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How to Do a Giveaway on YouTube

How to Do a Giveaway on YouTube (The Best Way)

Written By: author avatar Stacey Corrin
author avatar Stacey Corrin
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.
     Reviewed By: reviewer avatar John Turner
reviewer avatar John Turner
John Turner is the co-founder of RafflePress. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

When I ran my first YouTube giveaway, I thought it’d be simple. Announce a prize, get some entries, pick a winner. Easy, right? Not quite.

I ran into all sorts of problems like confused comments, entry issues, and a surprise lesson in international shipping. But each challenge came with a lesson, and now I’m here to share what I learned about how to do a giveaway on YouTube.

If you’re planning your first free YouTube channel giveaway or a subscriber giveaway, this guide will help you dodge the common mistakes and keep everything within YouTube’s rules.

🎁 Quick Summary: How to Do a Giveaway on YouTube

  • Follow YouTube’s contest rules to keep your channel safe
  • Pick a prize your audience actually wants (not just something trendy)
  • Use a tool like RafflePress to track entries and run it on your site
  • Promote your giveaway with an announcement video, social posts, and email
  • Announce the winner clearly and check your results afterward

What Is a Giveaway on YouTube?

A YouTube giveaway is when creators give prizes to their audience. Viewers usually enter by liking, commenting, subscribing, or sharing. Giveaways help creators get more subscribers, views, and loyal fans. If you’re wondering how do YouTube giveaways work, this is the basic idea.

While it may make sense to run your giveaway directly on YouTube, there are some drawbacks.

You’re limited by how people can enter your giveaway and have less control over how it looks. More importantly, it’s much harder to keep tabs on who enters while avoiding spam entries.

I’ve found it works way better to host a YouTube giveaway on your website. You’ll have much more control over the finer details, and can meet other marketing goals like:

  • Driving traffic to your website
  • Growing your email list
  • Generating leads

Don’t worry if you’re not sure how to host a giveaway on YouTube or how to connect it to your site. I’ll walk you through which tools to use and how to set them up later in this guide.

How to Do a Giveaway on YouTube Step-by-Step

Let’s go through the main steps to run a successful YouTube giveaway:

Table of Contents

Step 1. Set a Goal for Your Giveaway

Before you start your YouTube giveaway, it’s important to figure out what you want to achieve.

Are you running a YouTube giveaway for subscribers? Are you working with other YouTubers? Do you want to sell more of a product? Do you want to increase views?

Knowing the goal for your giveaway will help you plan and run a giveaway on YouTube more effectively. It will also make it easier to see if your giveaway was successful when it’s over.

To set good goals, use the SMART method:

  • Specific. Decide exactly what you want to gain, like more followers or subscribers.
  • Measurable. Figure out how you’ll count your results, like total new followers or website clicks.
  • Attainable. Double check your goals are realistic. Smaller goals are often easier to reach.
  • Relevant. Choose goals that make sense for your audience. For example, don’t give away an iPad if most of your viewers are PC gamers.
  • Timely. Decide how long your contest will run.

Step 2. Check YouTube Contest Policies and Guidelines

Many YouTubers are so excited to grow their channels that they forget about YouTube contest rules. It’s important to know what you can and can’t do when running a free YouTube channel giveaway.

For example, YouTube giveaway rules say that using copyrighted content in your giveaway can get your video taken down. In serious cases, YouTube might even stop you from making money on your videos.

Let’s look at YouTube’s main rules for contests:

  1. Follow YouTube’s Privacy Policy, Community Guidelines, and Terms of Service.
  2. Don’t use content that belongs to someone else without permission.
  3. The giveaway must be free to enter. Check your local laws about contests.
  4. Don’t cheat by artificially increasing views, likes, dislikes, or subscribers.
  5. Don’t say your contest is connected to YouTube unless they’ve agreed to it.
  6. In your rules, say that YouTube isn’t responsible for your contest.
YouTube contest rules infographic with key policy reminders

Also, remember that you cannot ask participants for likes, shares, or subscriptions under YouTube’s fake engagement policy. For instance, if you use a giveaway plugin, you can’t require likes or subscriptions to enter.

You can, however, ask them to visit your YouTube channel.

For example, you can feature a video and use it to ask for likes and subscriptions—as long as it’s not required for entering the giveaway.

Make sure you read the YouTube giveaway legal requirements and get familiar with YouTube contest rules before you start your campaign.

Step 3. Choose Excellent Prize Ideas

Picking a prize is the fun part of any successful YouTube giveaway. But don’t get too excited—you need to make sure people actually want the prize you choose. If the prize isn’t good, not many people will join your subscriber giveaway.

Big YouTube channels might run high-stakes giveaways, but for a free YouTube channel giveaway, your prize doesn’t have to be expensive to get people excited.

If you have a small channel, try offering:

  • Shoutouts in your video
  • Include the winner in your video credits
  • Your own merchandise or product
  • A bundle of affordable items
  • A 1-on-1 session with you

Think about what your viewers would actually be excited to win, not just what’s trendy. You can also check out our favorite contest prize ideas for more inspiration.

Step 4. Pick a YouTube Giveaway Type

The type of giveaway you choose can really affect how many people enter and how well your YouTube giveaway performs. Some giveaway types are easier to set up, while others take more effort but bring in better results.

If you’re not sure how to do giveaways on YouTube, start with a simple type and build from there. Let’s look at a few options:

Giveaway TypeDescriptionProsCons
SweepstakesSimple entry (subscribe, comment)Easy setup, attracts manyAttracts prize-focused viewers
Partner GiveawaysCollab with othersReaches new viewers, increases trustMore planning, might cost more
User-Generated ContentViewers create content (videos, pictures)Highly engaging, creates channel contentMore effort for viewers, judging is time-consuming
Video VotingViewers vote on favorite videoCreates excitement, promotes video watchingHarder to set up

Need more inspiration? I’ve tested a bunch of YouTube giveaway ideas over the years from trivia challenges to shoutout contests. The key is picking a format that fits your content style and keeps things fun for your audience.

Creative YouTube Giveaway Ideas

  • Scavenger Hunt: Hide clues in your videos or social media
  • Challenge: Ask viewers to do a fun task and submit videos
  • Trivia Contest: Test your viewers’ knowledge
  • Live Stream Giveaway: Engage people in real time with flash prizes
  • Caption Contest: Share a funny image and let people get creative

These options give you flexibility depending on what kind of contest you’re running. For more inspiration, check out our guide to live stream giveaway ideas.

Step 5. Define Your Giveaway Rules and Guidelines

Before you run your contest, you need to set some ground rules. Clear, honest guidelines protect your audience and your channel from misunderstandings or trouble with YouTube giveaway rules.

If you’ve ever wondered about YouTube giveaway legal requirements, this is where they come in. Every country has different laws, so do your research before you begin.

Once you’ve checked what’s required, here’s what to include in your own contest rules:

  • Who is eligible to enter (age, location)
  • How people can enter (actions, forms, etc.)
  • How many entries are allowed
  • Start and end dates, including timezone
  • How and when the winner will be chosen
  • Where you’ll announce the winner

You can use the built-in rules generator in RafflePress to help you create your terms fast. For more tips, check out our guide on how to write giveaway rules.

Step 6. Run Your Giveaway on YouTube

Now you’re ready to go live! If you’re still wondering how to run a contest on YouTube that’s both fair and easy to manage, this is where things get real. You launch it, and now the entries start rolling in.

I recommend using a tool like RafflePress, especially if you have a WordPress site. It makes it easy to set up a landing page and include links in your video description.

Plus, you can add entry actions like visiting your channel, watching a video, or joining your email list. This is one of the best tools for YouTube giveaways if you’re serious about growing your audience.

Need help setting up? I’ll walk you through the entire process step-by-step in the next section.

Install and Activate RafflePress

To learn how to do this, first, grab a copy of RafflePress.

Then, download and install the plugin to your WordPress website. For help installing WordPress plugins, follow these instructions.

Create a YouTube Giveaway

After installing and activating RafflePress, hover over the RafflePress icon and click Add New to create a giveaway.

Create a new giveaway in RafflePress by clicking Add New

After clicking Add New, RafflePress will take you to a new screen where you’ll name your giveaway and choose a template for your contest.

RafflePress YouTube giveaway templates with growth goals

As you can see, RafflePress offers templates that center around giveaway goals, such as Grow Your Twitter Following or Grow Your Email List. The templates add giveaway actions relevant to your goals automatically.

So if your goal is to grow on YouTube, click the Grow Your YouTube Channel template.

Set Your Giveaway Prize Details

After selecting the YouTube template, you’ll go to the RafflePress giveaway builder. The first step to building your YouTube giveaway is to set the giveaway prize details.

First, click on the pencil icon under the Giveaway Prize Details section.

Add giveaway prize name, description, and image in RafflePress

In this area, you can pick the name of your prize, for example, “iPad Giveaway,” and write a brief description.

You can also upload an image of your prize by clicking the Select Image button below the description box. You can then choose an image from your media library or upload an image from your computer.

When you’re happy with your prize name, description, and image, click on the Done Editing button.

Example of a completed YouTube giveaway prize setup

If you have many prizes, you can click the + Add Another Prize button to add more.

You can also set the date, and the time your giveaway will start and end and select your timezone underneath the Start and End Time section.

Click the Save button to save the changes.

Save your YouTube giveaway settings in RafflePress builder

Choose Your Entry Methods

RafflePress is one of the best contest apps for learning how to run a giveaway on YouTube because you can give users multiple ways to enter your contest. These actions will also help you reach the goals you set out initially.

For instance, you can allow users to receive 1 contest entry for watching a YouTube video, a 2nd contest entry for visiting your YouTube Channel, a 3rd entry for joining your email list, etc.

Most users will take all the actions they can because it gives them more chances to win.

So, click on the Actions tab to select different ways users can participate in your YouTube giveaway.

Choose entry methods like watch a video or visit a channel

Pro Tip: When you use the ‘Watch a YouTube Video’ action, RafflePress will embed the video right inside the giveaway widget. This is a great way to boost video views and keep users engaged with your contest without making them leave your site.

Embedded YouTube video inside RafflePress giveaway widget

Design Your YouTube Giveaway

Next, you can customize your giveaway look in the Design tab. You can choose from 2 different layouts (display image, then header, or header, then image) and several fonts and button colors.

Design your YouTube giveaway with layout and color options

And if you prefer, you can also upload an image to use as the background. If you’re happy with your changes, click Save.

Set a background image for your YouTube giveaway landing page

Configure Your Giveaway Settings

There are various sections in the Settings tab: General, Giveaway Rules, Email Verification, Success Tracking, Success Redirect, Social Logins, etc.

One of the most important settings you’ll need to configure is the giveaway rules.

We mentioned earlier that the YouTube rules and guidelines require you to disclose that your competitions aren’t associated with YouTube.

RafflePress makes it easy to get started. You can use the Rules Generator Template to get a head start on creating your YouTube contest rules quickly.

RafflePress contest rules generator for YouTube giveaways

Clicking this button allows you to type in the sponsor name, email, address, eligible locations, the minimum age to enter, etc.

Add a YouTube and FTC Release

After generating your rules, you can edit them to include a simple disclosure like the one below:

In no way is this giveaway endorsed, associated with, sponsored by, or administered by YouTube or any social media platform it’s promoted on.

Similarly, you need to disclose any 3rd party sponsorships. Here are some ideas on how you can phrase your disclosure:

Disclaimer: This video is sponsored by [Company].
Disclaimer: Some of the products featured in this video were provided by [Company].
Disclaimer: The prize for this contest is sponsored and provided by [Company].

You can check out our documentation for details on all the RafflePress settings.

Once you’re finished configuring your settings, click Save.

Publish Your Giveaway on YouTube

When you’re ready to publish your contest, head to Settings » General.

Under the Page Permalink heading, enter the URL parameters you’d like your landing page to have and click Save.

Published YouTube giveaway landing page with prize widget

When you visit the URL you chose for the landing page; you’ll see your contest ready and waiting for entrants.

Live view of a hosted YouTube contest landing page

All you need to do now is add it to your video description on YouTube.

Optional: Embed Your YouTube Giveaway on Your Website

If you want to embed your giveaway on your website, you can add the RafflePress widget to a new post or page. Let’s see how to publish one in a blog post.

First, go to Posts » Add New from your WordPress dashboard. Give your post a name and enter the written content along with the giveaway.

Then click the plus icon to add a new content block.

Add a Insert the RafflePress widget into your blog post content block

Type RafflePress into the search box to bring up the RafflePress content block, and click it to add it to your post.

RafflePress block selected in WordPress block editor

Now, choose your YouTube giveaway from the dropdown box.

Choose your giveaway from the drop down menu

And Voilà! Your giveaway is automatically inserted into your blog post.

Giveaway embedded directly into WordPress post layout

Now, publish the post, add it to your YouTube description, and promote it.

Step 7. Promote Your Giveaway on YouTube

Running a contest is one thing, but knowing how to promote your YouTube giveaway is what gets people to actually enter.

If you’re using RafflePress, you’ve already got a head start. The plugin includes built-in viral sharing through its refer-a-friend action, which encourages users to share your giveaway for more entries.

Here are a few more tips to spread the word about your YouTube giveaway for subscribers:

  • Announcement video: Create a short YouTube video that explains your giveaway, the prize, and how to enter. Link to your landing page in the description.
  • YouTube cards and end screens: Promote your giveaway in your older, high-traffic videos using cards and end screens.
  • Social media: Share on Instagram, Twitter, Facebook, and even TikTok to reach a broader audience.
  • Email list: Let your subscribers know about your contest. These folks are already interested in what you do!

Post updates, answer questions, and remind people about the deadline to keep engagement high. These tips can help your free YouTube channel giveaway go viral.

Step 8. Announce The Winner and Analyze Your Results

Once your contest ends, it’s time to wrap things up. First, you’ll want to pick a winner for your YouTube giveaway fairly and publicly.

You can use RafflePress to randomly select a winner or do it manually if your contest involved user submissions. Then post a new YouTube video or community update to share the results.

Next, it’s time to check your results. Did you reach your goal? Were there certain entry actions that worked better than others?

You can use YouTube Analytics to track increases in video views, likes, and subscribers.

YouTube Analytics showing subscriber and view growth

And if your giveaway linked to your website, use Google Analytics or MonsterInsights to track traffic and conversions.

monster insights dashboard

Analyzing your campaign helps you plan even better giveaways in the future. You’ll also start to understand why YouTubers do giveaways, because they really work!

YouTube Giveaway FAQs

Are YouTube giveaways worth doing?
Yes, if you do them right. A simple giveaway can help grow your audience, boost engagement, and bring in more viewers than a regular promotion.
Are YouTube giveaways allowed?
They are, as long as you follow the rules. That means sticking to YouTube’s contest policies and including clear terms, eligibility info, and a disclaimer that YouTube isn’t involved.
Can giveaways help me get more YouTube subscribers?
They can, but you have to be careful. YouTube doesn’t allow you to require subscriptions as a condition for entry. Instead, encourage viewers to visit your channel or watch a video, as those are allowed.
What’s the best tool to run a YouTube giveaway?
I use RafflePress. It makes it easy to build a landing page, add entry actions like “watch a video” or “visit my channel,” and track everything from your WordPress dashboard. It’s been the simplest way for me to run giveaways that actually get results.

And that’s it! That’s the full walkthrough. Hopefully now, running a YouTube giveaway feels a lot more doable.

Whether you’re running your first free YouTube channel giveaway or want to try a subscriber giveaway, the steps in this guide will help you get results without breaking the rules.

If you want more tips to grow your channel, check out these guides:

And don’t forget to follow us on YouTube, Facebook, and Twitter for more giveaway tips and tutorials.

author avatar
Stacey Corrin Writer
Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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Comments

  1. If you are doing a giveaway to get YouTube subscribers but are not going to publish the giveaway on YouTube, are you subject to the YouTube giveaway rules? Specifically I would like people to click a YT subscribe button on my giveaway page on my blog in order to enter.

    1. Hi Jeff,

      You’re likely subject to YouTube’s rules because you’re still asking people to subscribe to your channel. However, since we’re not lawyers, we suggest checking YouTube’s terms of service for specific details or consult a lawyer.

Comments are closed.

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