New Update: Boost Social Proof with Reviews & Automation
Introducing RafflePress's new leave-a-review giveaway actions. Boost customer engagement and build trust effortlessly by incentivizing reviews in WordPress.
New Update: Boost Social Proof with Reviews & Automation
Stacey Corrin
Stacey Corrin
John Turner
John Turner
Struggling to increase engagement on Twitter? I’ve been there, tweeting into the void and wondering why nobody clicks or replies. In this guide, I’ll show you 15 proven Twitter engagement tips grouped into 5 smart strategies, so your tweets get seen, shared, and clicked.
Jump to:
Twitter engagement is when users interact with your posts. Those interactions can appear in the following ways:
And all these actions combined can help drive traffic to your website, raise brand awareness, and increase Twitter followers. So it makes sense that you maximize the potential Twitter has to attract new leads to your business.
But how do you measure the success of your engagement strategies?
You can measure Twitter engagement by viewing Twitter analytics. Simply click your profile and choose the More option to reveal a dropdown, then click Analytics.
If you click tweets from the top menu, you can easily view tweet activity along with your engagement rate. Your interactions and engagement are also divided by impressions which are how many times users saw your tweet.
Another way to measure Twitter engagement is to add Google Analytics to your website.
That way, you can see how much traffic your Twitter account drives to your site and what people do when they get there. Then you can monitor that activity and see the return on investment (ROI).
Getting more engagement on Twitter doesn’t have to be complicated. It comes down to sharing content people care about, posting at the right times, and making it easy for them to interact. Let’s look at 5 smart ways to do exactly that, with 15 quick-win tips you can start using today.
You don’t have to rely on Twitter alone. These two tactics help drive engagement by promoting your tweets through other platforms and tools.
One of the best ways to skyrocket Twitter interactions is to run a social media giveaway. People love the idea of getting freebies. Plus, Twitter giveaways have the power to go viral, expanding your reach to hundreds, if not thousands, of Twitter users.
RafflePress is the best way to create an online contest. It’s a powerful WordPress plugin with all the tools you need to run viral Twitter giveaways. And with ready-made actions, you can get participants to tweet a message in order to enter.
You can read about RafflePress’s actions in the documentation. Or, if you’d like to give it a try, get your copy of RafflePress here.
Embedding your Twitter feed on your website is a great way to boost engagement. After all, the people that visit your website are already fans of yours, so they’ll be more likely to interact with your tweets.
You can easily add a Twitter feed to your website with Custom Twitter Feeds Pro from Smash Balloon.
Custom Twitter Feeds Pro lets you seamlessly integrate your Twitter feed anywhere on your WordPress site. You can display as many feeds as you like, either on the same page or throughout your site.
Plus, the feeds are super customizable. You can choose which type of Twitter feed to show, combine multiple feed types, select your layout, and there are tons of design options.
The best part? Your website visitors can like, retweet, and reply to tweets in your feed while staying on your site.
If your tweets don’t grab attention or spark interest, they’ll disappear fast. These content-focused tips help you create tweets that stop the scroll and get engagement.
If your content isn’t resonating with your audience, they won’t stick around or engage. To increase clicks, retweets, and replies, focus on sharing content that’s both relevant and valuable.
The best way to know what works? Use your Twitter analytics. Head to your top-performing tweets and look for trends in themes, tone, and topic.
Once you know what’s working, create more content like it but add more value. Don’t just drop a link with a title. Add context, share a takeaway, or include a helpful stat.
Take a look at these two tweets. Which one are you more likely to click?
This:
Or this:
Adding value keeps your audience coming back and gives them a reason to engage with your posts.
Video is fast becoming the most popular way to view content online. And on Twitter alone, videos are 6 x more likely to be retweeted than photos.
So embedding videos in your tweets have a huge chance of improving your rates of engagement.
Along with this is the fact that 93% of Twitter video views happen on mobile. With this in mind, remember to add subtitles so people can watch videos in public places without the sound on.
And while we’re on the topic of personality, there’s no reason why you can’t add a little fun and humor into your content mix. Media like GIFs and Memes are super-popular on social media and can be a great talking point for your followers.
GIFs and motion graphics are especially popular around holidays and for topics that are trending. And the movement grabs attention in an otherwise static Twitter feed.
For example, this GIF shared for Pancake Day highlights the funny side of pancake-flipping while still keeping on-brand with the profile’s retro style.
Twitter even lets you add GIFs to your tweets in real time without having to leave the platform.
Even though Twitter now allows 280 characters, short tweets still win.
Tweets around 110 characters get more engagement. Why? They’re easier to scan, leave room for hashtags and mentions, and don’t overwhelm your reader.
Clarity is key too. Be direct. Tell people exactly what the tweet is about — and what to do next.
Use plain language, short sentences, and formatting like bullet points to make your tweets easy to read at a glance.
Check out this guide to learn how to to write a viral tweet.
There’s no doubt that images rule on Twitter. They break up the Twitter feed, add bold points of interest, and help tell a story.
But you don’t always have to rely on images attached to your content. Try posting an image post tweet to put the focus clearly on your image. This lets followers view photos and infographics right in their feed without having to click away to a different web page.
All image post types end up in your Twitter image gallery, so people can still view it long after it’s disappeared from your stream.
Timing and variety are key to reaching more users. These tips help you show up when your audience is active and stay interesting when you do.
Tweeting at the right time makes all the difference. Most users only check Twitter for a few minutes at a time, so timing is everything.
Here are the best times to post:
Avoid these low-engagement times:
Also, space your tweets throughout the day to avoid looking spammy. Don’t repeat the same content. Instead, switch up the copy if you’re re-sharing a link.
Tweeting 3–4 times a day with enough space between posts works best.
Speaking of hashtags, it’s rare that you see a Tweet that doesn’t include any. Hashtags are an essential part of a Tweet because they categorize your Tweets and make them easier to find.
You might want to include as many hashtags as you can. But with Twitter, less is more. So stick to 1-2 relevant hashtags to increase the reach of your tweets.
And try to stay away from jumping on trending hashtags unless you have something highly valuable to contribute because the overuse of trending hashtags can seem spammy.
Looking for the best giveaway hashtags? Check this out!
Not sure what to post? A balanced content mix keeps your Twitter feed fresh and engaging.
Curating quality content from others shows your audience you understand your industry and builds trust. It also keeps your content calendar full when you’re low on ideas.
Here’s why curation works:
Want a simple content mix that works? Use the 5–3–2 rule:
Twitter is a conversation platform. If you want replies, retweets, and shares, you need to encourage them. Here’s how to make your tweets more interactive.
It’s also important to remember that Twitter is a social media platform. This means you need to be active and socialize with other users.
Sometimes taking the time to browse your Twitter feed and create conversations around posts that interest you is enough. You can also like and retweet them so your own network can get involved.
But if you want to go a step further, use a social media tool to monitor conversations around your brand and industry. Then you can jump into those discussions with helpful information and advice.
More commonly known as social listening, you can use this tactic to identify topics your audience is interested in and create content that relates to it.
For example, through social listening, Netflix discovered many of its viewers dozed off while they binge-watched. With that in mind, they created the Netflix socks project. The socks detect when you’re dozing and send a signal to your TV to pause your show so you don’t miss it.
As we mentioned earlier, your Twitter activity should be about building relationships and conversations with your target audience.
So creating or participating in a Twitter chat is the perfect chance to start conversations in real-time with thousands of users.
Twitter chats gather a group of users around a particular hashtag. For your own chat, it could be a unique hashtag created about your brand or industry, which is the ideal way for you to demonstrate your expertise on the topic.
But if you’re not confident enough to start your own Twitter chat, try joining one to get a feel for it all works.
If you want more interaction, tell people what you want them to do.
Clear calls to action (CTAs) encourage followers to click, reply, retweet, or engage in other ways. Some easy CTA words to include:
And don’t underestimate the power of asking a question.
Use Twitter polls to make it easy. You can ask about product features, opinions, or even something fun as long as it’s relevant to your audience.
Getting people to click your links is a key part of engagement. These link strategies help improve visibility, click-through rates, and interaction.
Want more people to click the links in your tweets? Try sharing a variety of content and make those links shorter.
It’s tempting to promote only your own posts. But when you also share helpful resources from other sites (and tag their authors), you build credibility and increase the chances of retweets.
Mention the source using the @ symbol and their Twitter handle to give them credit and get on their radar.
And don’t forget about link length. Shorter links look cleaner and leave more room for hashtags, mentions, and value-packed copy.
Many tools like Buffer will shorten links automatically. Or, use a free shortener like:
Short links = more space, more clicks, and more engagement.
If you haven’t already done so, head over to your Twitter account and set up Twitter cards. Twitter cards let you attach rich media, photos, and videos to tweets in order to drive traffic and improve engagement.
All you need to do is add a few lines of code to your site pages. Then when people tweet content from those pages, there’ll be a card attached that’s visible to their followers.
To drive more engagement from your tweets, consider adding the following Twitter cards:
To learn how to add Twitter cards to WordPress, check this guide out.
As you’ve seen, learning how to increase engagement on Twitter is all about being consistent, posting content your audience actually wants, and making it easy for them to interact.
Start with just a few of the tips above and build from there. Over time, you’ll see more likes, replies, retweets, and real conversations that grow your brand.
Want to take things even further? These resources can help:
We hope you found this article helpful. And if you did, check out our YouTube channel. You can also follow us on Twitter and Facebook.
Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.
Copyright © 2024 SeedProd LLC. RafflePress® is a registered trademark of SeedProd LLC
