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Should You Run Daily Giveaways for Your Business?

Should You Run a Daily Giveaway for Your Business?

Written By: author avatar Stacey Corrin
author avatar Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: reviewer avatar John Turner
reviewer avatar John Turner
John Turner is the co-founder of RafflePress. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

I ran a daily giveaway on my WordPress site, thinking it would be an easy win for traffic and engagement. Small prize, minimal effort. What could go wrong?

Turns out, plenty. While traffic spiked, so did my inbox, setup time, and the number of people just chasing freebies.

So, should you host a daily giveaway?

It depends. If you go in with a plan, the right tools, and clear goals, it can absolutely work. But it’s not for everyone, and it’s definitely not set-it-and-forget-it.

In this guide, I’ll walk you through what I learned from my own daily contest, the real pros and cons, and how to make it easier using a WordPress giveaway plugin like RafflePress.

TL;DR:
Daily giveaways can boost traffic, engagement, and brand awareness, but they require planning and the right tools. If you’re looking for repeat visits and fast testing opportunities, they can work well, especially with a plugin like RafflePress.

Table of Contents

What Are Daily Giveaways?

Daily giveaways are contests that reset every 24 hours. People can enter once per day, either for the same prize or a new one each time.

It’s a format that encourages daily visits, unlike weekly or monthly contests, where people usually enter once and forget. With daily contests, the time limit alone creates urgency.

If you’re using a WordPress giveaway plugin like RafflePress, you can turn on daily entries in just a few clicks. No need to create a new campaign every day, simply let the entry window refresh automatically.

Who Should Consider Running a Daily Giveaway?

Daily giveaways aren’t for everyone, but they work well when you have a clear goal and the right setup.

Here’s when they make the most sense:

  • You’re promoting something time-sensitive
    Daily entries can create buzz around a launch, sale, or event. A beauty brand, for example, might give away a product every day leading up to a new release.
  • You want repeat traffic and engagement
    The daily format gives people a reason to come back. An online bookstore could run a “12 Days of Giveaways” campaign, with new prizes each day to keep readers checking in.
  • You have the tools to automate it
    Running a recurring giveaway manually is a headache. Tools like RafflePress let you schedule everything up front so it runs on autopilot, even if you’re a solo marketer.
  • You’re testing what gets the best results
    Change the prize, entry method, or headline each day and see what drives the most clicks or conversions. With RafflePress and Google Analytics, it’s easy to track what works.

What Are the Pros of Running Daily Giveaways?

When planned properly, a daily giveaway can do more than boost traffic to your website, it can turn casual visitors into loyal fans. Here’s what I’ve seen work best.

They Drive Repeat Visits and Brand Recall

A new prize every day gives people a reason to keep checking back. That regular exposure builds brand recognition and habits that last beyond the contest.

I’ve used this during holiday campaigns, and even on slower days, traffic stayed strong. That daily rhythm helped keep people engaged.

Axios Charlotte’s “31 Days of Giveaways” is a great example. They ran daily Instagram contests in December with a rotating list of sponsors.

Example of Axios Charlotte running a daily giveaway campaign on Instagram

The mix of fresh prizes and short entry windows kept followers coming back all month.

They Spark Word-of-Mouth and Shares

More chances to win means more chances to share. And when the prize changes daily, there’s always something new to talk about.

I always turn on the “Refer a Friend” option in RafflePress. It gives people bonus entries for each referral, and it’s driven some of our biggest traffic spikes.

Insurance Market ran a 20-day Messenger giveaway with a daily prize.

Insurance Market chatbot promoting a daily giveaway with referral bonuses

Their chatbot-based referral system brought in 6,000+ entries and 1,700 referrals, at just $0.15 per lead.

They’re Perfect for Fast, Low-Risk Testing

Daily giveaways let you quickly test what works. You can swap out prizes, headlines, or entry types each day, then check what converts.

I’ve used this to compare email signups vs. social follows. Tools like RafflePress and Google Analytics make it easy to see what actually moves the needle.

Pentanet’s “12 Days of Cloudmas” used a similar strategy. Each daily Instagram contest included a unique keyword and reminder via ManyChat. Over 90% of users opted in, and 87% stayed after the campaign ended.

Daily giveaway results from Pentanet showing high opt-in and retention rates

Smaller Prizes Can Drive Big Results

You don’t need to give away an iPad to get attention. In fact, small daily prizes often perform better because the odds feel more realistic, and the reward feels closer.

Gift cards, digital downloads, product samples work just as well as bigger prizes, especially when they match what your audience actually wants.

It also keeps your budget under control without losing momentum. Quick wins make people more likely to come back tomorrow.

What Are the Cons of Running Daily Giveaways?

Daily giveaways can deliver big results, but they’re not exactly low-effort. Here’s what I wish I knew before running mine.

They Take More Setup Time Than You’d Think

Even with automation tools, running a giveaway every day takes serious planning. You need to map out all the prizes, prep your entry actions, and schedule your promo content in advance.

The first time I tried it, I thought I could wing it. By day three, I was scrambling to get the next post live.

If you don’t plan ahead, it quickly turns into a daily stress loop.

Audience Burnout Is Real

Even the best prizes can lose their shine when every day feels like a repeat. That’s when giveaway fatigue sets in and people start tuning out.

On one campaign for the SeedProd blog, we used RafflePress and switched up the entry action each day. Instead of “Leave a Comment,” we linked to a different blog post daily.

Using daily giveaways to link users to different blog posts for each entry

That small change kept things fresh and spread traffic across more content.

One marketer on r/FacebookAds put it best: “You’ll get fatigue messages.” If your campaign looks the same every day, people will stop paying attention.

You Might Attract the Wrong Crowd

Some people join just for the freebies. They don’t care about your business, they’re just chasing prizes.

I’ve had daily contests that brought in thousands of entries, but most of those new emails never opened anything else.

Crazy Egg nails it: “It encourages freebie-seekers and treasure hunters… very few of whom have any interest in your company whatsoever.”

The more generic your prize, the worse this gets. Specific, relevant rewards help you attract real leads, but it’s always a risk.

Tracking Gets Messy Without a Plugin

If you’re managing daily entries manually, good luck. It’s easy to miss duplicates, count wrong, or accidentally reward someone who didn’t follow the rules.

I’ve seen it happen. And when it does, people complain. Loudly.

That’s why I use RafflePress. It handles everything from entry tracking to random winner selection, with fraud protection built in.

Email verification example used to prevent fraud in daily giveaway entries

No spreadsheets. No stress.

Daily Giveaway Checklist

Before you launch a daily giveaway, make sure you’ve got the right foundation. Here’s a quick checklist to keep your contest on track.

What You NeedWhy It Matters
One clear goalFocus your contest around a single outcome like email growth or traffic.
A mapped-out prize planPlan prizes ahead of time to avoid last-minute scrambling or missed days.
Entry actions that support your goalAlign actions like signups or shares with what you want to achieve.
A daily promo schedulePre-schedule your emails, social posts, and banners to stay consistent.
Clear rules and eligibility limitsPrevent confusion by setting expectations for how and when people can enter.

This checklist doesn’t guarantee success, but skipping any of these steps makes it harder to pull off a smooth campaign. If you want your daily giveaway to feel easy on the outside, the planning needs to happen up front.

Why RafflePress Works Best for Daily WordPress Giveaways

If you’re using WordPress, RafflePress is hands-down the easiest way to run a daily giveaway.

Instead of setting up a new contest every day, you can simply enable the daily entry option. That refreshes the entry window automatically, so people can come back and enter once every 24 hours, without any extra setup on your part.

RafflePress settings showing daily entry option for WordPress giveaways

RafflePress tracks all your entries in the background. It can also:

  • Pick winners for you automatically
  • Block fake or duplicate entries with email verification, reCAPTCHA, and IP tracking
  • Connect to your email list using Mailchimp, ConvertKit, AWeber, and more
Join an email newsletter as a daily giveaway entry action in RafflePress

I’ve used it to run giveaways on both small blogs and large campaigns. It’s saved me hours of manual work and kept things fair, even when entries came in fast.

If you’re serious about testing a daily giveaway strategy, a plugin like RafflePress takes care of the hard parts so you can focus on the fun stuff.

👉 Here’s how to set up a daily giveaway using RafflePress

FAQs About Daily Giveaways

Q: Are daily giveaways worth it?
They can be. If your goal is to boost repeat visits, engagement, or list growth, daily contests can help. The key is having a clear objective, a plan, and the right tool to manage the setup.
Q: What’s the best tool for running daily giveaways on WordPress?
RafflePress is a solid choice. It lets you run recurring contests with daily entry limits, track actions automatically, and pick winners without manual work.
Q: Can I automate a daily giveaway in WordPress?
Yes. With a plugin like RafflePress, you can schedule the contest, enable daily entries, and automate winner selection without needing any code.
Q: How do I prevent fake entries in a daily giveaway?
Use a giveaway tool with built-in fraud protection. RafflePress includes reCAPTCHA, email verification, and IP tracking to help block fake or duplicate entries.

Should You Run a Daily Giveaway?

Daily giveaways can absolutely work, but only if they fit your goals and how much time you’re willing to invest.

They’re a strong option when you want to:

  • Build buzz around a launch or promotion
  • Encourage repeat visits to your site
  • Test different types of prizes or entry methods

But if you’re hoping to set something up once and forget it, a daily format probably isn’t the best choice.

From my own experience, the key to making it work is planning everything up front. Know your goal, prep your prizes and promo schedule in advance, and use a tool like RafflePress to keep things running smoothly.

If you’re ready to try a daily giveaway, start here with RafflePress.

Still planning your strategy or looking for ideas? These guides might help:

author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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