example, you can discover new creative techniques and strategies for creating content and get feedback on your work.

Additionally, working with others can establish you as a valuable creator, which can open up new opportunities for growth and collaboration in the future.

Duet with other TikTok creators to promote your videos

There are several ways to promote your TikTok videos for free by collaborating with other TikTok creators:

  • Duet with other TikTok creators: Use the “duet” feature to create your own video alongside another TikTok influencer’s content. Your video will appear alongside the original video, and the creator can share it with their followers.
  • Collaborate on a challenge: You can create content with other creators and expose your content to their followers by participating in a challenge.
  • Create a video series with another TikToker: You can plan a series of videos with a specific theme or focus and take turns creating and sharing content. 
  • Share each other’s content: Share other TikTok creators’ content on your own account. This helps build relationships with other creators and expose your content to their followers.

10. Utilize TikTok Analytics

TikTok’s analytics area is another free resource you can use to increase the reach of your content. It offers several analytics tools to help you understand your audience and create content that resonates.

For instance, the Audience Insights feature gives you information about your followers and active users, such as their age, gender, location, and interests. You can use this information to tailor your content to your audience’s interests and preferences.

Tiktok analytics

Here are a few more ways to use analytics to promote your videos:

  • Video analytics: See the number of views, likes, comments, and shares, and use the data to understand what type of content works with your audience.
  • Hashtag Performance: Learn which hashtags drive the most engagement and use them in future videos to widen your reach.
  • User-Generated Content (UGC): See how other people use your content and get ideas for new videos.

With these tools, you can better understand your audience and create content that resonates with them.

Final Thoughts

In conclusion, promoting TikTok videos for free is possible with creativity and effort. Here’s a recap of the tips we’ve covered:

  • Use TikTok’s built-in features to create high-quality content
  • Amplify your reach with popular hashtags
  • Post content on TikTok at optimal times
  • Go viral with a TikTok giveaway or contest
  • Embed TikTok videos on your website or blog
  • Add your best videos to your website sidebar
  • Cross-promote on other social media platforms
  • Share helpful TikTok videos in online forums and on Reddit
  • Collaborate with other TikTok creators
  • Use analytics to understand your audience

With these tips, you can increase the visibility and reach of your content and gain more followers on the platform.

While paid promotion methods are effective, there are many free strategies to promote your TikTok videos and grow your audience. So, try different approaches and see what works best for you and your content.

We hope you found this guide helpful. Before you leave, you may also like this tutorial on How to Use Contest Marketing to Grow Your Business.

If you liked this article, please subscribe to our YouTube Channel for RafflePress video tutorials. You can also find us on Twitter and Facebook.

author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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    1. Hey there Chebet. I’d be more than happy to answer your questions. What is it you’d like to know about cross promotion in particular?

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