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New Update: Boost Social Proof with Reviews & Automation
Stacey Corrin
Stacey Corrin
John Turner
John Turner
Want to learn how to do giveaways on Twitch the right way?
As a frequent Twitch viewer, I’ve entered plenty of giveaways. I’ve been the person hoping to win that cool new game or a fun prize. I’ve seen giveaways that are easy to jump into and a blast to watch, and others that are a little less clear.
Watching from the other side, I started to notice what actually makes a giveaway fun. The kind that keeps me watching and wanting to join in. And that’s what I want to share with you, the streamers trying to grow your brand on Twitch, today.
In this guide, I’ll show you how to do giveaways on Twitch that are fun, easy, and engaging for everyone in your community.
Here’s a quick summary of the exact steps I use to run successful Twitch giveaways using WordPress and RafflePress:
Giveaways are a great way to grow your Twitch channel. Studies show that businesses can gain many new fans through online giveaways. This shows how powerful they are for reaching more people.
When you host a giveaway on Twitch, you get many good things, like:
For example, G Fuel, an energy drink company, worked with streamer “Ninja” for a PS5 giveaway on X (formerly known as Twitter). This led to over 8,000 retweets and 7,000 likes. That’s how well giveaways can work!
Twitch giveaways let you give prizes to your viewers. People join by following your channel, typing a special word in chat, or following other simple rules. You usually pick a winner randomly using chat tools or other software.
These are often called “Twitch stream giveaways.” They are fast contests that happen while you are live.
However, running giveaways only on Twitch has a few downsides:
This is why I suggest running your giveaway from your own website.
You don’t need Twitch chat bots or complex tools to host a fun giveaway. In fact, my favorite method is to use RafflePress on a WordPress site. It gives you more control, collects real user info, and lets your giveaway run while you’re offline.
Sure, many other giveaway tools exist. But RafflePress is a well-liked WordPress giveaway plugin. I like it for Twitch giveaways for these reasons:
If you want a giveaway tool that works across many websites and apps, RafflePress is a fantastic choice.
Need ideas for your next Twitch giveaway? Many streamers simply ask viewers to “type !enter in chat.” But this might not work well if your viewers aren’t excited about the prize or how to enter.
Here are some great Twitch giveaway ideas. They will keep your viewers entertained and help you reach your growth goals:
Still looking for more inspiration? Here’s a full list of live stream giveaway ideas and Twitch giveaway ideas for followers to help you find the perfect fit.
This guide will show you how to run a giveaway on your Twitch stream. I’ll use a WordPress site and RafflePress. If you don’t have a WordPress website yet, you can follow this helpful guide on how to start a blog in WordPress. It covers everything from getting a domain name to setting up your site.
If you already have a website, just follow the steps below to host a great giveaway on Twitch.
Before anything else, decide what you want your giveaway to achieve. A clear goal helps you track success and choose the right prize and promotion tactics.
Sit down, and ask yourself what you want to achieve from running a giveaway contest. For example, you might decide to do a giveaway on Twitch to:
By setting S.M.A.R.T. goals that are specific, measurable, achievable, relevant, and time-bound, it’s a lot easier to get the results you want from your giveaway.
These giveaway ideas may also help with deciding on which goal best aligns with your brand.
After setting your goals, you need to think about what prize you’ll offer to attract giveaway entries. Your prize is the main reason people enter. Pick something your Twitch viewers will actually get excited about, not just anything free.
Freebies are fun, but they won’t help much if the prize doesn’t actually excite your audience.
Think about your audience. What do they like? What excites them? Use those interests as inspiration for your giveaway prize.
For instance, the most popular Twitch giveaway prizes include:
See our complete list of giveaway prize ideas for even more inspiration.
Every giveaway needs rules to stay fair and legal. Keep them simple but clear so viewers know exactly how to enter and what to expect.
But don’t worry, the rules don’t have to be complicated. I usually follow this simple checklist when I create mine:
I use the built-in Giveaway Rules Generator in RafflePress to make this even easier. It fills in most of the details for you, you just answer a few quick questions.
Need help writing your rules? Here’s a full guide on how to write Twitch giveaway rules step-by-step.
| Tool Type | Pros | Cons |
|---|---|---|
| Twitch Bots | Easy, live-only | No user data, limited rules |
| RafflePress (WP) | Custom rules, cross-platform | Requires WordPress site |
| Nightbot / Moobot | Quick, auto commands | No email collection |
Now it’s time to build your giveaway. With RafflePress, you can set everything up on your WordPress site without touching a line of code.
First, click here to get started with RafflePress and download the plugin to your computer. If you need help with this step, you can follow this step-by-step guide for installing a WordPress plugin.
Pro Tip: Don’t make the mistake of getting RafflePress nulled: it could seriously harm your website.
After installing and activating RafflePress, navigate to RafflePress ≫ Add New from your WordPress dashboard to create a new giveaway.
On the next screen, you can choose a template to set up your giveaway quickly. First, enter a name for your giveaway, then select a template that is close to your giveaway goals.
As you can see, RafflePress offers several giveaway templates designed to reach particular giveaway goals, such as:
In this tutorial, I’ll use the Classic Giveaway template. With this template, you can create any type of giveaway with RafflePress’s drag-and-drop giveaway builder.
Pick the Classic Giveaway template by hovering your mouse over it and clicking Use This Template.
After selecting your template, you’ll see a screen where you can add your giveaway prize details. This is RafflePress’s visual giveaway builder, and it doesn’t require any coding knowledge to use.
First, click the pencil icon under the Giveaway Prize Details section. In this area, you can enter the name of your prize and write a brief description.
Now click the Select Image button to upload an image of your prize. This prompts you to choose an image from either your computer or WordPress media library.
When you’re happy with your prize name, description, and image, click the Done Editing button.
If your giveaway has more than one prize, you can easily add extra prizes. Just click the +Add Another Prize button and follow the previous steps to add more.
In addition, you can enter the duration of your giveaway and set a timezone in the left-hand panel.
From there, click the Save button in the top-right corner to save your progress so far.
One of the things that makes RafflePress the best giveaway tool on the market is that it allows you to offer multiple ways for people to enter while helping you reach your giveaway goals.
For instance, you can allow users to receive 1 contest entry for following you on Twitch, a 2nd contest entry for watching a video, a 3rd entry for tweeting a message, and so on.
Most people entering your giveaway will perform as many tasks as possible to increase their odds of winning the prize.
To add entry options to your giveaway, click the Actions tab in RafflePress. From there, select as many actions as you like to add them to your giveaway widget.
After choosing an action, a panel opens where you can set the entry options.
For example, the Follow on Twitch action includes options to:
If you add more than one action, make sure the most important actions are worth more giveaway entries.
Now, repeat the steps to add any other giveaway actions to your widget. For instance, you could ask users to watch a video on YouTube to boost your engagement on that platform, or refer a friend to spread the word about your giveaway.
You could even ask people to comment on your latest blog post to send traffic to your website.
Plus, to make different actions seem more important, you can rearrange them by dragging and dropping them on the left side or delete them by clicking the trashcan icon.
A polished design makes your giveaway look more legit and professional. Customize the layout, colors, and background to match your stream.
Click the Design tab to choose from 2 different layouts (display image, then header, or header, then image) and several fonts and button colors.
If you plan to publish your Twitch giveaway on a standalone landing page, you can also pick a custom page background color or background image. Just click the Select Image button to upload an image from your computer or media library.
Don’t forget to hit Save before you move on. No one likes starting over.
After setting up your giveaway in RafflePress, click the Settings tab to configure your giveaway settings.
RafflePress offers several sections you can configure to customize and personalize your giveaway, including:
One of the most important of these settings is the Giveaway Rules. With RafflePress’s Giveaway Rules Generator, you can create your contest rules quickly.
Just click the +Generate Rules button, type in the sponsor name, email, address, eligible locations, etc., and click Generate Rules.
You’ll now see a basic set of terms and conditions inside your giveaway widget. Once your giveaway is live, users can view them by clicking the terms and conditions link.
The final step in the creation process is to make your Twitch giveaway live, and publishing your giveaway is super easy with RafflePress.
Just click the Publish tab at the top of your screen and choose from the publish options:
If you want to attract as many entries as possible, a giveaway landing page is an excellent choice. Since there’s nothing else on the page besides your giveaway to distract participants, they’re more likely to sign up and enter.
To select this setting, click the Giveaway Landing Page option.
You can click the View Page button to see your live Twitch giveaway.
You now have a stunning landing page for your giveaway!
Once it’s live, you’ll need to start promoting your Twitch giveaway it to attract as much interest as possible. Your Twitch community won’t flock to your giveaway if they don’t know it exists, after all.
There are several ways you can promote your giveaway to your Twitch audience, including:
For even more ideas, take a look at these giveaway promotion ideas.
Ideally, start promoting it a couple of weeks before launch, that way, you’ll have plenty of buzz on day one.
After running your giveaway for a reasonable amount of time, such as a week or 2, you’re ready to choose a winner. RafflePress makes it super easy to pick a giveaway winner, so you can do it in just a few clicks. Using its random winner picker is a great way of ensuring fairness and transparency.
When your giveaway ends, head to RafflePress » Giveaways from your WordPress dashboard and click the Needs Winners link on the right.
On the following page, you can see the details of everyone who entered your giveaway, along with how they entered, total entries, and more. To pick a winner randomly, click the Pick Winner button, select your options, and click Choose Winners Now.
From there, you’ll see the winner highlighted at the top of the list. So, go ahead and click the Email Winner link to tell them the great news.
What If Don’t Have a WordPress Website?
If you’re running a giveaway on Twitch and you don’t have your own WordPress website, there are several easy ways to draw a winner.
One streamer on Reddit shared this advice:
“I will have the winner reach out to me via twitch whispers, twitter, or discord and get an email address and typically work it out that way. I just did a giveaway for a copy of a game and just PayPal’ed the winner the value of the game.”
After completing your giveaway in Twitch, it’s a good idea to follow up with everyone who entered. Following up with all of your giveaway participants helps form better relationships and gives your channel a good reputation.
Not to mention, you can mention your giveaway one last time.
To follow up with your audience after the giveaway, you can:
Remember to thank everyone for taking part and invite them to your next giveaway for more chances to win.
The final task for any giveaway is to examine your results. Did you achieve the goals you set for your channel? Understanding Twitch giveaway data will help you know what you could do differently next time.
One way to begin analyzing giveaway results is with RafflePress’s Entries Report. With this report, you get a breakdown of how users entered your giveaway, and as a result, you can see which action was most popular.
You can find it by heading to RafflePress » Giveaways and clicking Users under your giveaway. Then, at the top of the screen, click the Entries Report link.
You’ll see a pie chart with a section for each giveaway action with a percentage for each type of entry. That way, you know which actions are most effective for future giveaways.
Another easy way to get the actionable data you need to optimize your giveaways is with MonsterInsights.
MonsterInsights is the best WordPress Google Analytics plugin, and it allows you to track all your website activity right from your WordPress dashboard. For instance, you can track your giveaway landing page visits, traffic to your website, referral traffic, website activity, eCommerce promotions, and more.
By looking at your website data with MonsterInsights, you can see which giveaway promotion strategies drove the most traffic to your giveaway page and use those details to improve your next giveaway’s success.
I hope this article helped you learn how to do giveaways on Twitch without the fuss.
The follow on Twitch action and other RafflePress giveaway actions make it easy to run any giveaway from WordPress and grow your brand on multiple online channels. What’s more, you can do it all without writing a single line of code.
If you’ve been on the fence, now’s the time to give it a shot.
Get Started with RafflePress Today!
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