21 Best Event Promotion Ideas to Increase Attendance

Putting on an event is an act of creation. You’re crafting a moment where people come together to learn, connect, or celebrate something meaningful.

Now it’s time to get the word out without losing that same level of thoughtfulness. That’s where your event promotion strategy comes in.

I want to help you bridge the gap between your vision and the people who need to be there.

So I’ve gathered the most effective event promotion ideas I’ve seen work again and again. They’re practical, creative, and built to build momentum.

Let’s get your event on everyone’s calendar.

TL;DR: This guide shares 20+ proven event promotion ideas, including website tips, content strategies, social media tactics, and giveaway tools, to help you boost signups and attract the right audience.

As you can see, it makes sense to promote your event. So how do you do it?

Creative Ways to Promote an Event (Explained)

There are tons of ways to promote any kind of event. In the following sections, we’ll explore how to promote your event through your website by creating excellent content, paid ads, and social media.

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Event Promotion Ideas Using Your Website

Let’s kick things off with event promotion ideas that utilize your current business website. You’d be surprised what you can achieve from a single site.

1. Optimize Your Event Registration Page

Your event registration page is where people sign up to secure a spot at your event, so you must optimize this page for maximum sign-ups.

Think about the elements on the page and how you can improve them. Here are a few optimization ideas to get you started:

• Mobile responsive: Ensure your event registration page displays well on all screen sizes to make it easier for mobile users to register.
• Calls to action (CTA): CTAs should be simple, actionable, and where users can easily see them. Learn how to create the perfect CTA here.
• Images: Make use of imagery that evokes an emotional response in visitors. Images with smiling faces have a better impact than those without.
• Speed: Keep page load times as fast as possible. Slow loading speeds will put people off.
• SEO: Ensure your page content is optimized for search engines by including relevant keywords people are likely to search for.

When you’ve optimized your page as much as possible, test everything! A/B testing essential elements on your page help you find areas you can improve to get more conversions. To help you test your event registration page, check out these A/B testing best practices.

2. Use Live Chat to Answer Questions

Something else that helps with on-site event promotion is being able to answer questions before people register. Think about using a live chat service on your registration page to answer queries and provide extra information.

When you add live chat to WordPress, you can solve people’s issues in real-time. And instant customer support can help convince potential attendees to register for your event.

3. Create an Event Agenda Page

Another idea is to create an event agenda page. An agenda page makes it easier for attendees to learn about what they can look forward to after they’ve signed up.

Try to keep the design of your agenda page clean, simple, and easy to navigate. And include a straightforward timeline of what’s happening when throughout the day. That way, attendees can better schedule their time between speakers, workshops, and other events.

Here is a list of the best WordPress event calendar plugins to help you out.

4. Publish Content from Speakers

In the lead-up to the event, publish content on your blog from your event speakers. It could be teaser content about their workshops or talks or even content around the events’ theme.

Getting your speakers involved at this point builds excitement for the event, which can encourage people to register. This type of content is highly shareable on social media to further boost registrations.

Make sure you include a clear CTA to register for the event on the blog post for even more of a boost to sign-ups.

5. Offer Members Discounts

What if your website has a VIP area for paying members? Here’s an event promotion idea that rewards your members while encouraging them to register.

Why not offer members exclusive discounts in return for their loyalty? Member discounts will make your members feel valued and as if they’re part of a select group while still encouraging them to attend your event.

If you don’t already have a member’s area, you can learn how to create a membership website here.

6. Promote Limited Time Offers

With your members taken care of, how can you promote your event to non-members? A limited-time offer is a perfect opportunity.

Limited-time offers for event tickets can build excitement and give people the fear of missing out on a fantastic opportunity. If the offer runs for a short time, people need to act now to secure their spot.

You can create a limited-time offer for your event using OptinMonster, the most powerful lead-generation software for marketers. OptinMonster makes it super-easy to create almost any type of campaign so you can target your ideal audience and convert them into paying customers.

With tons of lead capture campaign types, you can run promotions in minutes, and with powerful Exit-Intent® Technology, you can capture people’s attention right when they’re about to leave your site.

Try creating a countdown timer popup to increase registrations, or if you’re looking for more ideas, check out these scarcity marketing examples.

7. Offer Swag and Shareable Registration Perks

Everyone loves free stuff, and offering something special right after people register is a great way to build excitement and boost attendance. You can offer both physical swag and digital rewards that spread the word about your event.

For example, when someone signs up, surprise them with a branded swag bag or custom gift. They’ll feel appreciated, and it gives them something to look forward to.

• Flash drives loaded with event content
• Custom name badges and lanyards
• Branded t-shirts, hoodies, or drinkware
• Phone accessories or tech gadgets
• Coupons for food, drinks, or local deals

Don’t forget digital perks! You can also give attendees a personalized badge to display on their blog, website, or social profile. These badges can include built-in links to your registration page to help you get even more signups.

Just make sure the badge looks great and is easy to share. A catchy visual can go a long way in getting others curious about your event.

8. Run a Giveaway With Free Tickets

Another event promotion idea that’s ideal for your website is to run a giveaway offering lucky winners free tickets to the event. Not only do you get to allow someone to attend your event for free, but giveaways can also attract massive interest and traffic.

You can easily create an online contest or giveaway with RafflePress. RafflePress is the best giveaway plugin for WordPress, allowing you to build stunning giveaways in minutes.

Pre-built giveaway templates make it easy to design your contest in a way that drives traffic to your website, grows your social media followers, and even boosts sign-ups to your email list.

Then with powerful entry options, you can encourage word-of-mouth marketing with viral refer-a-friend actions.

To make your giveaway even more exciting, try offering a discount to everyone who enters, even if they don’t win. That’s sure to maximize your registrations.

Promote Your Event with Content and Social Media

Amazing content should be the cornerstone of your event promotion strategy. Without the content for people to learn more about your event, you won’t be able to get them to register to attend.

In the next section, we’ll look at ways to promote your event using excellent content.

9. Upload Sneek Peek Videos to YouTube

Did you know that YouTube is one of the most significant search engines next to Google search? It’s true! With over 5 billion videos watched every day, YouTube is the ideal platform for helping people discover your event.

One way to utilize YouTube is to upload teaser videos of your event to give people a sneak peek at what they’ll experience on the day.

Here are some ideas for what to include in your teaser videos:

• Live tours around the event venue
• Videos of speakers practicing their speeches
• Previews of the workshop spaces
• Tours of the city where the venue is
• Sneek peeks at swag bag contents

To maximize exposure and registrations, don’t forget to embed your YouTube videos on your event website.

10. Preview Your Event With a Webinar

Another way you can use video to promote your event is to hold a webinar for people interested in attending.

Webinars are an excellent way to answer questions about your event. Plus, they give attendees a preview of what to expect on the day. You can also use webinars to offer people who attend a discount on the price of event tickets to increase registration sign-ups.

Take a look at the best webinar software for WordPress users to get started.

11. Add Your Event to Discovery Sites

There’s a wide variety of online guides and apps that show people fun things to do with their time. And often, those guides list events tailored to their users by category or interest.

You can reach those people by promoting your event on those sites.

Here’s a list of event discovery sites to help you get started:

• Facebook Events
• Eventful
• Spotify
• Bandsintown

12. Leverage the Audience of Event Partners

All the speakers, partners, and sponsors have engaged audiences waiting to hear about your business event.

Tap into that audience by providing your partners with information and imagery to share with their audience on social media so they can promote your event to their followers.

Just make sure you also give them a tracking link so you know exactly where new registrations are coming from.

13. Email Past Event Attendees

Remember the last time you ran an event? How many people attended, and how successful was it? If you saw a great turnout, email the people you know who attended last time to encourage them to register for your new event.

You can also segment your email lists into different demographics within your target audience. Then you can build email campaigns speaking directly to those smaller groups with specific messages.

Not sure which email marketing service to use? Check this guide out.

14. Create Branded Hashtags

Hashtags are an excellent event promotion idea that helps users find you on social media. And not only does creating a branded hashtag help you engage more with users, but they’re also easy for users to remember about your event.

Branded hashtags should be unique to your business and interesting enough to stick with your audience positively.

Let’s look at the key features of a well-branded hashtag:

• Short in length
• Easy to remember
• Consistent with your brand
• Unique to your brand
• Focused on a single message

When you’ve created the ideal branded hashtag for your event, include it in all your messaging.

15. Use Word-of-Mouth Marketing

Word-of-mouth marketing is when customers are so interested in a brand they actively encourage people to check them out for themselves. And it’s a brilliant way to help more people register for your event.

You can encourage word-of-mouth marketing for your event by including ways for people to share the event with others, like social sharing buttons.

If you choose to run a giveaway for your event with RafflePress, you can easily encourage word-of-mouth marketing with the viral refer-a-friend option, which asks people to share your giveaway in return for a chance to win.

16. Promote Your Event with Influencers and Ambassadors

Want to get your event in front of a larger, more engaged audience fast? Teaming up with influencers and brand ambassadors is a smart move—especially if they already connect with your ideal attendees.

Start by finding niche influencers who align with your industry or topic. These could be bloggers, content creators, or even past attendees with strong followings. Use tools like Buzzsumo to discover people your audience already trusts.

Next, ask them to share content about your event—like teaser videos, speaker spotlights, or registration discounts. You can track results with custom referral links to see which influencers are driving signups.

For a more hands-on approach, hire brand ambassadors. These are high-profile individuals, like YouTube stars, bloggers, or local personalities, who represent your event in a bigger way. You can sponsor them to post content, attend your event, or even host giveaways to build buzz.

Whether it’s one-time promotions or long-term partnerships, influencer marketing helps you tap into built-in trust and reach a much bigger crowd.

17. Tell Insider Stories on Social Media

Stories are a growing feature on many popular social media sites. Instagram, Snapchat, and Facebook have them, and YouTube is primed for storytelling.

While you prepare for your event and during the big day, keep your social media audience engaged with insider storytelling. That way, people will feel more connected to your event and more inspired to attend.

18. Use Social Media GeoTagging

Geotagging is the new favorite way to reach audiences through location-based targeting when marketing your event.

You can easily geo-tag your social media posts on all the major platforms by tagging a location. Then when people search for that location, they’ll discover your content in location-specific feeds, highlighting your event to users who might not know it exists.

19. Build an Engaged Event Community

Building a community around your event is one of the best ways to promote it to your target audience. With so many platforms available that encourage community building, like Facebook groups, LinkedIn groups, Reddit, and more, it’s easy to gather like-minded people around a specific topic or interest.

When you’ve created a community around your business, you can share past events and updates and future ones to get people interested in attending. It’s also the perfect place to share teasers and promotions for attendees.

Paid Event Promotion Ideas

Paid advertising methods are always good ways to promote any event. But you need to be smart with spending your advertising budget to get the most success from your efforts.

The following section highlights the best ways to get more from advertising.

20. Run Social Media Advertising

Social media is a central place to promote your event because there’s the potential to reach a massive audience. Facebook, Twitter, LinkedIn, and Instagram all have paid advertising functionality to help you reach your target audience.

Let’s look at each social media ad platform in more detail:

• Facebook: Facebook advertising is best for lead generation. Use prospecting ads to build brand awareness, but don’t use the same ads for all your audiences. Tailor them to each audience’s interest instead.
• Instagram: Instagram is best for companies targeting a younger audience. First, focus on custom audiences, then move on to lookalike audiences. Use high-quality images, not stock photos, and use the best hashtags for maximum exposure.
• Twitter: Twitter is great for brand awareness and organic engagement. Make sure you’re pretty targeted with what you choose to promote, and include a clear CTA. Try to build user engagement directly into your ad and keep it easy to skim read.
• LinkedIn: LinkedIn is best for b2b marketing. A good practice is to track your ads and discard any performing under a 0.10% click-through rate (CTR). Users prefer shorter copy that focuses on professional challenges or problems.

21. Create Smart Retargeting Ads

Another way to promote your event with advertising is to run retargeting ads. You’ve likely seen it before, where you look something up online, then see ads for it wherever you go on the internet.

You can use retargeting ads for your event so that when someone looks at your registration page, they’ll see ads reminding them to register elsewhere online.

You can learn how to create a successful retargeting strategy for your event here.

FAQs About Promoting Your Event

We hope this article helped you find loads of creative event promotion ideas to increase attendance at your next event.

When the event is over, learn how to get more reviews so you can encourage registrations for the next event.

Don’t forget to follow us on YouTube, Twitter, and Facebook for more great tips to grow your business.