What is user generated content UGC? It’s brand-specific original content that customers publish on social media. Keep reading for more about using UGC to grow.

Learn how to run a hashtag contest step by step, from choosing your platform and prize to collecting entries and picking a winner with RafflePress.

See 12 proven UGC campaign examples from Apple, GoPro, Chipotle, and more. Each includes the specific tactic that made it work and how to replicate it.