New Update: Boost Social Proof with Reviews & Automation
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New Update: Boost Social Proof with Reviews & Automation
Stacey Corrin
Stacey Corrin
John Turner
John Turner
When I first came across services offering to sell Facebook comments, I was curious. Could it actually help boost engagement and reach? After testing a few of these services on dummy pages, I quickly realized it was a bad idea.
If you’re thinking about buying Facebook comments to grow your posts or brand faster, this guide is for you. I’ll show you exactly why buying Facebook comments can do more harm than good, and what to do instead.
TL;DR: Buying Facebook comments might seem like a quick way to boost visibility, but it can backfire fast. Here’s why:
Below, I’ll explain each risk and show you safer ways to grow real engagement on Facebook.
Many companies online claim to provide 100% safe Facebook comments from real people. Here are just a few from the top search results in Google:
When you look at these social media marketing services, it’s clear to see that, yes, you can buy comments on Facebook. Yet the REAL question is, should you?
It isn’t illegal to buy comments for your Facebook posts. However, if you read Meta’s community standards, you’ll see that paying for comments on your posts falls under that gray area of inauthentic behavior.
This kind of fake Facebook engagement creates the illusion of popularity, but doesn’t reflect true interest.
But that’s not all. Buying comments, even if they’re “real” Facebook comments, can do even more harm to your business, which we’ll explain below.
So far, you know that buying comments for your Facebook page isn’t illegal but is a practice many people frown upon. With that in mind, here are several more reasons why you should never buy Facebook comments.
Edgerank is the algorithm that Facebook uses to measure your engagement. It looks at the comments, likes, shares, clicks on Facebook post links, and all other interactions your posts receive and judges how valuable they are to users.
The algorithm uses that data to decide which posts show in people’s news feed first. It stands to reason that if you only post good high-quality content, people will engage with it, resulting in a good Edgerank.
Yet if you buy custom comments on Facebook, that’s all you get. That means you won’t have many likes and shares, which tells Edgerank that your engagement is low.
In the end, very few people will see your posts.
Let’s say a few Facebook posts slip through the algorithm and make it into your fans’ news feeds. In that case, your followers will see a high number of comments singing your brand’s praises.
In reality, this is paid social proof. It’s not a reflection of genuine interest, just inauthentic behavior that could cost you trust.
If your products or services aren’t up to scratch and people buy them due to fake Facebook comments, you’re misleading them. Do you really want your customer support team to face many live support tickets from unhappy customers?
It’s best to protect your reputation and generate comments organically if you don’t.
Picture this. You find an interesting band on Facebook and click through to their page.
The first few posts have hundreds of comments, but as you scroll down, there are barely any. This pattern—high activity on some posts, then silence—often signals real vs fake comments, and savvy users will pick up on it fast.
Your genuine Facebook followers will come to the same conclusion. As a result, you can wave goodbye to your credibility, trustworthiness, and potential sales.
People aren’t naive when it comes to social media platforms. When they see that something doesn’t add up, they’ll leave and never return.
As we mentioned earlier, when discussing Edgerank, analytics are powerful. Without quality analytics, it’s almost impossible to know if your Facebook marketing efforts are making an impact or are profitable.
But customized Facebook comments are likely destroying your analytics.
Fake Facebook engagement—like purchased comments, likes, and shares—gives you an inaccurate image of what happens on your Facebook page. Consequently, it’s much harder to understand what does and doesn’t work and what your next steps should be.
Do you know where fake Facebook comments come from?
In June 2017, police raided a building in Thailand with hundreds of mobile phones and thousands of sim cards that 3 Chinese men used to build likes and views on social media.
We call this type of thing a click farm. Click farms are huge online scams that encourage people to pay real money for social media engagement.
In some cases, click farms use bots and fake accounts to generate engagement. But in many cases, there are workers crammed into tiny rooms, in miserable conditions getting a measly wage.
It’s criminal, isn’t it?
But that’s not all. Many Facebook comment sellers are sometimes hackers too.
Engaging with those websites can expose you to many web vulnerabilities. For example, they may be using insecure software to manage payments, leading to security breaches.
Some websites may get enough information to hack your Facebook account in the worst case.
Remember Facebook’s community standards? There’s a section under their Spam policy that goes like this:
“…we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership.”
It then goes on to state:
“We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain.”
The keywords there are “artificially increase viewership.”
When you buy Facebook comments, you’re trying to boost Facebook reach by paying for artificial interaction. But this kind of inauthentic behavior goes against Facebook’s guidelines.
Facebook doesn’t take breaching its guidelines lightly.
At first, you’ll get several warnings about your misconduct. But if you continue to violate their rules, Facebook may disable your account.
In the end, you’ll spend money on fake engagement with terrible results for your business.
By now, you probably realize that buying comments isn’t the best way to grow your Facebook presence. But what should you do instead?
One of the easiest and fastest ways to boost engagement on Facebook is to run a giveaway. Giveaways attract attention, reward your audience, and create natural opportunities for people to comment, like, and share your posts.
I’ve tested this with several pages, especially when engagement felt stuck. Adding a giveaway with a simple “Leave a comment to enter” entry action helped me double real engagement in just a few days.
RafflePress is a powerful WordPress giveaway plugin that helps you grow your email list, website traffic, and social media following with viral contests.
It includes an easy drag-and-drop builder, so you can create a custom giveaway in minutes—no coding needed. You can customize the design, entry methods, and even use distraction-free giveaway landing pages to keep users focused.
Once you’ve created your giveaway, you can publish it anywhere on your site—or use the built-in landing page option and link directly to it from your Facebook post.
To increase Facebook interaction with your giveaway, use RafflePress’s built-in “Grow Your Facebook Page” template. It includes engagement-focused tasks like:
You can also ask people to refer a friend, join your email list, or complete bonus actions that drive even more reach and visibility.
Instead of linking users to a homepage or blog post, you can create a distraction-free giveaway landing page using RafflePress. I’ve used this to run flash giveaways and seasonal promos—especially when I needed results fast.
Want ideas for your layout? See real giveaway landing page examples
If you want to go even further, here are some other simple, proven tactics to get more real engagement:
Instead of risking your reputation with fake engagement, focus on organic engagement tactics that reward real users.
Buying Facebook comments might seem like an easy way to boost your reach, but it often leads to more problems than benefits—like low trust, bad analytics, and even the risk of account suspension.
Here’s a quick recap of what we covered:
✅ Buying Facebook comments can hurt your algorithm ranking
✅ Fake engagement misleads your audience and damages credibility
✅ Paid comments mess up your metrics and put your account at risk
✅ In many cases, it opens the door to scams, hacks, or click farms
✅ Facebook’s guidelines clearly warn against this kind of behavior
Instead of faking engagement, focus on tools that help you build real connections. I’ve had the best results using RafflePress to run giveaways that actually spark conversation and bring in real comments—without breaking any rules.
Ready to grow your page without buying fake Facebook comments?
Get started with a RafflePress giveaway today
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