How to Get Trustpilot Reviews (Without Buying Them)

Looking for an easy way to get TrustPilot reviews?

Trustpilot reviews can skyrocket your business’s reputation and attract new customers. But buying reviews is a shortcut that can seriously backfire, leading to penalties, lost trust, and even account suspension.

In this guide, I’ll show you how to get Trustpilot reviews organically, using proven strategies that build trust and boost your online presence.

Table of Contents

How Do Trustpilot Reviews Work?

Trustpilot allows customers to rate your business on a one-to-five-star scale and leave written feedback about their experience.

There are a few different types of Trustpilot reviews you might come across:

• Organic Reviews: Customers leave these reviews on their own initiative without any prompting from your business. They’re valuable because they show your customers are motivated enough to share their experience without being asked.
• Invited Reviews: Customers leave these reviews after you ask them to. Trustpilot allows businesses to send review invitations through its platform.
• Verified Reviews: These are invited reviews where customers have confirmed their purchase or service experience with Trustpilot. They carry extra weight because they’re more likely to be genuine.
• Redirected Reviews: You can redirect customers to Trustpilot from your website or other communication channels, encouraging them to leave a review.

Why Shouldn’t You Buy Trustpilot Reviews?

Buying Trustpilot reviews might seem like a quick fix, but it’s a risky move with serious consequences. Trustpilot has advanced fraud detection systems that can easily spot fake reviews. If you’re caught, you could face penalties, lose the trust of your customers, and even have your Trustpilot account suspended.

But it’s not just about the rules. Fake reviews don’t help your business in the long run. A recent report found that 46% of the 2.7 million fake reviews detected and removed online were five-star reviews, highlighting how misleading they can be.

They create a false impression of your products or services, which can lead to disappointed customers and negative word-of-mouth.

Instead of buying reviews, build a genuine reputation through organic and invited reviews. It might take more time and effort, but it’s the only way to earn your customers’ trust and create a sustainable online presence.

Ethical Ways to Get Trustpilot Reviews

Ready to start raking in those reviews the right way? Let’s explore some proven strategies that are ethical and effective in encouraging genuine customer feedback.

Ask Your Customers Directly

Sometimes, the simplest approach is the most effective. Feel free to ask your customers for reviews directly.

A personal touch can go a long way, whether in person after purchase, through a follow-up email, or even a friendly SMS message.

Here are some tips for asking for reviews:

• Timing is key: Reach out to customers shortly after they’ve had a positive experience with your business. This could be after a purchase, a successful customer service interaction, or the completion of a project.
• Keep it brief and friendly: Thank the customer for their business and explain how much you value their feedback.
• Make it easy: Provide a direct link to your Trustpilot profile to make it as easy as possible for them to leave a review.
• Personalize your message: Address the customer by name and reference their purchase or experience.

You’ll be surprised at how many customers are willing to share their positive experiences on Trustpilot by simply asking.

Use Trustpilot’s Automatic Feedback Service

Trustpilot offers a suite of free tools to help you collect reviews effortlessly. One of the most powerful is their Automatic Feedback Service (AFS).

Here’s how it works:

Step 1: Get your unique Trustpilot email address

In your Trustpilot Business account, go to Get Reviews » Invitation Methods » Trustpilot Automatic Feedback Service (AFS) to find your unique email address.

Step 2: Add the email address as a BCC

Include this email address as a BCC recipient on the transactional emails you send customers (like order confirmations or shipping notifications).

Step 3: Trustpilot sends the invitation

Trustpilot will automatically send a review invitation to your customer after a set time (usually 7 days).

A good rule of thumb is to send them shortly after the customer has received their order or experienced your service.

Here’s an example of an effective review invitation email:

Subject: How did we do?

Hi [Customer Name],

Thank you for choosing [Your Business Name]! We hope you’re enjoying your recent purchase.
We’d love to hear about your experience. Would you mind taking a few minutes to leave us a review on Trustpilot? Your feedback helps us improve and lets others know what to expect.

[Link to Trustpilot Review Page]

Thanks again for your business!

Sincerely,
[Your Name]

By using Trustpilot’s free tools, you can streamline the review collection process and make it easier for customers to share their feedback.

Using Technology to Collect Reviews

While asking directly is a great start, technology can make collecting Trustpilot reviews even easier and more efficient. Here are some ways to leverage tech to boost your review count.

Create Incentives for Leaving Reviews

While you can’t directly offer rewards for positive reviews (that’s against Trustpilot’s rules), you can create incentives that encourage customers to leave reviews in general.

Here are a few ideas:

• Discounts or coupons: Offer a small discount on their next purchase as a thank-you for their feedback.
• Contests or giveaways: Enter reviewers into a giveaway for a chance to win a prize or gift card.
• Early access or exclusive perks: Give reviewers early access to new products, exclusive discounts, or loyalty program benefits.

Note: Always be transparent about any incentives you offer. Let customers know they’ll receive the incentive regardless of whether their review is positive or negative. This ensures that the feedback you receive is genuine and unbiased.

Using RafflePress to Incentivize Reviews

If you have a WordPress website, you can use RafflePress‘s Trustpilot Review action to easily create giveaway campaigns that incentivize customers to leave reviews.

This WordPress giveaway plugin lets you set up giveaways that require participants to leave a Trustpilot review as an entry requirement.

RafflePress also automatically tracks and verifies these reviews, ensuring fairness and preventing fraudulent entries. You can customize your giveaway to your heart’s content, choosing from various prize options and entry methods to create an engaging customer experience.

For example, you could run a monthly giveaway where customers who leave a review are entered to win a gift card to your store. This not only encourages reviews but also fosters customer loyalty and engagement.

Please see our guide on how to do a review giveaway, which includes all the steps.

Integrate Trustpilot with Your CRM or eCommerce Platform

Connecting Trustpilot with your Customer Relationship Management (CRM) or eCommerce platform allows you to automate review invitations, sync customer data, and track the impact of reviews on your sales. 

Here’s why you should consider it:

• Automation: Set up automatic review invitations to be sent after a purchase or service interaction, saving you time and effort.
• Data syncing: Keep your customer data up-to-date across both platforms, ensuring accurate and personalized communication.
• Review analytics: Track the impact of reviews on your sales and customer satisfaction.

For example, to integrate Trustpilot with WooCommerce, install and activate the Trustpilot Reviews plugin, then follow the prompts to connect your Trustpilot Business account.

You can then customize your settings to choose when and how review invitations are sent.

Trustpilot also offers integrations with other popular platforms like:

• Shopify: Streamline review collection and display reviews directly on your product pages.
• Magento: Automate review invitations and manage customer feedback within your Magento dashboard.
• Salesforce: Connect Trustpilot with your Salesforce CRM for a holistic view of customer interactions.

Embed Trustpilot Reviews on Your Website

Displaying Trustpilot reviews directly on your website is a great way to build trust and credibility. Trustpilot offers customizable widgets called TrustBoxes that you can easily embed on your site.

These widgets display your star rating, recent reviews, and even a call-to-action button that encourages visitors to leave their own feedback.

Using Smash Balloon’s Reviews Feed Plugin

For WordPress users, Smash Balloon’s Reviews Feed plugin offers an easy and effective way to display your Trustpilot reviews.

This plugin lets you:

• Create custom review feeds: Choose which reviews you want to display and how you want them to look.
• Display reviews in various formats: Showcase reviews in a carousel, grid, or list format.
• Customize the appearance: Match the widget to your website’s branding and style.
• Aggregate reviews from other platforms: If you collect reviews on platforms like Google or Facebook, you can easily combine them with your Trustpilot reviews in one feed.

By placing Trustpilot widgets and review feeds on your website, you can make social proof a core part of your marketing strategy. This helps convert visitors into customers and encourages more customers to leave reviews, creating a positive feedback loop.

Ask for Reviews in Popups

Popups are another effective way to gently nudge customers to leave reviews. You can use a popup on your website to ask for feedback after a customer completes a purchase or interacts with your customer service team.

OptinMonster offers an easy and powerful way to create eye-catching popups designed to convert.

With OptinMonster, you have complete control over the look and feel of your popup. You can customize everything from the colors and fonts to the wording and imagery, ensuring it seamlessly aligns with your brand.

But OptinMonster is more than just a design tool. You can target specific pages or tailor the popup to appear for particular user segments, maximizing its relevance and impact.

Additionally, OptinMonster has tracking features that alllow you to monitor the performance of your popup and make data-driven chnages to optimize it.

Leverage Your Email Signature

Your email signature is prime real estate for promoting your Trustpilot profile. Every email you send becomes an opportunity to invite customers to share their feedback.

You can do this using Trustpilot’s email widgets.

Go to your Trustpilot Business account and navigate to Share & promote » Email widgets » TrustBox Signature. Then, configure the widget’s appearance to your liking.

Once finalized, click “Get code” under the preview to copy the HTML code for the widget.

Now, you’ll need to access your email client’s signature settings. The specific steps may vary slightly depending on your email provider, but the general idea is the same.

Here are the steps for setting it up in Gmail:

Go to Settings » See all settings » General. Scroll to the “Signature” section and click “Create new.” 

Next, give your signature a name and paste the copied Trustpilot widget code into the editing area.  

Finally, configure your desired default settings and save changes.

That’s it! Now, every email you send will display your TrustBox signature, encouraging recipients to visit your Trustpilot profile and share their feedback.

Alternatively, you can add a line like “Share your experience on Trustpilot” or “See what our customers are saying on Trustpilot” with a link to your profile. This subtle reminder can make a big difference in generating organic reviews.

Consider Paid Advertising

Paid advertising can be a powerful way to get your Trustpilot profile in front of a wider audience. In fact, studies show that including the Trustpilot trust mark in your ads can significantly boost their effectiveness. 

According to a survey, a whopping 91% of consumers chose the ad with the Trustpilot logo in this example:

If you decide to go the paid advertising route, here are some tips for creating effective review-focused ads:

• Highlight your star rating: Showcase your Trustpilot star rating in your ad copy and visuals.
• Use strong calls to action: Encourage viewers to “Read our reviews” or “Share your experience on Trustpilot.”
• Offer an incentive (optional): If you’re running an incentive program, mention it in your ad to attract more reviewers.
• Test different ad formats: Experiment with different ad formats and targeting options to find what works best for your business.

Partner with Review Generation Platforms

If you’re looking for a more hands-off approach to collecting Trustpilot reviews, review generation platforms can help. These platforms automate sending personalized review invitations to your customers after purchases or service interactions.

Some popular review-generation platforms include:

• Trustpilot’s Own Review Collection Service: Integrates seamlessly with the Trustpilot platform.
• Feefo: Offers various review collection tools and integrations.
• Reviews.io: Specializes in collecting and managing customer reviews.

These platforms can save you time and effort but usually charge a monthly or annual fee. You may also have less control over the review collection process than if you managed it yourself.

Get TrustPilot Reviews Offline

Don’t underestimate the power of offline strategies when collecting Trustpilot reviews. Here are some practical ways to encourage customers to share their feedback even when they’re not online.

Use Your Product Packaging

Your product packaging is a valuable touchpoint with customers. Take advantage of this opportunity by including a small postcard or insert encouraging customers to leave a review on Trustpilot.

Here are some design tips for your review request cards:

• Keep it concise: A brief message with a clear call to action is most effective.
• Make it visually appealing: Use eye-catching colors and graphics to grab attention.
• Offer a QR code: Include a QR code that customers can scan with their smartphone to make it easy for them to access your Trustpilot profile.
• Express your gratitude: Thank customers for their purchase and tell them how much you value their feedback.

Here’s an example of a simple yet effective message:

“Thank you for choosing [Your Business Name]! We hope you love your new [Product Name]. If you have a moment, we’d really appreciate it if you could share your experience on Trustpilot. Your feedback helps us improve and lets others know what to expect.”

Leverage In-store Prompts and QR Codes

If you have a physical store, use in-store signage and prompts to encourage customers to leave reviews on Trustpilot. You can place small signs near the checkout counter or product displays with a simple message like “Love our products? Leave us a review on Trustpilot!”

QR Codes: Your Direct Link to Reviews

Provide QR codes that customers can scan with their smartphones to make it even easier for them to leave reviews. This will take them directly to your Trustpilot profile, where they can quickly leave feedback.

You can do this using a free online QR code generator. Adobe Express is one I’ve used before. You simply customize the QR design and add the link to your Trustpilot profile.

Then, you just print the QR code on signs, flyers, or even product labels.

Best Practices for Review Quality

Building a strong Trustpilot profile isn’t just about collecting reviews but also managing and maintaining them. Here are some best practices to ensure your reviews remain authentic and valuable:

Respond to Reviews (Positive and Negative)

Don’t leave your customers hanging! Responding to reviews shows that you value their feedback and are committed to providing excellent service.

Studies indicate that nearly one in five consumers (17.56%) adjust their perception of a business based on its response to reviews. This highlights the importance of crafting thoughtful and professional responses.

Here’s how to approach different types of reviews:

• Positive reviews: Thank the customer for their kind words and express your appreciation for their business.
• Negative reviews: Acknowledge their concerns, apologize for any inconvenience, and offer a solution if possible.
• Neutral reviews: Thank the customer for their feedback and highlight any positive aspects they mentioned.

Monitor and Report Fake Reviews

While Trustpilot has measures in place to detect fake reviews, it’s still important to monitor your profile and report any suspicious activity. If you find a fake review that violates Trustpilot’s guidelines, report it to Trustpilot’s support team.

How to Maintain Review Integrity

Trustpilot offers several tools to help you manage your reviews and maintain their integrity:

• Flag reviews: If you suspect a review is fake or violates Trustpilot’s guidelines, you can flag it for review.
• Report users: If a user repeatedly posts fake or abusive reviews, you can report them to Trustpilot.
• Find guidelines: Familiarize yourself with Trustpilot’s guidelines for businesses to ensure you’re following the rules and maintaining a positive reputation.

Get Reviews on Trustpilot Today

Trustpilot reviews are a powerful tool for any business. By focusing on genuine customer feedback and using the strategies I’ve covered, you can build trust, boost your reputation, and attract new customers.

Ready to grow your Trustpilot presence? If you’re a WordPress user, try RafflePress’s Trustpilot Review action to incentivize genuine reviews with exciting giveaways.

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Stacey Corrin Writer

Stacey has been writing about WordPress and digital marketing for over 10 years and on other topics for much longer. Alongside this, she's fascinated with web design, user experience, and SEO.

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