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How to Create a Landing Page in WordPress Step-by-Step

How to Create a Landing Page in WordPress Step-by-Step

Written By: author avatar Stacey Corrin
author avatar Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: reviewer avatar John Turner
reviewer avatar John Turner
John Turner is the co-founder of RafflePress. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Do you want to create a landing page in WordPress without hiring a developer?

I’ve built dozens of WordPress landing pages over the years, and they’ve been one of the fastest ways to grow my email list and sales. In this tutorial, I’ll show you step by step how to create a landing page in WordPress using a beginner‑friendly drag‑and‑drop builder, with no coding required.

Quick steps to build a WordPress landing page:

What Is a Landing Page in WordPress?

A WordPress landing page is a single, focused page designed to get visitors to take one specific action—like signing up for a newsletter, buying a product, or downloading a free resource.

Unlike your homepage, which introduces your brand and links to many different pages, a landing page removes distractions and keeps visitors focused on a single goal.

You can use landing pages in WordPress to drive targeted traffic from your marketing campaigns and turn more visitors into customers. Common uses include:

Because landing pages have just one goal, they’re ideal for maximizing conversions. Keep the design simple and engaging, and make sure your call-to-action (CTA) buttons and forms are easy to see and click.

What Is the Difference Between a Landing Page and a Homepage?

The difference is simple: a landing page is built for one specific goal, while a homepage serves many purposes.

A WordPress landing page focuses entirely on conversions. It has a single call to action, no extra navigation, and fewer distractions, making it ideal for ads and email traffic.

Your homepage, however, introduces your brand and links to many parts of your site. This broader focus makes it less effective for generating immediate leads or sales.

How to Create a Landing Page in WordPress

You might think that creating a landing page in WordPress is complicated and involves writing lots of code. But if you use a WordPress landing page plugin, you’ll find it’s relatively easy, even if you’re not a developer or design expert.

There are various landing page builder plugins on the market, such as Elementor, Beaver Builder, and more. However, they don’t all offer the ease of use and features you need. That’s why we put together this list of the best WordPress landing page plugins where you can choose your favorite to build your page.

This tutorial will show you how to create a landing page in WordPress using SeedProd. SeedProd is the best website builder for WordPress.

SeedProd drag-and-drop WordPress landing page builder dashboard

It comes with WordPress page builder functionality, hundreds of stunning landing page templates, and ready-made blocks and widgets designed to optimize your page content and boost conversions.

You can also use SeedProd to create custom WordPress themes and WooCommerce websites with its drag-and-drop builder with zero coding know-how. It automatically makes the parts of your theme for you, including your header, footer, sidebar, homepage, and more.

Follow the steps below to learn how to create your first landing page in WordPress with SeedProd.

1. Install and Activate the SeedProd Landing Page Plugin

The first step is to visit the SeedProd website and buy the SeedProd plugin. You can then download the plugin to your computer and copy the plugin license key from your SeedProd account area.

Next, log into your WordPress dashboard and install the plugin. If you need help, follow this step-by-step guide to installing a WordPress plugin.

Once the plugin is installed on your WordPress site, don’t forget to activate it.

After activating SeedProd, you’ll see a welcome screen asking you to enter the plugin license key. Enter the license key you copied earlier from your SeedProd account area and click the Verify Key button.

Enter SeedProd license key in WordPress dashboard

Once your license key is verified, scroll further down the page and click the Create Your First Page button.

Create your first landing page in WordPress using SeedProd plugin

After clicking, you’ll head to the SeedProd dashboard, where you can start creating your new landing page without writing CSS, PHP, or installing a child theme for WordPress.

2. Create a Landing Page with SeedProd

On the SeedProd dashboard, you’ll see 5 different options for creating your landing page design. Along the top are options for coming soon mode, maintenance mode, a 404 page, and a login page.

SeedProd WordPress landing page modes including coming soon and maintenance mode

Below that section is the option to create a landing page. Click the + Add New Landing Page button to make your first page.

Add a new landing page in WordPress with SeedProd plugin

You’ll then have the option to choose a landing page template. SeedProd offers a wide range of beautiful landing page themes, including:

  • Squeeze page
  • eCommerce sales page
  • Webinar registration
  • and more

Alternatively, you can choose the blank template to start from scratch.

Choose a SeedProd landing page template for WordPress

To choose a template, hover your mouse over it, and click the tick icon. This opens the template in SeedProd’s visual editor, where you can customize the content.

3. Customize Your Landing Page Template

SeedProd’s landing page builder is a truly visual experience.

There are landing page blocks and sections you can add to your design on the left-hand sidebar. And on the right side, you can see how your landing page looks with the live preview.

SeedProd WordPress landing page editor with drag-and-drop blocks and live preview

Customizing your landing page is super easy. You can point and click any element to tweak the settings and styles and see the changes in real-time.

Customize WordPress landing page template with SeedProd point-and-click settings

If you want to change the fonts, colors, background images, and background colors across the entire page, click on the Global Settings button in the bottom left corner. You can even choose from various premade color combinations and font pairings for a unified look and feel.

Change global colors, fonts, and backgrounds in SeedProd landing page builder

If you find that you don’t need some of the landing page blocks included in your template, you can delete them by hovering your mouse over the block and clicking the trashcan icon. You can also duplicate a block in the same area, move it, change the block settings, or save it to use again.

Delete, save, or duplicate blocks in SeedProd WordPress landing page editor

Adding extra features to your landing page is just as easy. SeedProd offers tons of landing page blocks focused on lead generation and conversions.

Here’s a quick overview of SeedProd’s blocks:

Standard Blocks

These are simple page elements almost all landing pages have, including:

  • Headline
  • Text
  • List
  • Call to Action Button
  • Image
  • Video
  • Divider
  • Spacer
  • Column

Advanced Blocks

These blocks are focused on generating leads, sales, and conversions for your business, such as:

  • Giveaway (RafflePress)
  • Contact Form
  • Optin Form
  • Countdown Timer
  • Social Profiles
  • Social Sharing
  • Animated Headline
  • Progress Bar
  • Icon
  • Testimonials for social proof
  • Image Box
  • Icon Box
  • Nav Menu
  • Pricing Table
  • Anchor Links
  • Star Rating
  • Google Maps
  • Facebook Blocks
  • Custom HTML
Advanced SeedProd landing page blocks for lead generation and conversions

WooCommerce Blocks

SeedProd’s WooCommerce blocks are designed to work seamlessly with your online store and existing WooCommerce installation. They allow you to add products to your landing page and show:

  • Add to Cart Buttons
  • Checkout
  • Cart
  • Products Grid
  • Recent Products
  • Sale Products
  • Best Selling Products
  • Featured Products
  • Top Rated Products

To add new content to your template, drag a landing page block from the left side of your screen and drop it onto your template on the right.

For example, you can add a RafflePress giveaway to promote your online contest and attract many giveaway entries. To customize any block you add to your page, click on it to see the different content, styles, fonts, colors, and template options on the left side of your screen.

Add a RafflePress giveaway block to a WordPress landing page using SeedProd

When you’re happy with how your landing page looks, click the Save button in the top right corner.

Save WordPress landing page design in SeedProd editor

4. Connect Your Email Marketing Service

If you decide to add an optin form to your landing page to start building your email list, you’ll need to connect your email marketing service.

SeedProd integrates with many popular email marketing services like Constant Contact, Mailchimp, Get Response, and more. To access integrations for your favorite provider, click the Connect tab at the top of the screen.

SeedProd email marketing service integrations for WordPress landing pages

Next, find your email service in the list and click Connect New Account. You can then follow the instructions to connect and verify your account.

Connect email marketing provider to SeedProd WordPress landing page

Now, every time you collect email addresses via your landing page form, they’re automatically added to your email list.

If you don’t currently have an email list, you can manage your subscribers right inside SeedProd. When you head to SeedProd » Subscribers, you’ll see the details of everyone who subscribes in the subscriber management dashboard.

View subscribers in SeedProd WordPress landing page dashboard

Pro Tip: Click the Page Settings tab to configure your general, SEO, Analytics, and script settings with a few clicks.

5. Publish Your Landing Page in WordPress

After customizing your template and connecting your email list, it’s time to make your landing page live on your WordPress site. To publish your landing page, click the dropdown arrow next to the Save button and select Publish.

Publish a WordPress landing page using SeedProd

After clicking Publish, you’ll see a popup message telling you your page is now live.

Notification confirming WordPress landing page is live after publishing

Go ahead and click the See Live Page button to view your landing page.

Example of a published WordPress landing page built with SeedProd

And that’s it! You’ve now created a WordPress landing page in 5 easy steps.

Best Practices for High-Converting WordPress Landing Pages

The best way to increase conversions on a WordPress landing page is to keep it simple, remove distractions, and guide visitors toward one clear action.

  • Write a clear headline: Your headline should immediately explain the benefit of your offer.
  • Show only one call to action (CTA): Avoid multiple goals. Focus all attention on a single button, form, or purchase link.
  • Place your CTA above the fold: Make it visible without scrolling so visitors can act right away.
  • Use short forms: Fewer form fields lead to more signups. Only ask for what you truly need.
  • Remove navigation links: Every extra link is a distraction. Keep the page focused on your goal.
  • Add trust elements: Use testimonials, reviews, or security badges to reduce friction and build credibility.
  • Test one change at a time: Run A/B tests on headlines, images, and buttons to find what works best.

By following these best practices, you’ll make it much easier for visitors to understand your offer and take action.

FAQs About Creating Landing Pages in WordPress

Can I create a landing page in WordPress for free?
Yes. You can use the free version of page builder plugins like SeedProd to create a simple WordPress landing page at no cost. Premium plans add features like more templates, integrations, and conversion-focused blocks.
What is the best landing page plugin for WordPress?
SeedProd is one of the best landing page plugins for WordPress. It’s beginner-friendly and includes a drag-and-drop editor, 300+ templates, and email marketing integrations.
What should I include on a WordPress landing page?
Your landing page should have a clear headline, a short description of your offer, one main call-to-action (CTA) button or form, and trust elements like reviews or testimonials.
Can I use Elementor or Beaver Builder to make a landing page?
Yes. Elementor and Beaver Builder can create landing pages, but if you want a tool focused purely on speed, SeedProd is often the easier and more conversion-focused choice.

The fastest way to build a landing page in WordPress is to use a dedicated landing page plugin. Tools like SeedProd let you design a distraction‑free page in minutes without touching any code.

One standout feature is SeedProd’s integration with RafflePress. You can easily drop a giveaway block right onto your landing page to drive even more signups, entries, and shares.

With the right template, a clear call to action, and elements like giveaways for engagement, your WordPress landing page can start turning more visitors into leads and customers right away.

👉 Ready to build yours? You can start creating high‑converting landing pages today with SeedProd and RafflePress.

You might also enjoy these related tutorials:

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author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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