New Update: Boost Social Proof with Reviews & Automation
Introducing RafflePress's new leave-a-review giveaway actions. Boost customer engagement and build trust effortlessly by incentivizing reviews in WordPress.
New Update: Boost Social Proof with Reviews & Automation
Stacey Corrin
Stacey Corrin
John Turner
John Turner
Last year I set up a giveaway and needed a way to track who entered, plus whether they came back after clicking one of my Facebook ads.
I added the Facebook Pixel to WordPress so I could build custom audiences, retarget visitors who didn’t convert, and see which ads were actually working.
If you want to do the same, I’ll show you how to add Facebook Pixel to WordPress in a few simple steps. No coding needed.
Ever wonder how Facebook ads seem to know you so well? That’s the work of the Meta (Facebook) Pixel. It might sound mysterious, but it’s pretty straightforward.
The Facebook Pixel is a tiny piece of code that tracks what people do on your website and Facebook ads. It notes visitors behavior, like the pages they see, the items they put in their cart, and even when they complete a purchase. This helps you know your audience better.
Note: There is no physical “Pixel” as such. Instead, it’s the process where Facebook collects data from your website to optimize your ads and serve them to the right audience.
A Facebook pixel helps you measure the success of your ads by tracking visitors’ actions on your website. It gives you valuable insights you can use to target users more likely to respond to your ads.
You can use this data to create similar audiences for future campaigns.
Additionally, retargeting is an effective way to increase clicks and conversions. According to the research, Facebook ads have an average conversion rate of 9.21%.
Ready to dive in? Let’s learn how to add Facebook pixel to WordPress, step-by-step.
To get started, you’ll need to log into your Facebook account and head to the Meta Business Suite.
Next, click All Tools » Event Manager.
From the left-hand sidebar, click the + Connect Data Sources button, choose the ‘Web’ option, and click the Connect button.
When the pop-up window appears, choose a name for your data set and hit Create.
In the following screen, type in your website’s URL and click the Check button. This action will see if your site is compatible with partners like WordPress, Shopify, etc.
If you get a green checkmark, your site is good to integrate, so click on Next to forge ahead.
Now you’ll need to decide how to connect your site to Facebook. For this guide, we’ll pick the ‘Meta Pixel only’ choice. However, you can add the Conversion API anytime.
Click on Next to continue.
I remember the first time I created a pixel — I was confused about whether I needed the Conversion API too. You don’t need it to start. Just go with the Pixel-only option and add more later if needed.
You then need to decide how to add the Facebook pixel to WordPress. If you have a tech-savvy team member, you can email them the pixel code.
However, if you want to do it yourself, click the Install Code Manually button.
Next, Facebook will display the pixel base code for your site. Click Copy Code to save the pixel tracking code, and we’ll guide you on how to configure it in WordPress next.
Adding your Facebook Pixel to WordPress is simpler than it sounds. Below we share three different methods to choose from that cater to various skill levels and needs.
Using pixel tracking in a giveaway is an excellent way to retarget site visitors with Facebook ads and RafflePress, the best WordPress giveaway plugin, has an easy way to do it.
With this plugin, you can run engaging giveaways and contests to boost your traffic, grow your social media followers, and increase brand awareness.
Using RafflePress with your Facebook pixel lets you engage users with exciting giveaways while gathering valuable visitor data. This data is a treasure chest for crafting more effective Facebook ads.
With its easy-to-use Success Tracking feature, you can monitor how visitors interact with your giveaway. This gives you the knowledge to tweak your campaigns and get the best bang for your buck.
To get started, install and activate the RafflePress plugin and create a new giveaway. If you need help with this, you can see our guide on how to create an online contest.
After setting up your giveaway, navigate to the Settings tab and click on Success Tracking. Here, you can paste your Facebook Tracking pixel into the ‘Conversion Scripts’ box and click Save.
RafflePress will now track each person who enters your giveaway through your Facebook Pixel. Based on this data, you can create custom audiences for your ads, leading to highly focused retargeting strategies.
This is what I used during one of my first product giveaways. I added the pixel here and later built a custom audience just from people who entered — it was a great way to follow up with a discount ad.
Key Takeaway: This is the best option if you’re already using RafflePress for giveaways or lead gen. You can track entries, build remarketing audiences, and run more targeted ads.
If you need an easy solution to monitor and retarget Pay-Per-Click (PPC) ads, MonsterInsights, the best Google Analytics plugin for WordPress, is a smart choice.
With its user-friendly interface, it lets you add, customize, and manage Google Analytics in WordPress without code. You can track your site’s performance and pageviews, learn how visitors use your site, and much more.
Plus, using the Facebook Pixel this way offers a deeper understanding of your audience. You can learn details like their age, location, and interests to refine your marketing strategy for more effective outreach.
If you’re not using it yet, you can follow this step-by-step guide to add Google Analytics to WordPress with MonsterInsights.
Once MonsterInsights is activated, you’ll need to install the Ad Tracking addon.
To do this, navigate to Insights » Addons from your WordPress admin, scroll down until you find the PPC Tracking option, and click Install.
Once the addon is installed, you’re ready to add your Facebook tracking pixel to WordPress.
Now, head back to your WordPress dashboard and go to Insights » Settings » Conversions.
Here, you’ll need to enter your Facebook Pixel ID. This is the unique identifier given to your Facebook Pixel when you first create it in Facebook Business Manager.
Locate and copy your Facebook Pixel ID and, then on the Conversions panel in MonsterIsights, scroll down until you see the Ads Tracking box.
Here you can paste the ID you just copied into the ‘Pixel ID’ field and save your changes.
I used this method on a site that already had MonsterInsights running. It was fast, and I didn’t have to mess around with code or headers at all.
It’s also handy for those running PPC ads, as it allows you to track Meta ad conversions on various platforms like WooCommerce, Easy Digital Downloads, and more.
Key Takeaway: MonsterInsights is a smart choice if you’re already using Google Analytics in WordPress. You get ad tracking, event data, and audience insights in one place.
If you’re hands-on and comfortable working with code, the WPCode plugin is ideal for adding the facebook pixel to WordPress.
WPCode (formerly the Insert Headers & Footers plugin) is an easy plugin that lets you drop code snippets into WordPress. That way, you can place tracking pixels for platforms like Facebook and Google ads without editing your theme files.
To get started, hover over the Plugins tab in your WordPress dashboard and click Add New.
In the search box, type ‘WPCode’ and hit enter, then click Install, then Activate.
After installing and activating the plugin, head to Code Snippets » Header & Footer from your WordPress admin and paste your Facebook pixel code into the Header box.
Now click the Save Changes button, and your Pixel should be ready.
I like using WPCode when I want to keep things lightweight. Just one plugin and you’re done. The first time I did this, I accidentally pasted the code into the footer. Make sure it goes in the header for best results.
Key Takeaway: WPCode is best if you want full control without installing extra plugins. Just paste your Facebook Pixel code once, and it’ll run on every page of your site.
Now that you’ve learned how to add Facebook pixel to WordPress, it’s time to see if it’s installed correctly and communicating with Facebook.
The easiest way to test your tracking pixel is with Facebook’s Pixel Helper. This free Chrome extension detects pixels and offers handy error reports.
Here’s how to install it:
With the Facebook pixel set up on your WordPress site, you’re ready to reconnect with your audience by retargeting your visitors with Ads. Here’s how:
Open your Facebook Ads Manager and click on the Audiences option then Create a Custom Audience.
From there, pick the ‘Website’ option.
Facebook will ask you which audience you want to target. You can choose all website visitors, people who visit specific pages, or visitors by time spent.
Next, choose a duration and give the audience a name. When you’ve done that, click the Create Audience button to finish.
Tips to Retarget with Facebook Ads:
I’ve run into a few issues myself when setting up the Facebook Pixel, and I’ve seen others make the same mistakes. Here’s what to watch out for so your tracking works as expected.
That’s it! We’ve just shown you how to add Facebook pixel to WordPress. By now, you should understand that a tracking pixel is a handy tool that can take your targeting strategy to the next level. Whether it’s for a giveaway event, PPC campaigns, or for those who enjoy working with code snippets – we’ve covered it all.
If you’re looking for more ways to level up your WordPress website, you may find the following tips and tutorials helpful:
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