How to Get More Blog Followers (15 Expert Tips)

Do you want to grow your blog and increase your followers? Your blog is one of the most essential tools for marketing your business.

If you’re just starting a blog, it can be hard to get attention from your ideal audience. But if you stick with it, you can build a loyal community of followers, desperate to read your next blog post.

In this article, we’ll look at how to get blog followers by using the most effective tactics.

Let’s dive in.

How Do You Understand Your Blog Audience?

Before making content for your blog, you should take the time to understand your target audience. This will help you learn the type of content they’re looking for and the best way to offer it on your blog.

You can create a framework for your audience quickly by answering the following questions:

• Who is your ideal audience?
• What are their problems that you can solve?
• What content are they looking for?
• How would they try to answer their questions for themselves?

If you like, you can ask further questions to get a better overview of your audience, such as:

• How old are they?
• What do they do for a living?
• What is their education level?
• How much do they know about your area of expertise?

Once you know more about the type of audience your blog will serve, you can start planning and researching your blog content.

How Does Keyword Research Help You Get Blog Followers?

Many content creators and SEO experts perform keyword research before creating content. It’s an effective way to learn what phrases and words your audience types in search engines to find the content they’re looking for.

Many beginner bloggers guess at the best keywords to use. But taking this approach can lead to your content failing to rank in search results.

Mostly, this is because people simply aren’t looking for the keywords you’ve used.

That said, proper keyword research helps you to:

• Find search terms people are looking for
• Generate content ideas for popular search terms
• Analyze your competitors and make better content
• Create pillar content to drive regular traffic to your site

Keyword research doesn’t have to be complicated. There are many free and paid keyword research tools to help with your content strategy.

For instance, on RafflePress, we use SEMRush. Check out this step-by-step guide on how to do keyword research for your WordPress blog.

What Kind of Content Attracts Blog Followers?

With your research completed, it’s time to create great content for your blog. Quality content is the most important thing that search engines and users look for.

For blogs, quality content is often a comprehensive article on a certain topic. It should also cover all the details on a given topic to make it as helpful to users as possible.

This type of content is often called “pillar articles” or “cornerstone articles” because they’re the most important articles on your blog. You should create as many of these articles as you can to cover all the top keywords in your industry, then add them to your editorial calendar to publish over time.

Keep these tips in mind when putting your content together:

• You can create any type of pillar article. For example, tutorials, a how-to guide, a listicle, and so on.
• Pillar articles are different from the rest of your content because they’re more comprehensive. They also offer more information on a specific topic.
• Your pillar articles should be “evergreen,” which means they should always be helpful. Ensure you regularly update evergreen content to keep them relevant and stay at the top of search results.

With high-quality content like this, you can build a reputation for consistently offering excellent tips and advice. That reputation helps you attract more blog followers, traffic, and subscribers.

Consistent publishing matters as much as quality. Even one post a week outperforms irregular bursts of activity, because readers need to know when to expect new content from you.

Pick a schedule you can maintain and stick to it. A monthly giveaway with RafflePress can help keep your editorial calendar full and give subscribers a reason to return between posts.

Can a Content Series Get You More Blog Followers?

A content series is one of the most underrated ways to grow your blog following. When readers start a multi-part series, they subscribe so they don’t miss what comes next.

Pick a topic with enough depth to cover in 4-6 posts. “How to start a food blog” could span from picking your niche to publishing your first recipe.

Each installment naturally leads to the next, so readers who find part one want to follow the rest.

Tease what’s coming at the end of each post and ask readers to subscribe for the next installment. That framing converts casual visitors into followers because a series creates something worth coming back for.

From what I’ve seen, pillar content performs well for search traffic, but a series outperforms it for follower growth. The ongoing connection keeps readers returning and builds the kind of habit that one-off posts can’t.

You can layer a RafflePress giveaway series alongside your content. Announce a new winner each week and give readers a reason to subscribe to stay in the loop.

How Does SEO Help You Get More Blog Followers?

Making the best content you can is an excellent start to getting more blog followers. But if that content isn’t ranking in search engines, people can’t find it to follow you.

That’s why we recommend optimizing your content for search engines. You might think that search engine optimization (SEO) is hard, but anyone can optimize their blog without hiring an expert.

There are various SEO plugins and tools readily available you can use. On RafflePress, we use the All in One SEO plugin to optimize our content (last tested May 2026).

It’s a comprehensive website optimization tool that’s both powerful and easy to use.

For help optimizing your blog for search engines, check out this complete WordPress SEO guide. It includes step-by-step instructions to improve the visibility of your blog content, as well as tips to optimize your images for better website speeds.

How Do You Get Blog Followers Without Social Media?

Building a blog following without social media is not only possible, it’s often more sustainable. Social platforms come and go, but an email list and search traffic are assets you own.

Start with SEO. Publishing posts that target low-competition keywords means readers who are actively searching can find you without relying on any platform’s algorithm.

The keyword research tip earlier in this guide covers the process in detail.

An email list is your most reliable channel. Every subscriber is a direct connection you own.

Use a lead magnet to encourage readers to sign up, and send a regular newsletter to keep them engaged.

Giveaways are the fastest way to seed an initial following without social media. With RafflePress, you can create entry actions that reward readers for subscribing to your RSS feed or email list, rather than following you on social networks.

I’ve seen this work especially well for niche blogs where the audience is small but highly engaged. A well-targeted giveaway can double your subscriber count in a week without a single social media post.

Can a Giveaway Contest Get You More Blog Followers?

Now that you’re publishing regular quality content, you need a way to attract even more people to follow your blog. One of the easiest ways to get more blog followers without creating extra content is to run an online giveaway.

With a WordPress giveaway plugin like RafflePress, it’s even easier. Our drag-and-drop giveaway builder lets you create any type of contest in WordPress without writing code.

It includes 30+ entry actions, including RSS subscribe, email opt-in, and refer-a-friend. Giveaway templates are also included so you don’t need to start from scratch (last tested May 2026).

RafflePress also has many giveaway actions designed to help you get more blog followers, including:

• Subscribe to RSS Feed: Ask users to subscribe to your blog’s RSS feed in return for giveaway entries.
• Join an Email Newsletter: Ask people to subscribe to your email list for giveaway entries.
• Visit a Page: Ask users to visit a specific page on your blog.
• Leave a Comment: Encourage blog engagement by asking people to leave a blog comment in return for more entries.
• Social Media Sharing: Invite people to share your giveaway on social media networks like Facebook, X, LinkedIn, and Pinterest to enter your contest.
• Social Media Following: Ask users to follow your social media profiles for more entries.
• Refer a Friend: Go viral by asking users to refer friends and family for bonus giveaway entries.

Check out this step-by-step guide on how to run a blog giveaway with RafflePress to get more blog followers.

How Do Lead Magnets Turn Readers into Followers?

One of the best ways to ensure people come back to your blog often is to encourage them to subscribe to your email list. But even if your content is impressive, some people need an extra incentive to subscribe and follow your blog.

An easy way around this is to create a lead magnet or “bribe” that gives people something in return for subscribing. Something as simple as a checklist, cheat sheet, or worksheet can be enough to incentivize new followers.

Then you can create a special optin form to deliver your lead magnet right after someone subscribes. For this, we recommend OptinMonster, which we use on rafflepress.com to convert exit-intent visitors into subscribers.

OptinMonster offers tons of optin campaigns like popups, floating bars, fullscreen welcome mats, and more. You can use them to draw people’s attention to your lead magnet and convince them to subscribe.

Plus, you can trigger campaigns to show at specific times, such as when users are about to leave your website.

Follow this guide on how to deliver a lead magnet to your email subscribers with OptinMonster.

Once readers subscribe, keep them engaged with a regular newsletter featuring your best content. Consistency here matters as much as it does with publishing.

A monthly giveaway with RafflePress gives subscribers a reason to stay between posts. It keeps your list active and reminds readers why they followed you in the first place.

How Do You Create a Blog Subscribe Landing Page?

Another highly effective tactic to persuade visitors to follow your blog is to use a dedicated landing page. This is a page with the sole purpose of convincing visitors to subscribe to your email list for blog updates.

This type of landing page should explain:

• The benefits of following your blog
• What content subscribers will get
• How often you’ll send them updates
• What they get from subscribing (like bonus content or giveaways)

While it might sound difficult, creating a landing page in WordPress is easy with a visual website builder like SeedProd. With SeedProd’s visual editor, you can build any type of landing page without hiring a developer or writing code.

You can start with their pre-made landing page templates, such as their lead squeeze page, designed just for email optins. Or you can start from scratch and build a page yourself with the powerful visual page builder and flexible content blocks.

Once your landing page is published, you can link to it from your WordPress navigation menu to attract more followers. You could also send people to the landing page by creating an OptinMonster floating bar campaign on your site.

How Does Guest Posting Help You Get Blog Followers?

Another way to get more blog followers is to piggyback on other bloggers’ audiences and guest post on their blog. Often larger blogs are open to guest content because it keeps their editorial calendars full.

Plus, depending on their guidelines, you may be able to add a link to your blog in your author bio. Just make sure you link to a page that’s properly optimized.

For instance, you could link to your blog subscriber landing page or a blog post with a content upgrade to encourage visitors to follow you.

Even if you can’t include links in your post or bio, you can include a call to action asking people to follow your blog.

How Can Your Email Signature Get You More Blog Followers?

An easy place to promote your blog that many people overlook is your email signature. Think of how many emails you send and how many recipients might be interested in your blog.

Adding a link to your blog in your email signature is easy. Just edit your signature and include a link to your blog subscriber landing page.

You can use this tactic anywhere where you would typically link to your website homepage and link to your landing page instead.

How Do You Make Your Emails Worth Sharing?

When it comes to your newsletter, every email you send has the chance to grow your blog followers.

If people find your content valuable enough, they may share it with their friends and broader acquaintances. And as a result, they might follow your blog too.

For this to work, you should first ensure you’re giving people a good reason to share your content. Some of the key motivators behind why people share content are to:

• Bring valuable content
• Inform others
• Nourish existing relationships
• For self-fulfillment

The majority of people will consider how valuable an email is before sending it to others. So ensure your emails are ultra helpful.

Then, the best way to get people to share your email is to ask them. Add a call-to-action asking your readers to share your email with someone new.

How Do You Use Social Media to Get Blog Followers?

Many articles suggest sharing your posts on social media to get more blog followers. While this is a great way to increase people’s awareness of your blog, it won’t help you build relationships that make people want to follow you.

You should use social media to start conversations about your blog and the content you cover. For example, you could:

• Attend X chats in your niche and chime in with helpful tips and advice
• Get active in Facebook groups (more on that later)
• Search relevant hashtags on Instagram, and interact with the followers of accounts similar to yours

Try to frequently post on social media and vary the type of content you share. You don’t want to share your own links constantly.

Pick content from other sources, too, and mix it up to see what resonates most with your audience.

How Do Blogging Groups Help You Get More Followers?

Online blogging groups are an excellent source of new blog followers and traffic. This is because they already have an engaged user-base interested in the topics you cover on your blog.

You can find small online communities on Reddit, LinkedIn groups, Facebook groups, YouTube communities, and more.

But don’t just start posting links to your articles. This is spamming, and it can cause you to be blocked instantly.

Instead, spend some time building a reputation, answering questions, and joining discussions. Only then can you share your website if the situation is appropriate.

Should You Start Your Own Online Community?

Another way to build a passionate following around your blog is to start your own online group. You can use free platforms like Facebook or LinkedIn and invite your audience to join in.

As your community grows, so will your influence. Plus, active group members will help you promote your blog on their own social media profiles.

Take a look at WPBeginner who created a Facebook group for its users. That group has grown to over 90,000 members and is a significant source of blog traffic (last tested May 2026).

How Can Influencer Engagement Grow Your Blog Following?

Influencers are an excellent way to increase traffic and get more blog followers. But the problem is, many influencers are bombarded with messages daily and may think you have nothing to offer of value.

To get the attention of influencers, start by having conversations with them on their social media network of choice. Then, start sharing their content, add your own thoughts, reply to their social media threads, and leave comments on their blog.

Just make sure each time you interact with influencers, it adds value to the conversation. Influencers love it when users appreciate their efforts, and they’ll notice and remember you.

Once you’ve established a relationship, you can approach them to give you advice. If you create content they love, you may even get to collaborate with them.

It sounds like a lot of work, but it helps you build life-long friendships that are mutually profitable.

How Do You Know If Your Blog Is Growing?

One thing you should always do to grow your blog followers is to track what is and isn’t working. If you create content that isn’t performing very well, it could indicate that it doesn’t resonate with your audience.

The easiest way to track your blog statistics is with Google Analytics. But Google Analytics can be hard for beginners to understand.

That’s why we suggest using MonsterInsights, the best analytics plugin for WordPress (last tested May 2026). It tracks your website visitors and helps you see traffic reports, engagement, and other user activity right inside your WordPress dashboard.

For instructions on setting this up, see this step-by-step tutorial on installing Google Analytics in WordPress.

The main benefit of using Google Analytics is that you can see what your users are doing when they visit your website. Knowing this data helps you double down on what’s working and stop doing what’s not, leading to happier blog readers and more blog followers.

Frequently Asked Questions

Growing a blog following takes strategy, but giveaways are the fastest shortcut I’ve found. RafflePress lets you reward subscribers, RSS followers, and social fans in one contest, no code required.

You might also like these 15 expert tactics to get more blog comments.

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Stacey Corrin Content Marketing Specialist

Stacey Corrin is a certified content marketing and search specialist with over 15 years of experience writing about WordPress, SEO, and digital marketing. She manages content for SeedProd and RafflePress, covering tools and strategies she actively uses and tests herself.

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