New Update: Boost Social Proof with Reviews & Automation
Introducing RafflePress's new leave-a-review giveaway actions. Boost customer engagement and build trust effortlessly by incentivizing reviews in WordPress.
New Update: Boost Social Proof with Reviews & Automation
Stacey Corrin
Stacey Corrin
John Turner
John Turner
As a frequent Twitch viewer, I’ve entered plenty of giveaways. I’ve been the person hoping to win that cool new game or a fun prize. I’ve seen giveaways that are easy to jump into and a blast to watch, and others that are a little less clear.
From the viewer’s side, I’ve learned what makes a giveaway great – what gets me excited to participate and what keeps me watching. And that’s what I want to share with you, the streamers trying to grow your brand on Twitch, today.
In this guide, I’ll show you how to do giveaways on Twitch that are fun, easy, and engaging for everyone in your community.
How to Run a Twitch Giveaway:
Giveaways are a proven method to expand your reach on Twitch. Research shows brands gain an average of 17,500 new fans through online giveaways, demonstrating their power to attract a wider audience.
When you run a giveaway on Twitch, you open doors to many benefits, including:
Take G Fuel, for example. The energy drink brand partnered with streamer “Ninja” for a PS5 giveaway on Twitter, resulting in over 8,000 retweets and 7,000 likes. That’s the power of giveaways in action.
Twitch giveaways allow you to give prizes to viewers. Viewers join by following your channel, typing a keyword in chat, or following other simple rules. Typically, you can pick a winner randomly using chat tools or software.
Now, running giveaways directly on Twitch has some drawbacks.
You’re usually limited to picking winners from people watching your stream or following your channel. Plus, Twitch’s built-in tools have limited customization options and don’t allow you to collect much information about participants.
That’s why I recommend running your giveaway from your website. And my top choice for WordPress websites is RafflePress.
Granted, there are many other giveaway tools available. But RafflePress, a popular WordPress giveaway plugin, is my preferred choice for running Twitch giveaways for these reasons:
By using RafflePress, you can create more exciting giveaways that reward your current viewers and help you find new fans across different platforms.
If you’re stuck on what kind of giveaway to run, you’re not alone. I’ve seen plenty of Twitch streamers default to “type !enter in chat” and call it a day. But that approach can fall flat if your viewers aren’t excited about the prize or the format.
Here are some proven Twitch giveaway ideas that keep things fun and engaging for your viewers — and help you hit your growth goals at the same time:
Still looking for more inspiration? Here’s a full list of live stream giveaway ideas to help you find the perfect fit.
In this guide, we’ll show you how to do giveaways on Twitch from your WordPress website. If you don’t already one, you can follow this excellent guide on how to start a blog in WordPress.
It will guide you through the entire process from start to finish, including buying a domain name, WordPress hosting, and setting up your site.
Yet, if you already have a website, follow the steps below to host a successful giveaway on Twitch.
The first step in any giveaway process is to set a goal for your giveaway. This will help you learn if your giveaway was a success and measure the results.
Sit down, and ask yourself what you want to achieve from running a giveaway contest. For example, you might decide to do a giveaway on Twitch to:
By setting S.M.A.R.T. goals that are specific, measurable, achievable, relevant, and time-bound, it’s a lot easier to get the results you want from your giveaway.
These giveaway ideas may also help with deciding on which goal best aligns with your brand.
After setting your goals, you need to think about what prize you’ll offer to attract giveaway entries. While people love getting freebies, they’re less likely to enter if you don’t offer an attractive prize.
Think about your audience. What do they like? What excites them? Use those interests as inspiration for your giveaway prize.
For instance, the most popular Twitch giveaway prizes include:
See our complete list of giveaway prize ideas for even more inspiration.
Every Twitch giveaway needs a solid set of rules. Without them, you risk confusing your audience, or worse, running into trouble with Twitch’s policies or local laws.
But don’t worry, the rules don’t have to be complicated. I usually follow this simple checklist when I create mine:
I use the built-in Giveaway Rules Generator in RafflePress to make this even easier. It fills in most of the details for you, you just answer a few quick questions.
Need help writing your rules? Here’s a full guide on how to write Twitch giveaway rules step-by-step.
With your plan in place, you’re now ready to set up your giveaway on your WordPress website with RafflePress.
First, click here to get started with RafflePress and download the plugin to your computer. If you need help with this step, you can follow this step-by-step guide for installing a WordPress plugin.
Pro Tip: Don’t make the mistake of getting RafflePress nulled: it could seriously harm your website.
After installing and activating RafflePress, navigate to RafflePress ≫ Add New from your WordPress dashboard to create a new giveaway.
On the next screen, you can choose a template to set up your giveaway quickly. First, enter a name for your giveaway, then select a template that is close to your giveaway goals.
As you can see, RafflePress offers several giveaway templates designed to reach particular giveaway goals, such as:
In this tutorial, I’ll use the Classic Giveaway template. With this template, you can create any type of giveaway with RafflePress’s drag-and-drop giveaway builder.
Pick the Classic Giveaway template by hovering your mouse over it and clicking Use This Template.
After selecting your template, you’ll see a screen where you can add your giveaway prize details. This is RafflePress’s visual giveaway builder, and it doesn’t require any coding knowledge to use.
First, click the pencil icon under the Giveaway Prize Details section. In this area, you can enter the name of your prize and write a brief description.
Now click the Select Image button to upload an image of your prize. This prompts you to choose an image from either your computer or WordPress media library.
When you’re happy with your prize name, description, and image, click the Done Editing button.
If your giveaway has more than one prize, you can easily add extra prizes. Just click the +Add Another Prize button and follow the previous steps to add more.
In addition, you can enter the duration of your giveaway and set a timezone in the left-hand panel.
From there, click the Save button in the top-right corner to save your progress so far.
One of the things that makes RafflePress the best giveaway tool on the market is that it allows you to offer multiple ways for people to enter while helping you reach your giveaway goals.
For instance, you can allow users to receive 1 contest entry for following you on Twitch, a 2nd contest entry for watching a video, a 3rd entry for tweeting a message, and so on.
Most people entering your giveaway will perform as many tasks as possible to increase their odds of winning the prize.
To add entry options to your giveaway, click the Actions tab in RafflePress. From there, select as many actions as you like to add them to your giveaway widget.
After choosing an action, a panel opens where you can set the entry options.
For example, the Follow on Twitch action includes options to:
If you add more than one action, make sure the most important actions are worth more giveaway entries.
Now, repeat the steps to add any other giveaway actions to your widget. For instance, you could ask users to watch a video on YouTube to boost your engagement on that platform, or refer a friend to spread the word about your giveaway.
You could even ask people to comment on your latest blog post to send traffic to your website.
Plus, to make different actions seem more important, you can rearrange them by dragging and dropping them on the left side or delete them by clicking the trashcan icon.
Now that your prize details and entry actions are in place, you can focus on your giveaway app’s design.
Click the Design tab to choose from 2 different layouts (display image, then header, or header, then image) and several fonts and button colors.
If you plan to publish your Twitch giveaway on a standalone landing page, you can also pick a custom page background color or background image. Just click the Select Image button to upload an image from your computer or media library.
Remember, click Save to store your settings before moving on.
After setting up your giveaway in RafflePress, click the Settings tab to configure your giveaway settings.
RafflePress offers several sections you can configure to customize and personalize your giveaway, including:
One of the most important of these settings is the Giveaway Rules. With RafflePress’s Giveaway Rules Generator, you can create your contest rules quickly.
Just click the +Generate Rules button, type in the sponsor name, email, address, eligible locations, etc., and click Generate Rules.
You’ll now see a basic set of terms and conditions inside your giveaway widget. Once your giveaway is live, users can view them by clicking the terms and conditions link.
The final step in the creation process is to make your Twitch giveaway live, and publishing your giveaway is super easy with RafflePress.
Just click the Publish tab at the top of your screen and choose from the publish options:
If you want to attract as many entries as possible, a giveaway landing page is an excellent choice. Since there’s nothing else on the page besides your giveaway to distract participants, they’re more likely to sign up and enter.
To select this setting, click the Giveaway Landing Page option.
You can click the View Page button to see your live Twitch giveaway.
You now have a stunning landing page for your giveaway!
💡 Can I Run a Twitch Giveaway Without a Bot?
Yes! You don’t need Nightbot, Moobot, or any chat-based bot to run a Twitch giveaway. While bots are fine for quick live-only giveaways, they don’t help much if you want to collect emails, grow your audience, or run a giveaway that lasts more than a few minutes.
I prefer using RafflePress to run my Twitch giveaways. It gives you full control over the design, lets you add multiple entry options (like “Follow on Twitch” or “Watch a Video”), and helps you collect real data instead of just usernames in a chat.
If you’re serious about using giveaways to grow your brand, this is the way to go.
Once it’s live, you’ll need to start promoting your Twitch giveaway it to attract as much interest as possible. Your Twitch community won’t flock to your giveaway if they don’t know it exists, after all.
There are several ways you can promote your giveaway to your Twitch audience, including:
For even more ideas, take a look at these giveaway promotion ideas.
That said, you should start promoting your giveaway weeks before it goes live. That way, you can attract tons of entries straight away.
After running your giveaway for a reasonable amount of time, such as a week or 2, you’re ready to choose a winner. RafflePress makes it super easy to pick a giveaway winner, so you can do it in just a few clicks. Using its random winner picker is a great way of ensuring fairness and transparency.
When your giveaway ends, head to RafflePress » Giveaways from your WordPress dashboard and click the Needs Winners link on the right.
On the following page, you can see the details of everyone who entered your giveaway, along with how they entered, total entries, and more. To pick a winner randomly, click the Pick Winner button, select your options, and click Choose Winners Now.
From there, you’ll see the winner highlighted at the top of the list. So, go ahead and click the Email Winner link to tell them the great news.
What If Don’t Have a WordPress Website?
If you’re running a giveaway on Twitch and you don’t have your own WordPress website, there are several easy ways to draw a winner.
One streamer on Reddit shared this advice:
“I will have the winner reach out to me via twitch whispers, twitter, or discord and get an email address and typically work it out that way. I just did a giveaway for a copy of a game and just PayPal’ed the winner the value of the game.”
After completing your giveaway in Twitch, it’s a good idea to follow up with everyone who entered. Following up with all of your giveaway participants helps form better relationships and gives your channel a good reputation.
Not to mention, you can mention your giveaway one last time.
To follow up with your audience after the giveaway, you can:
Remember to thank everyone for taking part and invite them to your next giveaway for more chances to win.
The final task for any giveaway is to examine your results. Did you achieve the goals you set for your channel? Understanding Twitch giveaway data will help you know what you could do differently next time.
One way to begin analyzing giveaway results is with RafflePress’s Entries Report. With this report, you get a breakdown of how users entered your giveaway, and as a result, you can see which action was most popular.
You can find it by heading to RafflePress » Giveaways and clicking Users under your giveaway. Then, at the top of the screen, click the Entries Report link.
You’ll see a pie chart with a section for each giveaway action with a percentage for each type of entry. That way, you know which actions are most effective for future giveaways.
Another easy way to get the actionable data you need to optimize your giveaways is with MonsterInsights.
MonsterInsights is the best WordPress Google Analytics plugin, and it allows you to track all your website activity right from your WordPress dashboard. For instance, you can track your giveaway landing page visits, traffic to your website, referral traffic, website activity, eCommerce promotions, and more.
By looking at your website data with MonsterInsights, you can see which giveaway promotion strategies drove the most traffic to your giveaway page and use those details to improve your next giveaway’s success.
I hope this article helped you learn how to do giveaways on Twitch without the fuss.
The follow on Twitch action and other RafflePress giveaway actions make it easy to run any giveaway from WordPress and grow your brand on multiple online channels. What’s more, you can do it all without writing a single line of code.
So what are you waiting for?
Get Started with RafflePress Today!
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